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Leverage GivingTuesday to boost generosity

Every November, the Tuesday after Thanksgiving is known as GivingTuesday, which often serves as the unofficial start of end-of-year giving campaigns. This comes on the heels of holiday shopping deals on Black Friday, Small Business Saturday, and Cyber Monday. It is a worldwide phenomenon, inspiring millions to lean into the end-of-year holiday spirit with generosity and compassion. For many charities, GivingTuesday has become their biggest day for donations – and can help resource their ability to have an even greater impact in the year ahead.

For companies, GivingTuesday and the end-of-year giving season offers an opportunity to double down on their commitment to social responsibility, strengthen relationships with employees, and boost their impact in the community and broader world.

At Groundswell, we partner with companies all across the country to design and launch GivingTuesday campaigns – leveraging our easy-to-use platform that makes it easy for employees to participate and send donations to the causes and charities that they care most about. Below are some best practices to boost engagement and inspire generosity during the giving season.

1. Make Giving Easy:

A lot of giving platforms out there make it incredibly hard to donate. Some don’t have all 1.5 million IRS-approved charities listed. Others require employees to navigate through a web of intranet or sharepoint sites to find the giving program landing page. And others require that HR is notified of any donations an employee wants to make. At Groundswell – we are committed to removing all of the friction, and ensuring that employees can find charities easily, through a platform that is accessible from the palm of their hand, so they can give whenever they want to.

2. Launch a GivingTuesday Match Campaign:

Through Groundswell you can customize and launch a special GivingTuesday match campaign in a matter of minutes. Simply pick the nonprofits to include in the special campaign, select the start and end-date for the campaign, and then determine the match – 2x, 3x – along with any overall budget limits, then you’re done!

3. Boost engagement by involving ERGs:

Share nonprofit recommendations from Employee Resource Groups to provide inspiration around causes and nonprofits that matter to your employees. You can feature these nonprofits on dedicated ERG Corporate Spotlights and Campaigns that will be visible to all employees on their Groundswell dashboard.

4. Surprise (and Delight) Employees With A Gift to Give:

Consider sending a surprise “gift to give” to reward those already participating in your giving program (and to incentivize others to enroll). These gifts might be used to further maximize impact through the existing campaign, or to donate to other nonprofits your employees care about. Groundswell’s custom gift feature allows companies to easily schedule and send gifts with little to no administrative burden.

5. Level up with Volunteer Matching:

Groundswell’s Volunteer Matching program – sometimes known as Dollars for Doers – recognizes that some employees may not have funds to contribute, but have time – and rewards them in the same way. It’s an inclusive approach that invites everyone to participate in GivingTuesday, even those who may not be able to donate their own funds.

In today's business environment, having the right and highest performing talent is more critical than ever. With benefits packages playing a vital role in these decisions, how can companies truly gauge their effectiveness? By initiating regular employee benefits surveys.

Scroll down for a free survey template below.

Let's dive in to the importance of asking the following questions.

Is our workforce satisfied with the current employee benefits package?

Gaining insights from "how satisfied are you with our company’s benefits package?" can offer companies a quick pulse on the effectiveness of their benefits. A dip in satisfaction might signal a need for re-evaluation, especially if you're looking to maximize your budget.

How comprehensive are the employee benefits we offer?

Do employees feel that the organization covers a wide range of their needs? Asking, "do you feel our benefits package is comprehensive in its offering?" can shed light on any potential gaps in coverage.

Are we showing true commitment to Diversity, Equity, & Inclusion through our benefits?

Are the company's efforts in promoting DE&I resonating? This can be gauged by asking if the benefits genuinely support diversity and inclusion. If they aren't, here's an opportunity to collect ideas directly from your employees.

Read more about how to make sure your giving program is equitable and inclusive.

Do our benefits reflect our company culture and values?

The question, "do you feel our benefits package supports our cultural values?" will highlight any potential discrepancies in practicing what you're preaching.

Did you know? Two-thirds of employees say it’s important for a company to align to their values.

Are we catering to the needs of a remote or multi-location workforce?

With remote work on the rise, is the company adapting its benefits accordingly? It's essential to find out if employees feel supported, regardless of their work setting.

