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Corporate employee gift matching - where an employer matches an employee’s gift to a charity - has been a mainstay of major companies for decades. It has unlocked billions of dollars of community funding and helped donors double their impact. It’s also inequitable and lacks inclusion as matching programs currently operate. Fortunately, there’s a solution.
But first, a history lesson.
In many ways and for many reasons, GE is one of America’s most iconic companies - though notably its star has dimmed since its peak several decades ago. GE was born by Thomas Edison, became a founding member of the Dow Jones Industrial Average (where it stayed from 1907 to 2018), and was awarded countless patents for innovation across aviation, healthcare, and energy.
However, an innovation GE rarely gets credit for is its innovation in corporate philanthropy. In 1954, GE rolled out what is often credited as the first workplace-giving program. In the nearly seven decades since GE reports that it has matched over $1.5 billion in employee gifts. That’s an astounding number.
Yet GE’s program has not evolved much since its inception. Sure, it uses a software platform to help facilitate gifts (one that could use a good ol’ fashioned overhaul) and they’ve probably increased the amount they’ll match (it’s currently a generous $5,000 per employee). But the basic construction remains the same - and therein lies the problem.
Today’s standard matching gift program works like this:
An employee gives money to a charity; they then submit that donation receipt to someone on staff (often in HR, finance, or perhaps a dedicated corporate social responsibility or CSR function). That staff member then must vet the charity to ensure it’s a registered 501c3 with the IRS and that it meets the company’s stated program requirements (for example, many companies won’t match gifts to places of worship - like a church - despite them being tax-exempt organizations). Finally, if all goes according to plan, a form is submitted to the accounts payable department and a check is issued from the company to the nonprofit - often weeks or months later.
Many folks would rightfully point out that this process seems like an administrative nightmare - and it is, both for the employee and the employer. But what’s often not discussed is that it is also by nature exclusionary and therefore inequitable.
How so? Let me explain.
The existing process - even if supported and enabled by software platforms that ease (but don’t eliminate) some of the administrative burdens - requires the employee to disclose where they have given to charity. On the surface, this may not seem like a problem - how else would the employer know where to send the matching money? But spend a moment and imagine all the reasons that someone may not want their employer or work colleagues to know the specific charities you are supporting.
For many people, their philanthropy is deeply personal and inspired by lived experiences. An employee that grew up in an abusive household may support a local domestic abuse shelter. A member of the LGTBQ community that is not yet open about their sexuality certainly wouldn’t want their coworkers knowing they support the Trevor Project. A recovering alcoholic may not want to submit the receipt for their monthly donation to Alcoholics Anonymous.
So what happens?
They simply don’t participate. They feel excluded.
The inequity is further exacerbated when companies determine that some causes or issues are worth matching, but others are not. In GE’s example, the determination that the company will not match contributions to houses of worship - churches, synagogues, mosques, and others - is akin to telling GE’s employees that what matters to them is not worth matching.
Now, we should be fair to GE. Because of GE’s matching program design, any matches sent to charities are coming from GE. Iconic brands like GE must be very careful in creating a perception that they are affiliated with or endorse any specific organization, or in this case, faith. That’s certainly reasonable - but it’s demotivating to the practicing Catholic who dutifully tithes 10% of her paycheck each week to her church.
(As a disclaimer, we draw the line at any nonprofit, religious or not, that stands for hate, and you won't find any classified hate groups available to fund in the Groundswell app.)
Essentially, today’s standard matching program makes about as much sense as if an employer chose not to deposit employees’ paychecks into bank accounts, but instead forced those employees to submit receipts for all of their expenses so that their cost of living could be reimbursed. How comfortable would you be with inviting someone into your personal life in that fashion?
So is there a better way? Yes, there is.
Modern matching programs must evolve to reflect the capabilities of our modern tax and financial technology ecosystem. Groundswell (www.groundswell.io) is doing this by making donor-advised funds (DAFs) accessible to anyone, and by specifically creating a corporate benefits platform that provides one to employees. By providing employees with Personal Giving Accounts built on top of donor-advised funds, our platform can disaggregate someone’s decision to be charitable (the moment they contribute to their Groundswell account) from their decision on what charity to support (sending their Groundswell funds to a nonprofit).
With Groundswell, employees contribute to their Personal Giving Account and companies can match those contributions according to their matching program rules. At that point, the employee controls the funds - they can direct the full amount to whatever qualifying charity they choose when they choose.
Because funds sent to charities are distributed by the Groundswell Charitable Foundation, companies no longer have to restrict where their employees give - because the company is never directly associated with the gift.
Information provided back to the employer is anonymized. They will know all the charities that were supported but will not be able to associate them with individual employees. The result is that companies can better understand what their employees truly value, without violating their privacy.
With Groundswell, employers can take meaningful action that drives home their commitment to DE&I initiatives while providing a unique employee benefit that allows employees to freely be their authentic, charitable selves.
Let's have a conversation - what do you think?

Here at Groundswell, we have the pleasure of talking with people who are passionate improving engagement, retention and overall satisfaction of today’s workforce. We recently had the opportunity to sit down with one of these individuals, Anthony Onesto, author of The New Employee Contract: How to Find, Keep, and Elevate Gen Z Talent. His book dives deep into the ever-evolving employee landscape with the introduction of GenZ workers and the wave automation.
Welcome, Anthony! So glad to be speaking with you today. Your main focus with the book is how to better understand and how to attract and retain employees, specifically for the GenZ audience and population. Why was it important for you to specifically focus on GenZ for your book?
I think there are two elements of the book that I wanted to talk about. One is the macro message about erosion and the unwritten employee contract between employees and employers, “If you give me this, I give you that.” It's something that's been established for quite a while and has unfortunately been eroding over time. There are a bunch of different reasons for it. You know, one, the macro economic dependencies on short-term earnings and all these sorts of things that are making decisions that aren't people related and kind of eroding that contract from the company perspective. Then, having new generations coming into the workforce with this, there's no like fact that my father worked for one company, his entire life doesn't exist anymore. I think people look at the employee and say, employees aren't loyal anymore, but I think it was the companies that started it, right. So, it's a macro view on that contract and how we renew, we need to re-establish that. At a micro level, what I want to do is tell that story, and also provide tactical advice to companies on the next generation of employees that are coming into the workforce. When millennials came into the workforce, we were all surprised that they thought differently and wanted different things than GenX and Boomers. There are commonalities in the various generations. But for the most part, when millennials came into the workforce, we were surprised and somewhat unprepared. I wanted to take the macro lens of this employment contract and use it as a way to provide advice for the next generation. GenZ are coming into the workforce. Some of them are here, and over the next five to seven years more of them will come into the workplace. I wanted to explore and understand the question of whether they want something different, like what we saw with millennials. If they do, how do we prepare companies better to welcome them into organizations and around these three different areas: recruiting, employee retention and training?
That makes a lot of sense and it's super interesting, at least from your purview to see that shift. You explore the concepts of, and the differences between 20th and the 21st-century jobs in your book. Can you give a brief primer on what those actual key differences are and why it really does matter?
Sure, a 20th-century job is typically a manufacturing job or job where you're required to come into the office at a set time, punch a clock or where your job has specific duties and output. I gave a presentation the other day, and then the image illustration of a 20th-century job is at the turn of the century. Not this one, but the former century. When people used to go bowling for example, there were actual human beings that picked up the bowling pins and replaced them. That was an actual job someone had in the 20th-century. That sort of mechanical, where the output is exactly the same, and they can do the job exactly the same. Today that is all automated.A 20th-century job was determined by leadership. From the top down they determined the hours that you had to work and the way you had to work in certain ways. There wasn't a lot of creative freedom in those jobs. Some 20th-century jobs still exist today. Especially that mentality. But if we're thinking about the information age and the stuff that you and I do, we need to really start thinking about these roles in the 21st-century. It’s defined by giving that freedom that job is no longer nine to five that it can be accomplished. It’s output-based. It's not determined by where you go, the hours you work and all of the elements that we saw in a 20th-century job. It's about creative freedom and allowing people and we're seeing an escalation of this. Of course, we saw this accelerate with the COVID pandemic.The future may be different – where you know people are doing the job and different hours, ways, and all sorts of things. It's not as prescriptive as it once was.
Yeah, and you even mentioned the idea of automation and I know you explore it in your book. It's so interesting because the intent was to create and make our lives easier. Yet more people are arguably more miserable and stressed.
Yeah, I mean, I think if you look at the elements, there are two phases of automation. One is incremental automation and the second is full automation. We've seen the challenges whether it's the Tesla autonomous vehicle, which everyone is striving towards. If you've watched the movie about Uber, the idea that Travis had, drivers were a friction point in his plan. So, we can remove the drivers, right? So there's always going to be incremental innovation and automation around these things. The question here is whether the elements of these jobs should exist? So the fact is, if you can automate a role in a warehouse for Amazon, that job can be fully automated by a robot so that person can do something different now. What happens to the individual? So like you said, not all automation is great, some of us are miserable. Well, what happens is if things are automated, we become more efficient. We're looking for other things to do. How do we train folks to think creatively and create programs where you're not doing that 20th-century task-oriented job, and it's already here, like e-mail. It's automation, like most of our jobs are already, you know, automated to a certain degree. It's looking at the entirety of the situation and being very thoughtful about it versus “let's just automate this because it'll make it cheaper to do.”
How do we ensure employees don’t feel like another cog in the wheel? This can really show up if there's a culture of micromanagement and a sole focus on business metrics. How can companies do better to address that?
When you look at it from the lens of GenZ, the idea of micromanaging is something that's going to be very pushed back. The GenZ generation is going to push back on micromanagement because the majority of them were born with an iPhone in their hands, figuratively speaking. But also just the idea of co-creation. There's a reason why the majority of GenZ actually has a TikTok account, which is the fastest-growing content medium in the world right now, faster than Netflix and Disney plus, and they have almost a zero content budget. They don't create any original content. So co-creation, flexibility, all these things are super important for the GenZ environment. There’s also rethinking how we foster respect. For example, there's no reason for anyone to be online for 24 hours, so you can set reasonable expectations and boundaries around communication. The “send later” feature on email and slack is a game-changer. So just because you can send a message at any moment, think about the people that work for you. Are they going to be on and think “oh, he's on and I need to respond to this right away”? So now I'm using automation to go okay, I'm going to send this tomorrow morning. It's good for me to do it because I'm most productive, but it may not necessarily be good for the other person. It's those intentional things that are going to be critical.
That's really interesting. I am curious from a benefits perspective, what is actually meaningful to this generation beyond benefits like healthcare?
The one thing is benefits are at a higher level mission for organizations. There's an asterisk there because I think that trends across many different generations are more so like GenX, and then more millennial and more GenZ. So, it's not very different from the millennial generation, but it's going to be a critical factor. Company mission for this generation is going to be a game-changer, meaning they will not even consider unless they align on a mission. Things like corporate giving where it's not top-down is interesting. Tools like Groundswell are interesting because you're incorporating the interests of the employees where normal social responsibility, some executive or some board member is part of some charity and now that company is supporting that charity. Groundswell is exactly what it is. It's coming from the ground up saying okay, employees in this organization really care about women's rights, homelessness, etc. And now you're building your portfolio of charities around what they want. That's co-creation. GenZ really likes that. So I think Groundswell and social responsibility tools are going to have a competitive advantage there. They want flexible job design, like we talked about before, they want that 21st-century job.
For our final question, we want to know what causes you care about. In the spirit of making the world a better place, what is something you’re passionate about that we can highlight?
Great question. I have a side project - Ella Adventures that produces comic books in partnership with Deloitte Consulting to increase interest in STEM with girls. You can see more on our site and Deloitte's site too. Women and girls in tech is a true passion project of mine. We are now working on building a pitch for an animated Ella series. Exciting!

The positive impact of corporate giving on employees and nonprofit organizations is by no means the only advantage. The considerable tax benefits of giving through a donor-advised fund (DAF) can support business health too. When an organization can minimize its tax burden through tax deductible donations, there’s a smoother path to long-term growth. Follow these four popular tax planning strategies for achieving that goal.
1. Time Your Donations
No business operates in a bubble. External economic factors affect performance as much as internal decisions. One consequence is that annual revenue (and tax liability) is often inconsistent. There may be windfall years following rapid expansion or sale of assets, or fallow periods when investment outpaces revenue. One of the big advantages of donor-advised funds is that they allow a business to make several years of contributions in a windfall year, and take the tax deduction up front for that tax year. Focusing contributions on the years with greater revenue can reduce the tax liability. Although contributions cannot exceed 25% of taxable income, the excess is carried forward for a maximum of five years. Crucially, there is no minimum contribution and donations do not have to be disbursed immediately. In other words, the corporation can make the donation now to lock in the tax deductible, without having to decide on where those funds will be allocated.
2. Avoid Capital Gains Tax
Although capital gains tax in the U.S. is relatively modest at 15% or 20%, it could be as low as 0%. Giving through donor-advised funds is one way to achieve that target — again with the possibility of taking the tax deduction upfront. Selling any appreciating business assets will incur capital gains tax, whether it’s the sale of a business subsidiary, real estate or stocks. Rather than losing 15% of the profits to capital gains tax, corporations can donate the assets to a DAF and still claim a tax deduction (up to 30% of adjusted gross income) at the current market value rather than the purchase price. That kind of prudent financial management not only builds investor confidence in a board of directors. It also leaves the business with more to invest back into the organization when assets are sold, emerging stronger, not weaker.
3. Avoid Estate Tax
Estate planning is another area in which businesses have the potential to reduce their overall tax burden. As of 2022, any estate valued at over $12.06 million will incur estate tax, and the top rate is as high as 40%. Losing almost half the value of an estate to taxes is hardly an attractive proposition. Fortunately, assets within a donor-advised fund are not included in an inherited estate, therefore are not subject to estate tax. Corporations can remove high-growth assets from their estate by parking them in a DAF, and take the current market value deduction for the tax year in question.
4. Bunch Your Donations
Following changes to tax law in 2017, there’s a significantly less financial incentive for donors to itemize deductions. By contrast, the standard deduction has risen from $6,350 in 2017 to $12,950 in 2022. With that shift in focus comes a clear invitation to bunch donations in a single installment, instead of making them over a number of years. Particularly where a business is close to the threshold, it now makes sense to consolidate funds into a bigger donation in one year to maximize the tax benefits, then take the standard deduction in subsequent years. Example: A single filer (whether business or individual) whose charitable contributions were “on the margin,” that is, nudging the $12,950 threshold annually, can now consolidate two or more years’ contributions in year one to take a larger deductible, then receive the standard $12,950 deduction in the following year.
Effective Corporate Giving Programs With Groundswell
Groundswell offers a seamless way to make corporate donations simple. With a donor-advised fund, your business can invest the funds in the most advantageous tax circumstances without having to decide when those donations will be granted out. That is for the sponsoring organization to manage. At the same time, the business can take the immediate tax deduction to minimize the tax burden in a given year. Contact us today to see how your business can give better.

The right for corporations to deduct charitable donations from their taxes was established in 1935. Today, corporate philanthropy is a consistent feature for most of the world’s biggest brands, to the point where corporations donated over $21 billion to nonprofit organizations in 2019. Yet no matter how straightforward the motivation for businesses, the rules surrounding tax-deductible donations are complex. Here’s how donations work and which vehicles offer the most compelling benefits.
What Are Tax Deductible Donations?
The fundamental provision of tax-deductible donations, as set out under section 170 of the Internal Revenue Code, is that donations to nonprofit organizations with tax-exempt status (see IRC 501(c)(3)) reduce the overall tax burden for the donor corporation within that particular tax year (the IRS provides a useful search tool for looking up the tax-exempt status of an organization). With some exceptions, only funds or foundations within the United States qualify.
Corporations can donate the following:
- Cash: still the most common form of tax-deductible donation. Often, corporations will sponsor a charitable event and then match whatever funds are raised by employees.
- Inventory: in the form of supplies and equipment. Tax is deductible on half the difference between the cost of inventory and its fair market value (which cannot be more than twice the cost of the inventory).
- Real estate: rather than selling property and giving the proceeds to a nonprofit (which would incur capital gains in the long term), corporations can donate it to a donor-advised fund (DAF) and receive the current market value tax deduction with no capital gains.
How Do Tax Deductible Donations Work?
The regulations vary for different types of corporations, but some rules apply across the board. Tax-deductible donations cannot be for personal or shareholder benefit, for example, so the purpose must be philanthropic. Similarly, contributions must be made before the end of the tax year. Arguably the most important rule, however, is that nonprofit contributions cannot exceed 25% of taxable income (excluding disaster relief). Until recently this figure was 10%, but the IRS extended the limit (temporarily) in 2021 in response to the COVID-19 pandemic. Any excess donations over the threshold are carried forward for five years, after which tax deductions no longer apply.
Deductible donations by corporation:
- C corporations, in which the corporation is taxed separately to the shareholders and owners, are the only business structure that can write off a nonprofit donation directly.
- Sole proprietors have to report nonprofit donations as an itemized deduction on their personal tax returns (Schedule A). Donations cannot be deducted on Schedule C, where business income is declared.
- S corporations and partnerships also have to report donations on the individual tax return of each shareholder. In this case, the value of the corporate donation is divided up amongst each shareholder.
No matter what kind of structure a business has, it is required to maintain full records (receipts, registered charity numbers, bank statements, etc.) of any nonprofit donations to qualify for tax deductions. If the cash donation is over $250, there must be written acknowledgment from the tax-exempt fund or foundation, while for non-cash donations over $5,000, there must be a written property valuation from a qualified appraiser.
What Are the Benefits for Corporations?
While the prospect of a tax write-off, depending on how the business is structured for tax purposes, is a clear incentive, it’s not the only motivation. Donations to nonprofit organizations also foster community goodwill, fortify the corporate mission and improve culture and employee engagement. Increasingly, consumers want to see greater evidence of their favorite brands driving change within their communities, either on a local or national level.
Finding the Right Vehicle for Tax Deductible Donations
Changes to the tax law in 2017 nearly doubled the standard deduction for most individual taxpayers, meaning that there’s now less incentive to itemize deductions as opposed to “bunching” them. As a result, there are even more advantages to donating through DAFs, since these allow corporations to make several years of contributions in a single (typically windfall) tax year. DAFs also offer some attractive advantages compared to donations through corporate foundations. For a start, there is no minimum annual giving requirement for a DAF, and contributions are not publicly reported. That allows corporations to make a larger donation within a single tax year, without having to decide immediately where those donations should be allocated. Because a DAF is managed by the sponsoring organization, the responsibility for disseminating funds does not fall on the corporation, so fewer personnel and resources are required. The corporation just has to establish how much it wants to contribute within the current tax threshold. For any corporation looking to unlock the financial and brand value of nonprofit donations, Groundswell can provide professional expertise in contributing through a DAF or private foundation. Learn more about boosting employee engagement, supporting the wider community, and trimming your next tax bill with Groundswell.
Culture may not appear on the balance sheet alongside goodwill and brand recognition, but maybe it should. Many people talk about culture, yet few really understand what it is and how to shape it to the company’s advantage. Culture goes far beyond your reputation as a great place to work and free popcorn in the employee lounge. Rather, company culture is about the values, beliefs and practices that define how leadership and employees:
- Support one another
- Interact with the company managers and their colleagues
- Relate to the business objectives and identity
- Above all, get the work done
To understand how to improve company culture, you’ll need more than a list of activities. Begin by understanding the benefits of a strong culture and how important it is to your company’s long-term prosperity.
Why Culture Is So Important
There are some very compelling reasons for leadership to make an effort to improve the company culture. Culture is, after all, one of the main reasons companies like Netflix, Google and Zappos are desirable targets for those looking for a job. Yet, Netflix proudly proclaims in its culture manifesto that their version of the great workplace has nothing to do with sushi lunches and great gyms. They write, “ Our version of the great workplace is a dream team in pursuit of ambitious common goals.” In fact, there are many benefits to having a strong and positive culture. They include:
- Enhanced productivity: A strong culture means that employees align to fulfill a common purpose. The goals and the direction are clear. When employees know what is expected, conflict is minimized and collaboration is facilitated.
- Higher level of employee engagement: Culture provides a sense of identity that generates excitement. Employees are more interested in the work because they understand how it contributes to the company’s overall vision. According to Gallup, a highly engaged workforce can increase profitability by 21%.
- Improved brand reputation: When it comes to consumer preferences, culture can help one company outperform another. Word of a toxic company culture travels fast via social media. This not only affects the company internally, but many customers will also turn away.
- Better talent: Companies that have a positive culture also have a reputation for being great places to work. According to a recent Glassdoor survey, 77% of job seekers consider culture before applying for a job. In fact, culture is considered the number one driver of happiness — even more than money.
The Key Elements of Company Culture
Few people agree on the essential elements of company culture. It’s helpful, however, to examine culture using some sort of framework. Elements, even if they differ from model to model, at least give us something to hold on to. When we understand the elements of culture, it’s easier to see the types of effort needed to bring about lasting change. While there is no agreed-upon framework for the discussion of culture, here are five elements that we feel are essential.
Values
These deeply embedded standards help determine what’s important and right. Although values tell us how we should behave, they don’t always reflect what happens in reality. To make them an essential part of the culture, values must be reinforced by the company’s systems and its leaders.
Leadership
Leaders are important in the establishment of policies, the setting of goals and the pursuit of new opportunities. Further, they develop the next generation of employees who will propel the company into the future. Their words and actions, good and bad, are often mimicked by others and reflected in how employees interact with colleagues and managers.
Vision
A simple and compelling vision is the foundation of a great corporate culture. It’s so much more than a placard adorning the hallways. Companies that have great vision are aligned behind a common purpose and moving with intent toward True North.
Beliefs
Beliefs are things employees hold to be true. They influence how people make decisions, interact with one another and what they conclude about how things work. Beliefs manifest in behaviors and dictate where leaders and employees invest their time and energy.
Artifacts
Artifacts can be physical objects and events that demonstrate what the company values, such as an open concept layout, an annual family picnic or even meaningful art on the walls. But artifacts also show up in other ways. Some nonphysical artifacts might include, for example, the benefits structure, an often-repeated company legend, loaner bikes on the corporate campus or a “no shoes” policy.The five elements above help explain why we have included the tips that follow. They will also help you create a personalized and comprehensive strategy to develop your own unique approach to improving company culture.
How To Improve Company Culture: 5 Tips
Many culture initiatives start with a kick-off meeting followed by the appearance of company slogans, some wallet cards and a few wall posters. But that’s not how real change happens. To improve company culture, begin with action. Embedded in these tips are a few ideas to get started. Of course, the caveat is that one size does not fit all. That’s where creativity comes in.
1. Focus on Communication
Leaders communicate as much through their actions as through what they say. They set the tone for how employees speak to one another, resolve conflicts, collaborate in teams and respond to requests from other employees. Their words and actions are mimicked and become ingrained in the culture. Many companies use 360-degree evaluations from bosses, colleagues and employees to create an action plan to ensure that leaders exemplify company values.
2. Provide Transparency
Transparency generates trust, increases engagement, and reduces job-related stress. When leadership communicates strategy, it motivates employees and helps them understand how they are contributing to the company’s success. Remember, however, that transparency invites feedback. In some cases, employees may weigh in on decisions without having sufficient information to give an informed opinion. Still, feedback deserves a transparent response.
3. Make It Fun With Gamification
Gamification is a fun way to use something that already exists, like key performance indicators (KPIs), and apply game elements to it. Ensure that your game strategy aligns with and supports the company vision. Include goals, metrics and rewards in the games that invite employees to take responsibility for their own success. Games also encourage fun in the workplace by setting up friendly competitions and providing a great excuse to visibly recognize and celebrate achievements.
4. Enhance the Employee Experience
The employee experience is the sum total of your employees’ interaction and experience with the company. It’s your internal brand. A positive employee experience is the result of beliefs that create a supportive work environment. One of the best ways to support employees is by spending meaningful time with them. Schedule frequent check-ins and one-on-one meetings and ask how you can help them be more successful.
5. Connect to a Purpose
Many employees want to work for companies that value what they value. If you already have a corporate giving program, ratchet it up. If you don’t, now is a great time to start. People, even those who will not show up at company parties, love to come together in support of a good cause. Your employees can select a favorite nonprofit to choose where corporate donations go and work toward charitable goals as a company. The company can sponsor community events and supply employees to help. Corporate giving programs offer a great opportunity to create artifacts, as well as connect to the broader community. In addition to facilitating employee giving through paycheck deductions, here are few other ideas to engage your workforce:
- Offer a launch gift to employees who participate in the new corporate giving program
- Celebrate employee birthdays by making a donation to a nonprofit in their name
- Incorporate giving into your annual bonus by allowing employees to designate a portion that is matched
- Create a holiday match program
- Pair spontaneous spot rewards with a charitable gift to employees
- Reward performance and achievements at all-hands meetings by awarding charitable dollars
Keep It Going
Once you understand the elements of culture, it really isn’t very difficult to influence it in a positive way. If you run out of ideas, generate enthusiasm by challenging your employees to help. However, no matter what actions you take, change is unlikely to stick without a concerted and consistent effort to keep your culture moving in a positive direction.A corporate giving program is one of the best ways to engage and inspire your employees. At Groundswell, we make it easy for you to turn your corporate giving program into an employee benefit. Contact us for more information.

When workplace morale is high, it affects employee engagement and productivity in positive ways. Yet as companies pursue increasingly remote and decentralized operating models, the happiness quotient can be difficult to maintain. That may leave many leaders wondering how to improve morale at work. According to the article “11 Ways To Boost Workplace Morale,” published on Lifehack, there are many ways to boost morale and help employees feel more connected to the organization and its core principles and values. For many employees, particularly millennials and Gen Z, it’s not just a matter of phoning it in and collecting a paycheck. They want to feel that what they do matters and that the companies they work for care about making the world a better place.That’s why corporate giving programs are so important. In fact, Groundswell was mentioned in the Lifehack article as a platform that allows companies to turn donor-advised funds (DAFs) into an employee benefit.Following, we’ve provided a brief rundown of some of the highlights from the article:
Measure
It’s important to gather feedback so that you understand what’s working and what’s not. Provide open-ended questions and allow anonymous responses to invite candid responses. Exit interviews are a good way to get constructive criticism.
Communication
With more people working from remote locations, it can be difficult to ensure that everyone is on the same page or that they feel connected. Take extra steps to ensure that employees are not isolated and lonely.
Empower
Trust employees to do things on their own to meet the deadlines and objectives established. Empowerment goes a step further, as well. Lift employee morale by inviting them to the table. Asking for input in brainstorming sessions helps employees feel included.
Recognition
Use praise generously and ensure that it is, at least most of the time, unconditional. This means that it comes without counterpoints or corrections. Everyone has something you can praise. Praise does not always have to be verbal; it can come through other forms of recognition like a promotion.
Transparency
Although leaders must be prudent about sensitive information, it never hurts to give employees the information they need to know. In fact, this will help them feel like valuable members of the team.
Team Building
Bond through team building activities that allow employees to get to know each other beyond water cooler chitchat. These activities needn’t be elaborate or expensive. Meeting icebreakers and trivia questions can work as well as an escape room outing. There are also virtual team building activities for teams that are not co-located.
Community Projects
Bring teams together outside of work to help the community. Platforms such as Groundswell, which can turn corporate giving into an employee benefit, can be used to facilitate employees working together toward charitable goals.
No Micromanaging
Trust teams to get the work done. Leaders who can do this without excessive input or monitoring will find that morale increases.
Incentives
Motivate employees using small incentives. Praise works well, as does a premium parking space or small spot bonus.
Breaks
Oftentimes, workers feel that they can never stop working. As a leader, encourage employees to take sufficient breaks. Even short periods of time, like 30 seconds, can boost productivity by 13%.
Development
The competitive environment, particularly technology, is changing rapidly. Offer ongoing training to let employees know that you are willing to invest in them for the long haul.Clearly, there are many ways to bolster morale. Start by measuring, then determine the steps needed to keep your employees engaged and productive. To read the full article, visit Lifehack. Need help with boosting morale and increasing employee engagement? Groundswell can help you reimagine your approach to employee benefits. It’s easy to add Groundswell to your existing benefits package and create a program that employees can be passionate about. Contact us for more information.

In today's business world, corporate philanthropy is more than a buzzword. Engaged consumers want to do business with brands that give back — and they're not the only ones. An effective, modern employee giving program is fast becoming a key benefit to attract and maintain top talent. Corporate giving isn't a new concept, but it is one that's evolved — and continues to evolve — over time.
The Evolution of Corporate Philanthropy
In the early days, the owners of companies did good things out of a combination of noblesse oblige and enlightened self-interest. In most cases, they gave to charities that aligned with their interests and pet projects, which may or may not have had anything to do with the purpose of their business. Steel magnate Andrew Carnegie, for example, famously championed public libraries because he believed that the key to betterment was education. Henry Ford founded the Edison Institute (now the Henry Ford Museum and Greenfield Village) to share his enthusiasm for American inventions and industry. And Lane Bryant, who founded the first company to sell maternity clothing for women to wear in public, offered free clothing to any woman who lost her wardrobe in a disaster, and donated generously to Jewish charities.It wasn't until the middle of the 20th century, in the post-World War II era, that philanthropy became institutionalized. Large corporations, such as Ford, AT&T, Phillip Morris and Chase Manhattan Bank established foundations and corporate giving programs that were an integral part of their business. They were motivated by a sense of social responsibility, similar to the business magnates that came before them. The giving programs were often focused on the communities where they did business, and they often made grants with little consideration of publicity or benefit to the business.In the 1980s, corporate philanthropy underwent a seismic shift with the rise of strategic philanthropy, which ties corporate giving to the strategic marketing and business goals of a company. It's the genesis of the popular phrase "doing well by doing good," which suggests that businesses can benefit their bottom line by giving back to the community in public ways. Corporate philanthropy, done "right" could boost brand recognition, generate goodwill and assure customer loyalty. Many companies aligned themselves with well-known public charities, such as the United Way, and created giving programs for employees within their companies.
Strategic Philanthropy
Strategic philanthropy also took on another meaning with the rise of corporate social responsibility (CSR). Rather than thinking solely of how a corporate giving strategy could benefit the company, corporate boards began thinking strategically about how to tackle big societal problems, like climate change, poverty and social inequalities. While the goals are commendable, the approach had significant shortcomings. As Katherine Fulton notes in an article on the Center for Effective Philanthropy’s website, making strategy is not the same as making change.One of the major shortcomings of the typical top-down giving program lies in the question: Who decides what we fund and based on what knowledge? Fulton suggests that the people making those decisions are often those furthest removed from the problem, and thus, least aware of what's actually needed to effect change in a community. It also often means that a company is funding charities that are not aligned with the charities and causes that are important to its employees.A second shortcoming — often directly related to the first — is friction. While Fulton focuses on the meticulous record-keeping and inflexibility that grantmakers often require, the same need for documentation and paperwork can also hamper much simpler corporate giving programs, such as programs that match employee donations. Not surprisingly, the harder you make it for employees to access a donation matching program, the fewer employees will take advantage of it.
Modernizing Corporate Philanthropy
Technology has brought some significant changes to the workplace, to society and to philanthropy. Social media, for example, makes it much easier to publicize initiatives, crowdsource solutions and connect with consumers and other stakeholders.On the employee side, modern HR technology takes much of the record-keeping burden off the HR department while providing employees with more transparency in managing their own benefits. This extends to businesses who want a better way to provide an employee corporate giving benefit. A modern workplace giving portal makes it easier for employees to engage in charitable giving by removing friction while providing the company with the ability to track trends in corporate giving and evaluate the effectiveness of their corporate philanthropy. By empowering employees to make donations when they want and to whom they want while providing them with particular tax benefits, a corporation can increase employee engagement and retention, improve company morale and attract top talent.
8 Ways To Take Your Corporate Philanthropy to the Next Level
Deciding to engage in charitable giving as a business is always the right move. Whether you're trying to upgrade an existing program or start fresh with a new community giving policy, these tips go beyond common "best practices" to help you create an effective, engaging program that's truly next level.
1. Make It Personal
Include all of your employees in the decision-making process when choosing charities to support. Better yet, let each of them decide which charities and causes are most important to them. Employees will be more engaged in your philanthropic efforts when they're giving to causes that mean a lot to them personally.
2. Support Volunteerism
Giving money is only one way to give back to the community. Volunteering with community organizations offers far-reaching benefits for your employees and your company. Companies that have volunteer days build deeper connections with the community and foster a team spirit among employees. You can support volunteerism in different ways:
- Give paid time off for volunteering in the community.
- Donate a specific dollar amount to a donation matching fund for each volunteer hour worked.
- Have team-building volunteer opportunities, like building a playground or painting classrooms in a school.
3. Make It Easier for Employees To Give
If you already use a donation matching program, upgrade it to make it easier for your employees to access it. If you don't, consider starting one. According to Double the Donation, 84% of employees say they're more likely to give to charity if their company offers a donation matching program.
4. Give Them More Reason To Give
Donor-advised funds (DAFs) offer key tax benefits for donors but have traditionally been reserved for those who have tax accountants. The Groundswell platform allows you to extend those tax benefits to your employees, giving them even more incentive to participate.
5. Shine a Light on Giving
The best programs will fail if no one knows about them. Make updates on corporate giving goals and strategies part of your regular internal communications. Highlight volunteers who give back. Be transparent about corporate giving goals and report back to employees on your progress to them. Create a giving corner in your employee newsletter and highlight all the ways that employees can engage in giving back.
6. Put Your Employees in Charge
In addition to making it easier for your employees to make individual donations to the causes they support, get them on the team for decisions about company-wide efforts. No one knows the community better than they do. Not only will you be giving them a bigger role in your company, you'll also know that your business is doing work that's truly needed in the community.
7. Celebrate Your Team Publicly
Use those social media accounts to highlight team members who are giving back to the community. Share photos of volunteer days or host fundraising appeals. The publicity will burnish your business reputation in the community and the public recognition will make your employees feel valued and appreciated.
8. Take Advantage of Analytics
A key benefit of the Groundswell app is the ability to set funding goals and track progress toward them. Track key metrics to analyze and adjust your corporate giving strategy, and communicate your progress to help employees recognize their role in the bigger corporate picture.
Elevate Your Corporate Philanthropy
Corporate philanthropy is an essential part of any business strategy today. By investing in modern technology and innovative giving strategies, you can increase employee engagement, improve community relations and improve your bottom line. For more information on how Groundswell can work with you to create a customized corporate philanthropy program, get in touch with us today.

Determining Your Corporate Donation Budget: How Much Should You Donate To Charity?
Read moreWhen a company donates to charitable causes, they benefit in several different ways beyond doing good for the community. Charitable donations pay off in goodwill and reputation, deeper community connections, better customer relations and increased employee engagement and retention. That's in addition to any tax benefits your business might accrue through charitable donations. But how do you determine how much you should donate to charity? Let's walk through the benefits and calculations that can help you make that decision for your company.
5 Benefits of Corporate Philanthropy
When you understand the varied ways that giving back to the community can benefit your business, it gets a whole lot easier to assign a value to it. This isn't an exhaustive list of the pros, but it can be helpful framing when you're deciding how much to budget for charitable donations.1. Giving Back to the Community Improves Your Company's ReputationToday more than ever, customers want to do business with companies that put giving back at the core of their business operation. In fact, 85% of consumers say they have a more positive view of businesses that support causes they care about.2. A Strong Employee Giving Program Increases Employee Engagement and CohesivenessDonation matching and other corporate giving programs are valuable benefits. In a recent survey, nearly half the companies who responded said that their corporate giving program helped increase employee engagement.3. Offering a Corporate Giving Program Helps Attract and Retain Top TalentIn the same survey, nearly 60% said that their giving program is important in attracting and retaining top talent. In addition, corporate social responsibility (CSR) programs help develop strong leadership skills in your employees. 4. Giving Back to the Community Deepens and Broadens Community ConnectionsWhen your company and employees support local charities and causes, you increase your opportunities for networking in the community. Companies that follow the lead of their employees in choosing causes are more likely to engage with important organizations within the community.5. Companies With an Authentic CSR Policy and Giving Program Build a Loyal Customer BaseYour company's commitment to making a difference matters to your customers, especially millennials, Gen X and Gen Z. Today's consumers expect businesses to be good corporate citizens — and they vote with their wallets. They also vote with their social media accounts — 82% of millennials interact with their favorite brands online, and will publicly support companies they admire.
How Much Should I Donate to Charity as a Corporation?
The key factor in deciding how much your company should donate to charity is your balance sheet — in other words, the amount you budget for philanthropy should be what you can afford to give without affecting the cash flow you need to do business. That said, there are some industry standards and best practices. Many large corporations — and smaller businesses — earmark 1% of their pre-tax profit for charitable giving. This isn't a hard-and-fast rule. Some companies give considerably more. Whole Foods, for example, donates 5% of its after-tax profit to charity each year, and small businesses — those with fewer than 100 employees — contribute an average of 6% of their pre-tax profits to charity. Some small retail or service businesses choose to donate a percentage of each sale rather than calculate an annualized figure. A local brewery, for example, might funnel all profits from the sale of a particular brew into its corporate giving account. A realtor might designate a percentage of each completed sale as a donation to their corporate giving fund. Using a percentage of your profit as a giving guideline makes it easier to scale your donations as your business grows, but it can make it difficult to budget for the year ahead. Author Curt Weeden, one of the most influential voices in the area of social philanthropy, proposed a simple formula to help businesses set their corporate philanthropy budget, which he calls the Sabsevitz Ante-Up Formula: Multiply last year's pre-tax net income by 1.2%.Once you've established a target amount for your giving, you should do three things to increase the impact of your donation:
- Make it part of your operating budget.
- Keep your employees informed and engaged with frequent updates.
- Make your corporate giving philosophy part of your marketing and outreach strategy.
Choosing a Charity for Your Donations
There are two main ways to choose which causes and charities your company will support.
- Top-down decision where your board or leadership team identifies one or more causes the company will support with donations, matching donations and other forms of corporate giving.
- Inclusive decision making where employees choose and/or recommend the causes and charities that matter the most to them.
More and more businesses are opting for more inclusive ways of determining the causes their company will support. There are a number of benefits to this approach.
- Employees who participate in decision-making are more engaged and likely to feel valued and make a difference. Engaged employees are good for your business.
- Your employees live in the community, which gives them unique insights into the organizations and people who do good work in the areas that matter to them. Employee decision-making is good for the community.
- The more involved people are in choosing where to direct donations, the more invested they are in the program. This results in more charity donations, which benefits the nonprofits involved.
Ways Your Company Can Donate to Charity
Your company can give back to the community in many ways, including several models for making monetary donations. Some of the most common include:Volunteering for a CauseServing dinner at a soup kitchen, building playgrounds for schools, or helping build houses for Habitat for Humanity all help build team spirit and cooperation. While many companies volunteer as a team, some businesses choose a different way to encourage volunteerism — they use volunteer hours as a metric to determine the amount of money to add to their corporate giving account. Sponsor Local EventsFrom softball teams to parades and awards dinners, there are always opportunities for your business to sponsor local events and activities. The payoff is goodwill and name recognition for your business.Set Up a Donation Match ProgramDonation match programs allow your employees to double their donations to causes that matter to them. Donate With GroundswellGroundswell makes it easy for your employees to support the causes they care about by removing friction from the donation matching model. Learn more about our philanthropy-as-a-service model and find out how your company can provide your employees with a cutting-edge benefit that will add value to your business, their lives and the community. Get in touch with us to get started.

Donation matching is a form of corporate giving that effectively doubles employees' contributions to causes that matter to them. The premise is simple: When an employee makes a financial donation to a charity, the company contributes a matching amount, effectively doubling the donation amount.
What Are the Benefits of Donation Matching?
The benefit of match programs for nonprofits and charities is obvious — they get double the donations for the amount of fundraising work they do. But there are also benefits for the employees and for the company. For corporations, donation matching is an effective, efficient way of engaging in corporate philanthropy. The company can establish guidelines for the type of organizations it will support but otherwise allow their giving to be led by employees. This type of employee-centered giving:
- Engages workers
- Makes them feel more empowered
- Improves employee morale
- Increases employee loyalty and "team spirit"
In addition, there are benefits for the wider community, as noted in a recent research paper on corporate giving: Because employees are often closer to the community, they have a deeper view of organizations that are doing the most effective and beneficial work within that community. Finally, donation matching is an easy, structured way for a corporation to engage in corporate social responsibility (CSR). Match programs allow companies to build relationships with local organizations that are important to their employees, reaping the goodwill benefit that goes along with supporting good works in the community.
How Traditional Donation Match Programs Work
While there are slight variations, most traditional donation matching programs follow these basic steps:
- The employee makes a donation to an eligible organization (more on that later).
- They fill out a form, either on paper or electronically, that includes the details of their donation and requests that the company match their donation.
- The company reviews the request.
- If the request is approved, the company sends a check for a matching amount.
As you can see, this involves a lot of work — and control — on the part of the employer and their HR office. It also creates a number of barriers to giving:
- Employees can only donate to organizations chosen by the employer.
- They must fill out forms and submit them. Each year, as much as $7 billion in matching donation funds go unused, largely because employees forget to ask for the match.
- Charities must wait for the second part of the donation, which also effectively doubles their bookkeeping burden.
- