Employee Engagement: 8 Ways To Support and Excite Your Team
For many executives, improving employee engagement is a top global business strategy, and for good reason. Employee engagement is critically important in today’s competitive marketplace. Engaged employees are more productive and committed to their companies, generating shareholder value and improving organizational performance. They exhibit lower levels of attrition and absenteeism. Plus, they have fewer on-the-job accidents, foster loyalty among customers and enhance the company’s reputation.
The Reality of Engagement on the Job
Gallup polls indicate that just 36% of employees are engaged on the job. Does that mean that nearly two-thirds of workers are just putting in the hours? Pretty much. According to the research, the number of actively disengaged stands at 15% through June 2021. That leaves another half of all employees who are simply showing up. Not a comforting thought. But it does show that many U.S. companies are nowhere near their potential when it comes to performance.
What Does Employee Engagement Really Look Like?
Employees can be satisfied with their jobs but not actually vested in the company. They may enjoy the work and look forward to the paycheck without being terribly interested in the company's vision. This is not engagement. These employees would be just as comfortable collecting their paychecks from another firm. Engagement means that employees are a key component of your overall strategy and are committed to advancing the company’s goals. It happens when companies create a culture that invites emotional connection, genuine involvement and contagious enthusiasm about the purpose and mission.
How To Improve Engagement
There are a number of programs aimed at getting employees more excited about coming to work each day. Employee engagement ideas are a dime a dozen with blog articles touting 15, 25, 50 ways to engage your workforce. But unless these programs are thoughtfully conceived, they will just be noise. To get true engagement, employees need to feel that their work is valued, their opinions are heard and supported, and they are respected. These are the beliefs that underpin trust. Employees can have the best perks, but if trust is lacking, they will not be engaged. This trust comes from the following areas:
- Trust and respectful communications
- Open dialogues
- Exchange of thoughts and opinions
- Intentional and Positive Company Culture
- Management accountability
8 Employee Engagement Ideas
If your engagement levels aren’t as high as you’d like, there is no silver bullet. One teambuilding event or corporate baseball tournament is not going to fix it. However, there are employee engagement ideas and programs you can implement that will help you get started:
1. Onboard With a Buddy
Match new employees with someone who can help them navigate and understand the company culture. Ideally, it will be an individual outside of their workgroup, allowing them to meet people from other departments. This person can help them become adept at finding resources with the company and answer questions they may not feel comfortable asking their immediate bosses or co-workers.
2. Create Social Spaces
It is important to have social connections and work relationships. These relationships increase collaboration and job satisfaction. Ensure that employees have a place to interact and have a little downtime. You don’t need a foosball table or a trendy office playroom. If all you have is a breakroom, make the space inviting and encourage people to go there. Better yet, solicit the executive team to model the behavior by occasionally making themselves accessible and available in the employee lounge. If some of your employees are remote, you can create virtual meeting spots.
3. Take an Executive to Work
Employees are thrilled when they know that the top leaders in the company understand their day-to-day challenges. That’s the spirit behind Hilton’s innovative Senior Leadership Business Immersion program. The program has senior leaders and board members spend three days doing customer-facing work. This means that executives are making beds and preparing room service trays right alongside the staff. They leave the experience with a greater appreciation of the challenges and opportunities the business is facing and the improvements that could be made. Perhaps the greatest benefits, however, are the boost it provides to employee morale and the feeling of solidarity it generates.
4. Golden Globe Award
Competing priorities can sometimes make teams believe that they aren’t all working toward the same ends. It may help to introduce a fun ritual that doesn’t require much time. You don’t actually need a golden globe, or even a globe. Any symbolic object will work.Each week, the object is awarded, with a bit of celebratory fanfare, from one team to another. The award is given in recognition for assistance provided, an expedited request, information shared or simply being helpful colleagues. The next week, the award is passed from the former recipients to another team. The idea is to encourage inter-team collaboration and goodwill.
5. Partners, Not Employees
London-based company John Lewis calls its 80,000 employees partners. It’s an interesting choice of words because the vast majority of the people who work there are not true partners according to the legal definition. Rather, they share responsibility for the company, its customers and its outcomes. The word partner evokes a sense of empowerment. The company stated, in their words, as “an experiment in industrial democracy.”
