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Here are numerous reasons why donor-advised funds (DAFs) are the fastest growing charitable giving vehicle in the United States. They combine versatility, flexibility and simplicity when it comes to reporting to the Internal Revenue Service (IRS). Their appeal is widening too. Once confined largely to high net worth donors, their reach now extends to corporations of all sizes. Groundswell is playing a key part in empowering philanthropy using DAFs. Learn more about the five main benefits of donor-advised funds.
Recap of the Donor-Advised Fund
A DAF is a personal giving account with some big tax advantages and no minimum distribution requirements. That immediately puts it at an advantage compared to a private foundation, which must disburse a minimum of 5% annually. Giving to a DAF is straightforward, especially with Groundswell. You create a giving account and start making donations. There is no minimum annual contribution, and you don’t have to decide from the outset which charities you wish to support. The only restriction to be aware of is that the broker who manages the DAF retains control of how and when funds are disbursed. Donors can advise, but they do not make the final decision. Neither can you withdraw a donation once you’ve made it, since they are irrevocable.
5 Benefits of DAFs for Corporations
With these features of DAFs in mind, what can businesses look forward to in real terms? It’s not just a question of paying lower tax, even if that is the most eye-catching advantage. DAFs can make a positive impact on the internal business culture too. Here are five areas that make DAFs hard to resist.
1. Reduced Tax Liability
DAFs allow companies to look beyond short-term performance when it comes to charitable giving. That’s primarily because donations are immediately tax deductible at the time of giving, but the funds don’t have to be disbursed until later. In short, that means you can take advantage of tax deductions in a windfall year and advise on where funds should be disbursed when you’re ready. Instead of giving only in bumper years and having to rein in philanthropy in leaner ones, corporations can lock in the tax deduction in the former and release the funds throughout the latter. From a tax planning perspective, the reduction in liability is significant. Individuals can offset up to 60% of their adjusted gross income, although charitable donations cannot exceed 25% of taxable income.
2. Save on Capital Gains
If the prospect of handing over 15% to 20% in capital gains tax to the IRS every time you liquidate assets rankles, donor-advised funds offer a welcome solution. You don’t have to pay capital gains tax on assets transferred to a DAF, whether they are stocks, bonds or real estate. Moreover, you can transfer assets at the fair market value rather than the purchase price, provided you have held them for more than a year. For corporations who’ve seen their assets perform strongly in a bull market, the idea of giving up a substantial portion of the gains to the government without having any say in where the money goes can be unpalatable. Donating the assets to a DAF allows the business to release the tax deduction and put those assets toward a more clearly defined purpose.
3. Multiple Donation Options
Many nonprofits are restricted from accepting complex assets (i.e., other than cash) as donations if they want to stay on the right side of IRS 501(c)3 regulations. Donor-advised funds provide the mechanism, however, for businesses to donate real estate, private and public stocks, or inventory. On the giving side, corporations can fuel their account with a variety of assets and amalgamate a large number of individual donations into an easy-to-administer fund. Compared to private foundations in particular, the administrative burden is significantly lower.
4. Unlock Investment Opportunities
Investments in donor-advised funds grow tax-free and you can donate mutual fund shares, trusts, private equity and hedge fund interests and even cryptocurrency. When it’s time to release the grants, you can unlock the appreciated value of the assets without deducting tax. Admittedly, that’s not always the approach some corporations take with their investments. Criticism is often leveled at DAFs as a means for institutional investors to “park” assets in funds and collect the upfront tax deduction without disbursing any grants. That’s “zombie philanthropy” in action, but Groundswell is geared toward moving grants as efficiently as possible to the nonprofits that desperately need support.
5. Increased Employee Engagement
Donor-advised funds empower companies to align their charitable giving to their corporate goals. Instead of making smaller, less formal donations on an ad hoc, reactive basis, leadership can collaborate with employees on a long-term philanthropy structure:
- Focus donations on the sector your business operates in. For example, if your business is in the hospitality sector, you can “give back” by supporting charitable causes linked to food banks, sustainability or homelessness.
- Tie your donations to your founder story or company ethos. Donations can ensure that the obstacles the company had to overcome in its early years are resolved for future generations (from equity and diversity to health and accessibility).
- Invite input from your employees and customers and reflect their wishes. What matters to them?
DAFs provide a great way to define and improve company culture. A more engaged workforce leads to a more profitable and productive company, after all. You’ll also have a stronger case for attracting top talent if you can demonstrate a commitment to causes that resonate with your future employees and offer a stakeholder role as part of your financial wellness benefits.Employees can sit on the committees that set philanthropic goals and nominate causes to support. Whether the committee decides to support a single cause or a collection of charities linked to a global mission, a proactive approach gives clarity and consistency. It also makes it easier to deal with ongoing requests for charitable support during the financial year. While there is no obligation for a business to reveal the causes it supports through a DAF, it’s an opportunity for transparency and positive PR. List the nonprofit organizations the company supports in company reports and on the website, and show fundraisers how to apply for grants.
How Groundswell Is Different
The philanthropy-as-a-service (PhaaS) model pioneered by Groundswell is giving fresh impetus to corporate giving. Not only do we allow your business to set up a giving account faster, we provide a better giving experience too:
- Accessible: You don’t have to be a high net worth individual with millions to spare. Groundswell allows you to start with a contribution of just $1.
- Efficient: We create personal giving accounts for each employee, which can be easily administered without tracking receipts and vetting nonprofits. Think of it as a 401(k) for corporate giving.
- Discreet: All employee donations are kept private, so your giving program is more equitable and inclusive. We respect that charitable giving is an anonymous, private affair for many.
- Diverse: Instead of nailing your company mission to a single cause, Groundswell allows you to respect and support all of your employees’ diverse perspectives.
You’ve seen the benefits. Now learn more about maximizing the ease and efficiency of your corporate giving, as well as boosting employee engagement, with Groundswell.
Is Your Company Ready To Handle the Next Hot-Button Issue? How To Stay Two Steps Ahead
Read moreCrickets. That’s the sound coming from many companies over today’s most pressing hot-button issues. Yet there is an increasingly blurred line between business and politics, leaving business leaders wondering how they should weigh in. These issues are both plentiful and polarizing. It would be easy, if not forgivable, to remain silent from a business standpoint. However, it’s not so simple. The public supports and even expects companies to speak out. In recent years as the political landscape becomes even more divisive that expectation continues to grow. In a Forbes poll, 75% think that companies should be leaders and change makers. And why not? Thanks to employees, stakeholders and the communities they are privileged to serve, companies have the bully pulpit and the resources needed to make a difference. Moreover, recent polls indicate that people trust businesses more than the government. Leaders must ask themselves what role their companies should play in the evolving political environment. But before they decide how to engage, they must consider both the risks and the challenges.
Current Landscape of Hot-Button Issues
It’s not just about the things that any good corporate citizen ought to do, like be a responsible steward of the earth’s precious resources. It’s about values that cut to the core of every American. Issues like voting rights, vaccine mandates, Roe v. Wade and gun control. There are new issues arising monthly.
Impact on Business
Make no mistake: Taking a stand can have both good consequences and bad. For some companies, it may mean an increase in sales or a boost to their reputation. When Uber and Lyft offered to pay the legal fees for drivers sued under Texas law for driving pregnant people to abortion clinics, they saw an uptick in their stock. However, there was also a negative backlash. Purportedly, the company doesn’t have the best track record when it comes to supporting its drivers in other regards. Yes, taking a stand opens the company up to scrutiny. But it also helps keep leadership accountable and make them even more determined to ensure that their actions match their words, a good all-around strategy for every sustainable business.
New Issue, New Strategy
There is no one-size-fits-all strategy for hot-button issues. Most require case-by-case analysis. You may not want to issue a public statement at all, but that’s not the only option. Before you do anything, you’ll need to assess the potential impact on your business. It always pays to know your customers — not just the products and services they will buy but what they believe and value. What are they saying on social media? The same is true for stakeholders and employees, including the company’s affinity groups. What do they want you to do? Acknowledge and respect differing viewpoints while ensuring that the decision-making process is transparent. Of course, everyone will not agree but it’s important that the process is fair and that once the decision has been made, you are clear and unapologetic about how the decision aligns with company values. Follow through on your promises and be consistent.L’oreal Paris learned the hard way how important it is to practice what you preach. After posting in support of Black Lives Matter, the fashion company was lambasted for dismissing one of their models who had previously taken a public stance against racism and white supremacy.
How To Be Proactive Against Hot-Button Issues: 3 Preparation Steps
In addition to making deliberate decisions, here are three concrete steps your company can take to ensure that they are prepared for the next hot-button issue.
1. Establish Safety Nets
Safety nets are resources that are set aside to protect employees and other stakeholders of the company against inequities and provide fair treatment across the board. They provide tangible benefits to all employees and to the community. A safety net allows the company to help without necessarily taking a public political stand. Despite their own business woes, consider the many companies that stepped up to the plate during the pandemic to provide, for example, support to first responders and vulnerable populations, or that adapted their supply chains to provide personal protective equipment. When companies establish a track record of pitching in during times of greatest need, they build the type of social currency that generates public trust.A safety net could be considered the company’s own economic relief fund. There are no hard and fast rules about how it should operate. However, safety net funds could support:
- Travel for health care that is not offered locally
- Consistent levels of accessibility in all of the company’s offices, whether or not it is mandated by law
- Volunteer activities in the community
- Extended employee benefits like remote work, flex time, etc
- Employee Assistance Programs
- Trauma treatment across all of the various communities and identities
- Temporary shelters for weather-related and other emergencies
- Nonpartisan resources that support elections
2. Operationalize Your DEI Strategy
Hot-button issues present an opportunity to lean into the company’s core values and support them through your DEI strategy. To do so, however, the strategy must be operationalized. Until you formulate and actualize a plan, it’s just a mental exercise. Operationalization means making DEI part of your business and operating model. You will be most successful in your support of the underserved communities you’ve identified if your strategy establishes the following:
- In-House DEI Team: Even if you solicit outside help to facilitate your DEI strategy, you still need an in-house team. Your in-house team plays a critical role in analyzing hot-button issues and making recommendations for a thoughtful and inclusive response.
- Diversity Training: Training is key, and not just a once-and-done workshop. Rather, you’ll need an ongoing approach to ensure that your guidelines are put into practice and everyone understands what’s expected of them. Through regular training, you signal to the organization that diversity, equity and inclusion are important values that you take seriously and that these values extend beyond the doors of your organization.
- Affinity Groups: Your affinity groups provide the staffing and energy to take on issues. They play a key role in two-way communication that helps to bolster curiosity and empathy among the larger community. They will want to have a voice in the company’s response to these issues.
3. Fortify Your Corporate Giving Program
When hot-button issues arise, companies that have established corporate giving programs can respond internally, even without making a grand public gesture. The best programs are those that are flexible, easy to set up and require minimal administrative time. Corporate giving programs not only empower employees, they build engagement and morale, and encourage individuals to express themselves in meaningful ways. The Groundswell platform allows employees to pre-load charitable donations in a giving account for when and where they want to use them. There are a number of ways for employees to participate, including selecting from various volunteer opportunities or supporting a cause that the company champions. Employees are able to express their values to support something they believe in and they may be eligible, as well, to receive matching donations or use paid time off that the company provides. Groundswell makes it easy, allowing companies to offer giving as an employee benefit. Further, the Groundswell platform removes the hassle. There’s little administration, paperwork or reporting so that your company can easily shift gears for the next hot-button issue. Employees appreciate the opportunity to help the causes they care about year-round, as well as to be part of larger-scale, more impactful giving efforts.
Stay Ahead and Be Proactive
Hot-button issues can be tricky to navigate. But they don’t have to create internal headaches. They can, in fact, be opportunities to lean into the values that make your company unique, attract and retain diverse talent and drive innovation. You just need a good plan.

During the recession recovery, it’s important for businesses to support local communities. It’s a role that businesses have historically played and one that allows communities to bounce back as quickly as possible. Certainly, it helps that many businesses remained open or reopened quickly during the crisis, providing products, services, and jobs when they were most needed. However, there are many other ways that your business can help your community recover as we look forward to more prosperous times.
Why It’s Important To Support the Community
As mentioned, communities benefit from the products, services, and jobs each business offers. Businesses, in turn, must be surrounded by strong communities, without which they cannot survive. So it’s in the best interest of your business to provide as much support as possible to stimulate the local economy and fulfill your corporate social responsibility (CSR). Not only will the community recover more quickly, but your business will also have fostered deeper relationships, enhanced your brand awareness and reputation, and generated lasting goodwill. Further, it’s an opportunity to foster a positive culture internally that attracts and retains the best people. It’s true: People like companies that support the community. This applies to employees, as well. It’s a win-win for everyone.
How Your Business Can Help
The most effective community recovery plan will be those that are a part of your business disaster preparedness and continuity planning process. You may have such a plan in place but found that it fell short during these unprecedented times. You may have anticipated many types of scenarios. Handing out bottled water after a devastating storm. Providing emergency shelter. Sponsoring a local food bank. But who could have predicted a worldwide pandemic? Apparently, not very many. Still, there are things that your business can do right now to aid in the economic recovery of the communities you serve. If you were fortunate enough to make it through the financial ups and downs with your own business intact, you are one of the fortunate companies that are uniquely positioned to help.
What To Do
It doesn’t take a Herculean effort, just a few purposeful steps.
Hire Local Businesses
As you know, not every business made it through the darkest days of COVID-19. But the restaurant industry was especially hard hit. Although the number is exceptionally difficult to pin down, according to the Washington Post, an estimated 70,000 restaurants closed due to the pandemic. For those that survived, why not hire them to cater your next employee event or luncheon? Or, rather than sourcing your paper and packaging needs online or from a big corporation, find your local supplier. Buy gift cards from nearby businesses to use as rewards and incentives. You may have to get creative about how you spend your purchasing dollars, but every company can find ways to channel more money into local businesses that don’t have the deep pockets needed to survive such harsh times.
Donate to Local Organizations
Establish a fund to collect money from employees, customers, suppliers, partners, and anyone you do business with. You can facilitate donations via your website. You can also contribute a portion of your sales revenues to the fund or organize an employee-run event. Engage your employees by allowing them to decide both how to raise money and how to donate it. When employees are involved in decision-making, they feel more empowered and invested in the outcome. Plus, it removes the burden on company leaders to make all the choices.According to Groundswell founder and CEO Jake Wood, "It can feel overwhelming as a company leader to know where to support. We know our employees have a wide range of causes they care deeply about, so why not directly support them? We want to democratize that decision and give it back to our employees. It's a model we feel extremely passionate about.”Groundswell took the idea a step further. “We're gifting $150 per quarter to our employees into their own personal giving account to donate to whichever charity they want to support."
Provide Resources
Think beyond dollars. Your communities may have other needs. For example, perhaps the children from the local area need laptops, Wi-Fi services or school supplies. If you have a robust website, think about providing an online resource center to help community members find or exchange the things they need. The resource center is also a good way to determine which needs are going unmet. If you don’t already do so, subscribe both online and off to your local newspapers. Make them available in your place of business for both employees and customers. Place a stack outside your entrance as a free service to the public. You can fight the trend toward misinformation and support your local news as well.
Provide Paid Time Off for Volunteering
Your company can provide human resource support to nonprofit companies by allowing employees to volunteer during the workday. The employees get paid and the nonprofit receives much-needed services. Since many volunteer activities take place during the workday, employees can volunteer without giving up their personal time off or sacrificing pay. Sometimes companies determine which activities they will allow employees to do. But in many cases, the only requirement is to do good in the community. Whichever option you choose, it’s only a benefit if employees use it. Inform employees and support them when they take time to volunteer.
Combine Forces
Demonstrate leadership by taking the initiative and forming alliances with other businesses. Together you can make a greater impact when you combine funds and resources. Such alliances allow you to accomplish more without taking on too great a burden. It’s a good business opportunity, as well, to network and find synergies and best practices with complementary companies. It pays to nurture relationships with other businesses.
Support Community Events
Make an extra effort to support community activities, from outdoor concerts to farmer's markets to art gallery openings. Use your social media accounts to share word-of-mouth. Provide sponsorship with money, resources and facilities. This is an opportunity to attach your company’s name to the great things that are happening in your area. Even better, it’s a way to support local artisans and venues, stimulate the economy and generate community cohesion.
Hire Locally
Despite the press generated around the Great Resignation, there are still plenty of families reeling from job loss and rising inflation. The good news is, that many are right there in your neighborhood. If you have positions to fill, don’t miss the opportunity to help. Seek out the underserved and overlooked populations (e.g., hourly workers) who are most affected by a return to the office amidst soaring gas prices.
Businesses Doing More
These are some of the most important ways that your business can support the community during the recession recovery. Of course, you’ll want to keep sponsoring the local baseball team and keep your active membership in the Chamber of Commerce during trying times. But to join the ranks of the most respected businesses in your community, the place where employees are proud to work, you’ll want to do more.A corporate giving program is one of the best ways to support your community, demonstrate corporate philanthropy and foster a positive work culture. The Groundswell platform makes it easy to provide this coveted employee benefit. Contact us for more information.

With 42% of employees in full-time work struggling to make ends meet, financial wellness benefits are no longer a bonus perk that Human Resources can offer. They are a business priority. Uncertain economic conditions, from the aftershocks of the pandemic to rising inflation, compel employees to make their money go further. Financial wellness benefits offer a framework for investing in the future, and no more so than with donor-advised funds (DAFs). Employees don’t have to compromise on their charitable giving because of financial health challenges. In fact, DAFs can unlock some attractive tax advantages.
What Are Financial Wellness Benefits?
Employees are increasingly looking at the financial wellness benefits a company offers with the same interest they pay to the starting salary, health and well-being perks, and flexible working options. That’s because financial stress is on the rise. When workers are preoccupied with their personal finances, they’re not only less productive. They’re also likely to seek a more attractive offer from an alternative employer. Workers want the most sought-after financial wellness benefits:
- Retirement planning ranks as the #1 priority. Employees want to feel secure about their future after work.
- Insurance is another must-have. Health, life and disability coverage provides a safety net should circumstances change.
- Financial education can help employees save, limit their tax liability, and build a budget that supports personal growth.
- Investing opportunities allow employees to put their money to work so that they’re earning even when they’re away from the office.
Why It’s Important
Personal and professional lives are never completely separate and that’s why employee benefits are so important. Bearing in mind that one in four employees claim that financial worries negatively impact their professional performance, companies who take the initiative with financial wellness packages should look forward to:
- Better employee retention
- Higher engagement and morale
- Greater opportunities to attract top talent
Salary isn’t everything, particularly to Gen Z. One of the issues that the Great Resignation highlighted is that workers are fleeing roles that don’t align with their personal goals, but they will invest their skills in a company culture built around strong values.Corporate giving is one of those values that still register high on the wishlist. There’s a sense that a company’s obligations don’t stop at its internal gender equality, diversity and inclusion goals. The impact a business makes on the local and wider community is just as important, and philanthropy is a key measure for supporting that vision.
Why You Should Include Donor-Advised Funds
The benefit that a DAF brings to corporate giving is that it balances philanthropy with financial benefits for the employee. By donating through a DAF to a public nonprofit sponsor organization, employees can gift cash, stock, real estate or other assets. Donations of the latter (real estate and assets) tend to happen at the corporate level, but individual employees can unlock immediate tax advantages by gifting cash or stock through a DAF. The advantages of giving through a DAF include:
Reduce Tax Liability
Individuals can claim a tax deduction of up to 60% of their adjusted gross income if they give through donor-advised funds — and there’s no need to submit piles of extra paperwork to the IRS.
Avoid Capital Gains on Stocks and Securities
That’s particularly attractive for workers at tech firms or startups, where stock options and signing bonuses are a key employee retention strategy. Employees at Amazon, for example, receive restricted stock units (RSUs) that yield big dividends in years three and four. The only restriction on giving through DAFs is that the threshold is usually high. Although the minimum donation with some brokerages is as little as $5,000, these are the exceptions. Morgan Stanley and Vanguard, for example, start at $25,000, making them more suitable for giving at a corporate rather than individual employee level. That’s why Groundswell is so innovative within the corporate giving space. Employees can have their own DAF and get started with as little as $1, meaning that any employee can access a personal giving account and enjoy the tax benefits immediately. Find out more about corporate giving as an employee benefit by contacting us today.

No matter the size of your business, it can have a social impact in the communities that you serve. Maximizing social impact is a good idea for the bottom line. It can raise the company’s visibility and ensure future sustainability by creating a favorable business climate. The bonus? It always feels good to do good, build connections and have a net positive effect.However, for most businesses, none of this happens by accident. In an effort to ensure profitability, it can be easy to forget how important every business is to its employees as well as to the community and society at large. And it’s not just the responsibility of large corporations. Small businesses have always had an integral role in shaping society. In fact, they currently generate 44% of economic activity. That includes your business. So what can you do to create the type of social impact you’d like to have? A good place to start is by understanding exactly what social impact is and why it’s so important.
What Is Social Impact?
Social impact is the effect that your company has on its employees, customers, business partners and the community as part of their corporate social responsibility (CSR). It includes the efforts, activities and policies, deliberate or not, that the business makes to address critical social injustices and challenges. These challenges might include, for example:
- Economic disparity
- Inequalities due to gender, race, sexual orientation, physical abilities, etc
- Contamination of air and water
- Depletion of natural resources and energy
- Stagnation of economic growth and job opportunities
- Hunger
- Poor health care
- Disparities in educational opportunities
Of course, there are more. These are just some of the types of impacts businesses may seek to address.In addition to actions taken, social impact can also be the result of the failure to act. In this way, business social impact can be negative. But for many companies, probably yours included, it is an essential ethical responsibility to make a positive difference. The question is how.
How Your Business Can Have Bigger Impact
As mentioned, positive social impact doesn’t happen by accident. Companies that make a difference do so by including deliberate action within their strategies. Your organization can get started by defining the areas where you can have the greatest impact and that are aligned with the company’s mission and vision. Then it’s up to leadership to create opportunities that inspire the company and its employees to participate in philanthropic and community-oriented efforts.
4 Ways Your Business Can Have Social Impact
Here are four ways that your company can maximize its social impact. Most socially responsible companies will prioritize one over the others. But the most successful will include elements of each. They are all important to the proliferation of prosperous communities worldwide.
1. Philanthropy and Giving Back
It’s one thing to donate to a worthy cause here and there. It’s quite another to implement a philanthropy program that promotes social value. A well-designed approach signals to employees that the company shares their values while elevating your corporate giving to a whole new level and providing opportunities to community residents. You can capture the hearts and the imagination of your employees by soliciting active involvement, providing matching donations and encouraging volunteer support. A holistic program aims to improve the community and enhance the company’s future viability. Philanthropy can become a vital part of your business success.
2. Exhibit Environmental Social Responsibility
More companies are becoming environmentally aware. Green initiatives save money and the environment while putting the business ahead of the regulatory requirements that will surely come in the near future. Many consumers, as well, want companies to reduce their carbon footprint and be better stewards of world resources. This isn’t just limited to corporations with large energy requirements. It includes small businesses of every type that can make an effort to reduce, recycle and reuse. In doing so, companies may also find ways to innovate and create better internal processes.
3. Support the Local Community
No company can dominate its market in the long run without community support. It may not be feasible to sponsor every soccer team that asks, but most successful businesses recognize a responsibility to be a contributing member of the community. Thriving companies create jobs and generate tax revenue. They make the area a more attractive place to work, live and raise a family. The relationship is symbiotic, however. There could be no business without a healthy and supportive community. Remember, too, that one of the main reasons your business does well is because the business community itself is vital and even competitive. No business wants to be one of the crowd, but remember that if you have no competitors, you may not have a viable business model for long. In fact, complementary businesses help increase your customer base. Further, competition might actually increase your chances of long-term success.
4. Exhibit Internal Social Responsibility
It’s not enough to simply provide jobs within the community. Social responsibility means that employers carefully consider the company’s ethical practices and the impact that these practices may have on the broader society. This means demonstrating fair and equitable treatment, not just to the customers that buy its products and services but to its own employees. Research shows that employees who are treated well can engender loyal customers.Virgin Airlines founder and entrepreneur Sir Richard Branson, for one, agrees: “If you take care of your employees, they will take care of the clients.”Companies exhibit internal corporate responsibility by implementing policies that go beyond legal requirements. Businesses that are known for creating a great culture do much more. Policies that promote sustainability demonstrate a visible and deeply held commitment to:
- Pay fair wages in all of the communities and countries that support the company
- Treat employees equitably
- Encourage work-life balance
- Support physically and mentally healthy habits
- Hire diversity and promote diverse pipeline strategies
Beyond profit, these companies recognize that equitable internal practices are vital to their public image and, hence, to their sustained success.
Benefits of Making an Impact
Increasingly, both consumers and communities alike expect businesses to contribute to societal well-being. Even without this expectation, however, there are many reasons to maximize your company’s social impact. These benefits warrant a complete article on their own, but, briefly, they include:
- Reducing social risks that may impact the business in the long run, for example, the decline in the availability of critical technology skills.
- Improving employee productivity, engagement and loyalty by cultivating happier employees who share the company’s sense of purpose.
- Attract the 60% of customers who increasingly prefer products offered by environmentally friendly, sustainably sourced and ethically responsible companies.
- Enhance the company’s reputation, its attractiveness to investors and access to capital markets.
- Support sustainability by helping to promote a healthier marketplace.
- Gain an early competitive advantage by addressing issues that may eventually come under regulatory control, for example, the overuse of nonrenewable resources.
All of these benefits, individually and jointly, serve to greatly enhance your company’s profitability and long-term sustainability.
Maximize Your Impact
Clearly, the choices that we make today will impact future generations for years to come. It’s both a privilege and a responsibility to be part of the decision-making process. It doesn’t have to be overwhelming, however. One of the easiest ways to get a jumpstart on your commitment to maximizing social impact is to implement a philanthropy program. It should be thoughtfully designed, but that doesn’t mean it must be difficult to put in place. Groundswell can help. We turn charitable giving into an employee benefit that will not only benefit the community, but it will also boost your bottom line. Contact us for more information.

If the business of HR is to manage — and enhance — the employee experience, an understanding of Moments That Matter (MTM) may be one of the most critical tools the HR professional can add to their repertoire. The HR world adopted the term from the customer relations department, which refers to the moments in a customer's life when they are likely to make the decision to buy a product or service. In HR, it refers to the moments in an employee's life, both professional and private, that can most influence their feelings about their job and their employer. There are many ways to employ a Moments That Matter approach to employee management, but there's one that's often overlooked — incorporating it into the company's corporate giving strategy. Here's why you should, and some ideas of how your company can do it.
Moments That Matter — What It Is and Why It Matters
The idea behind the MTM management philosophy is that certain moments in your employees' lives have an outsize impact on their work satisfaction and attitude toward the company. Some of them are fairly generic — the job interview, their first weeks on the job, and promotions, for example. Others are more personal: an expectant parent, for instance, is likely to be influenced by how well — or poorly — HR helps them navigate the changes surrounding that milestone. Each of these experiences contributes to the overall employee experience with your company, and managing them well can play a big role in improving employee morale, job satisfaction, productivity, and retention.
Which Moments Matter?
As suggested, the answer to that question can vary from employee to employee. There is, however, some agreement on the most common moments, and suggestions for determining which moments matter the most to your employees. Gartner, Inc., an internationally respected HR consulting firm, lays out five types of moments likely to have the highest impact on employees in a recently published paper. They include moments that are:
- Emotion-generating: like personal anniversaries and life milestones.
- Scalable: have the potential to influence many employees.
- Frequent: happen many times over the course of a day, week or month.
- Business-aligned: moments that align with corporate strategy or culture.
- Critical talent-aligned: impact a specific population with critical talents in the organization.
Understanding which moments matter to your employees can help you create policies and procedures that acknowledge them and respond to them positively and positively. In order to do this, it's vital that you equip your HR department with the tools to identify important moments and respond to them with empathy and clear guidance.
Corporate Philanthropy and Moments That Matter
More and more research shows that employees care about working for a company that aligns with their values. They want to work for a company that makes them proud, one that takes corporate responsibility seriously (CSR) and that supports — or empowers them to support — the causes that matter to them. Many employees are motivated by a company's commitment to give back and are engaged by corporate giving strategies like donation matching, group volunteer efforts and community giveback days. When you incorporate MTM into your corporate giving strategy, you can exponentially increase the impact on both your employees and the causes they support.
10 Moments That Matter-Inspired Charitable Giving Ideas
If all of that explanation left you buzzing but still unsure how to combine it with your corporate giving strategy, here are 10 ways that you can use Moments That Matter to inspire, motivate and engage your employees.
1. Make Corporate Giving Part of Your Employee Benefits Package
The job interview is one of the first times your employee will have contact with the HR department. Use that moment to explain that corporate giving is part of your standard employee benefits package, and show them how you make it easier for them to support the causes that matter to them.
2. Celebrate Work Milestones With Charitable Donations
Instead of — or in addition to — recognizing work anniversaries or achievements with swag, offer a bonus donation to be made to the charity of their choice. If you're using the Groundswell platform, it's easy to simply add the appropriate amount to the employee's giving account. You can even set it up as part of the policies that administer the program.
3. Use Data From Your Employee Donation Programs To Help Identify Moments That Matter
Many employee benefits management companies provide data and feedback to your company that can give you insight into what matters to your employees. Use that data to help identify giving trends and refine your program to make it more appealing.
4. Reward Team Milestones with a Giving Stipend
Sure, go ahead and have that pizza party for the team when QA checks off on their work, but why not give them something even more meaningful — add a little something to their charitable giving stipend. You're being doubly rewarding by giving them the power to support the causes they care about.
5. Recognize the Employee of the Month with the Opportunity to Make a Difference
It's nice to get your picture in a place of honor when you're voted Employee of the Month, but you can do better by giving your EOTM a chance to do more good. It's easy to set up one-time additions to an employee's giving fund based on their designation as a valued employee.
6. Give the Gift of Giving for Birthdays
Birthdays are a classic personal moment that matters — and many people celebrate by making a donation to charity. Even Facebook recognizes that — their Birthday Fundraiser feature is one of the platform's most popular. Empower your employees to be more charitable on their birthdays by making a birthday donation part of their benefits package.
7. Mark Work Transitions with More Donating Power
Take the opportunity to recognize work transitions — the end of a probation period, a promotion to team leader, or moving to a new department — with a contribution to their giving fund. If the transition is a promotion or other permanent rise in the company structure, you can even make it a permanent increase in the company's charitable giving program.
8. Celebrate Personal Milestones With a Contribution
There's no better way to make employees feel valued than demonstrating that you notice — and care about — what's happening in their lives. In addition to standard milestones, such as weddings or a new addition to the family, you can also celebrate the achievement of a new degree or certification, closing on a new house, or being recognized by a community organization.
9. Share the Celebration of Company Milestones
It's common for businesses to mark milestones by making a donation to charity. Whether your company is celebrating Founder's Day, recognizing their 1 millionth sale, or marking the awarding of a big contract, let your employees share in the festivities by making a contribution to their donor funds to distribute as they see fit.
10. Extend Your Annual Holiday Bonus
Add a little something extra to your holiday bonus program — an extra contribution to their employee giving fund. Many employees celebrate holidays with a donation to their favorite charities anyway. Why not empower them to give a little more?
How Groundswell Helps You Meet Moments That Matter to All of Your Employees
The right software program can make it easy for you to match moments that matter to the unique interests and needs of all of your employees. Designing a corporate giving program can be challenging, with many factors to consider and incorporate. Groundswell is designed to be inclusive, private, and empowering. By putting the power to give into the hands of each employee, the platform eliminates many barriers to giving that are inherent in traditional corporate match programs.
- Employees can donate on their own timeline, rather than during a specified giving period.
- There are no complicated forms to fill out and have approved.
- Charities get their donations all at once rather than having to wait for the matching part of the donation.
- Employees can give to the causes they support without worrying that their donations will expose parts of their private lives they'd rather not reveal. You can read more about how the Groundswell platform helps make employee giving more accessible and welcoming to everyone in the blog Is Your Donation Matching Program Inclusive and Equitable? Probably Not.
- The simple interface makes it easy for your company to respond quickly to current events that have a wide cultural impact and provides a way for your company to be supportive to diverse groups among your employees.
Of course, your company can — and should — support your employees' charitable efforts in other ways, as well. You can create moments that matter for your employees by, for example, sponsoring weekly, monthly, or annual team volunteer opportunities. The time spent building out playgrounds, repairing homes for seniors, and serving meals at a local food kitchen all have the potential to be part of the reason your employees feel that they matter, not only to your company, but to the community at large.
Final Thoughts
Moments That Matter is more than just a current HR trend. It reflects a long tradition in the HR field — one of philanthropy and benefit focused on employees and their needs. When your company recognizes the most impactful moments in the lives of its employees — and provides them with a way to recognize, celebrate and navigate them — you are strengthening the relationship between your employee, your company and the community. In short, everyone benefits. Learn how at Groundswell.

