5 Successful American Corporate Giving Programs To Model From
Corporate giving programs are a way for companies to give back to the communities where they operate. These programs can take many different forms, but they all share the same goal of making a positive impact on the world.
Here are some of the benefits of corporate giving programs:
- Improved corporate image: Companies that give back to their communities are seen as more responsible and caring organizations. This can lead to increased customer loyalty and attract top talent to work there.
- Stronger community relationships: When companies invest in their communities, they show that they are committed to making a difference. This can lead to increased support from local governments and businesses.
- Improved lives of people in the community: Corporate giving programs can help to improve the lives of people in need. This can lead to improved quality of life for everyone in the community.
Here’s a list of 5 American corporate giving programs that have found success to inspire your corporate philanthropy.
Groundswell for Corporate Giving
If you are a company that is looking for ways to give back to your community, Groundswell can help.
Groundswell is a corporate giving program provider for employee gifting and matching program opportunities as an employee benefit to corporations of all sizes.
Want to elevate your corporate philanthropy and offer employees a benefit that leaves a lasting positive impact on local and global communities? Learn how Groundswell is leading the charge in democratizing corporate philanthropy and supercharging employee benefits.
5 Successful American Corporate Giving Programs
Microsoft’s Corporate Giving Program
Microsoft has a long history of corporate giving, and the company is committed to making a positive impact on the world. In 2022, Microsoft donated over $1.1 billion to charitable organizations around the world. This funding supported a variety of initiatives, including:
- Education: Microsoft supports a variety of educational programs, including scholarships, grants to schools and universities, and support for STEM education.
- Environmental sustainability: Microsoft supports a variety of environmental sustainability initiatives, including renewable energy projects, carbon capture and storage projects, and support for environmental organizations.
- Economic development: Microsoft supports a variety of economic development initiatives, including job training programs, small business grants, and support for community development organizations.
- Health and wellness: Microsoft supports a variety of health and wellness initiatives, including programs to fight poverty, hunger, and disease.
- Humanitarian relief: Microsoft supports a variety of humanitarian relief initiatives, including programs to help people affected by natural disasters and other crises.
Here are some of the specific initiatives that Microsoft supports through its corporate giving program:
- Microsoft Philanthropies: Microsoft Philanthropies is the company's primary vehicle for giving back to the communities where it operates. The foundation supports a variety of initiatives, including education, environmental sustainability, and economic development.
- Microsoft Employee Giving Campaign: Microsoft employees are encouraged to give back to their communities through the company's annual employee giving campaign. Employees can donate their time or money to a variety of nonprofit organizations. (Launch an employee giving program with Groundswell here).
- Microsoft Volunteering: Microsoft employees are encouraged to volunteer their time to nonprofit organizations in their communities. The company offers a variety of volunteer opportunities, including mentoring, tutoring, and fundraising.
- Microsoft Matching Gifts: Microsoft matches employee donations to nonprofit organizations dollar for dollar, up to $15,000 per year. (Learn to launch a matching gift program here)
Chevron’s Corporate Giving Program
In 2022, Chevron donated over $1 billion to charitable organizations around the world. This funding supported a variety of initiatives, including:
- Community development: Chevron Humankind supports employees, retirees, and corporate directors in their commitment to building better communities. Chevron offers a 1-to-1 match for your financial contributions to any eligible nonprofit, up to $5,000 per employee and $2,000 per retiree annually.
- Education: Chevron supports a variety of educational programs, including scholarships, grants to schools and universities, and support for STEM education.
- Environmental sustainability: Chevron supports a variety of environmental sustainability initiatives, including renewable energy projects, carbon capture and storage projects, and support for environmental organizations.
- Economic development: Chevron supports a variety of economic development initiatives, including job training programs, small business grants, and support for community development organizations.
Here are some examples of how Chevron's corporate giving program has made a difference in the communities where it operates:
- Chevron donated $10 million to support the construction of a new science, technology, engineering, and math (STEM) center at a local high school.
- Chevron awarded $5 million in grants to support STEM education programs at schools in the company's operating regions.
- Chevron partnered with a local environmental organization to plant 10,000 trees in a community that had been affected by a natural disaster.
- Chevron supported a small business development program that helped to create 100 new jobs in a local community.
Target’s Corporate Giving Program
Target's corporate giving program offers several features unique to its business. The company uses its resources as a department store in the form of donations and community grants as part of its giving program.