6. Driven by Purpose
According to Gartner researchers, 65% of those surveyed say that the pandemic has made them rethink the place work should have in their lives. Increasingly, employees want to work for a company that aligns with a purpose that they can believe in.Southwest Airlines is a company that differentiates itself beyond being a transporter of people. They consider themselves an enabler that helps people get to the people or places they care about. It’s not a huge difference, but it does help define a strong purpose and an emotional connection with its employees and an important responsibility to the customers they serve. That’s not the end of the story, though. Southwest encourages its employees to create a superior experience for the customers and give them the support and the trust they need to accomplish this goal.
7. Help Employees Give Back
People love to donate to a good cause and in 2020, charitable giving topped $471 billion. Companies give to nonprofit organizations, as well. But those organizations may not be the ones that capture the hearts and minds of their employees. Everyone has a favorite charity or two. Groundswell allows employees to pick the problems and the solutions they want to address, supporting them with matching donations of up to $5,000 and time off to volunteer. It makes managing employee giving programs effortless. Further, Groundswell provides data that gives employers insight into the issues their employees care about. It’s great information to have as you consider how to design your HR practices and plan your strategic initiatives to deepen employee engagement.
8. Take a Stand
Beyond simply sending a check to a select group of nonprofits, companies can take a stand on causes that employees care deeply about. Many corporations have adopted K-12 schools and invested time and resources to bring about higher-quality educational experiences in underserved communities. Employees at SDN Communications in Sioux Falls have an opportunity to make an impact and bond with colleagues as they engage in activities such as a winter clothing drive and volunteering for the Read Across America program.
The Bottom Line
It’s no coincidence that some of the most profitable companies today are those with the most engaged workforces. It’s the companies that summit on “the best places to work” lists. Their employees don’t flock to the company because they have a cool game room and free snacks. They aren’t drawn in by catchy slogans and nice placards on the wall. They are excited by the vision and energized by the empowerment they feel when they come to work each day. Employee engagement is all about building your brand internally. It will take some work, but the rewards will determine how your company will fare against the competition in the years to come. When you consider engagement statistics, the reality is that engaged employees help companies win. If you’d like more information on the benefits of a donor-advised fund, contact Groundswell today.
Related resources
Unlocking Philanthropy: A Ready-to-Use Corporate Giving Policy for Modern Businesses
Sample Corporate Giving Policy You Can Use Today
In today’s socially conscious environment, more companies than ever are recognizing the value of corporate philanthropy. Not only can a robust giving policy boost a brand’s image and reputation, but it can also play a pivotal role in community development and global betterment. If your company is considering the establishment of a formal corporate giving policy or refining its existing strategy, this sample policy might be the perfect starting point for you.
Pillars of a Strong Corporate Giving Policy
Corporate giving programs range from employer donation matching programs to full blown corporate social responsibility programs with grantmaking and volunteerism. Many companies find somewhere in the middle that aligns with their size, budget, geographic presence and most importantly company values and commitment to diversity and inclusion. But what truly makes a corporate giving policy stand out? Let’s delve into the key features, from donation matching to the strategic use of platforms like Groundswell.
1. Donation Matching: Doubling the Impact
One of the most effective tools in a giving policy is donation matching. This is where companies match employee donations to eligible non-profits, effectively doubling the contribution. Such programs not only amplify the impact but also motivate employees to participate, knowing their chosen cause will receive twice the support.
2. Charitable Stipends: Encouraging Employee Choice
Charitable stipends are allowances given to employees to donate to a non-profit of their choice. This not only encourages a culture of giving but also empowers employees to support causes they’re passionate about. The stipends can be a fixed amount annually or can vary based on the employee’s role or tenure.
3. Dollars for Doers: Volunteering Translated to Contributions
“Dollars for Doers” programs convert volunteer hours into monetary donations. When employees volunteer their time for a cause, the company makes a donation equivalent to the hours spent. This fosters a culture of hands-on involvement and ensures that both time and money are being donated to valuable initiatives.