Would employees recommend the company based on our benefits?

This is an easy one to skip, but it's a great question to ask. See how influential your benefits package is for employee referrals. Determining if employees would advocate for the company based on its benefits can be a key metric for recruitment.

How do specific benefit categories fare?

By querying satisfaction levels across various benefits – physical health, social impact, mental health, financial health, and fringe benefits – can companies discern which areas are thriving and which need enhancement?

What additional benefits do employees desire?

Is there a particular benefit that could make a difference in employee satisfaction and retention? Discovering this can be as straightforward as asking, "if you could choose one benefit not currently offered, what would it be?"

If your workforce desires a more meaningful benefit, see why decentralizing your corporate philanthropy strategy can achieve greater impact at scale.

How often should I send an employee survey about our benefits?

While every business has their own set of unique needs, conducing a quarterly employee survey at minimum can help you get a pulse check.

There will be some natural and unplanned peaks in valleys throughout the year that can drastically affect employee morale and company culture. By proactively seeking feedback through surveys, companies can foster a culture of continuous improvement, ensuring they remain at the forefront of employee satisfaction.

What are some affordable benefit options we can provide employees?

Corporate matching or giving programs can be a low-cost addition to your benefit offering that supports your employees’ unique passions and perspectives through charitable giving and boosts your company’s commitment to social impact.  Groundswell offers a comprehensive solution with a simple implementation and nearly zero administration burden.

1. How satisfied are you with our company’s benefits package?
2. Do you feel our benefits package is comprehensive in its offering?
3. Do you feel our benefits package supports our cultural values?
4. Do you feel our benefits package supports our commitment to Diversity & Inclusion?
5. Do you feel our benefits package supports our remote or multi-location workforce?
6. How likely are you to recommend applying based on our benefits package?
7. How satisfied are you with our physical health benefits (i.e. health care, sick leave, etc)?
8. How satisfied are you with our social impact benefits (i.e. corporate matching, volunteering, etc)?
9. How satisfied are you with our mental health benefits (i.e. vacation time, EAP, etc)?
10. How satisfied are you with our financial health benefits? (i.e. retirement, student loan assistance, etc)
11. How satisfied are you with our fringe benefits and perks? (i.e. fitness subsidies, stipends, etc)
12. If you could choose one benefit not currently offered, what would it be?

What's happening:

• Israel has declared war against Hamas after the terrorist group launched a surprise attack from Gaza into Israeli territory on the morning of Saturday October 7, the Jewish Sabbath and a major holiday.
• In total, more than 1,400 Israelis were killed by Hamas militants, and over 100 civilians and soldiers were taken to Gaza as hostages.
• In response, Israeli Prime Minister Benjamin Netanyahu declared war on Hamas and retaliated with airstrikes that have killed at least 2,800 Palestinians, and another 9,700 wounded, per Palestinian health officials.
• Escalation in the conflict will further endanger civilians on both sides, and humanitarian groups are working to provide support to those in need.
• Please consider donating today in support of organizations aiding those impacted.

Organizations providing humanitarian aid:

Groundswell has put together a list of organizations on the frontlines you can directly support:

• American Friends of Magen David Adom:  Magen David Adom ensures 33,000 paramedics, EMTS, first responders, and first-aid providers -- volunteers and staff -- have the training, equipment, and medical supplies they need to treat all injured and ill people in Israel.
• Doctors Without Borders/Médecins Sans Frontières (MSF): As medical centers are overwhelmed, MSF is donating critical medical supplies to hospitals and health facilities in Gaza to respond to medical needs.
• IsraAID:  IsraAID is partnering with local and civil society organizations to coordinate humanitarian efforts, providing psychosocial support, urgent aid to vulnerable communities, evacuees, and their families.
• Save the Children: Save the Children has been working with Palestinian children since 1953, with a permanent presence in the occupied Palestinian territory since 1973. Their main aims are to ensure children survive, learn, and are protected from all types of abuse.
• Palestinian Childrens Relief Fund: As a humanitarian organization, its teams are on the ground delivering crucial and life-saving medical relief and humanitarian aid where it is needed most.

The best way to support is to provide funding to one of the many nonprofits that are working to provide assistance to those impacted. You can support them directly today.