It’s easy enough to give away that old sofa stashed in the corner of your garage. But why do people donate to charity? What causes you, or anyone else, to send a $100 check to a foundation or spend an evening tutoring underserved youth? We have dozens of sayings about giving. Do good and good things will happen to you. To whom much is given, much is expected. I can’t do everything, but I can do something. There’s more, but the point is that giving is a part of the human experience. Without a doubt, for many people, it seems the right thing to do. People give because it feels good to do so. Americans are a particularly generous lot. In fact, 60% of us give money, 72% help strangers and 42% volunteer, often just because we are asked. And during the pandemic? Americans became even more generous. In 2020 and 2021, donations were higher than they were in 2019. The average donation per person was $574 in 2021.What’s more, there are undeniable psychological and scientific benefits that make donating important to the human spirit and will keep people giving generously into the foreseeable future.
The Science of Giving: What Happens in the Brain
For Americans, there are plenty of opportunities to spend money which, researchers admit, provide a dopamine hit. So it can be tempting to think that we’re just a purchase away from nirvana. But the accumulation of things is not the type of spending that makes a difference in our lives or the lives of others. We get more bang for the buck, so to speak, when we give to others. That’s because giving has a positive impact on the brain. It makes sense that our brains would reward us for helping to preserve society, releasing the same types of feel-good chemicals as during exercise. It is one of the evolutionary traits that has helped us build prosperous civilizations. In fact, in 2006, Jorge Moll and Jordan Grafman, neuroscientists at the National Institutes of Health, were able to measure the neural activity of giving, thus proving what we intuitively knew already. Subjects were allocated money that they could either keep for themselves or donate to selected charities. By tracking the impact on the pleasure centers of the brain, researchers discovered that the midbrain ventral tegmental area (VTA) and the subgenual area lit up when subjects donated the money. These are the same parts of the brain that light up when presented with a delicious meal or when talking about a romantic partner.
Why Do People Donate to Charity?
For years, there has been a philosophical discussion about whether or not charitable giving is altruistic. Do people give their money and donate their time just for the purpose of doing good, expecting nothing in return? Psychologists and philosophers argue that because charitable acts lead to feelings of happiness and satisfaction, true altruism does not exist.But many people consider this argument flawed. When it comes to human behavior, there are many shades of gray. If a benefactor feels happier following an act of kindness, that doesn’t mean that the motivation is self-serving.
Altruism
Altruism is a hallmark of cooperation. Cooperation underpins our society and is, in part, what separates humans from animals. Why do people donate? Because it feels good. Our society is built on the values of empathy, compassion and solidarity, among others. People give because doing so fosters a sense of belonging and generates meaning and purpose in their lives. There are other good outcomes, as well.
Giving May Help Depression
It’s pretty obvious that giving makes people happier. Michael Norton, professor of psychology at Harvard and co-author of the book, “Happy Money: The Science of Happier Spending,” agrees. “When we tell people ‘Hey, did you know that giving to other people can make you happy?’ Most people are not blown away. They’ve had experiences that make them happy. They understand the concept, but it doesn’t occur to us that often to give instead of getting stuff for ourselves.”If you’re assuming that depression is not a major factor in your company, don’t be so sure. According to a July 2021 survey by SilverCloud Health, approximately two-thirds of U.S. workers suffer from clinical levels of depression or anxiety. Depression may mean that employees exhibit a high rate of absenteeism and fall short in key areas of performance, including decision-making, focus and communications. When an employee is depressed, it can have a devastating effect on the workplace. Depression is generally accompanied by a decline in how an individual views themselves. It may seem intuitive for those suffering from depression to attempt to bolster their self-image by focusing on, for example, getting others to notice their positive qualities. But researchers found that goals centered around self-image will likely make matters worse. Alternatively, they found that the pursuit of compassionate goals, that is, helping others, seems to alleviate the symptoms of depression and improve personal relationships. Perhaps that’s because helping others puts one’s own life into perspective and generates a more optimistic outlook.
Giving Increases Longevity
Charitable volunteering could even increase your lifespan. A classic study published in the Journal of Health Psychology concluded that elderly volunteers had a 44% lower mortality rate within the next five years after controlling for health habits, social support and other factors. According to researchers, prosocial spending or spending money on other people (which includes charitable donations) can even lower blood pressure and reduce inflammation, both risk factors for a number of health conditions.
The Charitable Brain and Your Corporate Giving Programs
According to Michael Norton, automatic withdrawals may not be enough to engage your employees. “(Automatic withdrawals are) not going to have as big an impact on my life as if I’m thinking about who I’m giving to and why I’m giving to them and the impact that I’m having.” When you understand how and why charitable giving makes people happy, you can leverage this information to make your corporate giving program one that will not only engage and delight your employees but accrue benefits to the company and to the broader society as well. The best programs align with corporate values and help employees establish habits that facilitate giving in a memorable and meaningful way. Certainly, it makes sense for companies to implement programs that are easy to administer. But they must also ensure that employees are involved in selecting charities, auditing themselves, managing their giving targeting, tracking the good deeds of the non-profits and maybe even volunteering. With a properly executed corporate giving program, companies can realize the many benefits that such a plan has to offer to its employees and to the communities it serves. At Groundswell, we can help you give your corporate giving program a whole new look and feel and make it a pillar of your compensation system. Contact us for more information.

There's little question that your company should donate to charity — surveys show that two-thirds to three-quarters of customers and employees prefer to do business with companies that give back to the community. Once you've decided to start a corporate giving program and figured out how much your business can afford to give to charity, the biggest remaining question is what charity (or charities) you should donate to.
What Charities Should I Donate to as a Corporation?
While there are many different ways to choose causes your business can support — and you're welcome to contribute to any that resonate with you — there are some basic guidelines that can help you choose charities that will resonate with your employees and your customers. The tips below can help you find the right causes and charities to associate with your brand and values.
1. Look for charities that align with your company's values
Choose a charity that aligns with your company's mission and values. The more closely the charity relates to the work your business does, the more likely the connection is to make an impact on your employees and customers. The connection can be very broad — a restaurant may donate a portion of its profits to a local food bank, for example — or much more specific, as in a seafood restaurant supporting a sustainable fisheries initiative.
2. Choose a charity with a personal connection
Choose a charity that has a personal connection for you and make it part of your story. Wendy's founder Dave Thomas, for example, was adopted when he was six weeks old. While Wendy's donates to many charitable causes, their best known is The Dave Thomas Foundation for Adoption, which supports foster care adoption because Thomas believes that "every child deserves a forever home."
3. Look to your community
Look into charities that are close to home. Donations can be especially impactful to small, local charities that don't have the same fundraising base as better-known national charities. While national charities can do very big things with the millions of dollars they raise each year, your donation won't make or break them. It could, however, make a very big difference in the operating budget of a local charity serving a similar purpose in your hometown.
4. Ask your employees
Your employees are experts on their community and its needs. When you give them a voice in choosing the charity or charities your business will support, you are honoring and valuing them as complete, authentic people. By recognizing the causes that are important to them, you are giving them one more reason to love their job.
5. Listen to your customers
You can ask your customers which charities they support directly, either in person or via social media, or you can draw on your knowledge of them to help you choose charities that will resonate with them. REI, the outdoor sports gear brand, for example, focuses on causes that protect and promote access to the outdoors.
6. Let your employees choose their own
Groundswell takes employee choice to the next level. By providing each employee with a personal giving account, you can fully support the causes that are most important to them.
Guidelines for Responsible Corporate Giving
Once you've narrowed down a list of charities to consider, you should do some research to ensure that your donations actually go to the cause you want to support. These tips can help you vet charities and organizations before you make a final commitment.
1. Check their website
An organization's website can tell you a great deal about the organization and its work. Look for clear details about the charity's programs and how they use their donations. The more transparency they offer, the easier your decision will be. At a minimum, it should include the organization's address and phone number, as well as stating its nonprofit status.
2. Look the charity up online
There are a number of organizations dedicated to helping people choose charities to support. Their websites will include a rating, as well as specifics such as how much of your donation goes to programming and whether or not they are registered charities. They include:
- Charity Navigator
- Candid (Formerly Guidestar and Foundations.org)
- Charity Watch
- BBB Wise Giving Alliance
- Givewell
Some things to look for when checking out a charity checklist include:
- Administrative/overhead costs: As a general guideline, look for charities that spend less than 25% of donations on administrative, marketing and other overhead costs.
- Financials: Check the organization's form 990 or other financial reporting for information on their financial health.
- Complaints or actions against them: Look for any regulatory irregularities or complaints that have been made against the charity and what actions, if any, they've taken to resolve them.
- Impact: Givewell lists far fewer charities than the others, but it focuses on charities that have a high rate of impactful work. You can also check the organization's own website and annual report to learn more about the results they've seen in their work.
3. Make a site visit
If you're choosing to support a local charity, schedule an in-person visit to evaluate their work. It will give you an opportunity to meet the organization's leadership team, and see the way it operates on the ground. This can be especially important if you also choose to support the organization with volunteer hours or in-kind donations.
4. Ask around about reputation
In addition to basic research, take some time to ask trusted friends and acquaintances about their experience and opinions of the charities you're considering. Again, this can be especially helpful if your possibilities include local organizations. Your personal contacts may have information about the charity's leadership, board of directors or history that you won't find elsewhere.
The Bottom Line
The charities you support with your business tell your customers and employees a great deal about how well you put your values into practice. If you do your due diligence, follow your instincts and choose carefully, you'll have the pleasure of knowing that your donations are benefiting your business, empowering your employees and making an impact on the world. How much more can you ask for? Start your corporate giving program with Groundswell.

HR professionals are central to all employee-centered needs of a business. They are responsible for employee recruitment, training, engagement and management. They help ensure that all employees understand and follow company policies, potentially saving the business from landing in legal hot water. HR is the one department that touches every employee in multiple ways across their entire relationship with their employer — from the first face they meet in hiring interviews through conflict resolution, professional development and accessing their benefits, up to planning their exit and retirement from the company. When you consider all the responsibilities of the HR department, it's hard to believe it could become even more central, but that's the likely future of HR. In a world where the entire corporate structure — indeed, the very concept of what a corporation is and does — is rapidly evolving, the human resources department is taking on an increasingly central role in business management, and that's likely to continue.Before looking at the future of HR and what it holds for HR professionals, employers, employees and the corporate world as a whole, it's important to take a look back at the origins of the modern human resources department.
The Evolution of the HR Department
Not that long ago, the idea of a department devoted solely to addressing the needs of employees was a foreign one. Until the late 19th to early 20th centuries, employees were seen as largely expendable. Employee management consisted mostly of payroll management. With few laws protecting workers, there was little reason to employ anyone other than bookkeepers to ensure that workers were paid as promised.That all began to change with the Industrial Revolution, as leaders of the industry began to realize the importance of a healthy, happy workforce to business success. Robert Owen, a Scottish textile manufacturer, and Charles Babbage, a mechanical engineer, are generally credited with being the fathers of human resources by connecting worker treatment with worker productivity.
Early Days: Employee Relations and Safety
Babbage and Owen's theories coincided with a growing labor movement that demanded better, safer working conditions, often through costly — and sometimes violent — labor stoppages. The first personnel department — a precursor to the HR department — was created in reaction to a series of strikes and quality control issues at the National Cash Register Company. In 1901, owner John Henry Patterson concluded that "Enthusiasm is the biggest asset in business… Therefore, we have solved the labor problem…if we can infuse enthusiasm into all the various kinds of people who go to make up a working force. It is a give-and-take proposition of mutual benefit and mutual responsibility." Following his conclusion, he set up a department to deal exclusively with employee relations. In addition to handling payroll, the new personnel department also handled employee complaints and disputes, maintained employee records and managed an impressive list of benefits designed to keep its employees content. While Patterson was a pioneer, other industry leaders were also learning the benefits of providing incentives for their workers: employee loyalty, reduced retention and training costs, higher morale and increased productivity.
Mid-Century: Rules Compliance
In the 1930s, labor unions achieved a series of legislative victories that culminated in the creation of the National Labor Relations Board, which forced a shift in the focus of the personnel department to ensure that companies complied with new laws and regulations. Where the early incarnations of HR management had focused on managing employee relations and benefits, the focus on rules compliance fundamentally changed the structure and role of the HR department. While the department was still responsible for the functions of personnel management, they now also had to contend with a growing raft of regulations encompassing worker safety, equal pay and discrimination in hiring, firing and disciplining workers. By the 1970s, the personnel department had evolved into the typical HR department, concerned with hiring, firing, training, disciplinary measures and benefits management.
Late Century Evolution: HR as the Bad Guy
In the 1980s, the growing use of the office computer and the arrival of the HR information system (HRIS) revolutionized the HR department yet again. The new technology freed up hours of HR time by making personnel records easily and quickly accessible. By freeing HR professionals from the time-consuming task of keeping paper records, HRIS had the potential to empower the department to renew its focus on recruitment, training, retention and planning. Unfortunately, the 1980s also ushered in the era of downsizing, with many companies gutting their HR departments, and others pushing them into being the "bad guy," delivering the news of layoffs and cost-cutting measures. Between their roles in compliance enforcement and discipline, HR acquired a reputation as the department with no sense of humor.
HR Today: A Transformative Evolution
As companies outsourced many of the traditional HR functions to payroll and benefits management companies, business pundits began predicting the death of HR as a profession — but they were premature. Instead, the combination of better technology and changing attitudes toward workforce management have again turned HR toward its original principles — improving relations between management and the workforce. The adoption of HR platforms that allow employees to access and manage their own benefits has freed the HR department from its most tedious traditional tasks and returned the focus to attracting, training and retaining talent.
The Future of HR: An Active Partner in Corporate Leadership
In the process, the corporate C-suite has begun to recognize the creativity and people skills of HR professionals. Over the past decade, the HR department has been moving out of its role as a buffer between management and labor and coming into its own as an active partner in planning and implementing future plans and policies. The upheaval of the pandemic accelerated the transformation by highlighting the vital role of HR in helping ease the sudden transition from office work to remote work. As companies continue to evolve and adjust to changes on the ground, executives will increasingly turn to HR professionals for their expertise and knowledge in the field of personnel management, recruitment and retention.Today's corporate culture is recognizing that employees are at the center of their company's success. In order to remain competitive, they need to evolve to meet the needs and expectations of their employees. No one knows how to do this better than the HR department, which puts HR professionals in the perfect position to actively collaborate and lead corporate teams in redefining company purposes, goals and future strategies. After all, HR management is about empowering people to be the best they can be. It's not a stretch to apply the same principles to inspiring entire companies to rise to the same level.
How Groundswell Supports Your HR Team
Groundswell recognizes the work, talent and creativity that goes into HR in the modern workplace. Our platform gives your HR department tools that take the time-consuming work out of administering your corporate giving program while providing a seamless way for each of your employees to support the causes that mean the most to them. Contact us to learn more about how Groundswell can support your company in attracting, incentivizing and retaining top talent by providing them with the means to do more good.

Disaster Relief Response: Nonprofit Organizations
There are many nonprofit organizations working to provide disaster relief response that impacts communities in the United States. Many of these organizations also respond to disasters outside the U.S. Listed below is a selection of nonprofits you can find on the Groundswell app:
SBP - St. Bernard's Parish
SBP is a nationally recognized disaster resilience and recovery organization whose mission is to shrink the time between disaster and recovery. Founded in 2006 after Hurricane Katrina, SBP has grown to an organization with more than 80 employees and 240 AmeriCorps members. Still headquartered in New Orleans, SBP has nine additional active operating sites around the country.
Convoy of Hope
Convoy of Hope is an American nonprofit humanitarian and disaster relief organization that provides food, supplies, and humanitarian services to impoverished or otherwise needy populations throughout the world.
American Red Cross
The American Red Cross, also known as The American National Red Cross, is a non-profit humanitarian organization that provides emergency assistance, disaster relief, and disaster preparedness education in the United States.
Operation BBQ Relief
Armed with a caravan of cooks, mobile pits, kitchens, and volunteers, Operation BBQ Relief delivers the healing power of BBQ in times of need, feeding first responders and communities affected by natural disasters along with year-round efforts to fight hunger through The Always Serving Project® and Camp OBR™ programs.
Team Rubicon
Team Rubicon’s mission is to provide disaster relief response to those affected by natural disasters, no matter when or where they strike. By pairing the skills and experiences of military veterans with first responders, medical professionals, and technology solutions, Team Rubicon aims to provide the greatest service and impact possible. Founded in 2010, Team Rubicon has deployed across the United States and around the world to provide immediate relief to those impacted by disasters and humanitarian crises.
World Central Kitchen
World Central Kitchen uses the power of food to nourish communities and strengthen economies in times of crisis and beyond. WCK is first on the frontlines, providing meals in response to humanitarian, climate, and community crises. We build resilient food systems with locally-led solutions.
All Hands And Hearts
All Hands and Hearts is an organization committed to effectively and efficiently addressing the immediate and long-term needs of global communities impacted by disasters. All Hands and Hearts arrives early for the first response and stays late to rebuild schools and homes in a disaster-resilient way.
Doctors Without Borders
Doctors Without Borders provide medical assistance to people affected by conflict, epidemics, disasters, or exclusion from healthcare. Their teams are made up of tens of thousands of health professionals, and logistic and administrative staff - most of them hired locally. Their actions are guided by medical ethics and the principles of impartiality, independence, and neutrality.
International Rescue Committee
The International Rescue Committee (IRC) responds to the world's worst humanitarian crises and helps people affected by these crises—including the climate crisis—to survive, recover and rebuild their lives.
International Medical Corps
International Medical Corps is a global, nonprofit, humanitarian aid organization dedicated to saving lives and relieving suffering by providing emergency medical services, as well as healthcare training and development programs, to those affected by disaster, disease or conflict.
Mercy Corps
Mercy Corps acts as a connector, a collaborator, a catalyst, and an advocate for change. For 40 years and in more than 40 countries, Mercy Corps has helped communities forge new paths to prosperity in the face of disaster, poverty, and the impacts of climate change.
Direct Relief
Direct Relief is a nonprofit humanitarian organization that provides emergency medical assistance and disaster relief response in the United States and internationally. Direct Relief works to expand access to medicine and healthcare by equipping doctors and nurses with lifesaving medical resources.
International Committee of the Red Cross
Established in 1863, the ICRC operates worldwide, helping people affected by conflict and armed violence and promoting laws that protect victims of war. An independent and neutral organization, its mandate stems essentially from the Geneva Conventions of 1949. We are based in Geneva, Switzerland, and employ over 20,000 people in more than 100 countries. The ICRC is funded mainly by voluntary donations from governments and from National Red Cross and Red Crescent Societies.
Americares
Americares saves lives and improves health for people affected by poverty or disaster so they can reach their full potential. Americares meets urgent health needs of survivors in shelters and those cut off from care, often in remote areas.
CARE
CARE works around the globe to save lives, defeat poverty and achieve social justice. Whether it is a sudden emergency or an ongoing crisis, CARE works to aid people in need around the world.
Donate to any of these organizations using the Groundswell app.