4. Corporate Grants: Sowing Seeds for Bigger Change
Beyond individual employee contributions, companies can set aside a dedicated fund for corporate grants. These grants can be given to non-profits, research initiatives, or community projects that align with the company’s CSR objectives. Such grants can lead to substantial, long-term changes and foster strong partnerships with community leaders and organizations.
Why Choose Groundswell for Your Giving Initiatives?
Incorporating these elements into a giving policy requires streamlined management, transparency, and ease of execution. This is where platforms like Groundswell come into the picture.
Groundswell offers an efficient and affordable solution for companies aiming to elevate their philanthropic endeavors. Here’s why it’s the ideal choice:
- User-Friendly Interface: Groundswell’s platform is designed for both companies and employees, ensuring smooth navigation and straightforward donation processes.
- Versatility: Whether it’s donation matching, handling charitable stipends, or managing corporate grants, Groundswell offers solutions tailored to each company’s unique needs.
- Cost-Effective: Groundswell provides a comprehensive suite of tools at competitive prices, ensuring that more of your money goes towards the cause rather than platform fees.
- Transparency: Track donations, monitor employee involvement, and generate detailed reports to measure the impact—all in one place.
Conclusion
An effective corporate giving policy is a blend of structure, employee engagement, and impactful contributions. By incorporating elements like donation matching, charitable stipends, “Dollars for Doers,” and corporate grants, businesses can create a ripple effect of positive change. And with platforms like Groundswell, executing these initiatives becomes not just feasible but also highly efficient and cost-effective.
5 Tips to Boost Engagement & Impact on Giving Tuesday
Leverage GivingTuesday to boost generosity
Every November, the Tuesday after Thanksgiving is known as GivingTuesday, which often serves as the unofficial start of end-of-year giving campaigns. This comes on the heels of holiday shopping deals on Black Friday, Small Business Saturday, and Cyber Monday. It is a worldwide phenomenon, inspiring millions to lean into the end-of-year holiday spirit with generosity and compassion. For many charities, GivingTuesday has become their biggest day for donations – and can help resource their ability to have an even greater impact in the year ahead.
For companies, GivingTuesday and the end-of-year giving season offers an opportunity to double down on their commitment to social responsibility, strengthen relationships with employees, and boost their impact in the community and broader world.
At Groundswell, we partner with companies all across the country to design and launch GivingTuesday campaigns – leveraging our easy-to-use platform that makes it easy for employees to participate and send donations to the causes and charities that they care most about. Below are some best practices to boost engagement and inspire generosity during the giving season.
1. Make Giving Easy:
A lot of giving platforms out there make it incredibly hard to donate. Some don’t have all 1.5 million IRS-approved charities listed. Others require employees to navigate through a web of intranet or sharepoint sites to find the giving program landing page. And others require that HR is notified of any donations an employee wants to make. At Groundswell – we are committed to removing all of the friction, and ensuring that employees can find charities easily, through a platform that is accessible from the palm of their hand, so they can give whenever they want to.
2. Launch a GivingTuesday Match Campaign:
Through Groundswell you can customize and launch a special GivingTuesday match campaign in a matter of minutes. Simply pick the nonprofits to include in the special campaign, select the start and end-date for the campaign, and then determine the match – 2x, 3x – along with any overall budget limits, then you’re done!
3. Boost engagement by involving ERGs:
Share nonprofit recommendations from Employee Resource Groups to provide inspiration around causes and nonprofits that matter to your employees. You can feature these nonprofits on dedicated ERG Corporate Spotlights and Campaigns that will be visible to all employees on their Groundswell dashboard.
4. Surprise (and Delight) Employees With A Gift to Give:
Consider sending a surprise “gift to give” to reward those already participating in your giving program (and to incentivize others to enroll). These gifts might be used to further maximize impact through the existing campaign, or to donate to other nonprofits your employees care about. Groundswell’s custom gift feature allows companies to easily schedule and send gifts with little to no administrative burden.
5. Level up with Volunteer Matching:
Groundswell’s Volunteer Matching program – sometimes known as Dollars for Doers – recognizes that some employees may not have funds to contribute, but have time – and rewards them in the same way. It’s an inclusive approach that invites everyone to participate in GivingTuesday, even those who may not be able to donate their own funds.
12 Employee Benefits Survey Questions Modern Companies Should Ask
In today's business environment, having the right and highest performing talent is more critical than ever. With benefits packages playing a vital role in these decisions, how can companies truly gauge their effectiveness? By initiating regular employee benefits surveys.
Scroll down for a free survey template below.
Let's dive in to the importance of asking the following questions.
Is our workforce satisfied with the current employee benefits package?
Gaining insights from "how satisfied are you with our company’s benefits package?" can offer companies a quick pulse on the effectiveness of their benefits. A dip in satisfaction might signal a need for re-evaluation, especially if you're looking to maximize your budget.
How comprehensive are the employee benefits we offer?
Do employees feel that the organization covers a wide range of their needs? Asking, "do you feel our benefits package is comprehensive in its offering?" can shed light on any potential gaps in coverage.
Are we showing true commitment to Diversity, Equity, & Inclusion through our benefits?
Are the company's efforts in promoting DE&I resonating? This can be gauged by asking if the benefits genuinely support diversity and inclusion. If they aren't, here's an opportunity to collect ideas directly from your employees.
Read more about how to make sure your giving program is equitable and inclusive.
Do our benefits reflect our company culture and values?
The question, "do you feel our benefits package supports our cultural values?" will highlight any potential discrepancies in practicing what you're preaching.
Did you know? Two-thirds of employees say it’s important for a company to align to their values.
Are we catering to the needs of a remote or multi-location workforce?
With remote work on the rise, is the company adapting its benefits accordingly? It's essential to find out if employees feel supported, regardless of their work setting.
Would employees recommend the company based on our benefits?
This is an easy one to skip, but it's a great question to ask. See how influential your benefits package is for employee referrals. Determining if employees would advocate for the company based on its benefits can be a key metric for recruitment.
How do specific benefit categories fare?
By querying satisfaction levels across various benefits – physical health, social impact, mental health, financial health, and fringe benefits – can companies discern which areas are thriving and which need enhancement?
What additional benefits do employees desire?
Is there a particular benefit that could make a difference in employee satisfaction and retention? Discovering this can be as straightforward as asking, "if you could choose one benefit not currently offered, what would it be?"
If your workforce desires a more meaningful benefit, see why decentralizing your corporate philanthropy strategy can achieve greater impact at scale.
How often should I send an employee survey about our benefits?
While every business has their own set of unique needs, conducing a quarterly employee survey at minimum can help you get a pulse check.
There will be some natural and unplanned peaks in valleys throughout the year that can drastically affect employee morale and company culture. By proactively seeking feedback through surveys, companies can foster a culture of continuous improvement, ensuring they remain at the forefront of employee satisfaction.
What are some affordable benefit options we can provide employees?
Corporate matching or giving programs can be a low-cost addition to your benefit offering that supports your employees’ unique passions and perspectives through charitable giving and boosts your company’s commitment to social impact. Groundswell offers a comprehensive solution with a simple implementation and nearly zero administration burden.
- How satisfied are you with our company’s benefits package?
- Do you feel our benefits package is comprehensive in its offering?
- Do you feel our benefits package supports our cultural values?
- Do you feel our benefits package supports our commitment to Diversity & Inclusion?
- Do you feel our benefits package supports our remote or multi-location workforce?
- How likely are you to recommend applying based on our benefits package?
- How satisfied are you with our physical health benefits (i.e. health care, sick leave, etc)?
- How satisfied are you with our social impact benefits (i.e. corporate matching, volunteering, etc)?
- How satisfied are you with our mental health benefits (i.e. vacation time, EAP, etc)?
- How satisfied are you with our financial health benefits? (i.e. retirement, student loan assistance, etc)
- How satisfied are you with our fringe benefits and perks? (i.e. fitness subsidies, stipends, etc)
- If you could choose one benefit not currently offered, what would it be?