The company also uses a private foundation called the Target Foundationmuch, much like how a donor-advised fund, to facilitate its donations.
Here's a list of what's featured on their corporate giving program:
- Target GiftCard donations: Target donates Target GiftCards to local nonprofits and schools. In 2022, Target donated over $20 million in GiftCards to support a variety of causes, including education, hunger relief, and disaster relief.
- Target Circle Community Giving: Target Circle is a loyalty program that gives guests the opportunity to vote on how Target donates money to local nonprofits. In 2022, Target Circle members voted to donate over $1 million to support a variety of causes, including food banks, homeless shelters, and youth organizations.
- REACH Community Grants: Target's REACH Community Grants program provides funding to Black-led organizations that are working to improve the lives of Black people in the United States. In 2022, Target awarded over $50 million in REACH Community Grants to support a variety of initiatives, such as economic development, education, and health and wellness.
- Target Foundation: The Target Foundation is a charitable organization that supports a variety of causes, including education, hunger relief, and disaster relief. In 2022, the Target Foundation donated over $100 million to support these causes.
Lowe’s Corporate Giving Program
Lowe's corporate giving program is a way for the company to give back to the communities where it operates. The program includes a variety of initiatives, such as:
- Lowe's Heroes: Lowe's Heroes is a program that encourages Lowe's associates to volunteer in their communities. In 2022, Lowe's Heroes volunteered over 2 million hours in their communities.
- Lowe's Hometowns: Lowe's Hometowns is a program that provides grants to local organizations that are working to improve their communities. In 2022, Lowe's Hometowns awarded over $50 million in grants to support a variety of projects, such as building playgrounds, renovating community centers, and providing disaster relief.
- Lowe's Foundation: The Lowe's Foundation is a charitable organization that supports a variety of causes, including education, hunger relief, and disaster relief. In 2022, the Lowe's Foundation donated over $100 million to support these causes.
Here are some examples of how Lowe's corporate giving program has made a difference in the communities where it operates:
- In 2022, Lowe's Heroes volunteers helped to rebuild a playground that had been damaged by a tornado in Oklahoma.
- Lowe's Hometowns grants helped to renovate a community center in Texas that had been damaged by flooding.
- The Lowe's Foundation donated money to help provide food and shelter for people affected by a hurricane in Florida.
Amazon Corporate Giving Program
One of Amazon's most well-known corporate giving programs is AmazonSmile. AmazonSmile is a program that allows customers to support their favorite charities every time they shop on Amazon. When customers shop through AmazonSmile, the company donates 0.5% of the purchase price to the customer's chosen charity.
Amazon also has a number of other corporate giving programs, including:
- Amazon dollar-for-dollar employee donation matching: In 2019, Amazon launched an employee donation matching program that matches any amount donated to 20 vetted nonprofits that combat homelessness, up to $5 million.
- Amazon Future Engineer: This program provides scholarships and other support to students from underrepresented and underserved communities who are interested in pursuing careers in computer science and engineering.
- Amazon STEM: This program provides grants and other support to schools and nonprofits that are working to improve STEM education.
- Amazon Disaster Relief: This program provides support to communities that have been affected by natural disasters.
Amazon's corporate giving programs have a significant impact on the communities where the company operates. In 2021, Amazon donated over $10 billion to charitable organizations around the world. This funding has helped to support a variety of causes, including education, hunger relief, and disaster relief.
Related resources
Unlocking Philanthropy: A Ready-to-Use Corporate Giving Policy for Modern Businesses
Sample Corporate Giving Policy You Can Use Today
In today’s socially conscious environment, more companies than ever are recognizing the value of corporate philanthropy. Not only can a robust giving policy boost a brand’s image and reputation, but it can also play a pivotal role in community development and global betterment. If your company is considering the establishment of a formal corporate giving policy or refining its existing strategy, this sample policy might be the perfect starting point for you.
Pillars of a Strong Corporate Giving Policy
Corporate giving programs range from employer donation matching programs to full blown corporate social responsibility programs with grantmaking and volunteerism. Many companies find somewhere in the middle that aligns with their size, budget, geographic presence and most importantly company values and commitment to diversity and inclusion. But what truly makes a corporate giving policy stand out? Let’s delve into the key features, from donation matching to the strategic use of platforms like Groundswell.
1. Donation Matching: Doubling the Impact
One of the most effective tools in a giving policy is donation matching. This is where companies match employee donations to eligible non-profits, effectively doubling the contribution. Such programs not only amplify the impact but also motivate employees to participate, knowing their chosen cause will receive twice the support.
2. Charitable Stipends: Encouraging Employee Choice
Charitable stipends are allowances given to employees to donate to a non-profit of their choice. This not only encourages a culture of giving but also empowers employees to support causes they’re passionate about. The stipends can be a fixed amount annually or can vary based on the employee’s role or tenure.
3. Dollars for Doers: Volunteering Translated to Contributions
“Dollars for Doers” programs convert volunteer hours into monetary donations. When employees volunteer their time for a cause, the company makes a donation equivalent to the hours spent. This fosters a culture of hands-on involvement and ensures that both time and money are being donated to valuable initiatives.
4. Corporate Grants: Sowing Seeds for Bigger Change
Beyond individual employee contributions, companies can set aside a dedicated fund for corporate grants. These grants can be given to non-profits, research initiatives, or community projects that align with the company’s CSR objectives. Such grants can lead to substantial, long-term changes and foster strong partnerships with community leaders and organizations.
Why Choose Groundswell for Your Giving Initiatives?
Incorporating these elements into a giving policy requires streamlined management, transparency, and ease of execution. This is where platforms like Groundswell come into the picture.
Groundswell offers an efficient and affordable solution for companies aiming to elevate their philanthropic endeavors. Here’s why it’s the ideal choice:
- User-Friendly Interface: Groundswell’s platform is designed for both companies and employees, ensuring smooth navigation and straightforward donation processes.
- Versatility: Whether it’s donation matching, handling charitable stipends, or managing corporate grants, Groundswell offers solutions tailored to each company’s unique needs.
- Cost-Effective: Groundswell provides a comprehensive suite of tools at competitive prices, ensuring that more of your money goes towards the cause rather than platform fees.
- Transparency: Track donations, monitor employee involvement, and generate detailed reports to measure the impact—all in one place.
Conclusion
An effective corporate giving policy is a blend of structure, employee engagement, and impactful contributions. By incorporating elements like donation matching, charitable stipends, “Dollars for Doers,” and corporate grants, businesses can create a ripple effect of positive change. And with platforms like Groundswell, executing these initiatives becomes not just feasible but also highly efficient and cost-effective.
5 Tips to Boost Engagement & Impact on Giving Tuesday
Leverage GivingTuesday to boost generosity
Every November, the Tuesday after Thanksgiving is known as GivingTuesday, which often serves as the unofficial start of end-of-year giving campaigns. This comes on the heels of holiday shopping deals on Black Friday, Small Business Saturday, and Cyber Monday. It is a worldwide phenomenon, inspiring millions to lean into the end-of-year holiday spirit with generosity and compassion. For many charities, GivingTuesday has become their biggest day for donations – and can help resource their ability to have an even greater impact in the year ahead.
For companies, GivingTuesday and the end-of-year giving season offers an opportunity to double down on their commitment to social responsibility, strengthen relationships with employees, and boost their impact in the community and broader world.
At Groundswell, we partner with companies all across the country to design and launch GivingTuesday campaigns – leveraging our easy-to-use platform that makes it easy for employees to participate and send donations to the causes and charities that they care most about. Below are some best practices to boost engagement and inspire generosity during the giving season.
1. Make Giving Easy:
A lot of giving platforms out there make it incredibly hard to donate. Some don’t have all 1.5 million IRS-approved charities listed. Others require employees to navigate through a web of intranet or sharepoint sites to find the giving program landing page. And others require that HR is notified of any donations an employee wants to make. At Groundswell – we are committed to removing all of the friction, and ensuring that employees can find charities easily, through a platform that is accessible from the palm of their hand, so they can give whenever they want to.
2. Launch a GivingTuesday Match Campaign:
Through Groundswell you can customize and launch a special GivingTuesday match campaign in a matter of minutes. Simply pick the nonprofits to include in the special campaign, select the start and end-date for the campaign, and then determine the match – 2x, 3x – along with any overall budget limits, then you’re done!
3. Boost engagement by involving ERGs:
Share nonprofit recommendations from Employee Resource Groups to provide inspiration around causes and nonprofits that matter to your employees. You can feature these nonprofits on dedicated ERG Corporate Spotlights and Campaigns that will be visible to all employees on their Groundswell dashboard.
4. Surprise (and Delight) Employees With A Gift to Give:
Consider sending a surprise “gift to give” to reward those already participating in your giving program (and to incentivize others to enroll). These gifts might be used to further maximize impact through the existing campaign, or to donate to other nonprofits your employees care about. Groundswell’s custom gift feature allows companies to easily schedule and send gifts with little to no administrative burden.
5. Level up with Volunteer Matching:
Groundswell’s Volunteer Matching program – sometimes known as Dollars for Doers – recognizes that some employees may not have funds to contribute, but have time – and rewards them in the same way. It’s an inclusive approach that invites everyone to participate in GivingTuesday, even those who may not be able to donate their own funds.
12 Employee Benefits Survey Questions Modern Companies Should Ask
In today's business environment, having the right and highest performing talent is more critical than ever. With benefits packages playing a vital role in these decisions, how can companies truly gauge their effectiveness? By initiating regular employee benefits surveys.
Scroll down for a free survey template below.
Let's dive in to the importance of asking the following questions.
Is our workforce satisfied with the current employee benefits package?
Gaining insights from "how satisfied are you with our company’s benefits package?" can offer companies a quick pulse on the effectiveness of their benefits. A dip in satisfaction might signal a need for re-evaluation, especially if you're looking to maximize your budget.
How comprehensive are the employee benefits we offer?
Do employees feel that the organization covers a wide range of their needs? Asking, "do you feel our benefits package is comprehensive in its offering?" can shed light on any potential gaps in coverage.
Are we showing true commitment to Diversity, Equity, & Inclusion through our benefits?
Are the company's efforts in promoting DE&I resonating? This can be gauged by asking if the benefits genuinely support diversity and inclusion. If they aren't, here's an opportunity to collect ideas directly from your employees.
Read more about how to make sure your giving program is equitable and inclusive.
Do our benefits reflect our company culture and values?
The question, "do you feel our benefits package supports our cultural values?" will highlight any potential discrepancies in practicing what you're preaching.
Did you know? Two-thirds of employees say it’s important for a company to align to their values.
Are we catering to the needs of a remote or multi-location workforce?
With remote work on the rise, is the company adapting its benefits accordingly? It's essential to find out if employees feel supported, regardless of their work setting.
Would employees recommend the company based on our benefits?
This is an easy one to skip, but it's a great question to ask. See how influential your benefits package is for employee referrals. Determining if employees would advocate for the company based on its benefits can be a key metric for recruitment.
How do specific benefit categories fare?
By querying satisfaction levels across various benefits – physical health, social impact, mental health, financial health, and fringe benefits – can companies discern which areas are thriving and which need enhancement?
What additional benefits do employees desire?
Is there a particular benefit that could make a difference in employee satisfaction and retention? Discovering this can be as straightforward as asking, "if you could choose one benefit not currently offered, what would it be?"
If your workforce desires a more meaningful benefit, see why decentralizing your corporate philanthropy strategy can achieve greater impact at scale.
How often should I send an employee survey about our benefits?
While every business has their own set of unique needs, conducing a quarterly employee survey at minimum can help you get a pulse check.
There will be some natural and unplanned peaks in valleys throughout the year that can drastically affect employee morale and company culture. By proactively seeking feedback through surveys, companies can foster a culture of continuous improvement, ensuring they remain at the forefront of employee satisfaction.
What are some affordable benefit options we can provide employees?
Corporate matching or giving programs can be a low-cost addition to your benefit offering that supports your employees’ unique passions and perspectives through charitable giving and boosts your company’s commitment to social impact. Groundswell offers a comprehensive solution with a simple implementation and nearly zero administration burden.
- How satisfied are you with our company’s benefits package?
- Do you feel our benefits package is comprehensive in its offering?
- Do you feel our benefits package supports our cultural values?
- Do you feel our benefits package supports our commitment to Diversity & Inclusion?
- Do you feel our benefits package supports our remote or multi-location workforce?
- How likely are you to recommend applying based on our benefits package?
- How satisfied are you with our physical health benefits (i.e. health care, sick leave, etc)?
- How satisfied are you with our social impact benefits (i.e. corporate matching, volunteering, etc)?
- How satisfied are you with our mental health benefits (i.e. vacation time, EAP, etc)?
- How satisfied are you with our financial health benefits? (i.e. retirement, student loan assistance, etc)
- How satisfied are you with our fringe benefits and perks? (i.e. fitness subsidies, stipends, etc)
- If you could choose one benefit not currently offered, what would it be?