Earth Day: Celebrate with These Nonprofit Organizations
As the world celebrates Earth Day on April 22, we are shining a spotlight on one of the greatest threats to this planet: climate change. It is an issue that the United Nations calls a defining crisis of our time. And many Americans agree, with over 60% believing that governments are not doing enough to address climate change. In five of the last six years, costs from climate and weather-related disasters have exceeded $100 billion annually, intensifying the need to support nonprofits focused on tackling the challenges head on.
Consider supporting one of these high-impact climate change charities fighting to save our planet.
The Clean Air Task Force (CATF)
The Clean Air Task Force (CATF) is a nonprofit environmental organization that focuses on reducing air pollution and promoting clean energy solutions. The organization was founded in 1996 and is based in Boston, Massachusetts, USA.
What does Clean Air Task Force do?
CATF works to advance policies and technologies that can reduce harmful air pollutants, including greenhouse gases that contribute to climate change. They collaborate with government agencies, industry leaders, and other organizations to promote clean energy solutions such as renewable energy, energy efficiency, and the electrification of transportation.
In addition to policy advocacy, CATF also conducts scientific research and analysis to identify the most effective solutions for reducing air pollution and improving public health. They work to educate the public and raise awareness about the importance of clean air and a healthy environment.
What has Clean Air Task Force accomplished?
Some of CATF's notable achievements include contributing to the development of the Acid Rain Program in the United States, which successfully reduced sulfur dioxide and nitrogen oxide emissions from power plants. They have also been involved in the development of clean energy policies in several states, including Massachusetts and New York.
The Clean Air Task Force is a respected and influential organization that is making a significant impact on reducing air pollution and promoting clean energy solutions.
Action for the Climate Emergency
Action for the Climate Emergency (ACE) is a UK-based grassroots organization focused on climate change activism and advocating for government action on the climate crisis. The organization was founded in 2019 and has since grown to become a national network of local groups.
What is Action for Climate Emergency’s mission?
ACE's mission is to build a mass movement of people demanding urgent action on the climate emergency. They work to mobilize communities and individuals to take action through protests, lobbying, and other forms of direct action. The organization also promotes education and awareness-raising around climate issues, with a focus on empowering individuals and communities to take positive action.
What does Action for Climate Emergency do?
ACE's campaigns and initiatives focus on a range of issues related to the climate crisis, including renewable energy, divestment from fossil fuels, and ending government subsidies for the fossil fuel industry. They also advocate for policies that would support a just transition to a low-carbon economy, such as a Green New Deal.
In addition to their direct action campaigns, ACE also provides resources and support for local climate groups across the UK. They offer training, toolkits, and other resources to help groups organize effective campaigns and actions.
Overall, Action for the Climate Emergency is an important voice in the climate movement, working to build a powerful, grassroots movement for urgent action on the climate crisis.
Carbon 180
Carbon 180 is a US-based nonprofit organization focused on developing and promoting carbon removal solutions to address climate change. The organization was founded in 2015 and is based in Oakland, California.
What does Carbon 180 do?
Carbon 180's mission is to accelerate the transition to a net-zero carbon economy by promoting the development and deployment of carbon removal solutions. They work with policymakers, businesses, and other organizations to raise awareness about the importance of carbon removal and to advocate for policies that support its development.
The organization conducts research and analysis to identify the most promising carbon removal technologies and strategies and works to promote their deployment at scale. Carbon 180 also works to support the growth of the carbon removal industry by providing funding, technical assistance, and other forms of support to startups and other organizations working on carbon removal solutions.
What does Carbon 180 focus on?
Carbon 180's work is focused on three main areas: policy, innovation, and market development. They advocate for policies that support carbon removal, work to accelerate innovation in the field, and promote the development of markets for carbon removal solutions.
Overall, Carbon 180 is an important organization in the effort to address climate change by promoting the development and deployment of carbon removal solutions. Their work is helping to accelerate the transition to a net-zero carbon economy and reduce the impact of greenhouse gas emissions on the environment.
Sunrise Movement Education Fund
The Sunrise Movement Education Fund is a US-based nonprofit organization that focuses on climate advocacy and education. The organization was founded in 2017 and is based in New York City.
What does Sunrise Movement Education Fund do?
The Sunrise Movement Education Fund's mission is to build a movement of young people and their allies to advocate for bold action on climate change. They work to engage young people in the political process and to promote policies that address the climate crisis.
Where does Sunrise Movement Education focus its efforts?
The organization's work is focused on several key areas. They advocate for policies that support a just transition to a clean energy economy, including a Green New Deal. They also work to engage young people in the political process by organizing events, rallies, and other forms of activism.
The Sunrise Movement Education Fund also provides education and training for young people on climate issues and advocacy. They offer workshops, training, and other resources to help young people learn about the climate crisis and how to advocate for change.
The organization is affiliated with the larger Sunrise Movement, which is a grassroots organization that works to mobilize young people to take action on climate change. The Sunrise Movement Education Fund provides support for the Sunrise Movement's advocacy and organizing work.
The Sunrise Movement Education Fund is an important organization in the climate movement, working to engage young people in the political process and to advocate for bold action on climate change.
Conservation International
Conservation International (CI) is a US-based nonprofit environmental organization that is focused on protecting the natural world and promoting sustainable development. The organization was founded in 1987 and is headquartered in Arlington, Virginia.
What is Conservation International’s mission?
CI's mission is to protect nature for the benefit of humanity. They work to conserve biodiversity, protect ecosystems, and promote sustainable development around the world. The organization's work is focused on four key areas: oceans, freshwater, climate, and biodiversity.
What does Conservation International do?
CI collaborates with governments, businesses, and communities to promote conservation and sustainable development. They work to promote policies that support conservation and sustainable development and provide technical assistance and other forms of support to help implement those policies.
The organization also conducts scientific research to understand the impacts of human activity on the natural world, and to identify strategies for conserving biodiversity and promoting sustainable development. They work to raise awareness about environmental issues and promote public engagement in conservation efforts.
CI's work is focused on several key initiatives, including the protection of tropical forests, the conservation of marine ecosystems, and the promotion of sustainable agriculture and fisheries. The organization has also been involved in the development of several international agreements related to conservation and sustainable development, including the Convention on Biological Diversity and the Paris Agreement on climate change.
Conservation International is an important organization in the global environmental movement, working to protect the natural world and promote sustainable development for the benefit of both people and the planet.
Climate Solutions Accelerator
The Climate Solutions Accelerator is a US-based nonprofit organization that focuses on accelerating the transition to a clean energy economy and addressing the climate crisis. The organization was founded in 2018 and is based in Charlottesville, Virginia.
What is Climate Solution Accelerator’s mission?
The Climate Solutions Accelerator's mission is to mobilize communities and promote policies that will lead to a rapid and just transition to a sustainable, clean energy economy. They work to promote the development and deployment of clean energy technologies and to support the growth of clean energy jobs and businesses.
What does Climate Solution Accelerator focus on?
The organization's work is focused on several key areas, including transportation, buildings, renewable energy, and climate policy. They advocate for policies that support the adoption of clean energy technologies and provide technical assistance and other forms of support to help communities and businesses transition to a clean energy economy.
The Climate Solutions Accelerator also works to raise awareness about the urgency of the climate crisis and the need for action. They organize events, workshops, and other educational programs to engage the public and promote climate action.
In addition to their advocacy work, the Climate Solutions Accelerator provides funding and support for clean energy startups and other organizations working on climate solutions. They also collaborate with other organizations and networks working on climate issues to promote collective action and impact.
The Climate Solutions Accelerator is an important organization in the effort to address the climate crisis and accelerate the transition to a clean energy economy. Their work is helping to promote policies and solutions that can reduce greenhouse gas emissions and promote a more sustainable, equitable future for all.
Climate Resolve
Climate Resolve is a US-based nonprofit organization that focuses on addressing the impacts of climate change and promoting resilience in the face of climate-related risks. The organization was founded in 2010 and is based in Los Angeles, California.
What is Climate Resolve’s mission?
Climate Resolve's mission is to promote climate resilience and equity in communities, ecosystems, and economies. They work to advance policies and solutions that can help reduce greenhouse gas emissions, prepare for and adapt to the impacts of climate change, and promote social and economic equity in the face of climate risks.
Where does Climate Resolve focus its efforts?
The organization's work is focused on several key areas, including water, energy, transportation, and land use. They work to promote policies and practices that can help reduce greenhouse gas emissions and promote resilience in these areas, while also addressing the needs of vulnerable communities and ecosystems.
Climate Resolve also conducts research and analysis to better understand the impacts of climate change and the effectiveness of different policy solutions. They work to promote public awareness and engagement on climate issues and to build networks and collaborations that can help advance climate action.
In addition to their advocacy work, Climate Resolve provides technical assistance and other forms of support to help communities and businesses prepare for and adapt to the impacts of climate change. They work with local governments, businesses, and community organizations to identify climate risks and develop strategies to address them.
Climate Resolve is an important organization in the effort to address the impacts of climate change and promote resilience in the face of climate risks. Their work is helping to promote policies and solutions that can reduce greenhouse gas emissions, protect vulnerable communities and ecosystems, and build a more sustainable, equitable future.
The Praxis Project
The Praxis Project is a US-based nonprofit organization that works to build healthy, just, and equitable communities. The organization was founded in 2002 and is based in Oakland, California.
What is the Praxis Project’s mission?
The Praxis Project's mission is to advance community-driven solutions for social, economic, and environmental justice. They work to promote policies and practices that can help reduce health disparities and address the underlying social and economic determinants of health.
What does Praxis Project do?
The organization's work is focused on several key areas, including food and agriculture, health care, environmental justice, and social justice. They work with grassroots organizations and community leaders to develop and implement strategies that can improve community health and well-being.
The Praxis Project also provides training, technical assistance, and other forms of support to help build the capacity of community-based organizations to address health and social justice issues. They work to promote community engagement and leadership in decision-making processes and to build networks and collaborations that can help advance social and environmental justice.
In addition to their domestic work, The Praxis Project also engages in international advocacy and capacity-building efforts. They work to promote global health equity and to support community-led solutions to health and social justice issues around the world.
Overall, The Praxis Project is an important organization in the effort to promote healthy, just, and equitable communities. Their work is helping to address the underlying social and economic determinants of health and to build a more just and sustainable future for all.
The National Resources Defense Council
The Natural Resources Defense Council (NRDC) is a US-based nonprofit environmental organization that works to protect the environment and promote sustainable solutions to environmental challenges. The organization was founded in 1970 and is based in New York City, with offices across the United States and around the world.
What is National Resources Defense Council’s mission?
The NRDC's mission is to safeguard the earth—its people, its plants and animals, and the natural systems on which all life depends. They work to promote policies and practices that can help protect the environment, promote clean energy and sustainable solutions, and protect the health and well-being of communities around the world.
What does the NRDC do?
The organization's work is focused on several key areas, including climate and clean energy, water and oceans, wildlife and habitat, and health and communities. They engage in research, advocacy, and litigation to promote environmental protection and sustainable solutions to environmental challenges.
The NRDC also works to promote public awareness and engagement on environmental issues and to build partnerships and collaborations with other organizations and stakeholders. They provide resources and support to individuals, businesses, and communities to help them reduce their environmental impact and promote sustainable practices.
In addition to their domestic work, the NRDC engages in international advocacy and capacity-building efforts. They work to promote global environmental protection and support community-led solutions to environmental challenges around the world.
Overall, the NRDC is an important organization in the effort to protect the environment and promote sustainable solutions to environmental challenges. Their work is helping to promote policies and practices that can protect the health and well-being of communities around the world, and to build a more sustainable future for all.
Project Drawdown
Project Drawdown is a research and communications organization that focuses on identifying and promoting the most effective solutions to reverse global warming. The organization was founded in 2014 and is based in San Francisco, California.
What is Project Drawdown’s mission?
The mission of Project Drawdown is to help the world reach "drawdown," the point at which greenhouse gas concentrations in the atmosphere begin to decline. They work to identify and promote a wide range of solutions that can help reduce greenhouse gas emissions and draw carbon dioxide out of the atmosphere.
Project Drawdown conducts research and analysis to identify and rank the most effective solutions for reducing greenhouse gas emissions and reversing global warming. They publish this research in their annual "Drawdown Review," which ranks the top 100 solutions for addressing climate change.
What does Project Drawdown focus on most?
The organization's work is focused on several key areas, including energy, transportation, buildings, food and agriculture, land use, and materials. They work with businesses, governments, and other organizations to promote the adoption of these solutions and to help accelerate the transition to a low-carbon economy.
In addition to their research and advocacy work, Project Drawdown also provides resources and support to individuals, communities, and organizations to help them take action on climate change. They provide educational materials, tools, and resources to help people reduce their carbon footprint and promote sustainable solutions in their daily lives.
Overall, Project Drawdown is an important organization in the effort to reverse global warming and address the impacts of climate change. Their work is helping to identify and promote the most effective solutions for reducing greenhouse gas emissions and building a more sustainable future for all.
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Hunger Awareness: Supporting Nonprofits
Hunger awareness campaigns are initiatives aimed at raising awareness about the issue of hunger and food insecurity, both locally and globally. These campaigns aim to educate people about the extent of the problem, its causes and consequences, and to inspire individuals and communities to take action to address it.
Hunger awareness campaigns can take various forms, including social media campaigns, public service announcements, fundraising events, food drives, and community outreach programs. They often involve collaboration between government agencies, non-profit organizations, and the private sector.
The primary goal of these campaigns is to draw attention to the problem of hunger, which affects millions of people worldwide. According to the United Nations, an estimated 690 million people suffered from hunger in 2019. Hunger is a complex issue that is often caused by poverty, conflict, climate change, and other factors, and its impact is felt by individuals and communities around the world.
Hunger awareness campaigns aim to highlight the fact that hunger is a solvable problem, and that individuals and communities can play a role in addressing it.
By supporting organizations that provide food aid, advocating for policies that promote food security, and reducing food waste, we can work towards a future where no one goes hungry.
Here’s a list of nonprofits at the front lines of tackling world hunger:
Second Harvest Heartland
Second Harvest Heartland is a non-profit organization based in Minnesota, United States, that aims to end hunger through community partnerships and innovative programs. Founded in 2001, Second Harvest Heartland is a member of Feeding America, a national network of food banks working to end hunger across the country.
Second Harvest Heartland's mission is to "end hunger through community partnerships." To achieve this, the organization collects surplus food and other resources from various sources, including grocery stores, restaurants, and food manufacturers. These donations are then distributed to a network of more than 1,000 food shelves, meal programs, and other hunger-relief organizations across Minnesota and western Wisconsin.
In addition to its food distribution efforts, Second Harvest Heartland also offers a variety of programs to address the root causes of hunger, such as job training, nutrition education, and advocacy initiatives. These programs aim to empower individuals and communities to take action against hunger and poverty.
Second Harvest Heartland is one of the largest food banks in the United States, distributing more than 103 million meals in 2020 to individuals and families facing hunger. The organization is committed to working towards a future where every person has access to the nutritious food they need to thrive.
Houston Food Bank
Houston Food Bank is a non-profit organization based in Houston, Texas, that works to alleviate hunger and food insecurity in the local community. Founded in 1982, Houston Food Bank is a member of Feeding America, a national network of food banks working to end hunger across the country.
Houston Food Bank's mission is to "lead the fight against hunger" by providing access to nutritious food and other resources to individuals and families in need. The organization operates a 308,000 square-foot warehouse and distribution center, where it collects and distributes donated food and grocery items to a network of more than 1,500 hunger-relief organizations across southeast Texas.
In addition to its food distribution efforts, Houston Food Bank offers a variety of programs and services to address the root causes of hunger, such as job training, nutrition education, and advocacy initiatives. These programs aim to empower individuals and communities to take action against hunger and poverty.
Houston Food Bank is one of the largest food banks in the United States, distributing more than 159 million meals in 2020 to individuals and families facing hunger. The organization is committed to working towards a future where every person has access to the nutritious food they need to thrive.
Dare to Care
Dare to Care is a non-profit organization based in Louisville, Kentucky, that works to end hunger and food insecurity in the local community. Founded in 1971, Dare to Care partners with more than 200 local agencies, including food pantries, shelters, and community centers, to distribute food and other resources to individuals and families in need.
Dare to Care's mission is to "lead our community to feed the hungry and conquer the cycle of need." To achieve this, the organization operates a 190,000-square-foot warehouse and distribution center, where it collects and distributes donated food and grocery items to its partner agencies across the region.
In addition to its food distribution efforts, Dare to Care offers a variety of programs and services to address the root causes of hunger, such as job training, nutrition education, and advocacy initiatives. These programs aim to empower individuals and communities to take action against hunger and poverty.
Dare to Care is one of the largest food banks in Kentucky, distributing more than 20 million meals in 2020 to individuals and families facing hunger. The organization is committed to working towards a future where every person has access to the nutritious food they need to thrive.
Neighborhood House
Neighborhood House is a non-profit organization based in St. Paul, Minnesota, that works to empower individuals and families in the local community through education, advocacy, and support services. Founded in 1897, Neighborhood House offers a range of programs and services that aim to address the root causes of poverty and promote social and economic justice.
Neighborhood House's mission is to "help people gain the skills, knowledge, and confidence to thrive in diverse communities." The organization provides a variety of services to support individuals and families, including adult education and job training programs, youth development programs, health and wellness services, and immigrant and refugee support services.
Neighborhood House also operates a food shelf and distribution program that provides emergency food assistance to individuals and families facing hunger. The organization partners with local food banks and grocery stores to collect and distribute food to those in need.
Neighborhood House serves more than 14,000 individuals and families each year, with a focus on supporting underserved communities and addressing systemic barriers to social and economic opportunity. The organization is committed to promoting equity and social justice in the St. Paul community and beyond.
Second Harvest Food Bank
Second Harvest Food Bank is a non-profit organization based in Silicon Valley, California, that works to alleviate hunger and food insecurity in the local community. Founded in 1974, Second Harvest Food Bank is a member of Feeding America, a national network of food banks working to end hunger across the United States.
Second Harvest Food Bank's mission is to "lead the community to ensure that anyone who needs a healthy meal can get one." To achieve this, the organization operates a 75,000-square-foot warehouse and distribution center, where it collects and distributes donated food and grocery items to a network of more than 300 partner agencies, including food pantries, soup kitchens, and shelters, across Santa Clara and San Mateo counties.
In addition to its food distribution efforts, Second Harvest Food Bank offers a variety of programs and services to address the root causes of hunger, such as job training, nutrition education, and advocacy initiatives. These programs aim to empower individuals and communities to take action against hunger and poverty.
Second Harvest Food Bank is one of the largest food banks in the San Francisco Bay Area, distributing more than 94 million pounds of food in 2020 to individuals and families facing hunger. The organization is committed to working towards a future where every person has access to the nutritious food they need to thrive.
Northwest Harvest
Northwest Harvest is a non-profit organization based in Seattle, Washington, that works to end hunger in the local community. Founded in 1967, Northwest Harvest is a member of Feeding America, a national network of food banks working to end hunger across the United States.
Northwest Harvest's mission is to "lead the fight for hungry people statewide to have access to nutritious food while respecting their dignity and promoting good health." To achieve this, the organization operates a statewide network of food banks, meal programs, and other partner agencies to distribute donated food and grocery items to individuals and families in need.
In addition to its food distribution efforts, Northwest Harvest offers a variety of programs and services to address the root causes of hunger, such as job training, nutrition education, and advocacy initiatives. These programs aim to empower individuals and communities to take action against hunger and poverty.
Northwest Harvest is one of the largest food banks in Washington State, distributing more than 32 million meals in 2020 to individuals and families facing hunger. The organization is committed to working towards a future where every person has access to the nutritious food they need to thrive.
Feeding America
Feeding America is the largest hunger-relief organization in the United States, with a network of 200 food banks and 60,000 partner agencies that work together to fight hunger and food insecurity in local communities. Founded in 1979, Feeding America operates as a nationwide network of charitable organizations that distribute donated food and grocery items to individuals and families in need.
Feeding America's mission is to "feed America's hungry through a nationwide network of member food banks and engage our country in the fight to end hunger." The organization works to address hunger and poverty through a variety of programs and initiatives, including food distribution, disaster relief, child hunger programs, nutrition education, and advocacy efforts.
Feeding America's network of food banks and partner agencies serve every county in the United States, providing access to nutritious food for millions of Americans each year. In 2020, the organization distributed more than 6 billion meals to individuals and families facing hunger.
In addition to its food distribution efforts, Feeding America is committed to addressing the root causes of hunger and advocating for policies and programs that promote food security and economic opportunity for all. The organization works with lawmakers, corporations, and community partners to promote solutions that can help end hunger and poverty in the United States.
Food Forward
Food Forward is a non-profit organization based in Los Angeles, California, that works to reduce food waste and increase food access in the local community. Founded in 2009, Food Forward collects surplus fresh produce from local farmers' markets, wholesalers, and backyard fruit trees, and distributes it to local food banks, pantries, and other hunger relief organizations.
Food Forward's mission is to "fight hunger and prevent food waste by rescuing fresh surplus produce, connecting this abundance with people in need and inspiring others to do the same." The organization's produce recovery and distribution program, known as the "Harvest Program," is run entirely by volunteers who collect and transport donated produce to hunger relief organizations across Southern California.
In addition to its produce recovery efforts, Food Forward also offers a variety of programs and initiatives aimed at promoting food justice and sustainability. These include education and outreach programs, community-building events, and advocacy initiatives that aim to address systemic issues of food insecurity and food waste.
Since its founding, Food Forward has rescued more than 100 million pounds of fresh produce and donated it to hunger relief organizations in Southern California. The organization is committed to creating a more equitable and sustainable food system, where everyone has access to healthy, nutritious food.
Hollywood Food Coalition
The Hollywood Food Coalition is a non-profit organization based in Los Angeles, California, that works to provide meals and other essential services to people experiencing homelessness and food insecurity in the local community. Founded in 1987, the organization operates a nightly meal service, seven days a week, serving hot, nutritious meals to individuals and families in need.
The Hollywood Food Coalition's mission is to "provide a reliable source of nutritious meals and support services to the homeless and food insecure people in Hollywood, and to foster a sense of community among our volunteers and patrons." In addition to its meal service, the organization offers a variety of support services, including medical and dental care, mental health counseling, and legal aid, among others.
The Hollywood Food Coalition operates with the help of hundreds of dedicated volunteers, who prepare and serve meals, provide services, and help with fundraising and other tasks. The organization is committed to providing a welcoming, respectful, and safe environment for all individuals who come to its meal service, and to promoting social justice and community-building initiatives that address the root causes of hunger and homelessness.
Since its founding, the Hollywood Food Coalition has served millions of meals to people experiencing food insecurity and homelessness in Los Angeles. The organization is committed to continuing its efforts to provide essential services and support to the most vulnerable members of the local community.
Meals on Wheels America
Meals on Wheels America is a non-profit organization based in Arlington, Virginia, that works to address senior hunger and isolation by providing nutritious meals and other support services to seniors in need. The organization was founded in 1954 and has since grown to become a national network of local programs that serve seniors in communities across the United States.
Meals on Wheels America's mission is to "empower local community programs to improve the health and quality of life of the seniors they serve so that no one is left hungry or isolated." The organization supports local programs by providing funding, training, and other resources to help them operate effectively and efficiently.
In addition to its support for local programs, Meals on Wheels America also advocates for policies and programs that address senior hunger and isolation at the national level. The organization works with lawmakers, corporations, and other stakeholders to promote solutions that can help ensure that every senior has access to nutritious food and a supportive community.
Meals on Wheels America's network of local programs serves millions of meals each year to seniors in need, delivering hot meals to their homes or providing meals at community centers and other gathering places. The organization's programs also offer a variety of support services, such as home visits, transportation assistance, and socialization activities, that help seniors stay connected and engaged with their communities.
Overall, Meals on Wheels America is committed to helping seniors maintain their independence, dignity, and quality of life by providing them with the essential support services they need to thrive.
Move for Hunger
Move for Hunger is a non-profit organization that works to reduce food waste and fight hunger by mobilizing the relocation industry to donate non-perishable food items to food banks and other hunger relief organizations. The organization was founded in 2009 and is based in Asbury Park, New Jersey.
Move for Hunger's mission is to "mobilize the moving, relocation, and multi-family industries to reduce food waste and fight hunger." The organization works with moving companies, apartment communities, and other businesses to collect unopened, non-perishable food items that are typically discarded during moves or apartment clean-outs, and donates them to local food banks and pantries.
Move for Hunger has partnered with more than 1,000 moving companies across the United States and Canada, as well as with hundreds of apartment communities, to collect and donate food to those in need. The organization also provides resources and training to its partners to help them promote food donation and reduce food waste in their operations.
In addition to its food donation efforts, Move for Hunger also works to raise awareness about hunger and food waste, and advocates for policy solutions that can help address these issues. The organization has been recognized for its innovative approach to fighting hunger and reducing food waste and has received numerous awards and accolades for its work.
Overall, Move for Hunger is committed to using the power of the relocation industry to fight hunger and reduce food waste, and to create a more equitable and sustainable food system for all.
Feed the Children
Feed the Children is a non-profit organization based in Oklahoma City, Oklahoma, that works to fight childhood hunger and poverty in the United States and around the world. The organization was founded in 1979 and has since grown to become one of the largest international charities in the world, with operations in more than 10 countries.
Feed the Children's mission is to "provide hope and resources for those without life's essentials." The organization provides food, educational resources, and other support services to children and families in need, both domestically and internationally.
In the United States, Feed the Children operates a variety of programs to support children and families in low-income communities, including food distribution, backpack programs that provide food to children for weekends and holidays when school meals are not available, and disaster relief efforts in areas affected by natural disasters. The organization also works to provide educational resources, such as school supplies and books, to children in need.
Internationally, Feed the Children operates a variety of programs to support children and families in developing countries, including food distribution, clean water initiatives, and child sponsorship programs that provide education, healthcare, and other support services to children in need.
Feed the Children's programs are made possible through the support of individual donors, corporate partners, and volunteers who work tirelessly to help the organization achieve its mission. The organization is committed to providing hope and resources to those who need them most, and to creating a world where every child has access to the essentials they need to thrive.
City Harvest
City Harvest is a non-profit organization based in New York City that works to fight hunger and food waste by rescuing excess food from restaurants, grocery stores, and other food businesses and redistributing it to those in need. The organization was founded in 1982 and has since grown to become the largest food rescue organization in New York City.
City Harvest's mission is to "end hunger in communities throughout New York City by rescuing and redistributing food, educating the public, and addressing the root causes of poverty." The organization works with more than 2,500 food donors and 400 community food programs to collect and distribute more than 66 million pounds of food each year.
In addition to its food rescue efforts, City Harvest also provides educational resources and training to its partner organizations and the broader community to help promote healthy eating habits, reduce food waste, and address the root causes of hunger and poverty.
City Harvest's programs are made possible through the support of individual donors, corporate partners, and volunteers who work tirelessly to help the organization achieve its mission. The organization is committed to creating a more equitable and sustainable food system for all, and to ensuring that no New Yorker goes hungry due to a lack of access to nutritious food.
Capital Area Food Bank
The Capital Area Food Bank (CAFB) is a non-profit organization based in Washington, D.C. that works to fight hunger and improve nutrition in the Washington, D.C. metro area. The organization was founded in 1980 and has since grown to become one of the largest food banks in the region.
CAFB's mission is to "create access to good, healthy food in every community." The organization works with more than 450 partner agencies, including food pantries, soup kitchens, and other community organizations, to distribute more than 30 million pounds of food each year to individuals and families in need.
In addition to its food distribution efforts, CAFB also operates a variety of programs to promote healthy eating habits and improve nutrition in the communities it serves. These programs include nutrition education classes, cooking demonstrations, and community gardens that provide fresh, healthy produce to residents in low-income neighborhoods.
CAFB's programs are made possible through the support of individual donors, corporate partners, and volunteers who work tirelessly to help the organization achieve its mission. The organization is committed to creating a more equitable and just food system for all, and to ensuring that every member of the community has access to the nutritious food they need to thrive.
Alameda County Community Food Bank
The Alameda County Community Food Bank (ACCFB) is a non-profit organization based in Oakland, California that works to fight hunger and improve nutrition in Alameda County, which includes cities such as Oakland, Berkeley, and Hayward. The organization was founded in 1985 and has since grown to become one of the largest food banks in Northern California.
ACCFB's mission is to "end hunger in Alameda County by providing nutritious food and support to our neighbors in need." The organization works with a network of more than 300 partner agencies, including food pantries, soup kitchens, and other community organizations, to distribute more than 30 million pounds of food each year to individuals and families in need.
In addition to its food distribution efforts, ACCFB also operates a variety of programs to promote healthy eating habits and improve nutrition in the communities it serves. These programs include nutrition education classes, cooking demonstrations, and community gardens that provide fresh, healthy produce to residents in low-income neighborhoods.
ACCFB's programs are made possible through the support of individual donors, corporate partners, and volunteers who work tirelessly to help the organization achieve its mission. The organization is committed to creating a more equitable and just food system for all, and to ensuring that every member of the community has access to the nutritious food they need to thrive.
Food Recovery Network
Food Recovery Network (FRN) is a non-profit organization based in College Park, Maryland, that is dedicated to fighting food waste and hunger. The organization was founded in 2011 by a group of college students who wanted to find a solution to the problem of food waste on their campus.
FRN works with college and university campuses across the United States to recover surplus food from dining halls, sporting events, and other sources, and redistribute it to local organizations that feed people in need. The organization also works with restaurants, grocery stores, and other food businesses to rescue excess food and donate it to local hunger relief organizations.
Since its founding, FRN has recovered more than 3 million pounds of food and donated it to people in need. The organization's efforts not only help to fight hunger but also reduce food waste and promote sustainability.
In addition to its food recovery efforts, FRN also operates a variety of educational and advocacy programs to raise awareness about food waste and promote sustainable food practices. These programs include workshops, training sessions, and advocacy campaigns that engage students and community members in the fight against food waste and hunger.
FRN's programs are made possible through the support of individual donors, corporate partners, and volunteers who work tirelessly to help the organization achieve its mission. The organization is committed to creating a more sustainable and just food system for all, and to ensuring that no one goes hungry due to lack of access to nutritious food.

Nonprofits to Support Autism Awareness Month
Autism Awareness Month takes place every year in April. The purpose of the campaign is to promote awareness and understanding of autism spectrum disorders (ASD).
The color associated with Autism Awareness Month is blue. Many buildings and landmarks around the world are illuminated in blue lights during the month to support the cause.
Autism Awareness Month provides an important opportunity to educate people about ASD and to dispel common myths and misconceptions about the disorder. It also helps to promote early intervention and treatment for individuals with ASD, which can greatly improve their quality of life.
Donate to these nonprofits for Autism Awareness Month:
Organization for Autism Research (OAR)
The Organization for Autism Research (OAR) is dedicated to improving the lives of individuals with autism spectrum disorder. OAR was founded in 2001 by parents and grandparents of children with autism and is based in Arlington, Virginia.
OAR's mission is to apply research to the challenges of autism. OAR also seeks to disseminate information about autism and to advocate for the needs of individuals with ASD.
OAR offers several programs to support its mission:
- The OAR Scholarship Program awards scholarships to students with ASD who are pursuing post-secondary education.
- The Hire Autism initiative connects employers with job-seekers with ASD, providing support and resources for both parties.
- The Kit for Kids program provides free resources to educators and parents of children with ASD, including guides on behavior management, communication, and social skills.
- The Autism in the Military initiative provides support and resources for military families with children with ASD.
The organization is committed to improving the lives of individuals with ASD and their families through research, education, and advocacy.
The Autism Community in Action (TACA)
The Autism Community in Action (TACA) is a non-profit organization that educates, supports, and advocates for families affected by autism.
TACA offers a variety of programs and services:
- Parent Education and Support: This program provides information, resources, and support to parents of children with autism, including workshops, webinars, and one-on-one mentoring.
- Autism Journey Guides: These guides help families navigate the complex process of autism diagnosis and treatment, including tips on finding the right doctors and therapists, and how to obtain insurance coverage for treatment.
- Family Events: TACA organizes events and activities for families affected by autism, including picnics, bowling nights, and sensory-friendly movies.
- Medical Outreach: TACA works with healthcare providers to increase awareness and understanding of autism, and to promote best practices for diagnosis and treatment.
- Advocacy: TACA advocates for better services and treatment options for individuals with autism and their families, working with policymakers and other organizations to improve access to care.
TACA's ultimate goal is to help families affected by autism achieve the best possible outcomes for their loved ones.
Have Dreams
Have Dreams is a nonprofit organization that provides programs and services for individuals with autism spectrum disorder and their families.
The organization's mission is to help individuals with autism achieve their full potential, by providing individualized programs and services that address their unique needs and strengths.
Some programs Have Dreams’ offers include:
- Life Skills Training: Have Dreams offers a comprehensive life skills training program that focuses on social, communication, and independent living skills. This program is designed to help individuals with ASD to achieve greater independence and to prepare them for adulthood.
- Vocational Training: Have Dreams offers vocational training and job placement services for individuals with ASD, providing them with the skills and support they need to succeed in the workplace.
- Family Support: Have Dreams provides support and resources to families of individuals with ASD, including workshops, counseling, and advocacy services.
- Recreational Programs: Have Dreams offers a variety of recreational programs and activities for individuals with ASD, including sports teams, arts and crafts, and music and dance programs.
Have Dreams is committed to helping individuals with autism to achieve their full potential. The organization provides them with the support and resources they need to succeed. Through its innovative programs and services, Have Dreams is helping to build a more inclusive and supportive community.
Autism Society of America (ASA)
The Autism Society of America (ASA) is a non-profit organization that advocates for individuals with autism spectrum disorder, as well as their families and caregivers.
Founded in 1965, ASA is one of the oldest and largest organizations dedicated to improving the lives of those affected by autism. The headquarters of ASA is located in Rockville, Maryland.
ASA's mission is to improve the lives of all affected by autism by promoting awareness, advocacy, and support.
Some ways in which ASA works towards this mission include:
- Advocacy: ASA works to advocate for policies and legislation that benefit individuals with ASD and their families, including increased funding for research, improved access to services, and more inclusive education and employment opportunities.
- Support: ASA provides various resources and support services to individuals with ASD and their families, including local support groups, educational materials, and an online community.
- Awareness: ASA aims to increase public awareness and understanding of autism through public education campaigns, media outreach, and community events.
- Research: ASA supports research efforts aimed at improving our understanding of autism and developing more effective treatments and therapies.
The Autism Society of America is a leading advocacy organization for individuals with ASD and their families, working to promote greater awareness, understanding, and support for this community.
The Asperger/Autism Network (AANE)
The Asperger/Autism Network (AANE) provides information, education, and support to individuals with Asperger syndrome (AS) and autism spectrum disorder, as well as their families and professionals.
Some of the programs and services offered by AANE:
- Workshops and Training: AANE offers workshops and training programs for individuals with AS and ASD. These programs cover a range of topics, from social skills and communication to employment and transition planning.
- Peer Support: AANE provides opportunities for individuals with AS and ASD to connect with others who share similar experiences.
- Coaching and Mentoring: AANE offers coaching and mentoring services to individuals with AS and ASD. The organization provides them with personalized support and guidance to help them achieve their goals.
- Information and Resources: AANE provides a wide range of information and resources to individuals with AS and ASD. These resources include educational materials, online forums, and referrals to other services and organizations.
AANE is committed to improving the lives of individuals with AS and ASD, by providing them with the support, information, and resources they need to thrive. Through their innovative programs and services, AANE is helping to build a more inclusive and supportive community for individuals with AS and ASD and their families.
Autism National Committee (AUTCOM)
The Autism National Committee (AUTCOM) is a nonprofit organization that advocates for the rights and interests of individuals with autism spectrum disorder, as well as their families and caregivers.
AUTCOM's mission is to promote the rights and interests of individuals with autism through advocacy, education, and support.
Ways in which AUTCOM works towards this mission include:
- Advocacy: AUTCOM advocates for policies and legislation that benefit individuals with ASD and their families, including increased funding for research, improved access to services, and more inclusive education and employment opportunities. AUTCOM also advocates for the rights of individuals with ASD, including their right to self-determination and their right to participate fully in their communities.
- Education: AUTCOM provides a wide range of educational resources and materials to individuals with ASD, as well as their families and professionals. These resources include publications, webinars, and conferences, covering a range of topics related to autism advocacy and self-advocacy.
- Support: AUTCOM provides a supportive community for individuals with ASD, as well as their families and allies. This includes local support groups, online forums, and a network of advocates and allies who can offer guidance and support.
AUTCOM is dedicated to promoting the rights and interests of individuals with ASD and ensuring that their voices are heard and their needs are met.
Autism Speaks
Autism Speaks is a non-profit organization that advocates for individuals with autism spectrum disorder and their families. Founded in 2005 by Bob and Suzanne Wright, grandparents of a child with autism, Autism Speaks is one of the largest autism advocacy organizations in the world, with offices in North America, Europe, and Asia.
The mission of Autism Speaks is to promote solutions, across the spectrum and throughout the lifespan, for the needs of individuals with autism and their families.
Some of the ways in which Autism Speaks works towards this mission include:
- Autism Speaks advocates for policies and legislation that benefit individuals with ASD and their families, including increased funding for research, improved access to services, and more inclusive education and employment opportunities.
- Autism Speaks supports research efforts aimed at improving our understanding of autism and developing more effective treatments and therapies. The organization has funded a number of important research studies, including the Autism Genome Project, which helped to identify genetic markers associated with ASD.
- Autism Speaks provides a variety of resources and support services to individuals with ASD and their families, including an autism response team that can provide information and referrals, a 24/7 support line, and a website with educational materials and resources.
- Autism Speaks aims to increase public awareness and understanding of autism through public education campaigns, media outreach, and community events.
The Autism Science Foundation
The Autism Science Foundation (ASF) is a non-profit organization that supports and funds autism research. ASF was founded in 2009 by a group of parents, scientists, and other advocates, with the goal of promoting innovative research and improving our understanding of autism spectrum disorder.
The mission of the Autism Science Foundation is to support autism research by:
- Funding research grants: ASF provides funding for innovative research projects aimed at improving our understanding of autism, developing new treatments and therapies, and addressing the needs of individuals with ASD and their families.
- Promoting collaboration: ASF works to foster collaboration among researchers and stakeholders, bringing together scientists, clinicians, individuals with ASD, and their families to share knowledge and expertise.
- Supporting education and outreach: ASF provides educational resources and outreach programs to increase awareness and understanding of autism, as well as to promote acceptance and inclusion of individuals with ASD.
- Advocating for policies and legislation that benefit individuals with ASD and their families: ASF advocates for policies and legislation that increase funding for autism research, improve access to services, and promote the inclusion and acceptance of individuals with ASD.
The Autism Science Foundation is committed to promoting high-quality research that can make a real difference in the lives of individuals with ASD and their families. Through its funding, advocacy, and outreach efforts, ASF is helping to build a more comprehensive and evidence-based understanding of autism and supporting the development of effective treatments and therapies for individuals with ASD.
Art of Autism
The Art of Autism is a non-profit organization that promotes the creative abilities of individuals with autism spectrum disorder. Founded in 2011 by Debra Muzikar, a mother of a son with autism, The Art of Autism provides a platform for individuals with ASD to showcase their artwork, share their stories, and connect with others in the autism community.
The mission of The Art of Autism is to:
- Promote the talents and abilities of individuals with ASD: The Art of Autism believes that individuals with ASD have unique talents and perspectives, and seek to showcase their artistic skills and creativity through various platforms.
- Increase awareness and understanding of autism: Through its exhibits, publications, and events, The Art of Autism seeks to raise awareness and understanding of autism, and promote acceptance and inclusion of individuals with ASD.
- Provide opportunities for individuals with ASD to connect and share: The Art of Autism provides a supportive community for individuals with ASD, where they can connect with others, share their experiences, and find inspiration and encouragement.
Some of the ways in which The Art of Autism works toward its mission
- Art exhibits and events: The Art of Autism showcases the artwork of individuals with ASD through exhibits, events, and online galleries. These exhibits provide a platform for individuals with ASD to showcase their talent and creativity and help to raise awareness and understanding of autism.
- Publications: The Art of Autism publishes books, magazines, and other materials featuring the artwork and stories of individuals with ASD. These publications provide a unique perspective on autism and help to promote greater acceptance and understanding of individuals with ASD.
- Workshops and programs: The Art of Autism offers a variety of workshops and programs for individuals with ASD, as well as their families and caregivers. These programs provide opportunities for creative expression, as well as social connection and support.
The Art of Autism is a unique and inspiring organization that celebrates the creativity and talent of individuals with ASD, while also promoting greater awareness and understanding of autism. Through its exhibits, publications, and programs, The Art of Autism is helping to build a more inclusive and accepting world for individuals with ASD.
NEXT for Autism
NEXT for Autism is a non-profit organization that works to improve the lives of individuals with autism spectrum disorder. Founded in 2003 as the New York Collaborates for Autism, the organization was renamed NEXT for Autism in 2018 to reflect its national focus.
The mission of NEXT for Autism is to create and support innovative programs that improve the lives of individuals with ASD and their families.
NEXT for Autism focuses on four key areas:
- Innovative programs and services: NEXT for Autism partners with leading organizations and experts to develop and support innovative programs and services that help individuals with ASD and their families. These programs cover a wide range of needs, including education, employment, housing, healthcare, and more.
- Research and development: NEXT for Autism supports research and development efforts aimed at improving our understanding of autism and developing new treatments and therapies for individuals with ASD.
- Advocacy and public awareness: NEXT for Autism advocates for policies and legislation that improve the lives of individuals with ASD and their families. The organization also works to increase public awareness and understanding of autism through public events, media outreach, and other initiatives.
- Collaboration and partnership: NEXT for Autism believes in the power of collaboration and partnership to achieve its mission. The organization works with a wide range of stakeholders, including individuals with ASD, families, advocates, researchers, and service providers, to develop and implement effective programs and services.
Some of the programs and initiatives supported by NEXT for Autism include:
- The Center for Autism and the Developing Brain: A state-of-the-art clinical and research facility in New York City that provides comprehensive care and support for individuals with ASD and their families.
- The Autism Job Club: A program that helps individuals with ASD find and maintain employment through job coaching, skills training, and other support services.
- The Spectrum Support Program: A program that provides support and resources for families of children with ASD, including educational workshops, peer support groups, and advocacy services.
NEXT for Autism is a dynamic and forward-thinking organization that is making a real difference in the lives of individuals with ASD and their families. Through its innovative programs, research, advocacy, and partnership efforts, NEXT for Autism is helping to create a brighter future for individuals with ASD.
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List of Nonprofit Organizations in Los Angeles
Los Angeles is a beautiful, metropolitan city that’s as diverse as they come. LA has become the destination for many communities, including many nonprofit organizations dedicated to making a difference in their local and global communities.
Here’s a growing list of nonprofit organizations in Los Angeles categorized by theme. Bookmark this page and check back as we add more nonprofits to this list.
Categories
- Community and Youth
- Environmental
- Education
- Animals
- Health
- Social Justice
- Veterans
- Disaster Relief
- Poverty
- Arts & Culture
Community and Youth
Inner City Arts: This organization provides arts education to underserved youth in the Skid Row neighborhood of Los Angeles.
LA Works: This organization connects volunteers with local schools and community organizations to support various community service projects.
LA Promise Fund: This organization works to improve education and life outcomes for young people in Los Angeles through a variety of programs and initiatives.
Los Angeles Youth Network: This organization provides housing, education, and other support services to homeless and at-risk youth in the Los Angeles area.
Partnership for LA Schools: This organization works to improve academic achievement and support the development of students in high-need schools in Los Angeles.
Environmental
Heal the Bay: This organization works to protect and restore Santa Monica Bay and other southern California coastal waters. They focus on issues such as water quality, plastic pollution, and habitat protection.
The Los Angeles League of Conservation Voters: This group works to promote environmental policies and elect pro-environmental candidates to public office.
The Nature Conservancy of Los Angeles: This nonprofit works to protect and restore natural habitats in the Los Angeles region, with a focus on preserving biodiversity and promoting sustainable land use.
Los Angeles Waterkeeper: This organization works to protect and restore the quality of Los Angeles' waterways and coastal waters through advocacy, education, and community engagement.
TreePeople: This group works to promote urban forestry and green infrastructure in the Los Angeles region, with a focus on increasing tree canopy cover, improving air and water quality, and enhancing the urban environment.
Education
LA Promise Fund: This organization works to improve public education in Los Angeles by supporting school leadership and teacher development, providing resources for students and families, and advocating for policies that benefit students.
LA Education Partnership: This nonprofit works to close the achievement gap in Los Angeles by providing resources and support to schools in high-need areas.
Partnership for Los Angeles Schools: This organization partners with the Los Angeles Unified School District to improve academic achievement and create a positive school culture at a group of high-need schools in Los Angeles.
LA's Best: This after-school program serves elementary school students in the Los Angeles Unified School District, providing them with academic enrichment and recreational activities.
LA Fund for Public Education: This organization supports public education in Los Angeles by providing grants to schools and teachers, advocating for policies that benefit students, and engaging community members in the education process.
Animals
The Animal Wellness Foundation: This nonprofit organization is based in Los Angeles and works to improve the lives of animals through a variety of programs and initiatives.
The Best Friends Animal Society: This national animal welfare organization has a chapter in Los Angeles that operates a pet adoption center and works to reduce the number of animals killed in shelters.
The Los Angeles County Animal Care Foundation: This nonprofit organization supports the work of the Los Angeles County Department of Animal Care and Control, through fundraising and public education efforts.
The Society for the Prevention of Cruelty to Animals Los Angeles (SPCA LA): This nonprofit organization provides animal welfare services in the Los Angeles area, including pet adoption, spay and neuter services, and cruelty investigation and rescue.
The Wildlife Waystation: This nonprofit sanctuary in Los Angeles County provides rescue, rehabilitation, and permanent care for exotic and indigenous wildlife.
Health
AltaMed Health Services Corporation: AltaMed is a community health center that provides a range of medical, dental, and mental health services to underserved populations in the Los Angeles area.
St. John's Well Child and Family Center: This community health center offers primary care, dental care, and behavioral health services to patients of all ages.
Children's Hospital Los Angeles: This pediatric hospital provides comprehensive medical care to children and adolescents, including specialized services such as cancer treatment, heart surgery, and trauma care.
The Los Angeles Free Clinic. This non-profit organization provides free medical, dental, and mental health services to uninsured and underserved individuals in the Los Angeles area.
The Venice Family Clinic: This community health center provides primary care, dental care, and mental health services to low-income and uninsured individuals in the Los Angeles area.
Social Justice
The American Civil Liberties Union of Southern California: This group works to defend and preserve the individual rights and liberties guaranteed by the Constitution and laws of the United States.
The Coalition for Humane Immigrant Rights (CHIRLA): This organization works to advance the human and civil rights of immigrants and refugees in Los Angeles.
Black Lives Matter Los Angeles: This group works to combat police brutality and racial profiling, and to advocate for the rights of black people in Los Angeles.
LAXart: This nonprofit organization works to promote social justice and equity through contemporary art exhibitions and public programming.
Veterans
The Veterans Affairs (VA) Greater Los Angeles Healthcare System: This government-run organization provides healthcare and support services to military veterans in the Los Angeles area.
The American Legion: This nonprofit organization supports veterans and their families through a variety of programs, including assistance with healthcare, education, and employment.
The Veterans of Foreign Wars (VFW): This national organization provides support to military veterans and their families through a variety of programs and services, including financial assistance, healthcare, and education.
The Wounded Warrior Project: This nonprofit organization provides support to military veterans who have been wounded or injured during their service. This includes physical and mental health support, as well as assistance with employment and education.
The Los Angeles Veterans Collaborative: This coalition of organizations works together to support military veterans in the Los Angeles area through a variety of programs and services, including healthcare, housing, and education.
Disaster Relief
Team Rubicon: This nonprofit organization uses the skills and experiences of military veterans to respond to disasters and provide humanitarian aid. Since its inception, Team Rubicon has responded to numerous disasters including earthquakes, hurricanes, and wildfires, and has provided assistance to communities in need all over the world. The organization is known for its unique approach to disaster response, which combines the speed and agility of a military operation with the compassion and care of a humanitarian organization.
American Red Cross of Greater Los Angeles: This organization provides disaster relief services, including emergency shelter, food, and support for those affected by disasters in the Los Angeles area.
Los Angeles County Emergency Medical Services Foundation: This organization provides funding and support for the Los Angeles County Fire Department's emergency medical services, which respond to disasters and other emergencies.
Salvation Army Los Angeles: This organization provides disaster relief services, including emergency shelter, food, and support to those affected by disasters in the Los Angeles area.
Los Angeles Fire Department Foundation: This organization provides support and funding for the Los Angeles Fire Department, which responds to disasters and other emergencies in the area.
LA Family Housing: This organization provides temporary housing and support services to individuals and families affected by homelessness, including those who have been displaced by disasters.
Poverty
Los Angeles Mission: This organization provides services such as meals, shelter, and healthcare to people experiencing homelessness in LA.
Union Rescue Mission: This is another organization that provides services such as meals, shelter, and healthcare to people experiencing homelessness in LA.
LA Family Housing: This nonprofit provides affordable housing and support services to low-income individuals and families in LA.
St. Vincent de Paul of Los Angeles: This organization helps low-income individuals and families in LA by providing them with basic necessities such as food, clothing, and shelter.
The People Concern: This nonprofit organization provides a range of services to people experiencing homelessness in LA, including case management, housing assistance, and access to healthcare.
Arts & Culture
Los Angeles County Arts Commission: This nonprofit organization supports and promotes the arts in Los Angeles County, including visual and performing arts, literature, and film and media arts.
Los Angeles County Museum of Art (LACMA): LACMA is a nonprofit art museum that features a wide range of artworks, including paintings, sculptures, and photographs.
The Music Center: This organization supports and presents performing arts in Los Angeles, including music, dance, and theater.
The Hammer Museum: The Hammer Museum is a nonprofit museum focused on contemporary art and ideas. It offers exhibitions, public programs, and a research library.
The J. Paul Getty Museum: The J. Paul Getty Museum is a nonprofit museum that features a wide range of artworks, including paintings, sculptures, and photographs. It is located in the Getty Center in Los Angeles.

Women’s History Month Nonprofits to Support
Women's History Month is a month-long celebration of women's contributions to history, culture, and society.
Women have been the backbone of society, and their indomitable strength and courage have enabled us to achieve incredible feats. Women have been instrumental in pushing for social and political change, breaking down barriers, and making strides in a multitude of fields.
Women's History Month gives us the chance to celebrate and recognize the achievements of these remarkable women and to raise awareness and appreciation of the women who have shaped our society. It is an invaluable opportunity to acknowledge and appreciate the immense impact women have had and continue to have on our world.
This list of nonprofit organizations is leading the way for women’s rights on Women's History Month.
Donate to any of the organizations below using the Groundswell app.
Nonprofits to support for Women’s History Month
Girls Inc.
Girls Inc. is a non-profit organization that works to help empower girls and young women to reach their full potential in life. Through their research-based programming, they strive to provide girls with the knowledge, skills, and confidence they need to break down gender, economic, and social barriers.
Girls Inc. works to inspire girls to be strong, smart, and bold by providing resources and support so that they can become healthy, educated, and independent adults. They believe that by helping young women to reach their goals, they are creating a better future for all.
National Women's Law Center
The National Women's Law Center is dedicated to ensuring that women and girls have the same rights and access to quality healthcare, education, and economic security as everyone else. They strive to create an equitable society where all individuals, regardless of gender, can access these essential services to reach their full potential.
To achieve this, the Center works to combat discrimination, advocate for policies that protect women and girls and expand access to vital resources.
She Should Run
She Should Run works to increase the number of women in public office by providing a range of resources and support to women seeking office.
They strive to create an inclusive network of organizations and individuals to help support and empower women candidates. This network includes a variety of different organizations and individuals, from party-affiliated groups to grassroots activists, who are all dedicated to advancing the cause of female representation in politics.
Additionally, She Should Run provides mentorship and leadership opportunities for women interested in running for office, as well as access to networks of experts and professionals who can help them build their campaigns and become successful political leaders.
AnitaB.org
AnitaB.org works to empower and advance women in the technology and industry sectors. Through their comprehensive resources and opportunities, they are able to provide a platform for women to succeed and thrive in the tech industry. This includes access to mentorship and networking, as well as job openings from leading tech companies.
Moreover, AnitaB.org also offers a range of programs to support the development of women in the tech sector, such as coding boot camps and hackathons.
Their mission is to create a more inclusive technology workplace, where women can feel empowered to pursue a career in tech.
The National Organization for Women Foundation (NOWF)
The National Organization for Women Foundation (NOWF) is devoted to ending discrimination and promoting full civil and political rights for women. Through its legal advocacy, research, public education, and advocacy initiatives, the NOWF works to ensure that all women have equal access to education, employment, and other rights.
The foundation has a long history of successful litigation and continues to fight for the rights of women everywhere.
500 Women Scientists
500 Women Scientists works to advance gender equity in science by cultivating a diverse and equitable scientific community. Through their programs and partnerships, they strive to create an inclusive atmosphere that empowers and uplifts women in the sciences.
Their initiatives provide support and resources to female scientists, helping to ensure that their voices and contributions are heard. By providing a platform for collaboration, 500 Women Scientists furthers their mission of creating an equitable scientific environment that encourages and celebrates the contributions of all genders.
Equality Now
Equality Now is a non-profit organization that works to end violence and discrimination against women and girls around the world. They use the law to advocate for gender equality and justice and provide legal and policy resources to support their work.
The 19th
The 19th is a media and advocacy organization devoted to elevating the voices of women of color and those from other marginalized communities.
Their mission is to ensure that the power of women's voices is heard and that their perspectives are represented in the discourse and decisions that shape our society.
The Institute for Women's Policy Research
The Institute for Women's Policy Research is a public policy research organization dedicated to improving the lives of women through research, public education, and advocacy.
By conducting groundbreaking research and providing crucial policy insights, the Institute works to elevate the voices of women and girls in public discourse and to create a more equitable and just society.
Women Deliver
Women Deliver is a global advocacy organization that works to not only ensure that every girl and woman is able to realize her full potential but to also ensure that they are able to make a positive contribution to society.
The Women's Funding Network
The Women's Funding Network is a vibrant global network of foundations and funders that supports and invests in organizations around the world that are dedicated to advancing gender equality.
Through their generous contributions and commitment to the cause, this network helps to fund a variety of initiatives that focus on providing critically needed resources to organizations striving to create meaningful and lasting change in the lives of women everywhere.
Girls Who Code
Girls Who Code is a national non-profit organization that works to bridge the gender gap in technology and equip girls with the skills and confidence they need to pursue careers in computer science, programming, and other related fields.
Their programs range from summer immersion programs to clubs and workshops, giving girls of all ages and backgrounds the opportunity to gain the skills they need to succeed in the tech industry.
Girls Educational and Mentoring Services (GEMS)
Girls Educational and Mentoring Services (GEMS) is dedicated to providing support and resources to girls and young women who have experienced exploitation and violence, such as sex trafficking, sexual abuse, and domestic violence.
GEMS works to provide these young women with safe and secure housing, access to education, job training and placement, counseling, and other resources in order to help them transition to a healthy, productive, and independent future.
Donate to any of these organizations using the Groundswell app.

List of Nonprofits to Support for World Water Day
World Water Day is an international observance day held annually on March 22. It is a day to recognize the importance of freshwater and to advocate for the sustainable management of freshwater resources. World Water Day is celebrated around the world with various events, including educational activities, conferences, and campaigns.
The theme of World Water Day 2023 is "accelerating change". This theme encourages us to consider how water has an economic value and to think about how we can better understand, protect, and manage our water resources.
Become an advocate for World Water Day by supporting any of the nonprofits in this article.
Donate to any of the organizations below using the Groundswell app.
List of nonprofit organizations supporting World Water Day
Water.org
Water.org is an international nonprofit organization that has been making a difference since 2009. They worked to provide access to safe water and sanitation to people in developing countries. Water.org has improved the lives of over 24 million people in 17 countries so far.
The organization is committed to helping communities with water stewardship and sanitation, and has implemented various projects that are helping to create sustainable solutions. Their mission is to ensure that all people have access to clean, safe water and improved sanitation, and they continue to strive towards this goal every day.
Charity:Water
Charity:Water is an esteemed global not-for-profit organization whose mission is to bring safe and clean drinking water to people in developing nations.
Working closely with local partners and members of the community, Charity:Water strives to build sustainable, community-owned water projects that have a long-term impact. Since its launch, the organization has made a powerful impact, providing clean water to over 13.2 million people in 31 countries.
The Wetlands Initiative
The Wetlands Initiative (TWI) is a non-profit organization dedicated to the restoration and protection of wetlands in the Midwest and Great Plains regions of the United States. With the help of farmers, scientists, policymakers, and other stakeholders, TWI has worked to identify, protect and restore over 35,000 acres of wetlands and to improve the water quality of over 1,000 miles of rivers and streams.
The organization has also helped to create sustainable plans to continue the restoration and protection of wetlands in the Midwest and Great Plains regions in the future, ensuring long-term success.
US Water Alliance
The US Water Alliance is a national nonprofit organization with the mission of driving collaboration, innovation, and investment in sustainable water solutions.
With a focus on protecting the health of people and the environment, it works with diverse partners to develop a range of programs and initiatives that promote water sustainability.
Pure Water for the World
Pure Water for the World (PWW) is a leading non-profit organization dedicated to providing clean and safe drinking water, hygiene, and sanitation education, and sustainable water solutions to communities in Haiti, Honduras, Guatemala, and Nicaragua.
Since its inception, the organization has implemented over 2,000 water, sanitation, and hygiene projects, reaching an astounding 850,000 people in some of the world's most impoverished and underserved communities.
PWW's commitment to sustainable water solutions has helped to improve the quality of life for thousands of individuals and families, providing them with the basic needs of life.
Water for People
Water for People is an international nonprofit organization that works to improve access to safe and sustainable water and sanitation services in 10 countries in Africa, Asia, and Latin America. The organization works with local partners to develop and improve water and sanitation infrastructure, promote water stewardship, and create lasting solutions to water and sanitation issues.
Since its inception, Water for People has provided access to safe and reliable water and sanitation services to over 4.4 million people in the countries it serves, and its work has made a lasting and positive impact on the lives of those it serves.
Donate to any of these organizations using the Groundswell app.

How to Support the Relief Efforts in Turkey and Syria After the Earthquake
On Monday, Feb. 6, 2023, a devastating 7.8 earthquake hit Turkey and Syria, followed by a magnitude 7.5 aftershock - killing more than 21,000 people and injuring thousands more.
Each day the death toll continues to rise, as rescue workers race against the clock to clear the rubble.
The epicenter of the quake was located in Syria, and it was felt in both countries, as well as in other nearby countries. The quake caused significant damage to buildings and infrastructure. Several relief organizations, like the American Red Cross and Team Rubicon, are on the scene working tirelessly against the clock and through unfavorable weather conditions to save as many lives as possible and provide aid in the form of food, shelter, and medical assistance.
So far, they have provided temporary housing, food, and medical assistance to those in need. As the search and rescue operations continue, the full extent of the damage is still being assessed. It is clear that the earthquake has had a tremendous impact, and it will take time for the area to fully recover.
Here's how to take action.
We encourage you to support nonprofits on the ground and offer to match donations. Here’s a list of nonprofits on the scene.
The Turkish Philanthropy Funds (TPF)
The Turkish Philanthropy Funds (TPF) is a non-profit organization that works to support meaningful projects in Turkey.
Founded in 2002, TPF has invested in over 200 projects that address social and economic issues in Turkey, from health and education to culture and the environment.
The Turkish Philanthropy Funds (TPF) has responded to the earthquake in Syria and Turkey by investing in relief efforts in the affected areas, providing emergency aid, and supporting local organizations working to rebuild the communities.
Additionally, TPF has been working with its partners to raise awareness and funds to support the ongoing relief efforts.
UNICEF
UNICEF is a United Nations agency that works in more than 190 countries and territories to put children first, tackling the challenges that affect them the most and providing the solutions to help them fulfill their potential.
They are responding to the urgent needs of children and families affected by the recent earthquake in Syria and Turkey by providing lifesaving health, nutrition, education, protection, and water and sanitation services. UNICEF is also working with local and international partners to ensure that children and their families have access to essential goods, services, and supplies.
CARE
CARE is an international nonprofit organization that works to fight global poverty and provide humanitarian aid.
They are providing emergency relief including providing food, shelter, water, and non-food items. They are also helping people access health services and providing psychosocial support.
The International Committee of the Red Cross (ICRC)
The International Committee of the Red Cross (ICRC) is an independent, impartial humanitarian organization that helps people affected by armed conflicts and other situations of violence.
They are assisting with emergency relief efforts in Syria and Turkey in response to the earthquake. This includes providing medical assistance, shelter, food, and other essential items. Additionally, the organization is providing psychological support to those affected by the disaster.
International Rescue Committee (IRC)
The International Rescue Committee (IRC) is a global humanitarian aid and development organization that works to help people affected by humanitarian crises.
They are providing emergency relief for those affected by the earthquake, including shelter, food, and medical supplies. They are also providing mental health support and access to safe spaces for women and children.
Team Rubicon
Team Rubicon is a veteran-led disaster response organization, founded in 2010, that has a mission to unite the skills and experiences of military veterans with first responders to rapidly deploy emergency response teams to areas affected by disasters.
They have sent teams to both Syria and Turkey in response to the earthquake, in order to provide timely and effective relief to those in need. The organization is providing aid such as medical supplies, food, and water, as well as helping to rebuild damaged infrastructure.
Save The Children
Save the Children is an international non-governmental organization that provides humanitarian aid and advocacy for children in over 120 countries.
They are focused on improving the lives of children in need at the scene. They’re responding with emergency kits amid the harsh winter weather.
Doctors Without Borders
Doctors Without Borders is an international humanitarian medical organization that provides medical assistance to people affected by conflict, epidemics, disasters, or exclusion from health care in nearly 70 countries.
They are providing medical care and resources to refugees affected by the earthquake in Syria and Turkey. They are also providing mental health support and distributing essential items such as shelter, water, and food.
Mercy Corps
Mercy Corps is a global organization that works around the world to alleviate suffering, poverty, and oppression by helping people build secure, productive, and just communities.
They are providing emergency relief such as food and shelter to those affected by the earthquake in Syria and Turkey and helping people recover and rebuild their lives. They are also providing mental health and psychosocial support to those affected.

10 Nonprofit Animal Rights Organizations in Los Angeles
Animals are living creatures that deserve to be respected and treated with care.
Animal rights are an important part of any society, as animals provide many benefits to the environment, to humans, and to each other. Animal rights ensure that animals are not subjected to cruel and inhumane treatment and that their care and welfare are taken into consideration.
This article touches on what animal rights are and the importance of animal rights, and lists animal rights organizations in Los Angeles supporting the cause.
What are animal rights?
Animal rights is the idea that all animals should be treated with respect and not be subjected to cruelty or exploitation. It is a philosophy that extends the basic rights of humans to the animal kingdom, and advocates for their protection and welfare.
Animal rights include the belief that animals should be free from cruel and unusual pain and suffering and should be treated in a humane manner.
Why are Animal Rights Important?
Many believe animals are sentient beings that deserve to be treated with respect and dignity.
Studies have shown animals have the capability to feel emotions, form relationships, and suffer just like humans do. Therefore, it can be essential to recognize their rights and protect them from cruelty, exploitation, and neglect. By respecting animals, we can create a better world for them and ourselves.
While there has been much moral debate on animal rights and whether they should be held to the same standards as human rights, there’s no denying the importance of animals as part of the earth’s ecosystem. Animals are an integral part of not just human life but all life on earth.
Animals are responsible for grazing fields and balancing the ecosystem. At the very least, animal rights are important because it contributes to greater sustainability.
Donate to any of the organizations below using the Groundswell app.
List of animal rights organizations in Los Angeles:
The Jane Goodall Institute
The Jane Goodall Institute is a nonprofit organization based in Los Angeles that works to protect chimpanzees and their habitats. They operate the Chimpanzee Sanctuary at the Los Angeles Zoo, and also engage in research, education, and advocacy efforts to protect chimpanzees and other primates around the world.
Best Friends Animal Society Los Angeles
Best Friends Animal Society Los Angeles is a nonprofit organization that works to end the killing of dogs and cats in shelters. They operate the Best Friends Pet Adoption and Spay/Neuter Center in Los Angeles, the largest no-kill animal shelter in the city.
The Animal Wellness Foundation
The Animal Wellness Foundation is a nonprofit organization based in Los Angeles that provides medical care and support for animals in need. They operate a low-cost spay/neuter clinic and provide medical care for sick and injured animals.
The Animal Protection League of Southern California
The Animal Protection League of Southern California is a nonprofit organization that works to improve the lives of animals in Los Angeles through advocacy, education, and direct care. They operate a low-cost spay/neuter clinic and provide medical care for sick and injured animals.
The Los Angeles County Animal Care Foundation
The Los Angeles County Animal Care Foundation is a nonprofit organization that supports the Los Angeles County Department of Animal Care and Control. They provide funding for medical care, spay/neuter services, and other programs to improve the lives of animals in the county.
The Wildlife Waystation
The Wildlife Waystation is a nonprofit organization based in Los Angeles that provides care and rehabilitation for injured and orphaned wild animals. They work to release animals back into the wild when possible and also provide a permanent home for animals that cannot be released.
The Society for the Prevention of Cruelty to Animals Los Angeles (spcaLA)
The Society for the Prevention of Cruelty to Animals Los Angeles (spcaLA) is a nonprofit organization that works to protect and improve the lives of animals in the Los Angeles area. They operate a low-cost spay/neuter clinic, provide medical care for sick and injured animals, and offer adoption services.
The Stray Cat Alliance
The Stray Cat Alliance is a nonprofit organization based in Los Angeles that works to improve the lives of stray and feral cats through advocacy, education, and direct care. They operate a Trap-Neuter-Return (TNR) program, provide medical care for sick and injured cats, and work to find homes for adoptable cats.
The Los Angeles Animal Services
Los Angeles Animal Services is a nonprofit organization that operates the city's animal shelters and provides animal control services. They work to find homes for adoptable animals, provide medical care for sick and injured animals, and operate a low-cost spay/neuter clinic.
The Sea Shepherd Conservation Society
The Sea Shepherd Conservation Society is a nonprofit organization based in Los Angeles that works to protect ocean wildlife and their habitats. They use direct action tactics to defend marine life and engage in education and research projects.
Donate to any of these animal rights organizations in Los Angeles using the Groundswell app.

The Guide to Being a Modern Philanthropist: Elevate Your Impact With Groundswell
This guide is intended to provide resources and inspiration for Groundswell users on how to donate to causes they care about. It provides tips to best identify and donate to charities that have a proven track record of impact. It also discusses how to think about geography and size when deciding where to donate, and explains the ways in which even small, recurring donations can have be powerful for charities working on the frontlines every day.
Groundswell can be your partner in your journey as a modern philanthropist. Your donations are a critical part of addressing society's myriad issues, such as poverty, education, healthcare, and environmental concerns. And giving to others is also good for you. It has been shown that people who donate to charity experience increased happiness and well-being compared to those who do not give. This sense of satisfaction comes from the knowledge that your actions are making a positive impact on the world and helping those in need.
Through Groundswell, you can easily add funds to your account, browse or search for charities, and donate in a matter of minutes. In this guide, we help demystify some of the questions you might have as you consider where, when and how to donate.
Six Tips to Becoming a Modern Philanthropist
Summary
- Pick causes and charities that align with your values: When deciding what you want to support, start by taking into consideration the people, places, or problems that you care about most.
- Understand impact through the lens of size & geography: The geographic reach of different charities' programs, and how large or small they are, can help as you determine what to support.
- Evaluate best in class charities: Learn how to assess not only the financial health of an organization, but also what questions to ask when looking at other impact metrics.
- Set a giving goal: Decide how much you want to give annually through Groundswell, and follow the simple steps to set up contributions to achieve that goal.
- Maximize impact through recurring donations: Simplify your giving and provide nonprofits with a steady stream of revenue through monthly, recurring donations.
- Optimize your giving through tax-efficient strategies: Leverage the versatility of Groundswell to reduce your tax burden through payroll giving, stocks contributions, and bunching.
1. Pick Causes & Charities that Align with Your Values
Your giving journey often is deeply personal, rooted in your own values and lived experiences. When deciding what causes you want to support, it’s important to start by taking into consideration the people, places, or problems that you care about most. Who or what do you want to impact? What cause is most aligned with that? Use that as a starting point to then find the charities best positioned to have an impact on what you care most about. Focusing on specific cause areas allows you to be more intentional about how you donate.
There are thousands of causes and more than a million nonprofits on the Groundswell platform that tackle challenges from all angles, from improving K-12 education or finding a cure for Alzheimer’s to reducing plastics in the ocean or protecting women’s rights.
After determining what causes matter most to you, it’s also helpful to identify the type of impact you are seeking to make. Are you interested in supporting organizations that are “on the ground” providing direct services or those doing longer-term, important policy and research work? That can help guide you in picking the charities that you want to donate to.
2. Understand Impact: Size & Geography
Where to donate
When deciding where to donate, it’s also important to determine where you want that impact to happen. For many people, where they give is closely linked to where they live – their local food pantry, homeless shelter, house of worship, or neighborhood school.
Others may want to focus their giving beyond where they live and donate to organizations that operate in certain regions or even other countries. There’s no ‘right’ answer - and many people choose to donate both locally and globally to a cause they care about. For example, you may want to support an organization that is both on the frontlines supporting refugees fleeing the conflict in Ukraine, as well as helping resettle refugee families near your town in the U.S.
Does size matter?
Similarly, there is no right answer for what size organization is best to donate to. Whether they are large or small, if they have a strong track record of impact and do not have a pattern of mismanagement of funds, they are worthy recipients of donations.
Many people want to donate to organizations that have a proven track record of implementing large-scale programs, or are on a strong growth trajectory, year over year. Larger organizations generally have shown their ability to receive larger amounts of funding, and in turn design and implement programs at a scale that have a greater impact towards the causes you care about most. But small organizations can also be extremely impactful - even if the radius or scope of impact is smaller. Although many of today’s social and environmental problems are massive in scale, the vast majority of nonprofits are tiny; indeed, most nonprofits in the United States are small, grassroots organizations - and 20% have annual budgets of less than $50,000. For smaller nonprofits, even the smallest donation on an annual or monthly, recurring basis can have a huge impact on their ability to sustain programs or even expand.
3. Evaluate "Best in Class" Charities
There are multiple ways to assess the quality of a charity; many ratings sites focus primarily on financial metrics, but it is equally important to assess not only how an organization is managing its funds, but also the quality of its work. And while a rating system like Charity Navigator can be helpful, it is important to know that no rating system is comprehensive. Groundswell offers an important starting point - we only feature organizations that are in good standing with the IRS and eligible to receive tax-deductible donations.
- Programmatic Impact: Understanding a nonprofit’s impact - through its programs and the populations that it serves - is an important way to evaluate its effectiveness in tackling the causes you care about. Many nonprofits provide details about programming approaches on their websites, including testimonials, photos, and reports detailing specific results. Keep in mind that understanding and assessing impact is highly qualitative - there is no clear ‘score’ - especially because what or who is being impacted varies across the thousands of nonprofits.
- Financial Management: Nonprofits, especially larger ones, are required to disclose details related to their financial performance annually – to include assets, revenue and breakdown of expenses in forms submitted to the IRS. Many nonprofits are proactively transparent about their finances and post audited financial statements and other reports on their websites. But financial data does not always tell a complete story. There may be important investments in fundraising staff, which two years later yield a windfall in donations that can be put towards programs.
- Advisories: Sometimes there are advisories based on pending or ongoing legal action. Groundswell works to monitor these advisories and remove any charities that it believes are acting improperly or mismanaging donor funds. We also remove any charities that have had their nonprofit status revoked by the IRS.
- Groundswell-curated Featured Causes: While many donors might want to do their own research, sometimes it’s far easier (and efficient) to put your trust in others. Groundswell’s impact team provides donors with additional inspiration, and has done the vetting work to determine cause-specific organizations that are well run and most importantly having a strong impact.
4. Aim High with a Giving Goal
You can use Groundswell’s calculator found under your Profile to set or edit your annual giving goal. This can be a flat amount, or a percentage of your annual salary. While estimates vary, a common range for giving as a percentage of annual salary is between 2-6%.
The good news is that with your Groundswell Personal Giving Account, you can easily set up recurring contributions to stay on track to meet your goals. It’s also important to maximize the matching offered by your company’s giving program, where applicable.
Your giving goal can help fund recurring donations, as well as account for unexpected events that you may want to donate to.
5. Level Up with Recurring Donations
Recurring donations can be a great component of your philanthropic strategy. As a bonus, there are benefits for both donors as well as nonprofits.
For donors, setting recurring donations to autopilot every month or quarter means you don’t have to think about it or go through the steps to do it on a regular basis.
Put simply, it’s a smart use of your time. It is also a symbol of a donor’s commitment to a cause, and a belief in the nonprofit’s ability to have a positive impact - not just in a moment of crisis, but on a continuous basis. Groundswell’s recurring contributions and donations features help facilitate recurring giving.
For charities, recurring donations provide a steady, predictable stream of revenue that helps with budget planning. For many organizations, large or small, recurring donations can have a huge impact. Similar to the trends in grassroots political fundraising, having many small-dollar donors is good for nonprofits.
It helps them build awareness and shows to the larger-dollar donors that there is a community that believes in the nonprofit’s mission. It also helps de-risk; nonprofits with one or two large donors and very few small-dollar donors can run into major problems if any of those large donors stop supporting their work.
6. Optimize Your Tax-Efficient Giving
You can leverage the versatility of your Groundswell Personal Giving Account, which is underpinned by a Donor-Advised Fund, to be strategic and reduce your tax burden.
Donate appreciated stock
If you have appreciated stocks that you've held for more than a year and you donate them through your Groundswell account, you won't have to pay capital gains tax on the appreciation when those shares are exchanged for their market value.
Plus, you'll be eligible for a tax deduction for the full fair market value of the stock at the time of contribution into your Groundswell account.
Give with payroll
You can leverage Groundswell’s Payroll feature to make giving more tax efficient. Contributions to Groundswell through payroll deductions are eligible for an immediate tax deduction for the amount contributed. This means that your taxable income for the year is reduced by the amount of your contribution. Contributing on a recurring basis via payroll also makes it easier to “set and forget” and achieve your giving goals more efficiently.
Bundle contributions
You can also take advantage of the Donor-Advised Fund structure of Groundswell to make a larger contribution in a single tax year and maximize tax benefits by itemizing deductions in the year that the larger contribution is being made - commonly known as “bunching.”
For example, if you typically give $5,000 to charity each year but decide to give $25,000 to your Groundswell account in one year, you can itemize your deductions that year and take the standard deduction in the following years. By doing so, you may be able to minimize your tax burden over time while still supporting the charities you care about.
Want access to other toolkits like this?
Corporate giving programs aim to empower employees and help companies facilitate and support philanthropic efforts. As global access grows and corporations become more diverse, employee representation becomes an increasingly important subject.
Groundswell enables companies to lay the foundation for their employees to adopt a generous giving attitude towards charities and world-shaping efforts.

The Science of Giving: Why Do People Donate to Charity?
It’s easy enough to give away that old sofa stashed in the corner of your garage. But why do people donate to charity? What causes you, or anyone else, to send a $100 check to a foundation or spend an evening tutoring underserved youth? We have dozens of sayings about giving. Do good and good things will happen to you. To whom much is given, much is expected. I can’t do everything, but I can do something. There’s more, but the point is that giving is a part of the human experience. Without a doubt, for many people, it seems the right thing to do. People give because it feels good to do so. Americans are a particularly generous lot. In fact, 60% of us give money, 72% help strangers and 42% volunteer, often just because we are asked. And during the pandemic? Americans became even more generous. In 2020 and 2021, donations were higher than they were in 2019. The average donation per person was $574 in 2021.What’s more, there are undeniable psychological and scientific benefits that make donating important to the human spirit and will keep people giving generously into the foreseeable future.
The Science of Giving: What Happens in the Brain
For Americans, there are plenty of opportunities to spend money which, researchers admit, provide a dopamine hit. So it can be tempting to think that we’re just a purchase away from nirvana. But the accumulation of things is not the type of spending that makes a difference in our lives or the lives of others. We get more bang for the buck, so to speak, when we give to others. That’s because giving has a positive impact on the brain. It makes sense that our brains would reward us for helping to preserve society, releasing the same types of feel-good chemicals as during exercise. It is one of the evolutionary traits that has helped us build prosperous civilizations. In fact, in 2006, Jorge Moll and Jordan Grafman, neuroscientists at the National Institutes of Health, were able to measure the neural activity of giving, thus proving what we intuitively knew already. Subjects were allocated money that they could either keep for themselves or donate to selected charities. By tracking the impact on the pleasure centers of the brain, researchers discovered that the midbrain ventral tegmental area (VTA) and the subgenual area lit up when subjects donated the money. These are the same parts of the brain that light up when presented with a delicious meal or when talking about a romantic partner.
Why Do People Donate to Charity?
For years, there has been a philosophical discussion about whether or not charitable giving is altruistic. Do people give their money and donate their time just for the purpose of doing good, expecting nothing in return? Psychologists and philosophers argue that because charitable acts lead to feelings of happiness and satisfaction, true altruism does not exist.But many people consider this argument flawed. When it comes to human behavior, there are many shades of gray. If a benefactor feels happier following an act of kindness, that doesn’t mean that the motivation is self-serving.
Altruism
Altruism is a hallmark of cooperation. Cooperation underpins our society and is, in part, what separates humans from animals. Why do people donate? Because it feels good. Our society is built on the values of empathy, compassion and solidarity, among others. People give because doing so fosters a sense of belonging and generates meaning and purpose in their lives. There are other good outcomes, as well.
Giving May Help Depression
It’s pretty obvious that giving makes people happier. Michael Norton, professor of psychology at Harvard and co-author of the book, “Happy Money: The Science of Happier Spending,” agrees. “When we tell people ‘Hey, did you know that giving to other people can make you happy?’ Most people are not blown away. They’ve had experiences that make them happy. They understand the concept, but it doesn’t occur to us that often to give instead of getting stuff for ourselves.”If you’re assuming that depression is not a major factor in your company, don’t be so sure. According to a July 2021 survey by SilverCloud Health, approximately two-thirds of U.S. workers suffer from clinical levels of depression or anxiety. Depression may mean that employees exhibit a high rate of absenteeism and fall short in key areas of performance, including decision-making, focus and communications. When an employee is depressed, it can have a devastating effect on the workplace. Depression is generally accompanied by a decline in how an individual views themselves. It may seem intuitive for those suffering from depression to attempt to bolster their self-image by focusing on, for example, getting others to notice their positive qualities. But researchers found that goals centered around self-image will likely make matters worse. Alternatively, they found that the pursuit of compassionate goals, that is, helping others, seems to alleviate the symptoms of depression and improve personal relationships. Perhaps that’s because helping others puts one’s own life into perspective and generates a more optimistic outlook.
Giving Increases Longevity
Charitable volunteering could even increase your lifespan. A classic study published in the Journal of Health Psychology concluded that elderly volunteers had a 44% lower mortality rate within the next five years after controlling for health habits, social support and other factors. According to researchers, prosocial spending or spending money on other people (which includes charitable donations) can even lower blood pressure and reduce inflammation, both risk factors for a number of health conditions.
The Charitable Brain and Your Corporate Giving Programs
According to Michael Norton, automatic withdrawals may not be enough to engage your employees. “(Automatic withdrawals are) not going to have as big an impact on my life as if I’m thinking about who I’m giving to and why I’m giving to them and the impact that I’m having.” When you understand how and why charitable giving makes people happy, you can leverage this information to make your corporate giving program one that will not only engage and delight your employees but accrue benefits to the company and to the broader society as well. The best programs align with corporate values and help employees establish habits that facilitate giving in a memorable and meaningful way. Certainly, it makes sense for companies to implement programs that are easy to administer. But they must also ensure that employees are involved in selecting charities, auditing themselves, managing their giving targeting, tracking the good deeds of the non-profits and maybe even volunteering. With a properly executed corporate giving program, companies can realize the many benefits that such a plan has to offer to its employees and to the communities it serves. At Groundswell, we can help you give your corporate giving program a whole new look and feel and make it a pillar of your compensation system. Contact us for more information.

From Dock to Dish: A Deep Dive Into Seafood Sustainability
This week we dive into an interview with Wendy Norden, Director of Science and Global Strategies at Seafood Watch Program at the Monterey Bay Aquarium, discussing the interconnected depths of consumer buying, aquaculture, climate change, and economics of seafood.Celebrating seafood sustainability is a cause bigger than itself affecting human populations around the world as much as the species we fish and farm, and a cause that Meg Vandervort of Groundswell is particularly passionate about. Meg sat down with Wendy Norden from the Monterey Bay Aquarium’s Seafood Watch Program with questions to help all of us non-marine biologists understand the challenges and successes surrounding sustainable seafood. Wendy spent years working underwater as a marine biologist and researcher, before moving to New Zealand and working in a government role overseeing their seafood industry. For the past twelve years, Wendy has been with the Monterey Bay Aquarium and is currently the Director of Science and Global Strategies for their Seafood Watch Program, responsible for the overall scientific integrity, vision, innovation, and direction of the program. She’s also in charge of maintaining global strategic direction and partnerships that support global fisheries and aquaculture improvement.
Welcome! In celebration of World Oceans Day this year, I’m excited to dive into a topic near and dear to me—seafood sustainability. I’m a huge fan of Monterey Bay Aquarium and have been following the Seafood Watch program for some years now. For those who aren’t as familiar, can you give a brief overview of what Seafood Watch is doing to advance healthier oceans?
Wendy: Sure, and of course. Seafood Watch provides the information needed to make better choices at the supermarket, and we'll work with business partners to really source seafood and see that it’s more responsibly done. And it really boils down to very difficult subject matter into a guide, like red, yellow, and green, knowing what to source and also knowing that you know, consumer choices really do matter quite a bit. You know, that also has very broad reaching applications as well. So when consumers make choices in the United States, our business partners kind of come to the table—they want to source those seafood products that the consumers are looking for and also to make a better planet as well. But on top of that, it also gives producers around the world an idea of where their product is in terms of sustainability. And it is a big landscape, right, from really great production to really poor and everything kind of in between. So, we provide that information that helps guide purchasing but also helps industry understand about sustainability in order to make change and make things better, because our goal really is about celebrating seafood, making the right choices, and hopefully improving the rest.
That’s wonderful! I’m actually curious to learn a little bit more about you. We always love to highlight the people behind some of these amazing movements that are happening, but can you give us a brief history or your journey to the Monterey Bay Aquarium, Seafood Watch program, and have you always had a passion for the ocean growing up?
Wendy: It’s a very winding path. Growing up I got into scuba diving. Before college, I worked several jobs and saved a lot of money because I wanted to travel, so then I went to New Zealand, Australia, and Fiji as a young person. When I went scuba diving in most of these places for the first time, I did not realize at that point that it could be a job, like you could actually do this kind of work. The minute I came back home, I officially got advanced certified and I enrolled in college to really be a marine biologist. Everyone told me at that point, “that's nice, you'll never get a job”, but I was determined to do it anyway because I knew I’d figure it out. Throughout college, I had a lot of great internships, and I did a lot of work underwater. I got more experience doing research, but I wanted to do more. I ended up moving to New Zealand for several years, and I got a really great job working for the government working on a program to reduce bycatch, and I actually worked on the observer program for the whole country. That really helped me understand how to work better with the industry, how to set goals that maybe people didn't agree with, but learned how to actually work together. That and science, plus understanding what to actually call it, really helped me. With that experience, I ended up working in academics for a while. When I got to Seafood Watch, all that experience helped me understand how to apply science in an understandable way—how to work with the industry, knowing that you might be at odds at some point, but you actually all want the same end goal as well. It really helped me set up my career, and I’ve been with Seafood Watch for almost twelve years now. It’s been a very exciting journey. I learn every day—something different, something new—and I have amazing partners.
That’s exciting! Sounds like a dream job.
Wendy: Yeah, I feel really lucky. I never get bored. I find I'm amazed at the people that I meet all the time because I travel—or I used to before COVID— all over the place, talking to people about seafood, working with producers, understanding where everyones’ values are. At the end of the day, everyone wants to do a good job for seafood sustainability.
You touched on something that leads me to my next question about seafood sustainability in general, which is that it's actually an extremely complex thing, and it's not so cut and dry, like just buying from the local fisherman, or don’t eat fish.
But between sustainable fishing practices, aquaculture and the seafood supply chain – it's a lot to wrap your head around. What would you say for someone who's just getting into understanding this topic? What is the most pressing thing we can focus on?
Wendy: I feel like at any level, if you want to get involved, there's a place for you. I think if you really just want to, say, I want to understand the source of a particular seafood and I'm going to purchase responsibly, use our information. We boil it all down into very simple red, yellow and green. All of our reports and assessments are online, so if you want to dig a little deeper, you can read those assessments and understand the issues. There really is a place for any level of information you want, essentially, because we put it all out there. It's all out there publicly available. I think it really is important to know that the choices we make do matter at the grocery store. They do mean something. And they help us do our work and improve, because we want to celebrate seafood. We think eating seafood is a great thing. We want to have all seafood produced in a way that's sustainable and when I say sustainable, I mean the environment. I mean food security. I also mean things like better equity and supply chains. So, it really has to be good for people and the ocean.
Oh, that's so interesting. I'm also curious, from the general consumers’ perspective, a question that might come up is “should I potentially avoid buying a particular type of seafood?” For example, if I'm buying shrimp, is it more likely that it's unsustainably caught or has human trafficking attached to it?
Wendy: I go back to using our recommendations. The red is really what things you should avoid. Our hope is that red doesn't stay red. Our hope is not like you just abandon it and say, I'm not buying this again. But it does matter because when consumers don't buy something because it's red, that gives us a lot of incentives to go to the industry and say look, this is really what people are wanting. They want more sustainable products. That does go a long way. What we do in our reports is dig into those major issues. Why does it cause red? So we have standards that we develop from wild-capture and fisheries. We know scientifically why it's not sustainable, and it gives us the consumer demand. It really gives us that extra incentive for the industry to make those changes, which are also good for them. Any seafood product generally can be the best choice, farmed from any country that has a species—it's just a matter of us getting the right data, and us being able to say it isn't being done the right way. So the ability is there, like our green listing isn’t completely aspirational. It is doable, but it's a high bar. Everyone can actually get there. And that is our goal: To push the entire industry and have a much more sustainable industry overall.
On a brighter note, what are some of the bigger recent accomplishments that the Seafood Watch program has had that maybe people don't know about?
Wendy: Well, I think a big one that we haven't talked about enough is our development of our improvement verification platform, which doesn't sound very exciting, but it really is. We have developed the technology with partners to collect data efficiently and quickly on a farm and then scale it up to a region to understand. We actually can assess thousands of farms and in little time spent, get them to that green level. That has not happened in the past. We've developed technology that basically works online or offline and collects data efficiently and quickly, and then we scale it up to a region so you can have more scalable change. It also identifies areas needing improvement. We already have 2,000 shrimp farms going through the system that are green. To me, that's a huge accomplishment that's taken us a long time to develop. Very exciting. We also have recently launched aquaculture governance indicators, which again doesn't sound exciting, but it is because we have developed these indicators. We don't really know what makes really good aquaculture governance structures. What do you need to have? What are the key elements? We worked on developing those key elements to help the governance structures, and it isn't just about legislation, it's about how the industry is formed, and how reactive it is to change and how adaptable it is that the system in place in a country or region that allows for good things to happen allowing for sustainability. Understanding those underlying conditions and what gets in the way of sustainability is super important, because it isn't as simple as saying, here's a checklist. There's a reason why that isn't happening. And it could be infrastructure, it could be poverty, it could be too many illegal things happening. It could be many different things. It helps us understand underlying conditions that exist. A third one I'll just briefly talk about, one issue, is why use antibiotics for aquaculture? And that’s spread across every production system from farm salmon, shrimp, tilapia, you name it. We convened a large working group of fifty people from over twenty-one countries in the last year with the World Bank and came up with the key areas of impact on antibiotics, because we still don't even know that necessarily. What are our key recommendations going forward about what we think we should do, and how do you actually make sure the antibiotic issue doesn’t get out of control? Because right now, with warming water temperatures, you're gonna have more disease, more need for antibiotics. And in poor countries, you often don't even have labels on bottles for these things. Some people don’t really know what they're putting in their ponds. We are going to be launching our key recommendations very soon on that government and industry and then we're also doing a series of workshops to talk to farmers directly and find out what their needs are.
Wonderful, thank you so much for your insight and time, Wendy!
For Seafood Watch’s consumer guides to buying sustainable seafood that Wendy mentions, you can find them at SeafoodWatch.org.Log into your Groundswell Personal Giving Account to support Monterey Bay Aquarium and the Seafood Watch Program.

How To Become a Philanthropist: 7 Steps To Change the World
If you’re wondering how to become a philanthropist, it’s easier than you think. Anyone can do it and, contrary to popular belief, it’s not just for the wealthy. Make no mistake about it: Humans are social creatures. We love to help one another. That’s why philanthropy is so popular. It’s a feel-good activity that improves our world. And the benefits far outweigh the costs. Before you start contributing to worthy causes, however, it helps to understand the options available to you. You’ll want to make good decisions so that you maximize the impact you want to make in the world. No worries, either, about how much — or how little — money you have. All you need is a vision and a plan.
What Is Philanthropy?
A philanthropist is an entity, either a person or a corporation, that provides time, money, or resources — and perhaps all three — to people or nonprofits in need of assistance. The overarching goal is to make lives better for others (or the world we inhabit). Philanthropy is often associated with large sums of money and wealthy people. But, as mentioned, philanthropists can be any person or entity. Even a tiny business can be philanthropic.Some philanthropists rise to rockstar status and are known for their generosity. For example, Warren Buffett, Melinda Gates and Oprah Winfrey are just a few among the mega-rich who have given large sums and had an impact on important social and environmental issues. But you don’t have to be a millionaire, and indeed - many nonprofits are supported by hundreds of thousands of people who give modestly. Even a relatively small donation - alongside hundreds of others who also are giving a small amount - can add up to hugely impactful levels of support for nonprofits working to support communities in need.
What Philanthropy Looks Like
Philanthropy can take a number of forms. These include, for example:Money: Donations may be one time only or on a regular basis. Philanthropists may also bequest money after death or establish a trust.Time: Those who don’t have money to donate or prefer to contribute in other ways can donate time and labor. Examples include volunteering at a homeless shelter or tutoring students after school. As with monetary donations, these can be one-time, yearly or more frequent contributions. Many small, community-based nonprofits are dependent upon the generosity of their volunteers’ time to extend the impact of their mission.Resources: These donations, known often as “in-kind,” include furniture, vehicles, food, clothing, toys, computers, etc.
Benefits of Changing the World With Philanthropy
It may seem to be a cliche, but the benefits of philanthropy are immeasurable for those donating time, money or other resources:
- Lends perspective: Philanthropy heightens your sense of connectivity to the world and the things that really matter.
- Better health: Your mental health and physical wellbeing both improve when you give back.
- Lower stress levels: Volunteering has been proven to lower stress and enhance feelings of well-being by releasing dopamine.
- Tax reductions: Donations may be written off on personal taxes.
- Social interaction: Volunteering can offer opportunities to network and meet others who are committed to similar causes, and connections can be formed among a group of donors providing financial support.
- Improved skill set: As a volunteer or a donor who has researched the causes that nonprofits are working on, you will learn new skills, both hard and soft, and improve your leadership acumen.
How To Become a Philanthropist
As with any good strategy, you’ll need a road map to get to your final destination. Follow these seven steps to become a philanthropist:
1. Clarify Your Goals
Before you decide where to put your time and effort, you’ll need to understand what’s most important to you. What do you value? Where can you make a difference? What would feel good to do? Include your personal or professional goals such as expanding your network. Whether it’s working for climate change or helping your community’s underserved population get the resources they lack, make sure that you feel passionate about the issue.
2. Determine Your Commitment
Before you decide what to do, you need to determine how to do it. Do you want to give money or time? If it’s money, what can you afford? If you plan to volunteer, how much time do you have? When can you volunteer?
3. Choose Your Organization
Once you know the type of commitment you can make, research and vet organizations. Do they align with your mission and values? Where do they work? If you know you want to focus on homelessness in your community, determine if the organization is serving the homeless population in your city. Most organizations share information about their programs, their leadership and how they use their charitable donations. If you have questions, ask. The organization should be transparent and credible.
4. Check With Your Company
Before you completely nail down a target nonprofit, check out the support your company may offer – whether that be a match or volunteer opportunities.
5. Establish a Plan
Based on the causes you care about, the resources you want to commit to and the organizations you want to support, determine your giving cadence. For many, setting up recurring, monthly donations means you can ‘set it and forget it.’ But you might also want to consider setting aside some funds for donating during an emergency - whether it's a hurricane on the Gulf Coast, the war in Ukraine, or a social justice issue.
6. Stay Engaged and Curious
Find your community, and learn about other organizations that are doing important work in support of the causes you care about. You might find that in order to tackle an issue that you’re passionate about, multiple organizations are needed to make change. You can create social connections in-person or online to discover more organizations.
7. Trumpet the Cause
Now that you’re a practicing philanthropist, tell others about the organizations you support and why. They may be inspired to help or to find a cause of their own.
Have Fun With It!
Philanthropy is something anyone can do. Whether you donate time or money, it offers great benefits and improves the lives of others. Find the organization or cause you want to support and go for it. It’s a fun and easy way to give back to the community and expand your horizons.If you would like to know more about a corporate giving program, contact Groundswell. We can help turn philanthropic giving into an essential employee benefit.

Donor-Advised Fund vs. Private Foundation: What's the Difference?
Donating directly to a charitable organization might be the simplest way to give, but there are also various philanthropic vehicles available for minimizing taxes and maximizing impact. Two of the better known structures are donor-advised funds (DAF) and private foundations.
Donor-Advised Fund vs. Private Foundation
While there are 1.4 million registered public charities in the United States, less than 1% are donor-advised funds. Likewise, private foundation numbers, at around 90,000, are relatively modest. The impact of these nonprofit organizations, on the other hand, can be considerable. Here are the key differences between donor-advised funds and private foundations.
What Is a Donor-Advised Fund?
The donor-advised fund (DAF) is a tax-advantaged personal giving account established at a public nonprofit sponsor organization. The account is opened in the donor’s name and contributions are made to the organization(s) chosen by the donor. That might be a charity, but it could also be a university, religious foundation or financial institution. DAFs are enjoying unprecedented popularity with donations jumping by 27% since 2019. Giving from DAFs topped $34.67 billion in 2020, with the five largest — Fidelity, National Philanthropic Trust, Schwab, Vanguard and Silicon Valley Community — accounting for $24.5 billion alone. That said, the size of the average fund is a lot less, at around $150,000. Donors can gift cash, stock, real estate or other assets to a donor-advised fund. Traditionally, DAFs have been viewed as a tax-efficient way to give over a longer period of time without any annual obligation to distribute funds (thus the nickname “zombie philanthropy”), but now Groundswell is empowering corporations to unlock the advantages through our Philanthropy-as-a-Service platform. Whereas DAFs have conventionally been the preserve of the ultra-rich and brokerages, we’re offering access starting at $1 million (the lowest minimum contribution in the industry) to help employees with meaningful giving that benefits communities.
What Is a Private Foundation?
A private foundation, on the other hand, is a legal entity established solely for charitable purposes. Usually launched as a family or organization’s legacy initiative, the private foundation is a long-term project whose influence can spread worldwide. That’s certainly true of three of the biggest three: the Bill and Melinda Gates, Ford and Getty foundations. Private foundations are administered by a board of directors and can receive funds via real estate, investment assets or charitable donations. Unlike public charities, however, they usually derive their financial support from a single source, whether it’s a person, family or organization.
Key Differences Between Donor-Advised Fund vs. Private Foundation
There are a few important distinctions to note between the two, particularly when it comes to the overarching mission and vision.
Longevity
Most donor-advised funds are intended to support charitable giving during the philanthropist’s lifetime, although some do extend to a further generation or two. One of the criticisms of DAFs is that rather than distributing donations to non-profit organizations in need, they are used by the rich to “park” private wealth in a tax deductible fund. That’s not the Groundswell approach. Our platform is designed to establish a minimum annual distribution for DAFs to bring communities to life, not mothball zombie philanthropy funds. Private foundations, by contrast, focus firmly on the future legacy, and most are established as permanent entities that will outlive the founder.
Control
The board of directors (which can include the founder) manages a private foundation. For a DAF, the sponsor organization has control, although the donor may give their recommendation or advice on how grants are distributed.
Profile
Private foundations often celebrate a particular goal or set of values, so concealing the founder’s identity is rarely a concern. DAFs do offer confidentiality, so they are a useful vehicle for benefactors who want to support a charitable organization anonymously.
Establishment
There is a lower barrier to entry for donor-advised funds, some of which can be set up with as little as $5,000, although upwards of $100,000 is more common. Because all legal formalities are covered by the parent organization, DAFs are relatively easy to set up. By contrast, private foundations take longer to establish, and the legal, administrative and tax affairs require professional support. Private foundations usually start with funds of $10 million or more.
Tax Matters
Arguably the biggest difference between the two is in terms of tax regulation. For private foundations, the IRS dictates that a 5% minimum of net investment assets must be distributed annually in the form of grants or administrative expenses. To set up a private foundation, the founder(s) must apply for recognition of exemption under Section 501(c)(3) with the IRS, and will subsequently need to file detailed tax returns on board members’ compensation, fees and grants. All are a matter of public record. Donor-advised funds, on the other hand, do not require any annual grants to be administered but do offer immediate tax advantages, particularly if the donor is receiving a windfall, inheritance or revenue from a business or property sale. Neither do DAF donors have to file tax returns to the IRS, not least because ultimate control of the DAF is with the sponsor nonprofit organization.
We’re Here To Support Your Giving Efforts
Despite the “zombie” tag, DAFs are by no means evil by nature. In fact, they can be an effective way to drive meaningful giving that brings communities to life. To find out how we’re raising zombie philanthropy from the dead with an employee benefit that benefits the world, get in touch with us today.

Anna Malaika Tubbs: On Celebrating Black Motherhood, and Creating a Social Justice-Driven Portfolio
At Groundswell, we are privileged to talk to a wide range of individuals about philanthropy in all its forms. That is why we are so grateful to have had the opportunity to speak with New York Times best-selling author of The Three Mothers, Anna Malaika Tubbs. The Three Mothers shines a light on mothers Alberta King, Louise Little, and Berdis Baldwin, who raised and shaped Martin Luther King Jr., Malcolm X., and James Baldwin. The book celebrates their legacy and Black motherhood which has shaped much of American history. Anna believes in supporting philanthropic organizations that recognize the importance of motherhood, particularly for black women in America.
Thanks for joining us, Anna. It’s an honor to speak with you. You begin your book by outlining your personal tie to three very incredible mothers — Alberta King, Louise Little, and Berdis Baldwin — and how their history spans over the past century. That’s incredible. What ultimately led you to exploring these three incredible women in particular?
It was done out of curiosity, and it was a sort of elimination process, in the sense that I knew I wanted to do a project like Hidden Figures, Margot Lee Shetterly's book. I wanted to be a person who discovered other hidden figures; other black women whose tales we should have known all along but had been lost, erased, or hidden.
I had an amazing mother who was always talking about the significance of celebrating mothers and paying more attention to the crucial role that moms play in our society.
So I've always had this idea in my head that I'm going to do something about black mothers who should have been known.I wanted to focus on the civil rights movement because it comes up so frequently in our policy debates and other discussions. I whittled it down to these three since they were born within six years of each other, and their famous kids were born within five years of each other. This brought them together over time without reducing their complexity and diversity, while celebrating their differences; each chapter covers ten years of their lives.
What I think is so great about your book is your approach to research, and how you were so honest about what information you could find and what you could not. The absence of history is equally as important. That said, you talk about the erasure of Black Women in history, especially through the eyes of Alberta, Louise, and Berdis. Even through your initial research it was hard to nail down exact details like birthdays, and you say Berdis’s name wasn’t even listed in the US. Census. For those who are unaware, can you outline why this Is so important to explore this history and how it better informs us today?
The research process was really difficult, and I'd like to point out that this was also the subject of my PhD dissertation, so this is completely original research.
I needed to dig for every single detail that I uncovered, and even if I found a small nugget of information, I needed to push further to understand the context behind it.
Also, I needed to remember that a lot of what I was finding had been filtered via men, typically white men, who recounted these stories quite differently from how I would. So it was highly complicated, requiring a variety of procedures such as contacting local historians, searching census data, locating land deed, birth certificates, death certificates, and interviewing family members. I'm doing my best to fill in the blanks with information from documents I discover. But it is a reminder to us, first and foremost, of how we value various lives in different ways.
I like to speak about each of our lives as if they are puzzles, and certain puzzles we put together, frame, and hang, either on a mantel or on a wall, to treasure, marvel at, celebrate, and honor.
Then there are the puzzles that we just leave on the ground; every time we move, we leave some pieces in one house, we may throw them away, or the dog may chew on them; no one is ensuring that we retain this information, notice it, or care about it. So I was there, putting the puzzle pieces together.
What I believe is important is that we do this for more people; each story does matter, especially when we see how black women have contributed everything they could to the progression of this nation.
Unfortunately, we continue to disregard their lives, saying, your history doesn't matter, your contributions don't matter. As a result, we've arrived at a point where we don't understand what's going on in our country. We believe that all of these instances of sexism and racism, the intersectionality of the two, as well as the many other isms with which it intersects, occur at random or independently of one another, rather than as a product of years and years of devaluing lives.It's done through systems, regulations, and extremely strategic tactics to eliminate people in order to keep those puzzle parts scattered and concealed. So I simply want more of us to take on that project. I don't want this to be the only book about the three of them. I was declaring that they are worthy of study, worthy of celebration, and worthy of being on the cover of a book. Because what they deserve, in my opinion, was to be seen, celebrated, and honored.
Speaking especially of Alberta, Louise, and Berdis' stories, what surprised you when writing your book, and what was left out of their history?
When I first came up with the idea, I merely wanted to recognize them as individuals with their own interesting lives. I knew they'd be not just intriguing, but also valuable to our society in the ways they were generating life beyond their children through activism and creativity. I wasn't trying to argue that since Alberta [King] did this, Martin [Luther King] did this—I wasn't trying to emphasize the sons in that way. But every piece of information madethe relationship and connections so evident, they’re undeniable.Even if I didn't tell you their names and only described the women based on their passions and approach to fighting for freedom, you'd be able to connect them with their sons. Even if you only know a little bit about the sons.Those are the instances where it's surprising we didn't already know their names.
Moms affect their children in a variety of ways, and you can't dispute it in these three cases.
Because you almost had to work at separating them, it made the erasure even more infuriating. You must purposefully leave out the fact that they are linked. During the course of writing this book, I discovered that the sons did give credit to their mothers. So it's not really their fault; rather, it's those of us who have researched them and determined that they don't fit our racist patriarchal view of who matters. Those who have said, we'll leave that as a footnote but we're not going to center it in the way you believe it should be centered in the record.
You talk about how the media played a role in the erasure of these women’s stories, which essentially shaped what the narratives would become. How does this affect those that are intentionally being erased?
This is a fantastic segue for me to speak about my TED talk, because it's all about storytelling and how we follow the stories that we’re told and how our policy reflects that. In the TED talk, I address the way we talk about moms in the stories we share, not only on an interpersonal level, but in media and in literature. We thank moms for being selfless and putting everyone else's needs ahead of their own.
Moms themselves then believe they should be individuals who don't have their own needs and don't have their own identities.
That can be excruciatingly painful, frustrating, and confusing. It also expands on the stories we're telling in the media that don't highlight the contributions of mothers. We as a society believe that mothers are exclusively important in the domestic sphere, or we take those contributions for granted, or employers will try to fire mothers because they believe they are distracted, even though there is no evidence to support this.Then we see that when it comes to voting for policies that could actually help moms and provide them the support and resources they need for their important job, we can't get them passed because people don't seem to believe they're required. So, if you don't believe the role is important, or that it is easy, you're not going to vote for things like parental leave.We live in a country that does not value motherhood; we do not have affordable childcare, universal preschool, or even universal health care, all of which overlap with the role of motherhood. During the pandemic, we saw many women, particularly moms of color, leave their work because they had no other option. I do believe that a lot of that stems from our cultural understanding of motherhood; if more of us understood the essential nature of the job, stay-at-home moms, for example, what they do for all of us, not just for their children, but for all of us day in and day out, it would be easy for us to say, "Yeah, let's vote for those things. We need that," so I want us to see more stories that represent mothers accurately and their role more appropriately.
Out of curiosity, are you aware of any other cultures outside of America that properly values motherhood?
We've seen these rankings in terms of maternal health and motherhood happiness in the United States, which is really low when compared to other countries. We have a maternal health problem that is disproportionately affecting black women and women of color, but it also affects all women; women are dying at higher rates in this country. That is something that we should all be very concerned about.
Mothers are reporting higher levels of postpartum depression, they're burning out, they're exhausted.
They feel like there's something wrong with them, because they've been told they're supposed to take care of all of this, and then not be thanked for it. As if it's okay to be invisible.Sweden and other Scandinavian countries, for example, have models and policies that we may replicate in the United States. Scandinavia has a more homogeneous culture than the United States; we have a lot more diversity here. However, this does not preclude the adoption of universal parental leave or the distribution of baby boxes in the United States. In Sweden, for example, parents receive a package including the fundamental necessities that they will require when raising a child. That is something we could do in the United States. We could create daycare centers in companies so that if parents do return to work outside the home, they may bring their children with them to the same location, which would increase production for the entire company.
There are many bits and pieces and policies from other countries that I believe we can still apply to the United States, despite the fact that our population is considerably more diverse than that of most other countries.
What organizations would you include now in your own giving portfolio for advocacy work, particularly around motherhood?
The first one I think of is Black Mama's Matter. In the United States, black women, particularly black moms, are still considered as less than human beings. Their effort to build this alliance of people with diverse knowledge, backgrounds, and experiences to address the core causes of black maternal health and the black mother’s experience in the United States is critical.
I wanted to write about black mothers because the dehumanization is evident when you look at the relationship between our country and black mothers in the United States – mothers being refused basic treatment, denied human respect, and being treated with a lack of basic decency.
I also really love the work of the Young Women's Freedom Center. It's in San Francisco, and it works with women who have been impacted by various systems, such as incarceration or juvie. All of these other things that have locked our young women of color away and then blamed them for their experiences, rather than the systems that have pushed them to the margins and forgotten about them and tried to ignore them. Through working with the center, they can reclaim their identity and use their voice.Essie Justice Group is another. It is led by a friend of mine. We see that the cost of having a loved one in prison is quite high, and black women are spending a lot of their money paying into this mass incarceration system in the United States. Instead of addressing the various issues that lead to them being taken away and locked up, we continue to place that burden on the shoulders of black women. So anything that relieves that weight, anything that reminds us that this isn't just a black woman's problem to fix, but that it will affect our entire nation is work that I support and a message that I try to elevate.
If we can come together and really focus on the experience of black women, it will be beneficial to us all.
All of those organizations sound incredible. What is your process of finding which organizations to support around a cause?
I like to begin by asking why we want to talk about black women, and by discussing the legislation that has existed from the beginning of slavery and states that black women are the producers of property rather than the producers of life. It is important to understand that from the start, the idea that a black person's life begins as property is key to understanding the ills of our nation.That is what we want to examine, as well as how this concept about the life of a black person has permeated so many different systems. Then we'd want to know who the organizations are that are dealing with those various systems. So whether that's through tackling mass incarceration – which continues to say that these people are objects and not people, and we can control their lives and their lives matter less than other people's lives – or through thinking about the American gynecological system, and how it's based on experimenting on the bodies of enslaved black women.I’d ask: How is all that still playing out today? Who are the organizations that recognize black women as having been viewed as less than human? What are they doing now to fight for humanity? That's how I'd organize a portfolio.
For our last question, what advice would you give to someone who wishes to be a true ally, especially after reading your book?
That's a great question. When the topic of allyship comes up, I remember my mother, a white woman with black children.
She would approach me and say, "In this world, I have no idea what it's like to be a black girl or a black woman. And I'm not going to pretend I know; I'm not going to claim to understand your experiences. But what I can say is that I believe you are worthy of the same respect and dignity that everyone else is, and I will walk with you, learn with you, and do my best to make this world a better place for you."
I'm paraphrasing; these are not exact words; they are a compilation of lessons learned throughout the last 29 years of my life. But this was her general approach to things, and that's exactly what we're looking for in allies.We're not expecting somebody to say, "I know what it's like to be a black woman," because that's not the correct thing to say. Don't say anything like that. It's fine to recognize that your and mine experiences will differ in this regard. You may say "I feel you are entitled to be regarded as a human being and to have access to the same resources as I do. And I will do my part to help with that. And I will walk beside you and learn alongside you. And it shouldn't be much more complicated than that as a result of that mindset, there will be sacrifices. And I'm not going to pretend that I understand what it's like to be you." I believe it is an accurate summary. And perhaps, more individuals will feel at ease embracing that charge.

Night of the Living DAF: How Groundswell is Raising Zombie Philanthropy From the Dead
No one likes zombies. They’re noisy. They’re disgusting. Worst of all, they try to eat your brain.But perhaps the spookiest thing about them? They’re mindless. Zombies are automatons who amble along without thinking. Left to their own devices, they would go on like that, mindlessly, forever. Never changing, never helping, never improving.It is this critique of the undead that gets levelled at a form of charity dubbed zombie philanthropy. In this critique, the drivers of zombie philanthropy are Donor-Advised Funds (DAF)s. To quote The Washington Post:This is problematic. We’re in a world where there is no time to waste. There are too many crises facing our country and global community and it serves no one to have money sitting on the sidelines. At Groundswell we’re going to change that by building a platform that will better facilitate these funds and empower donors to make an impact quickly.
WTF is a DAF and who contributes to them?!
A Donor Advised Fund allows donors to put all of their charitable dollars into one single fund, receive an immediate tax deduction, grow those assets over time, and distribute assets to nonprofits of their choice at any given time. It was established in the 1930’s to handle charitable donor-advised fund contributions on behalf of organizations, private individuals, and families. Since then, DAFs have been primarily utilized by the ultra-wealthy. According to the 2020 Donor-Advised Fund Report, grants to qualified organizations from DAF accounts totaled $27.37 billion in 2019, up 15.4% from $23.72 billion in 2018. But considering there are over $140 billion in total assets squirreled away in DAFs, $27 billion is merely a fraction of the impact potential they represent.
Why Do DAFs (Sometimes) Become Zombies?
Donor Advised Funds are popular due to their ease of use. Donors typically struggle with deciding where to direct their philanthropic contributions, especially when large sums of low-value assets are contributed. Managing several beneficiaries while meeting a deadline might be difficult. As a result, one-stop-shop giving simplifies the philanthropic process.Why have DAFs become the target of “zombie philanthropy” accusations? The critiques typically go like this:
- Unlike with private foundations, there is no requirement for minimum distributions from Donor Advised Funds. As a result, investors routinely deposit significant amounts of equity or cash in those accounts with no need to distribute them right away. This means that a DAF’s capital can sit static for years or decades, and never actually reach a nonprofit.
- This is particularly worrisome at a time when nonprofits need funds urgently, not in a distant future.
- Some individuals use DAFs primarily for income tax reductions, balancing their tax bill with their giving, so that the upside, like capital gains, is neutralized. Others use DAFs to pass on money to their offspring, once again with minimal taxes.
With DAFs, people can sidestep learning about the best causes in place of simply dumping the money in a pot on the advice of someone else.We recognize these critiques. Any tax instrument can be manipulated depending on a user’s intentions (we’re looking at you, Peter Thiel). However, we don’t believe DAFs are inherently evil and are instead breathing new life into the zombie philanthropy model.Groundswell reaps the benefits of DAFs without the downsides. And we believe that this approach can be scaled to reach any prospective donor, not just the ultra-rich.
How Groundswell is Raising Zombie Philanthropy From the Dead
Groundswell is built differently.Legacy DAF providers also happen to be massive asset managers. No wonder their platforms are designed to keep money in the DAF, and not move it out to charity. In fact, it’s in their best interest for it to play out that way.However, Groundswell is built to move money as efficiently as possible out of the system and into the hands of charities.The objectives of our platform are aligned directly with the goals of charities – including the goal of disbursing as much money as possible into the community. That’s probably because we were founded by a former nonprofit executive, a key difference in Groundswell vs. the competition.We have no beef with DAFs and not every DAF fund is a zombie. The fact is, when funds are transferred to a DAF, they will eventually finance a program sponsored by the donor, though it may be slow and delayed funding means delayed impact.As we already mentioned, we believe that Donor Advised Funds are not inherently evil – even if they are exploited by a large number of ultra-wealthy individuals and fail to generate as much good as intended. In principle, DAFs can be powerful but, like everything else, they must evolve.That’s why Groundswell is supportive of recent talks aimed at reforming Donor Advised Funds to include, among other things, a minimum annual distribution. DAFs, built and leveraged appropriately, can bring massive efficiencies to the nonprofit sector and the giving of ordinary Americans.So instead of allowing these legacy Donor Advised Funds to shuffle around mindlessly like zombies, let's build an alternative like Groundswell that breathes life back into the Donor Advised Fund and democratizes philanthropy for the 99%.

12 Employee Benefits Survey Questions Modern Companies Should Ask
In today's business environment, having the right and highest performing talent is more critical than ever. With benefits packages playing a vital role in these decisions, how can companies truly gauge their effectiveness? By initiating regular employee benefits surveys.
Scroll down for a free survey template below.
Let's dive in to the importance of asking the following questions.
Is our workforce satisfied with the current employee benefits package?
Gaining insights from "how satisfied are you with our company’s benefits package?" can offer companies a quick pulse on the effectiveness of their benefits. A dip in satisfaction might signal a need for re-evaluation, especially if you're looking to maximize your budget.
How comprehensive are the employee benefits we offer?
Do employees feel that the organization covers a wide range of their needs? Asking, "do you feel our benefits package is comprehensive in its offering?" can shed light on any potential gaps in coverage.
Are we showing true commitment to Diversity, Equity, & Inclusion through our benefits?
Are the company's efforts in promoting DE&I resonating? This can be gauged by asking if the benefits genuinely support diversity and inclusion. If they aren't, here's an opportunity to collect ideas directly from your employees.
Read more about how to make sure your giving program is equitable and inclusive.
Do our benefits reflect our company culture and values?
The question, "do you feel our benefits package supports our cultural values?" will highlight any potential discrepancies in practicing what you're preaching.
Did you know? Two-thirds of employees say it’s important for a company to align to their values.
Are we catering to the needs of a remote or multi-location workforce?
With remote work on the rise, is the company adapting its benefits accordingly? It's essential to find out if employees feel supported, regardless of their work setting.
Would employees recommend the company based on our benefits?
This is an easy one to skip, but it's a great question to ask. See how influential your benefits package is for employee referrals. Determining if employees would advocate for the company based on its benefits can be a key metric for recruitment.
How do specific benefit categories fare?
By querying satisfaction levels across various benefits – physical health, social impact, mental health, financial health, and fringe benefits – can companies discern which areas are thriving and which need enhancement?
What additional benefits do employees desire?
Is there a particular benefit that could make a difference in employee satisfaction and retention? Discovering this can be as straightforward as asking, "if you could choose one benefit not currently offered, what would it be?"
If your workforce desires a more meaningful benefit, see why decentralizing your corporate philanthropy strategy can achieve greater impact at scale.
How often should I send an employee survey about our benefits?
While every business has their own set of unique needs, conducing a quarterly employee survey at minimum can help you get a pulse check.
There will be some natural and unplanned peaks in valleys throughout the year that can drastically affect employee morale and company culture. By proactively seeking feedback through surveys, companies can foster a culture of continuous improvement, ensuring they remain at the forefront of employee satisfaction.
What are some affordable benefit options we can provide employees?
Corporate matching or giving programs can be a low-cost addition to your benefit offering that supports your employees’ unique passions and perspectives through charitable giving and boosts your company’s commitment to social impact. Groundswell offers a comprehensive solution with a simple implementation and nearly zero administration burden.
- How satisfied are you with our company’s benefits package?
- Do you feel our benefits package is comprehensive in its offering?
- Do you feel our benefits package supports our cultural values?
- Do you feel our benefits package supports our commitment to Diversity & Inclusion?
- Do you feel our benefits package supports our remote or multi-location workforce?
- How likely are you to recommend applying based on our benefits package?
- How satisfied are you with our physical health benefits (i.e. health care, sick leave, etc)?
- How satisfied are you with our social impact benefits (i.e. corporate matching, volunteering, etc)?
- How satisfied are you with our mental health benefits (i.e. vacation time, EAP, etc)?
- How satisfied are you with our financial health benefits? (i.e. retirement, student loan assistance, etc)
- How satisfied are you with our fringe benefits and perks? (i.e. fitness subsidies, stipends, etc)
- If you could choose one benefit not currently offered, what would it be?

The Guide to Being a Modern Philanthropist: Elevate Your Impact With Groundswell
This guide is intended to provide resources and inspiration for Groundswell users on how to donate to causes they care about. It provides tips to best identify and donate to charities that have a proven track record of impact. It also discusses how to think about geography and size when deciding where to donate, and explains the ways in which even small, recurring donations can have be powerful for charities working on the frontlines every day.
Groundswell can be your partner in your journey as a modern philanthropist. Your donations are a critical part of addressing society's myriad issues, such as poverty, education, healthcare, and environmental concerns. And giving to others is also good for you. It has been shown that people who donate to charity experience increased happiness and well-being compared to those who do not give. This sense of satisfaction comes from the knowledge that your actions are making a positive impact on the world and helping those in need.
Through Groundswell, you can easily add funds to your account, browse or search for charities, and donate in a matter of minutes. In this guide, we help demystify some of the questions you might have as you consider where, when and how to donate.
Six Tips to Becoming a Modern Philanthropist
Summary
- Pick causes and charities that align with your values: When deciding what you want to support, start by taking into consideration the people, places, or problems that you care about most.
- Understand impact through the lens of size & geography: The geographic reach of different charities' programs, and how large or small they are, can help as you determine what to support.
- Evaluate best in class charities: Learn how to assess not only the financial health of an organization, but also what questions to ask when looking at other impact metrics.
- Set a giving goal: Decide how much you want to give annually through Groundswell, and follow the simple steps to set up contributions to achieve that goal.
- Maximize impact through recurring donations: Simplify your giving and provide nonprofits with a steady stream of revenue through monthly, recurring donations.
- Optimize your giving through tax-efficient strategies: Leverage the versatility of Groundswell to reduce your tax burden through payroll giving, stocks contributions, and bunching.
1. Pick Causes & Charities that Align with Your Values
Your giving journey often is deeply personal, rooted in your own values and lived experiences. When deciding what causes you want to support, it’s important to start by taking into consideration the people, places, or problems that you care about most. Who or what do you want to impact? What cause is most aligned with that? Use that as a starting point to then find the charities best positioned to have an impact on what you care most about. Focusing on specific cause areas allows you to be more intentional about how you donate.
There are thousands of causes and more than a million nonprofits on the Groundswell platform that tackle challenges from all angles, from improving K-12 education or finding a cure for Alzheimer’s to reducing plastics in the ocean or protecting women’s rights.
After determining what causes matter most to you, it’s also helpful to identify the type of impact you are seeking to make. Are you interested in supporting organizations that are “on the ground” providing direct services or those doing longer-term, important policy and research work? That can help guide you in picking the charities that you want to donate to.
2. Understand Impact: Size & Geography
Where to donate
When deciding where to donate, it’s also important to determine where you want that impact to happen. For many people, where they give is closely linked to where they live – their local food pantry, homeless shelter, house of worship, or neighborhood school.
Others may want to focus their giving beyond where they live and donate to organizations that operate in certain regions or even other countries. There’s no ‘right’ answer - and many people choose to donate both locally and globally to a cause they care about. For example, you may want to support an organization that is both on the frontlines supporting refugees fleeing the conflict in Ukraine, as well as helping resettle refugee families near your town in the U.S.
Does size matter?
Similarly, there is no right answer for what size organization is best to donate to. Whether they are large or small, if they have a strong track record of impact and do not have a pattern of mismanagement of funds, they are worthy recipients of donations.
Many people want to donate to organizations that have a proven track record of implementing large-scale programs, or are on a strong growth trajectory, year over year. Larger organizations generally have shown their ability to receive larger amounts of funding, and in turn design and implement programs at a scale that have a greater impact towards the causes you care about most. But small organizations can also be extremely impactful - even if the radius or scope of impact is smaller. Although many of today’s social and environmental problems are massive in scale, the vast majority of nonprofits are tiny; indeed, most nonprofits in the United States are small, grassroots organizations - and 20% have annual budgets of less than $50,000. For smaller nonprofits, even the smallest donation on an annual or monthly, recurring basis can have a huge impact on their ability to sustain programs or even expand.
3. Evaluate "Best in Class" Charities
There are multiple ways to assess the quality of a charity; many ratings sites focus primarily on financial metrics, but it is equally important to assess not only how an organization is managing its funds, but also the quality of its work. And while a rating system like Charity Navigator can be helpful, it is important to know that no rating system is comprehensive. Groundswell offers an important starting point - we only feature organizations that are in good standing with the IRS and eligible to receive tax-deductible donations.
- Programmatic Impact: Understanding a nonprofit’s impact - through its programs and the populations that it serves - is an important way to evaluate its effectiveness in tackling the causes you care about. Many nonprofits provide details about programming approaches on their websites, including testimonials, photos, and reports detailing specific results. Keep in mind that understanding and assessing impact is highly qualitative - there is no clear ‘score’ - especially because what or who is being impacted varies across the thousands of nonprofits.
- Financial Management: Nonprofits, especially larger ones, are required to disclose details related to their financial performance annually – to include assets, revenue and breakdown of expenses in forms submitted to the IRS. Many nonprofits are proactively transparent about their finances and post audited financial statements and other reports on their websites. But financial data does not always tell a complete story. There may be important investments in fundraising staff, which two years later yield a windfall in donations that can be put towards programs.
- Advisories: Sometimes there are advisories based on pending or ongoing legal action. Groundswell works to monitor these advisories and remove any charities that it believes are acting improperly or mismanaging donor funds. We also remove any charities that have had their nonprofit status revoked by the IRS.
- Groundswell-curated Featured Causes: While many donors might want to do their own research, sometimes it’s far easier (and efficient) to put your trust in others. Groundswell’s impact team provides donors with additional inspiration, and has done the vetting work to determine cause-specific organizations that are well run and most importantly having a strong impact.
4. Aim High with a Giving Goal
You can use Groundswell’s calculator found under your Profile to set or edit your annual giving goal. This can be a flat amount, or a percentage of your annual salary. While estimates vary, a common range for giving as a percentage of annual salary is between 2-6%.
The good news is that with your Groundswell Personal Giving Account, you can easily set up recurring contributions to stay on track to meet your goals. It’s also important to maximize the matching offered by your company’s giving program, where applicable.
Your giving goal can help fund recurring donations, as well as account for unexpected events that you may want to donate to.
5. Level Up with Recurring Donations
Recurring donations can be a great component of your philanthropic strategy. As a bonus, there are benefits for both donors as well as nonprofits.
For donors, setting recurring donations to autopilot every month or quarter means you don’t have to think about it or go through the steps to do it on a regular basis.
Put simply, it’s a smart use of your time. It is also a symbol of a donor’s commitment to a cause, and a belief in the nonprofit’s ability to have a positive impact - not just in a moment of crisis, but on a continuous basis. Groundswell’s recurring contributions and donations features help facilitate recurring giving.
For charities, recurring donations provide a steady, predictable stream of revenue that helps with budget planning. For many organizations, large or small, recurring donations can have a huge impact. Similar to the trends in grassroots political fundraising, having many small-dollar donors is good for nonprofits.
It helps them build awareness and shows to the larger-dollar donors that there is a community that believes in the nonprofit’s mission. It also helps de-risk; nonprofits with one or two large donors and very few small-dollar donors can run into major problems if any of those large donors stop supporting their work.
6. Optimize Your Tax-Efficient Giving
You can leverage the versatility of your Groundswell Personal Giving Account, which is underpinned by a Donor-Advised Fund, to be strategic and reduce your tax burden.
Donate appreciated stock
If you have appreciated stocks that you've held for more than a year and you donate them through your Groundswell account, you won't have to pay capital gains tax on the appreciation when those shares are exchanged for their market value.
Plus, you'll be eligible for a tax deduction for the full fair market value of the stock at the time of contribution into your Groundswell account.
Give with payroll
You can leverage Groundswell’s Payroll feature to make giving more tax efficient. Contributions to Groundswell through payroll deductions are eligible for an immediate tax deduction for the amount contributed. This means that your taxable income for the year is reduced by the amount of your contribution. Contributing on a recurring basis via payroll also makes it easier to “set and forget” and achieve your giving goals more efficiently.
Bundle contributions
You can also take advantage of the Donor-Advised Fund structure of Groundswell to make a larger contribution in a single tax year and maximize tax benefits by itemizing deductions in the year that the larger contribution is being made - commonly known as “bunching.”
For example, if you typically give $5,000 to charity each year but decide to give $25,000 to your Groundswell account in one year, you can itemize your deductions that year and take the standard deduction in the following years. By doing so, you may be able to minimize your tax burden over time while still supporting the charities you care about.
Want access to other toolkits like this?
Corporate giving programs aim to empower employees and help companies facilitate and support philanthropic efforts. As global access grows and corporations become more diverse, employee representation becomes an increasingly important subject.
Groundswell enables companies to lay the foundation for their employees to adopt a generous giving attitude towards charities and world-shaping efforts.

Unleash the Power of Your Employee Giving Program: Best Practices Guide
Your Best Practices Guide for Maximizing Your Employee Giving Participation
This guide provides you with tools and tips to maximize employee participation in your giving program, not just when the program launches but throughout the entire year.
Leveraging our expertise in the social impact and nonprofit sectors, Groundswell is here to support you and your employees on your impact journey.
Overview
Employee giving programs can be a great way for companies to demonstrate their commitment to social responsibility, engage employees, and make a positive impact on the community. But too often, employees don’t take full advantage of the opportunities provided through their giving programs, leaving billions of funds unmatched every year. For some, this is due to either a lack of awareness about their company's giving program, or for others because an unwieldy donation portal and match process that leaves employees frustrated. Groundswell's technology brings corporate giving into the 21st century and unleashes the modern philanthropist in all of your employees.
Whether your goal is to grow the percentage of employees participating in your giving program, increase the amount of funds going to nonprofits, or to better understand the causes that matter most to your employees, these best practices can help you achieve those goals.
By reducing the administrative burden required to launch and implement a Giving Program, Groundswell frees you up to focus on what matters most: inspiring your employees and having a positive impact on the world through your company’s support for charitable causes.
6 Tips for Maximizing Participation in Your Employee Giving Program
1. Communicate Early and with Intention
Communication is a critical component of any successful giving program. We want you to have the tools to effectively share program details and encourage participation - whether launching a new employee giving program or transitioning from an existing one.
The key is to help employees understand why and how Groundswell fits into your company’s broader vision around corporate citizenship and employee engagement - and build enthusiasm around the potential to collectively have a positive impact on the world through donations to charities.
Program Launch Communications:
Here are some ways to think about the program launch. Depending on whether this is a new program or transitioning from an existing one, your adoption plan may change. You don’t want to inundate employees with too much information, while also providing them with the resources they need to successfully enroll in the program and easily engage on the platform.
- Keep it short, and emphasize that the intent is to center employees in corporate philanthropy and make it as easy as possible for employees to give.
- If the Giving Program is new: Why now? How does it align with your company’s values? Why is Groundswell a good fit for the company?
- If the program is replacing an existing program: Why now? What’s different (and better) from the previous program? New matching or gifting features? It may also be helpful to highlight the tax effectiveness of the donor-advised fund model.
Monthly Program Communications
In order to encourage ongoing participation in your program, and for employees to take advantage of the gifts and matches offered by your company, we encourage monthly nudges to remind employees about the program.
Monthly Cause Spotlights
- Start off the month by highlighting some timely causes - make sure to link to Groundswell-curated “Featured Cause” Portfolios that Groundswell uploads to the dashboard every month for a hand-off approach to spotlighting.
- Share “Cause of the Month” information with employees, leveraging the toolkits found in Groundswell’s Resource Center.
Engagement & Impact Reporting
- Utilize the data that you can find on your company Dashboard or download via CSV to highlight some of your company’s collective impact - including a percentage of employees enrolled, the total dollar amount that has been donated, as well as top nonprofit donation recipients and/or cause areas.
- This helps employees see how their individual donations are having a larger impact as part of your company’s collective giving program.
2. Drive Early Adoption through Gifts
Gifts can be a terrific way to get employees to sign up and start using the Groundswell platform immediately. Here are a few tips on how to drive early adoption using the Gifting feature:
- Launch with a one-time gift into employees’ Giving Accounts that will show up as soon as employees enroll. This can be a great way to create buzz about the program and empower employees to donate and make an impact immediately - even before they contribute their own funds to their Groundswell account.
- Throughout the year, provide unexpected, ad hoc gifts into employees’ accounts - for work anniversaries, milestones, great performance, etc.
- A way to make it fun is to do a lottery at All Hands meetings by randomly selecting an employee to receive $25 in their Groundswell account. Follow this link or reach out to the Groundswell Customer Success team to learn more.
3. Inspire Engagement through Matching
- Set up a matching program that immediately doubles the impact when an employee puts funds into their Groundswell Giving Account. This creates a feeling of “we’re in this together” - and drives home the message about an equitable approach to corporate philanthropy.
- A match program can run for an entire year, or be tailored to specific months.
- With the Groundswell match happening at the point of contributing funds to the Groundswell account, employees can tangibly see and feel what it means to double the impact for the charities and causes that matter most to them.
4. Leverage Cause Campaigns & Respond to the Emergent Events
Planned Campaigns:
- Utilize a Social Impact Cause Calendar to plan monthly or bi-monthly communications to employees highlighting specific causes - with resources to educate employees about the cause, and a curated list of nonprofits most relevant to the cause. You can refer to Groundswell’s monthly cause portfolios that are updated to reflect timely causes and issues.
- Tip: Plan your annual budget to launch match campaigns focused on specific charities or cause areas throughout the year.
Unforeseen Events:
- Utilize Groundswell’s curated list of best-in-class nonprofits responding to disasters in the United States or globally. Being able to quickly and confidently point your employees to vetted nonprofits to donate to shows that you are responsive as a company and empowering employees to take action in moments of crisis.
- Tip: Keep a portion of your annual budget in reserve so that you can match employee donations and/or provide gifts to employees to expand the impact in response to the unforeseen emergency.
5. Engage Employee Resource Groups
Another mechanism to center employees in corporate philanthropy and recognize their own lived experiences: provide Employee Resource Groups (ERG) a platform to speak to key cause areas (e.g. AAPI Awareness, Black History Month, etc).
- ERGs can take the opportunity to recommend nonprofits that they think are most effective and related to the cause, and share their commitment to specific causes with the tag-line “My cause is ____ “
- Tip: Solicit recommendations from the Employee Resource Group for books to read, films, and documentaries to watch, and podcasts to listen to. This can generate a deeper understanding of causes and lead to engagement via donations to support the causes.
6. Lean Into End-of-Year Giving Spirit
30% of annual giving happens in December, with about 10% of all annual donations coming in the last three days of the year. For nonprofits, this can be a critical time to raise funds and prepare programming budgets for the next year.
You can leverage Groundswell's Giving Tuesday resources to launch an end-of-year donation campaign, featuring specific cause areas and nonprofits.
Tip: Set a budget aside for a surprise end-of-year gift - leveraging the fact that a large percentage of people prefer to donate at the end of the year.
Read related articles
- Is Your Donation Matching Program Inclusive and Equitable?
- The Workplace Giving Handbook: Everything You Need to Know
- 8 Workplace Giving Trends and How to Use Them
Groundswell is your ally in corporate philanthropy.
Corporate giving programs aim to empower employees and help companies facilitate and support philanthropic efforts. As global access grows and corporations become more diverse, employee representation becomes an increasingly important subject.
Groundswell enables companies to lay the foundation for their employees to adopt a generous giving attitude towards charities and world-shaping efforts.

Complete Handbook to Corporate Grants
Corporate grants are financial support provided by a business to a nonprofit organization, educational institution, or another type of community group.
These grants can be used to fund a wide range of projects, including programs and initiatives that align with the values and mission of the funding organization.
In this ultimate guide, we will explore the various types of corporate grants available, how to find and apply for these grants, and tips for success in securing funding.
Types of Corporate Grants
There are several types of corporate grants that organizations can apply for, depending on their needs and the focus of the funding organization. Some common types of corporate grants include:
General Operating Support: These grants provide funding for the general operations and administration of an organization, including salaries, rent, and other overhead costs.
Project-Specific Grants: These grants are provided to fund a specific project or initiative, such as a research project, community development program, or arts and culture event.
Capital Grants: These grants are provided to fund the purchase of long-term assets, such as equipment, real estate, or vehicles.
Sponsorship Grants: These grants provide financial support for a specific event or activity, such as a charity fundraiser or sporting event.
Matching Grants: These grants require the recipient organization raises a certain amount of funds on their own, which is then matched by the funding organization.
How to Find Corporate Grants
There are a few different ways to find corporate grants that may be a good fit for your organization. Here are some tips:
Research funding organizations: Many businesses have corporate social responsibility (CSR) programs that provide grants to nonprofit organizations. Research the CSR programs of businesses in your industry or local area to see if they offer grants.
Use grant databases: There are many online databases that list corporate grants, such as Grants.gov and the Candid, formally known as Foundation Center. These databases allow you to search for grants based on your organization's location, mission, and area of focus.
Join grant-seeking networks: There are many online networks and forums for grant seekers, such as Candid, formally known as GrantSpace, and the Grant Professionals Association. These communities can be a valuable resource for finding corporate grants and learning about the grant-seeking process.
How to Apply for Corporate Grants
Once you have identified a corporate grant that is a good fit for your organization, the next step is to prepare and submit a grant proposal. Here are some tips for success:
Follow the application instructions carefully: Each grant program will have its own application requirements and guidelines, so it is important to follow these instructions carefully. Be sure to complete all required forms and provide any supporting documents that are requested.
Clearly articulate your needs and objectives: In your grant proposal, be sure to clearly explain your organization's needs and the specific objectives that you hope to achieve with the funding. Use specific, measurable, achievable, relevant, and time-bound (SMART) goals to demonstrate the impact that the grant will have.
Demonstrate your organization's capacity to deliver: In addition to outlining your needs and objectives, it is important to demonstrate your organization's capacity to deliver on its proposed project or initiative. This may include information about your staff, volunteers, resources, and past successes.
Proofread and edit: A well-written and well-organized grant proposal is more likely to be successful. Be sure to proofread your proposal carefully and have at least one other person review it before submitting it.
Tips for Success in Securing Corporate Grants
Start early: Many corporate grant programs have deadlines that are several months in advance of the funding period. It is important to start researching and preparing your grant proposal as early as possible to allow sufficient time for revisions and any additional information that may be requested by the funding organization.
Build relationships with funders: Building relationships with potential funders can be a valuable asset in the grant-seeking process. Attend events and networking opportunities where you can meet with representatives from funding organizations, and consider reaching out to them directly to introduce your organization and its work.
Be persistent: Securing corporate grants can be competitive, and it is not uncommon to be rejected on the first try. Don't be discouraged by rejection – use it as an opportunity to learn and improve your grant proposal for the next round of funding.
In conclusion, corporate grants can be a valuable source of funding for nonprofit organizations, educational institutions, and community groups. By researching and identifying appropriate grant programs, preparing a strong grant proposal, and building relationships with potential funders, your organization can increase its chances of success in securing corporate grants.
More about Groundswell
Groundswell is an affordable workplace giving program built for modern businesses. We give organizations the infrastructure and tools to make it easy to empower employees to support the causes they care about during moments that matter most.
Subscribe to our newsletter and reach out to our team to learn more about Groundswell.io.

The Workplace Giving Handbook: Everything You Need to Know
Workplace giving programs offer employees an important benefit.
It gives employees a way to support the causes they care about and trust that their support is actually doing good in the world.
It's not news that people are skeptical of corporate charity — it's why words like pink-washing and greenwashing have entered the public vocabulary. Workplace giving programs offer a way to combat that skepticism and give employees a reason to feel good about the places where they work.
But what exactly is workplace giving, and how do you set up an employee-powered giving program at your company?
What is Workplace Giving?
Workplace giving is any organized program that collects employee donations for charitable causes through payroll deductions and/or one-time donations. The company then disburses those donations to nonprofits.
Over the years, the term has evolved to include volunteer giving programs, and other forms of employee giving programs. These giving programs take many forms today, including payroll deductions, donation match programs, and volunteer giving programs.
Matching Gift Programs
Donation match programs are among the most popular types of workplace giving programs, offered at nearly 65% of Fortune 500 companies, and accounting for $2 billion to $3 billion in donations annually.
The concept is simple in theory: an employee donates to a qualified nonprofit, and the company then makes a matching donation to the same nonprofit.
In practice, matching gift programs can be cumbersome and difficult to manage. In fact, for every dollar donated through matching gift programs, more than $2 goes unclaimed.
Volunteer Programs
In addition to typical volunteer programs — serving dinners at a local shelter or reading to school kids, for example — many companies create or participate in volunteer fundraising events, such as walk-a-thons or charity 5k runs.
Employees participate as a team, and the money raised is donated to the specific non-profit named. These campaigns can be great for team building and bonding, not to mention providing high-profile PR opportunities for the company.
Volunteer Grants
Many companies offer grants to organizations where their employees volunteer. This kind of program ensures that the company is helping to support genuine community organizations that their employees care about. They help deepen the ties between the company and the community and send the message to your employees that you care about the things that are important to them.
Volunteer Hours Matching
The third iteration of volunteer donation programs rewards your employees with the extra cash they can donate to others based on hours that they spend volunteering with community organizations.
Giving employees paid time off for volunteering can make it difficult for workers to keep up with their workload and make more work for nonprofits. Some companies have found ways to reimburse employees for their time working in their communities.
One way is to deposit the equivalent of their salary for hours spent into a Groundswell Personal Giving Account. From there, the employee can direct the donation to their chosen cause, effectively doubling their impact on the ground.
Donations Through Payroll Deduction
Many companies offer employees the opportunity to make giving easy by enrolling in an automatic payroll deduction for a chosen charity. Payroll deductions allow employees to essentially budget their charitable contributions over the course of the year.
However, the choice of charities to support is usually very narrow — often only one or two charities are chosen by the board.
A growing number of CEOs are moving away from the top-down approach to corporate giving, and moving to a model that puts the choice in the hands of their employees.
What Is a Workplace Giving Campaign?
Workplace giving campaigns are typically annual events companies hold to encourage employee donations to a cause.
They're often held in the fall, to coordinate with the holiday season — and of course, the end of the tax year. They can, however, take place at any time. Their purpose is to publicize and raise awareness of any company-sponsored employee giving programs, and get more people involved in them.
Campaigns may also revolve around a specific need or event. These campaigns include disaster relief campaigns, or campaigns to support specific needs in the local community — supporting the unhoused, or providing funds for meals during a pandemic, for example.
How Does Workplace Giving Work?
The nuts and bolts of employee giving programs are rapidly evolving. Legacy workplace giving programs collected donations from employees then combined them and funneled them to one or two charities chosen by the board of directors or the CEO. Historically, there are two major models for doing this.
Payroll Deduction
Programs that collect charitable donations through payroll deductions are the most common workplace giving programs, accounting for nearly 75% of all employee giving annually. Payroll deductions make charitable giving easy on employees — they fill out a payroll deduction form once, and HR/Payroll does the rest. It's so easy, in fact, that when Google implemented a pilot payroll giving program, it increased the likelihood of donations to a promoted charity by 50% without reducing the average amount donated.
In addition, each participating employee has a running record of their deductions on their pay stub, with the current and year-to-date donations recorded. That's a big boon at tax time — their pay stub serves as proof of their donation, so they don't have to scrounge around looking for acknowledgment letters from the nonprofits they donate to.
Nonprofits also benefit from this type of workplace giving program in several ways: they get predictable, sustainable donations, and often get more donations. Just as important, a payroll deduction model reduces the amount of work that falls on their shoulders by transferring much of it to the company's payroll department. Managing a workplace giving campaign is a complex undertaking involving multiple steps and responsibilities.
- The company creates a campaign to engage and encourage employees to sign up for the giving program. This is no small undertaking — entire toolkits are devoted to teaching employees and volunteers to run successful campaigns.
- The employee fills out a pledge card, designating the amount of the donation and/or the amount to be deducted each pay period. If the company allows it, they may also choose one of several pre-approved nonprofits to receive their donation.
- The payroll department — or the company's payroll provider — sets up the recurring deduction for each employee.
- If the company also operates a matching donation program, HR processes all donations to set up the matching donation.
- Each pay period, the payroll department deducts and deposits the funds from each employee into a central account, then sends the final donation amount to the paying agent, such as the United Way.
- The paying agent distributes the funds to the designated organizations.
Donation Matching Programs
Donation match programs can also be time-consuming and difficult to navigate — so much so, that billions of dollars in matching funds go unclaimed every year. A typical donation match program works like this:
- The company determines which organizations will qualify for a matching gift and makes the list of qualifying organizations available to employees, and creates rules to determine the amount of the match. There may be differing amounts depending on the employee's position or other criteria. For example, all full-time employees may qualify for 100% matching, while managers qualify for 200% matching.
- The employee makes a donation to the charity of their choice.
- After determining that their chosen organization qualifies for a match, the employee fills out and submits a request to HR for their employer to match their donation.
- HR processes the request and determines the match amount based on the rules.
- The company sends a check for the matching amount to the qualifying organization.
Emerging Trends in Workplace Giving
Since the early 2000s, there's been a growing movement to allow employees more choices of donors. Many donation match programs, for example, will match employee donations to any 501(c)3 charity. New platforms are streamlining corporate and employee giving, reducing the amount of work and time that goes into managing workplace giving campaigns and employee giving programs in general.
The newest trends in corporate giving include making charitable giving part of the employee's benefits package and providing granular control and choice on when and where to donate their funds.
Advances in technology provided new tools — yes, there's an app for that — to help companies manage and deploy their corporate giving programs in ways that make sense for their workforces. As the workplace and trends in giving continue to evolve, employee giving programs will also evolve to keep pace and provide the most seamless, empowering giving experience.
Benefits of Workplace Giving Programs
Employee giving programs are not just good for the causes that get the donations. They provide important positives for employees, the company, and the community. These are a few of the most important.
- Improved Employee Recruitment: 55% of employees — including 75% of Millennials — would choose to work for a socially responsible company, even if they got paid less.
- Increased Employee Engagement: Employees are more engaged at work when they feel their employer aligns with their values.
- Increased Profitability: Companies with the most engaged workers are 21% more profitable.
- Better Public Image: People think more positively about businesses that give back to the community.
- Deeper Community Connections: A well-planned employee giving program helps the business connect and cement relationships with organizations in the community.
- Increased Employee Loyalty: Employees are more likely to recommend businesses that support them and their interests.
- Higher Retention Rates: Employees who take advantage of employee giving programs stay with the company 75% longer.
What Employees Care About
According to a recent Deloitte Workplace Giving survey, 37% of workers donated to charity through a workplace giving program, but — and this is a big but — when they looked at Millennial and Gen Z employees, that percentage skyrocketed to 58%.
Younger workers, those destined for leadership positions in future companies, care deeply about doing good in the world, and they reflect it in their behavior. They donate because they are connected to a cause or charity, because they want to support their community, and because giving makes them feel good.
When you make it easy for them to plant a tree, buy a kid a desk, or adopt sheltered puppies, your company is showing them that they respect and support the people that they are, not just the work that they do for your business.
Why Is Employee Giving Important?
In addition to the benefits to your employees and your business bottom line, employee giving also brings an immense benefit to the community.
In 2021, workplace giving programs raised more than $5 billion, with about 50% of that coming from matching gift programs. Those donations went to
- Education-related causes: 29%
- Health and wellness causes: 25%
- Community and economic development causes: 15%
Employees who donated through workplace giving programs reported that they donated to
- Hunger and homelessness relief: 47%
- Education: 23%
- Social and racial equity causes: 20%
The right workplace giving program empowers your employees to support the causes closest to their hearts, without judgment and with the confidence that their employer trusts them to put their money where it will matter the most.
How to Set Up a Workplace Giving Program
If this is your first time setting up a workplace giving program, there are some important steps to consider. You want a program that reflects your company's mission and core philosophy, one that your employees will embrace and be proud to use. These are some key principles to keep in mind and some action steps to get you started.
Evaluate Your Company's Corporate Social Responsibility Policy. If You Don't Have One, This Is A Good Time To Brainstorm.
- Create a vision for your CSR that balances your responsibilities to your shareholders/owners, your employees, the community, the planet, and any other stakeholders.
- Evaluate your current activities in light of community service. Do you partner with local organizations? Host volunteer activities? Make donations to local charities? Any of these would fit under the umbrella of CSR.
- Establish a corporate code of ethics detailing how your company will treat employees, customers, the environment, and competitors in all your dealings.
- Get strategic with your giving program to ensure that it aligns with your company's values and ethics.
Set a Budget for Your Giving Program.
- The amount you budget for corporate giving should be no more than you can afford to give without affecting the cash flow you need to operate your business.
- Many large companies earmark 1% - 5% of their pre-tax earnings for charitable giving. Small companies often donate 6% or more to charity.
- Consider designating profits from one particular product for giving.
- Use the Sabsevitz Ante-Up Formula — multiply last year's pre-tax net income by 1.2% to come up with a donation budget.
- Check out more suggestions for setting your budget in this blog post.
Set Up Guidelines for Your Program
- Employees: will all employees be included in your benefits program? Will they all be level-funded, or will some positions qualify for a higher workplace giving benefit?
- Moments That Matter: Can you make donations more meaningful by tying deposit amounts to specific events in the lives for your employees?
- Decide which charities/causes your company will support. Will you restrict employee giving to designated nonprofits? How expansive will your list of eligible organizations be?
Establish A Process For Collecting, Matching, And Donating Contributions.
- See the section on How Does Workplace Giving Work?
- (Hint: Groundswell takes the stress out of this step.)
Publicize The Program.
The key to a successful workplace giving program is awareness. Your employees can't use a benefit they don't know about, and your company won't reap the benefits if your customers and employees don't know what you're doing. These are a few suggestions for raising awareness of your new employee giving program.
- List it as a benefit in your recruitment materials.
- Provide an easy — and very visible — way to access your program's front end on your employee website, Discord, or other communication software.
- Highlight your program in the company newsletter.
- Create and distribute flyers explaining the program, its benefits, and how to use it to your employees.
- If you offer donation matches, make sure that local nonprofits are aware of it.
- Partner with local nonprofits and community organizations when it makes sense.
Is Workplace Giving Tax Deductible?
The simple answer is yes, in most cases, workplace giving is tax deductible, and has been since 1935 when Congress passed a law allowing corporations to deduct up to 10% of their pretax income on their tax returns. That limit was raised to 25% to encourage more giving during the pandemic.
Maximizing Tax Benefits for Workplace Giving
It's important to understand how tax-deductible donations work in order to maximize the benefits of a workplace giving program.
Some types of corporate giving offer more benefits than others.
DAFs offer unique tax benefits, but until recently, they've been reserved for high-dollar donors. Briefly, a DAF allows your company to make a donation at the most advantageous time — before the end of the tax year, for example — and take the deduction immediately, and decide when and where that money should be donated to nonprofits. In addition, DAFs make it more efficient to donate non-cash assets, such as stock and real estate, to charity, without incurring an additional tax burden.
Workplace Giving with Groundswell
Groundswell's innovative Philanthropy as a Service model democratizes workplace giving by setting up a Personal Giving Account — an individual DAF — for each employee, effectively putting the power of a DAF in the palm of their hand.
The company can make donations into each Personal Giving Account as part of an overall corporate giving strategy, timing the donations to provide the most benefit. The employee then decides when and where to make donations to the causes that are most important to them.
If you're ready to increase the impact of your workplace giving programs, contact us to learn more about how Groundswell can empower you and your employees to do more good and make the changes they want to see in the world.
7 Trending Corporate Social Responsibility Programs People Leaders Should Know in 2023
Corporate social responsibility (CSR) is a business framework that promises a sustainable outcome for the society it operates in. Businesses that align with CSR best practices operate in an economically, socially, and environmentally conscious way.
Generally, those practices can include reducing carbon emissions, supporting diversity and inclusion, and engaging in fair labor practices, as well as contributing to local communities and charitable organizations who are making a difference in the world.
The goal of any business that aligns with CSR best practices is to balance the interests of the company with those of the society and environment as a whole.
In recent years, there has been a large growth in the popularity of the number of companies that operate in a socially responsible manner. From this growing trend emerged a handful of programs that resonated especially well with both leaders and employees.
Here are 7 trending corporate social responsibility programs for 2023 that modern companies should consider:
1. Workplace giving and corporate matching programs
Enabling a workplace giving program is the easiest, most time-effective way to launch a campaign that aligns with corporate social responsibility best practices.
A good workplace giving program decentralizes corporate philanthropy and empowers employees to support the causes that mean the most to them, leading to a much more diverse and equitable workplace.
Building a workplace culture around giving often starts with a workplace giving program, making this a popular option for corporations who want to inject strong values into their company workforce.
Learn more about a workplace giving program
2. Support Causes through Local Partnership
Companies can partner with a nonprofit aligned with broader CSR goals as a way of making a social impact in their local community. As companies grow, their impact on local nonprofits gets larger.
Some companies, like Patagonia, start their own nonprofit to tackle the issues that directly affect their business.
Partnering with local causes is a great way to outsource the duties that come with social responsibility. One downside with partnering with local organizations is the limitations on the causes it supports and the diversity that comes with not only acknowledging but also supporting employee interests.
3. Food Drives and Donation Campaigns
Clothing drives, food drives, and other donation campaigns are amazing opportunities for employees to make an impact in someone’s life directly by giving those less fortunate the things they need to survive.
Food drives are perfect campaigns during the seasons people are in most need of aid, such as during winter.
While the popularity of these campaigns often goes up during holiday seasons, food drives and donation campaigns can be held at any time throughout the year.
4. Recycling
Just like with Apple Inc.’s recycling campaign that we mentioned earlier, companies that find a way to recycle and repurpose used materials often serve the secondary purpose of aligning themselves with a great corporate social responsibility program.
Recycling campaigns and programs not only help the environment, it can help a business’s bottom line, too.
5. Environmental
Programs that focus on preserving earth’s natural resources are excellent options for building a CSR campaign around. That’s because environmental issues affect everyone.
Companies making an effort to defend nature are making earth a better place for future generations to do business.
6. Social Impact
Causes that include fighting homelessness, offering aid to the less fortunate, or making an impact in the local community all fall under “social impact.”
These initiatives focus on helping people in one way or another, whether that’s by providing support through longer-term programs around education, job readiness, mentorship, etc, for people in need of immediate aid or assistance, through food banks, shelteres, and medical clinics.
7. Volunteer Programs
Volunteer programs are a great way to improve employee morale while providing a public service.
Volunteer programs have historically seen much more participation rates when compared to other CSR programs.
The WSJ reports “targeted do-good efforts such as volunteering attracts nearly triple the participation rate compared to activities without such incentives.”
Read why corporate donating is often the better choice instead of volunteering.
Conclusion
If you’re looking for a way to become more socially responsible as a company, consider one of these seven trending corporate social responsibility programs options.
Groundswell is an affordable workplace giving program built for the modern business. We give organizations the infrastructure and tools to make it easy to empower employees to support the causes they care about during moments that matter most.
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Nonprofits in Support of Ukraine
The Ukraine humanitarian crisis refers to the ongoing conflict and suffering in Ukraine, which has led to widespread displacement and need for assistance.
The conflict has caused significant loss of life and displacement, with over 1.4 million people being forced to flee their homes. The crisis has also had a severe impact on the economy, with many people struggling to access basic necessities such as food, shelter, and healthcare.
As winter weather deepens in Ukraine, and power outages from Russian attacks impact heat, electricity and other key infrastructure, nonprofits are working to help the millions of Ukrainians who continue to be affected by the conflict.
Whether those displaced within the country, those who have fled to neighboring countries like Poland, or those trying to stay in their homes, there continues to be a need for life-critical aid and protection services.
Humanitarian nonprofits continue to work tirelessly to support affected populations all across Ukraine and in neighboring countries, and donations are still needed to help sustain this important humanitarian response.
List of vetted nonprofit organization supporting humanitarian efforts in Ukraine
Razom for Ukraine
Razom (meaning "together" in Ukrainian) is a non-profit organization that supports democratic values, human rights, and social justice in Ukraine. It was founded in 2013, in the aftermath of the Maidan Revolution, with the goal of promoting transparency and accountability in government, and supporting civil society in Ukraine.
The organization works on a variety of issues, including promoting reforms to fight corruption, strengthening the rule of law, and defending human rights. It also supports projects that aim to improve the lives of ordinary Ukrainians, such as initiatives to promote clean energy, improve access to education, and support small businesses.
Direct Relief
Direct Relief is a humanitarian organization that provides assistance to people affected by natural disasters, poverty, and emergencies. The organization works to improve the health and lives of people in need by providing medical resources and aid, including medications, medical supplies, and health services.
Direct Relief operates globally, with a focus on supporting underserved and vulnerable communities. The organization partners with a network of healthcare providers and organizations to deliver aid and support to people in need. Direct Relief is a nonprofit organization that relies on donations from individuals, foundations, and corporations to fund its programs and operations.
Save the Children
Save the Children is a nonprofit organization that works to improve the lives of children around the world. It was founded in the United Kingdom in 1919, and today it operates in more than 120 countries. The organization focuses on providing education, healthcare, and emergency aid to children in need. It also works to protect children from abuse, exploitation, and violence, and to advocate for their rights.
Save the Children is funded by donations from individuals, foundations, and corporations, and it has been recognized for its transparency and effectiveness in using donations to make a positive impact on the lives of children.
Team Rubicon
Team Rubicon is a nonprofit organization that brings military veterans and medical professionals together to respond to disasters and emergencies. The organization was founded in 2010 by two military veterans, Jake Wood and William McNulty, who wanted to use the skills and experiences of veterans to help communities in need.
Team Rubicon deploys teams of volunteers to provide disaster relief services such as debris removal, search and rescue, and medical assistance. The organization has responded to a variety of disasters, including earthquakes, hurricanes, and wildfires, in countries all over the world.
In addition to disaster response, Team Rubicon also provides veterans with opportunities for ongoing training and development, as well as a sense of purpose and community. The organization has grown significantly since its founding and now has over 100,000 volunteers in its ranks.
Nova Ukraine
Nova Ukraine is a nonprofit organization giving humanitarian aid to the people of Ukraine. Their goal is to raise awareness about Ukraine in the United States and to support them during the time of hardship.
The organization envisions aiding Ukraine in its recovery from social and economic crises and to build a stronger country aligned with democratic values.
IRC
The International Rescue Committee (IRC) is a global humanitarian aid, relief, and development nongovernmental organization. It was founded in 1933 at the request of Albert Einstein to help refugees fleeing Nazi persecution. Today, the IRC provides assistance to people affected by conflict, natural disasters, and other emergencies. It operates in more than 40 countries around the world, delivering services such as health care, education, economic development, and protection to millions of people every year.
The IRC also works to promote the rights of displaced and vulnerable people and to lobby for more effective policies to address the root causes of conflict and displacement. The organization is headquartered in New York City and is governed by a board of directors.
International Committee of the Red Cross
The International Committee of the Red Cross (ICRC) is a humanitarian organization based in Geneva, Switzerland. It was founded in 1863 by Henry Dunant, a Swiss businessman, and is the oldest and most respected organization of its kind.
The ICRC's mission is to protect the lives and dignity of victims of armed conflict and other situations of violence and to provide them with assistance. It does this through a variety of means, including providing medical care and supplies, promoting international humanitarian law, and working to protect and assist prisoners of war, refugees, and other displaced persons. The ICRC is an independent, neutral organization, and it operates in countries around the world, often in conflict zones or other areas of crisis.
Revived Soldiers of Ukraine
Revived Soldiers of Ukraine is a nonprofit focused on providing aid to the people of Ukraine in support of their fundamental human rights.
The organization coordinates rehabilitation services for Ukrainian army soldiers. Their work has saved the lives of many soldiers, giving them the resources to return to their family after having suffered injuries from war. Some soldiers return with life-changing injuries, having made the ultimate sacrifice of putting their bodies on the line to defend their country.
International Medical Corps
International Medical Corps is a global humanitarian nonprofit organization that provides medical assistance and health care to those affected by war, natural disasters, and other emergencies. The organization was founded in 1984 in response to the Armenian earthquake, and it has since provided medical care and other services in over 50 countries worldwide.
The International Medical Corps has a strong focus on training and building the capacity of local health care workers, and it works in close partnership with local organizations and governments to ensure that its efforts are sustainable and have a lasting impact. The organization's work includes providing primary care and mental health services, conducting public health campaigns and disease outbreaks, and supporting the development of health systems and infrastructure. International Medical Corps is headquartered in Los Angeles, California, and is a registered 501(c)(3) organization.
World Central Kitchen Incorporated
World Central Kitchen (WCK) is a non-profit organization founded by chef José Andrés in 2010. It aims to provide meals to people affected by natural disasters, hunger, and poverty, as well as to promote the use of local and sustainable food systems. WCK has provided millions of meals to people in need in countries around the world, including the United States, Puerto Rico, the Caribbean, South America, and Asia.
The organization works with local communities, partners, and volunteers to help communities recover from disasters and build resilience to future challenges. WCK also runs programs to address food insecurity and promote nutrition education, such as its "Plate of Nations" initiative, which brings together chefs and community leaders to celebrate local food cultures and promote healthy eating habits.

Nonprofit Organizations Supporting National Poverty in America Awareness Month
National Poverty in America Awareness Month is observed each January, which aims to recognize the severe conditions of poverty that many live in.
Nearly 40 million Americans are living in poverty, which manifests in different ways, from hunger and malnutrition to limited access to education, healthcare, and unstable housing.
The economic effects of the COVID-19 pandemic pushed many Americans into poverty, and many families are having difficulty recovering, especially with the current levels of inflation and volatility in the economy. Many charities that support those in or on the brink of poverty are themselves struggling to keep up with demand, alongside rising prices for food and other basic services.
Explore these nonprofits on the frontlines of the fight to stamp out poverty and consider supporting their important work.
List of Nonprofit for National Poverty in America Awareness Month
Miriam’s Kitchen
Miriam's Kitchen is a non-profit organization located in Washington D.C. that works to end chronic homelessness by providing meals, case management, and other supportive services to homeless individuals in the community. The organization was founded in 1983 and is named after Miriam's daughter, who struggled with homelessness and addiction.
The organization operates a dining room that provides breakfast and lunch to homeless individuals every day, as well as a variety of other programs, including employment training, housing assistance, and healthcare services. In addition to its direct services, Miriam's Kitchen also advocates for policies and initiatives that aim to end homelessness and improve the lives of those experiencing it.
Compassion & Choices
Compassion & Choices is a national nonprofit organization in the United States that works to improve care and expand choice at the end of life. It was founded in 1987 as the Hemlock Society, and its mission is to provide information and support to people with terminal illness, their families, and caregivers.
The organization advocates for the legal recognition of medical aid in dying as an end-of-life option for mentally capable, terminally ill adults. It also provides services such as counseling and referrals to people who are considering medical aid in dying or other end-of-life options. Compassion & Choices works to educate the public and policymakers about end-of-life issues and to promote public policy that respects the rights and dignity of dying individuals.
Partnership to End Homelessness
The Partnership to End Homelessness is a non-profit organization that works to address homelessness in New York City. It was founded in 1987 with the goal of helping homeless individuals and families move out of shelters and into permanent housing.
The organization provides a range of services, including case management, job training, and education programs, as well as temporary housing and assistance with finding permanent housing. The Partnership for the Homeless also works to advocate for policies and programs that address the root causes of homelessness and to raise awareness about homelessness in the community.
Mobilize Love
Mobilize Love is a nonprofit who believes everyone should have access to basic human services and after-school programs.
The organization deploys a fleet of outreach trucks, each designed to serve the community in different ways. Among their fleet includes a Laundry Truck, Stage Truck, Food Truck, and Stories Truck.
Roca Inc.
Roca Inc. is a nonprofit aiming to reduce urban violence by helping the youth work through hardships and become contributing members of society. Their team is diligent in aiding people in their most critical stages of life between 17-24.
Their intervention model promises to reach hard-to-reach individuals by continuing to show up for them even after setbacks and relapses.
Horizons For Homeless Children Inc.
Horizons for Homeless Children is a non-profit organization based in Massachusetts that works to improve the lives of homeless children and their families. The organization provides early education and play programs to homeless children, as well as professional development and support to the educators who work with these children.
In addition to its education programs, Horizons for Homeless Children also provides resources and support to homeless families to help them secure stable housing and achieve long-term stability. The organization works with homeless shelters, transitional housing programs, and other organizations serving homeless families in Massachusetts to reach as many children and families as possible. Is there anything specific you would like to know about this organization?
Bayview Senior Services
Bayview Senior Services is a non-profit organization that provides a range of services to seniors in the Bayview neighborhood of San Francisco, California. These services include meals, transportation, social and recreational activities, and health and wellness programs.
Bayview Senior Services also provides assistance with housing, finances, and other daily living needs, and works to connect seniors with resources and support to help them maintain their independence and quality of life. The organization serves seniors of all income levels and backgrounds, and is committed to meeting the diverse needs of the seniors in the community.
Central Arizona Shelter Services
Central Arizona Shelter Services (CASS) is a non-profit organization that provides emergency shelter, food, and other services to homeless individuals and families in Maricopa County, Arizona. The organization was founded in 1984 with the goal of providing a safe and dignified place for people who are experiencing homelessness to sleep, eat, and receive basic services.
CASS operates several shelters in the Phoenix area, including the Men's Shelter, the Women's Shelter, the Family Shelter, and the Multi-Service Center. In addition to providing emergency shelter, CASS also offers a range of services designed to help people transition out of homelessness, such as case management, job training, and access to healthcare.
Bread For The City Inc.
Bread for the City is a non-profit organization that provides assistance to low-income individuals and families in Washington, D.C., including food, clothing, medical care, and legal and social services. The organization was founded in 1974 and has since grown to include three neighborhood centers in the city that offer these services to community members.
In addition to providing immediate assistance to those in need, Bread for the City also advocates for systemic change to address the root causes of poverty and inequality.
The Catholic Charities of St. Paul and Minneapolis
Catholic Charities of Saint Paul and Minneapolis is a non-profit social services organization that serves the Twin Cities area of Minnesota. The organization provides a variety of services to people in need, including assistance with housing, food, and clothing, as well as counseling and support for individuals and families.
Catholic Charities also runs a number of programs specifically designed to help refugees and immigrants, such as language classes and job training. The organization's mission is to serve the community and promote social justice, and it is guided by the values of compassion, dignity, and respect for all people.
Filling in the Blanks
Filling in the Blanks is a nonprofit fighting childhood hunger. They provide children in need with nutritious meals on weekends. They use the help of volunteers to distribute food directly into the hands of hungry children.
The organization serves pre-schools, elementary schools, middle schools, high schools, camps, after school programs, and partner agencies. Filling in the Blanks was founded by mothers and community activists Shawnee Knight and Tina Kramer. They’ve delivered over one million meals.

Spotlight: Polaris Project
The Polaris Project is a nonprofit organization that works to combat human trafficking and modern-day slavery.
They operate both domestically and internationally, and their efforts include preventing trafficking, protecting victims, and pursuing traffickers through a variety of means such as public awareness campaigns, policy advocacy, and direct services for victims.
The organization was founded in 2002, and is based in Washington, D.C. They are known for their National Human Trafficking Hotline which provides a 24-hour toll-free hotline for victims of human trafficking and the public to report tips and receive services.
Combat human trafficking and modern day slavery
The Polaris Project has accomplished a number of things in its efforts to combat human trafficking and modern-day slavery:
- Operating the National Human Trafficking Hotline, which has received over 500,000 calls and identified over 25,000 potential human trafficking cases since 2007.
- Developing and implementing the "BeFree" textline, which allows victims of human trafficking to reach out for help discreetly.
- Advocating for stronger state and federal laws to combat human trafficking, and assisting in the drafting and passage of several pieces of legislation.
- Providing direct services to victims of human trafficking through their U.S.-based trafficking shelters and community-based services.
- Creating and maintaining the Human Trafficking Knowledge Portal, an online resource center for anti-trafficking professionals and the general public.
Polaris Project has been recognized for their work on human trafficking and has received several awards and honors over the years, including the State Department's Hero Acting to End Modern-Day Slavery award, and the Presidential Award for Extraordinary Efforts to Combat Trafficking in Persons from the White House.

Nonprofit Organizations Supporting National Slavery & Human Trafficking Prevention Month
National Slavery & Human Trafficking Prevention Month is dedicated to raising awareness about different, often hidden, forms of human trafficking and modern day slavery.
It is important to raise awareness and educate communities so that people are equipped to notice potential trafficking situations and report them to local law enforcement.
Human trafficking and modern day slavery are largely hidden. This social issue involves the exploitation of people for labor or services, often through coercion or manipulation.
During the month of January, learn about these issues and support the organizations that are working to prevent human trafficking and modern day slavery through education and awareness, and protecting survivors through safe response.
List of Nonprofits for National Slavery and Human Trafficking Preventing Month
Polaris Project
The Polaris Project is a non-profit organization that works to combat and prevent human trafficking, particularly in the United States. It was founded in 2002 and has since grown to become a leading organization in the fight against human trafficking.
The organization operates a national human trafficking hotline and provides support and services to survivors of human trafficking, including crisis intervention, legal assistance, and long-term support. It also works to raise awareness about human trafficking and to advocate for stronger laws and policies to address the issue. The Polaris Project is headquartered in Washington, D.C., and has offices in several other cities around the country.
Verite
Verité is a nonprofit organization that works to promote fair, safe, and legal working conditions in the global supply chain. The organization conducts research, provides training and technical assistance, and works with companies, governments, and other stakeholders to address issues such as forced labor, child labor, and worker exploitation. Verité was founded in 1999 and is headquartered in Massachusetts, USA.
It works in a variety of sectors including agriculture, manufacturing, mining, and construction, and operates in more than 25 countries around the world.
Coalition to Abolish Slavery and Trafficking
The Coalition to Abolish Slavery and Trafficking (CAST) is a nonprofit organization based in Los Angeles, California that works to combat human trafficking and modern slavery. CAST was founded in 1998 and has since then provided direct services to survivors of human trafficking, advocated for stronger laws and policies to address trafficking, and worked to raise awareness about this issue.
CAST provides a range of services to survivors of human trafficking, including legal assistance, housing, mental health counseling, and education and job training. The organization also works to educate the public about human trafficking and advocate for stronger laws and policies to address this issue. CAST has been involved in a number of successful campaigns to pass anti-trafficking laws and increase funding for services for survivors.
In addition to its work in the United States, CAST also supports anti-trafficking efforts around the world through partnerships with other organizations and coalitions. The organization is committed to working with survivors to end modern slavery and build a world where all people can live with dignity and freedom.
United Against Human Trafficking
United Against Human Trafficking (UAHT) is a non-profit organization that works to combat human trafficking and modern slavery. The organization was founded in response to the growing global problem of human trafficking, which affects millions of people around the world.
UAHT works to raise awareness about human trafficking, provide support to victims and survivors, and advocate for stronger laws and policies to prevent and combat this crime. UAHT also partners with other organizations, both in the United States and internationally, to coordinate efforts and maximize the impact of their work. If you would like more information about UAHT or human trafficking, I would be happy to help.
Free the Slaves
Free the Slaves is a nonprofit organization that works to end modern slavery and human trafficking. It was founded in 2000 by Kevin Bales and others with the goal of eradicating slavery worldwide. The organization works to rescue and protect people who are enslaved, and to help them rebuild their lives after they are freed.
It also works to prevent slavery from happening in the first place by raising awareness about the issue and advocating for policies that will help to combat it. Free the Slaves partners with local organizations and communities to implement its programs, and works with governments, businesses, and other stakeholders to address the root causes of slavery and human trafficking.
The Human Trafficking Legal Center
The Human Trafficking Legal Center is a nonprofit for survivors of human trafficking. The organization aims to fight for survivors in court through strategic civil litigation. This provides a strong tool to hold traffickers accountable.
Nonprofit Organizations Supporting Martin Luther King Jr. Day
Martin Luther King Jr. Day is a federal holiday that commemorates the life and legacy of civil rights leader Martin Luther King Jr.
It is observed on the third Monday of January each year, near the time of King's birthday on January 15th.
The holiday was established to honor King's work in the civil rights movement, which included leading the historic Montgomery bus boycott and delivering his famous "I Have a Dream" speech during the March on Washington for Jobs and Freedom.
Martin Luther King Jr. Day is a time to reflect on the progress that has been made in the fight for racial equality and to continue working towards a more just and equitable society. It is also a time to honor the contributions of all those who have worked towards creating a more inclusive and diverse world.
Dr. King was awarded the Nobel Peace Prize in 1964, and assassinated on April 4, 1968.
His legacy continues today, not just through a national holiday but importantly through the work of these nonprofits and countless others that continue to fight for racial equality and justice in America.
List of Nonprofits for Martin Luther King Jr. Day
The King Center
The King Center is a non-profit organization founded by Coretta Scott King in 1968 to perpetuate the legacy and ideals of her husband, civil rights leader Martin Luther King Jr.
The organization is located in Atlanta, Georgia, and its mission is to promote a more just and peaceful world through nonviolence and education. The King Center is home to the Martin Luther King Jr. National Historic Site and several other landmarks, including the Tomb of Martin Luther King Jr., Freedom Hall, and the King Library and Archives.
The organization also hosts educational programs and events, such as the Annual King Holiday Observance and Parade, to teach about the Civil Rights Movement and the work of Martin Luther King Jr.
Facing History And Ourselves Inc.
Facing History and Ourselves is a nonprofit organization that provides educational resources and professional development to teachers, students, and community members around the world. It was founded in 1976 and is based in Brookline, Massachusetts. The organization works to engage students in learning about history, particularly the Holocaust, and to encourage them to think critically about issues of racism, prejudice, and social responsibility. Facing History and Ourselves offers a range of resources and programs, including teacher professional development workshops, classroom materials, online courses, and student programs. Its mission is to help people of all ages develop the knowledge, skills, and values they need to be responsible and engaged members of their communities.
NAACP Legal Defense And Educational Fund
The NAACP Legal Defense and Educational Fund (LDF) is a nonprofit organization that works to advance civil rights and racial justice through litigation, advocacy, and education. It was founded in 1940 as the legal arm of the National Association for the Advancement of Colored People (NAACP), and it has a long history of fighting for the rights of African Americans and other marginalized communities.
LDF has played a key role in many of the most significant civil rights cases in the United States, including Brown v. Board of Education, which struck down segregation in public schools, and the recent case of Fisher v. University of Texas, which upheld the use of affirmative action in higher education. In addition to its work in the courts, LDF also engages in legislative and policy advocacy, and it runs educational programs to promote civil rights and racial justice.
National Civil Rights Museum
The National Civil Rights Museum is a complex of museums and historic buildings in Memphis, Tennessee, that document the history of the civil rights movement in the United States. The museum is built around the former Lorraine Motel, where civil rights leader Martin Luther King Jr. was assassinated on April 4, 1968.
The museum is dedicated to preserving the legacy of the civil rights movement and exploring the ongoing struggle for racial equality in the United States. It features exhibits on the history of slavery, segregation, and the civil rights movement, as well as a memorial to Martin Luther King Jr. and other civil rights leaders. The museum also hosts events, lectures, and educational programs to promote understanding and dialogue about issues of race and civil rights.
Southern Poverty Law Center Inc.
The Southern Poverty Law Center (SPLC) is a nonprofit organization that is based in the United States. It was founded in 1971 by Morris Dees and Joseph J. Levin Jr. The organization is known for its work in monitoring and combating hate groups and other extremist organizations.
It also promotes civil rights and social justice through legal action, education, and public policy initiatives. The SPLC is based in Montgomery, Alabama and has a number of offices located throughout the United States.
STRIVE
STRIVE is a nonprofit organization and national leader in helping those facing the biggest societal barriers to employment obtain the training and support they need to build careers.
Their flagship program, Career Path, helps students with learning occupational skills and earn certifications that aid in earning employment.
National Black Women’s Justice Institute
The National Black Women's Justice Institute (NBWJI) is a research and policy organization that focuses on the unique experiences and needs of Black women and girls in the justice system. NBWJI works to eliminate racial and gender disparities in the criminal justice system and promote justice, equity, and healing for Black women and girls.
Some of the issues that NBWJI focuses on include police violence, mass incarceration, and reproductive justice. The organization conducts research, provides technical assistance and training, and advocates for policy changes at the local, state, and national levels.
Equal Justice Initiative
Equal Justice Initiative (EJI) is a nonprofit organization founded in 1989 by Bryan Stevenson, a lawyer and social justice advocate. EJI is based in Montgomery, Alabama and works to challenge racial and economic injustice, particularly in the criminal justice system. EJI provides legal representation to people who have been wrongly convicted, unfairly sentenced, or abused in state and federal prisons.
The organization also works to end mass incarceration, the death penalty, and excessive punishment in the United States. EJI has played a key role in advocating for reforms to the criminal justice system and in raising awareness about the issues it addresses.
Learn more about corporate giving with Groundswell.

8 Powerful Ways To Elevate Your Corporate Philanthropy Efforts
In today's business world, corporate philanthropy is more than a buzzword. Engaged consumers want to do business with brands that give back — and they're not the only ones. An effective, modern employee giving program is fast becoming a key benefit to attract and maintain top talent. Corporate giving isn't a new concept, but it is one that's evolved — and continues to evolve — over time.
The Evolution of Corporate Philanthropy
In the early days, the owners of companies did good things out of a combination of noblesse oblige and enlightened self-interest. In most cases, they gave to charities that aligned with their interests and pet projects, which may or may not have had anything to do with the purpose of their business. Steel magnate Andrew Carnegie, for example, famously championed public libraries because he believed that the key to betterment was education. Henry Ford founded the Edison Institute (now the Henry Ford Museum and Greenfield Village) to share his enthusiasm for American inventions and industry. And Lane Bryant, who founded the first company to sell maternity clothing for women to wear in public, offered free clothing to any woman who lost her wardrobe in a disaster, and donated generously to Jewish charities.
It wasn't until the middle of the 20th century, in the post-World War II era, that philanthropy became institutionalized. Large corporations, such as Ford, AT&T, Phillip Morris and Chase Manhattan Bank established foundations and corporate giving programs that were an integral part of their business. They were motivated by a sense of social responsibility, similar to the business magnates that came before them. The giving programs were often focused on the communities where they did business, and they often made grants with little consideration of publicity or benefit to the business.
In the 1980s, corporate philanthropy underwent a seismic shift with the rise of strategic philanthropy, which ties corporate giving to the strategic marketing and business goals of a company. It's the genesis of the popular phrase "doing well by doing good," which suggests that businesses can benefit their bottom line by giving back to the community in public ways. Corporate philanthropy, done "right" could boost brand recognition, generate goodwill and assure customer loyalty. Many companies aligned themselves with well-known public charities, such as the United Way, and created giving programs for employees within their companies.
Strategic Philanthropy
Strategic philanthropy also took on another meaning with the rise of corporate social responsibility (CSR). Rather than thinking solely of how a corporate giving strategy could benefit the company, corporate boards began thinking strategically about how to tackle big societal problems, like climate change, poverty and social inequalities. While the goals are commendable, the approach had significant shortcomings. As Katherine Fulton notes in an article on the Center for Effective Philanthropy’s website, making strategy is not the same as making change.
One of the major shortcomings of the typical top-down giving program lies in the question: Who decides what we fund and based on what knowledge? Fulton suggests that the people making those decisions are often those furthest removed from the problem, and thus, least aware of what's actually needed to effect change in a community. It also often means that a company is funding charities that are not aligned with the charities and causes that are important to its employees.
A second shortcoming — often directly related to the first — is friction. While Fulton focuses on the meticulous record-keeping and inflexibility that grantmakers often require, the same need for documentation and paperwork can also hamper much simpler corporate giving programs, such as programs that match employee donations. Not surprisingly, the harder you make it for employees to access a donation matching program, the fewer employees will take advantage of it.
Modernizing Corporate Philanthropy
Technology has brought some significant changes to the workplace, to society and to philanthropy. Social media, for example, makes it much easier to publicize initiatives, crowdsource solutions and connect with consumers and other stakeholders.
On the employee side, modern HR technology takes much of the record-keeping burden off the HR department while providing employees with more transparency in managing their own benefits. This extends to businesses who want a better way to provide an employee corporate giving benefit. A modern workplace giving portal makes it easier for employees to engage in charitable giving by removing friction while providing the company with the ability to track trends in corporate giving and evaluate the effectiveness of their corporate philanthropy. By empowering employees to make donations when they want and to whom they want while providing them with particular tax benefits, a corporation can increase employee engagement and retention, improve company morale and attract top talent.
8 Ways To Take Your Corporate Philanthropy to the Next Level
Deciding to engage in charitable giving as a business is always the right move. Whether you're trying to upgrade an existing program or start fresh with a new community giving policy, these tips go beyond common "best practices" to help you create an effective, engaging program that's truly next level.
1. Make It Personal
Include all of your employees in the decision-making process when choosing charities to support. Better yet, let each of them decide which charities and causes are most important to them. Employees will be more engaged in your philanthropic efforts when they're giving to causes that mean a lot to them personally.
2. Support Volunteerism
Giving money is only one way to give back to the community. Volunteering with community organizations offers far-reaching benefits for your employees and your company. Companies that have volunteer days build deeper connections with the community and foster a team spirit among employees. You can support volunteerism in different ways:
- Give paid time off for volunteering in the community.
- Donate a specific dollar amount to a donation matching fund for each volunteer hour worked.
- Have team-building volunteer opportunities, like building a playground or painting classrooms in a school.
3. Make It Easier for Employees To Give
If you already use a donation matching program, upgrade it to make it easier for your employees to access it. If you don't, consider starting one. According to Double the Donation, 84% of employees say they're more likely to give to charity if their company offers a donation matching program.
4. Give Them More Reason To Give
Donor-advised funds (DAFs) offer key tax benefits for donors but have traditionally been reserved for those who have tax accountants. The Groundswell platform allows you to extend those tax benefits to your employees, giving them even more incentive to participate.
5. Shine a Light on Giving
The best programs will fail if no one knows about them. Make updates on corporate giving goals and strategies part of your regular internal communications. Highlight volunteers who give back. Be transparent about corporate giving goals and report back to employees on your progress to them. Create a giving corner in your employee newsletter and highlight all the ways that employees can engage in giving back.
6. Put Your Employees in Charge
In addition to making it easier for your employees to make individual donations to the causes they support, get them on the team for decisions about company-wide efforts. No one knows the community better than they do. Not only will you be giving them a bigger role in your company, you'll also know that your business is doing work that's truly needed in the community.
7. Celebrate Your Team Publicly
Use those social media accounts to highlight team members who are giving back to the community. Share photos of volunteer days or host fundraising appeals. The publicity will burnish your business reputation in the community and the public recognition will make your employees feel valued and appreciated.
8. Take Advantage of Analytics
A key benefit of the Groundswell app is the ability to set funding goals and track progress toward them. Track key metrics to analyze and adjust your corporate giving strategy, and communicate your progress to help employees recognize their role in the bigger corporate picture.
Elevate Your Corporate Philanthropy
Corporate philanthropy is an essential part of any business strategy today. By investing in modern technology and innovative giving strategies, you can increase employee engagement, improve community relations and improve your bottom line. For more information on how Groundswell can work with you to create a customized corporate philanthropy program, get in touch with us today.
Nonprofit Organizations Supporting National Mentoring Month
January is National Mentoring Month, a nationally recognized time to spread awareness about the importance of mentoring, and highlight the positive impact it has on people's lives.
It was established in 2002 by the Harvard School of Public Health and MENTOR: The National Mentoring Partnership, with the support of the Corporation for National and Community Service, the U.S. Department of Education, and the U.S. Department of Justice.
In addition to raising awareness, this month is also a time to help inspire and motivate people to become mentors, especially for younger generations. And it is a time to create or support existing mentorship programs at companies and other organizations.
There are numerous nonprofits that have programs to encourage mentorship for people of all ages, including those who are underprivileged or at risk. Consider supporting one of these amazing organizations working to provide critical mentorship to those who need it most.
List of Nonprofits for National Mentoring Month
Hidden Genius Project
The Hidden Genius Project is a nonprofit organization based in Oakland, California that aims to empower young men of color through technology, leadership, and entrepreneurship. The organization was founded in 2012 and offers a variety of programs and services, including a technology bootcamp, a leadership development program, and an entrepreneurship incubator.
The goal of the Hidden Genius Project is to help young men of color develop the skills and knowledge they need to succeed in the tech industry and become leaders in their communities.
Women’s Mentoring Network
Women’s Mentoring Network is an organization serving Fairfield County, Connecticut. Their mission is to provide career, educational and personal resources that lead to the economic empowerment of low-income women and their families.
100 Black Men Of America Inc.
100 Black Men of America, Inc. is a nonprofit organization that works to improve the quality of life for African Americans and other underserved communities through programs in education, health and wellness, economic empowerment, and leadership development.
The organization was founded in New York City in 1963 and has chapters in cities throughout the United States.
Some of the programs and initiatives offered by 100 Black Men of America, Inc. include mentorship and leadership development for youth, health screenings and wellness education, financial literacy and economic empowerment workshops, and college preparation and scholarship programs. The organization also advocates for policies and initiatives that promote equity and opportunity for African Americans and other underserved communities. I hope this information is helpful. Let me know if you have any other questions.
Big Brothers Big Sisters of America
Big Brothers Big Sisters of America (BBBSA) is a non-profit organization that provides one-to-one mentorship programs for children and youth facing adversity. The organization was founded in 1904 and has a network of affiliates located in all 50 states.
BBBSA's mentorship programs are designed to help young people develop positive relationships, improve their academic and social skills, and achieve their full potential. The organization matches young people, or "Littles," with adult volunteers, or "Bigs," based on shared interests and goals. Littles and Bigs participate in activities together, such as spending time outdoors, playing sports, or participating in community service projects.
BBBSA's programs are designed to be flexible and adaptable to the needs and schedules of Littles and Bigs. The organization offers a variety of mentorship programs to meet the needs of different age groups and populations, including programs for children, teenagers, and young adults.
BBBSA's mission is to provide children facing adversity with strong and enduring, professionally supported one-to-one relationships that change their lives for the better, forever. I hope this information is helpful. Let me know if you have any other questions.
Anthropos Arts
Anthropos Arts is a nonprofit organization founded to address a need in Austin for high-quality music education for low-income students. Their mission is to connect low-income youth with professional musicians, cultivating confidence, integrity and life-skills through musical instruction and mentorship.
Since inception, Anthropos Arts has provided over 18,000 music lessons, over 100 incredible workshops in Title 1 schools with world- class and Grammy- winning artists, over 150 public student performances and collaborations with world-renowned artists.
HER Resiliency Center
HER Resiliency Center is a nonprofit organization dedicated to serving vulnerable young women ages 18 to 25, regardless of race, class and background, with the support, skills and resources they need to make educated decisions in their life.
The organization works to combat isolation, domestic violence, substance use, homelessness, and sexual exploitation.
Foundation For Choice
Foundation for Choice is a nonprofit organization that promotes choice in education and advocates for policies that give families more control over their children's education.
The organization supports a variety of educational options, including traditional public schools, charter schools, private schools, and homeschooling. It believes that all families should have the right to choose the best educational option for their children, and that competition among schools can drive improvements in education.
Foundation for Choice works to educate the public about the benefits of school choice and to advocate for policies that increase the availability of educational options for families.
GEMS
Girls Educational and Mentoring Services (GEMS) is a non-profit organization that provides support to young women and girls who have experienced commercial sexual exploitation and domestic trafficking.
GEMS was founded in 1998 by Rachel Lloyd, a survivor of commercial sexual exploitation, with the goal of helping young women and girls escape the cycle of violence, exploitation, and trauma that they have experienced. The organization provides a range of services to its clients, including crisis intervention, counseling, education and vocational training, and legal and advocacy support.
GEMS also works to raise awareness about the issue of commercial sexual exploitation and domestic trafficking and to advocate for policy and legislative change at the local, state, and national level.
Summer Search
Summer Search is a nonprofit organization that helps low-income high school students develop the skills and confidence they need to succeed in college and beyond. The organization provides students with mentorship, leadership development, and experiential learning opportunities through summer programs and ongoing support throughout high school and college.
Summer Search helps students discover their passions and potential, and empowers them to make a positive impact in their communities.
Minds Matter Southern California
Minds Matter is a national organization that provides academic enrichment and support to high-achieving, low-income students in order to help them get into college.
Minds Matter Southern California is a chapter of the national organization, and it serves students in the Southern California region. The organization provides students with a variety of resources, including tutoring, test preparation, and college admissions counseling, to help them succeed in school and prepare for college. It also provides students with the opportunity to participate in college visits, cultural events, and other activities designed to broaden their horizons and help them succeed in the future.
Scholar Match
ScholarMatch is a nonprofit organization that helps students from low-income families find and apply for college scholarships. It was founded in 2010 by Kofi Andoh, a graduate of the University of California, Berkeley.
The organization's mission is to make college more accessible and affordable for students who might not otherwise have the opportunity to pursue higher education.
ScholarMatch provides a variety of services to its users, including assistance with finding and applying for scholarships, mentorship, and college readiness resources. It works with high schools, colleges, and community-based organizations to identify talented students who could benefit from its services and to provide them with the support they need to succeed in college and beyond.
Learn more about corporate giving with Groundswell.

The 5 Best Donor-Advised Fund Software in 2023
There are many options if you’re looking for the best donor-advised fund software.
You can undoubtedly look at every single one of them, but it’s not necessary. The top donor-advised funds offer the same basic functionality. The choice comes down to which provider is really in service to the nonprofits donors want to support, offering the service, convenience, and flexibility the company and its donors require.
DAFs are no longer just a tool for the uber-wealthy. Individuals can use them as well. One of the easiest ways to do this is through a corporate giving platform.
Donor-advised funds (DAFs) provide a simple solution to support tax-deductible contributions. They are similar to a charitable foundation without the fuss. In fact, one of the best things about DAFs is how much of the money goes to work for nonprofits.
Although foundations beat DAFs hands-down with 900% more in assets, DAFs comprise 42% of the giving. In addition to being more cost-efficient, DAFs don’t require public disclosures like foundations.
How to compare donor-advised fund software
As mentioned, many of the features and benefits are the same when you’re comparing the top contenders. Most donors will be concerned with fees and minimums that allow them to maximize their charitable contributions. In this article, we’ll compare Groundswell, Greater Horizons, Schwab Charitable and Vanguard Charitable.
The five best DAF software compared
1. Groundswell
Fees: Donors pay no annual fee.
Minimums
- Account minimum: $0
- Contribution minimum: $1, the lowest in the industry
- Grant minimum: N/A
Value Proposition
Groundswell is the cost-effective option with no fees and a $1 minimum contribution amount. It offers a superior user experience in a mobile technology platform.
2. Fidelity donor-advised fund
Fees: Annual administration fee 0.60% or $100
Minimums
- Account minimum: $0
- Contribution minimum: $0
- Grant minimum: $50
Value Proposition
Fidelity offers a set of tools that helps donors find places to donate to and keep track of their donations. However, the annual cost of administration turns people away to other options.
3. Greater Horizons
Fees: Greater Horizons has a $500 minimum annual fee and is tiered according to the balance but pricing is not available online.
Minimums
- Account minimum: $0
- Contribution minimum: $0
- Grant minimum: $0
Value Proposition
Greater Horizons is a good option for those who don’t want the constraints of minimums. However, the signup process is largely manual.
4. Schwab donor-advised fund
Fees: Schwab has a $100 minimum annual fee and is tiered according to the balance. Fees are the second cheapest for accounts under $25,000.
Minimums
- Account minimum: $0
- Contribution minimum: $0
- Grant minimum: $50
Value Proposition
Schwab offers an easy signup process but you’ll need a Schwab brokerage account and the DAF has limited customer service hours.
5. Vanguard donor-advised fund
Fees: Vanguard has a $250 minimum annual fee and is tiered according to the balance. Fees are the second cheapest for large accounts.
Minimums
- Account minimum: $0
- Contribution minimum: $5000
- Grant minimum: $500
Value Proposition
Although Vanguard has lower fees than some, the minimum contribution amount is one of the highest.
Why Groundswell is the Obvious Choice
As mentioned, the main reason DAFs are so popular is that they offer tax advantages. Much like a retirement account, DAF account funds can be invested in appreciable assets and these investments grow tax-free. Donors, themselves, can donate non-cash assets, both privately and publicly held, for the full cash value without having to pay capital gains taxes. So, the donor gets a tax break and once they decide to disburse the funds to a non-profit, there may be more money to give. DAFs used to be available only to the wealthy and were sometimes exploited to pass wealth on to future generations without tax implications.
The biggest advantage of the Groundswell option is its affordability and accessibility. Groundswell democratizes DAFs for all. With Groundswell, every employee can have a donor-advised fund. In addition to boasting the lowest operating costs, Groundswell is doing a few other things differently. The Groundswell philanthropy-as-a-service platform decentralized the process, making it easy for employees to
- Donate whenever and wherever they choose
- Make affordable contributions
- Allocate a portion of their payroll into their donor-advised fund
- Take advantage of corporate matching opportunities
Groundswell puts it all in a mobile-first app available on iOS and Android. It’s even easier for companies. They can include DAF contributions as a component of their overall compensation packages. Employee donations are safe, secure, and confidential.
With Groundswell, your employees can be assured that what’s important to them is important to you. Like to know more? Contact Groundswell today.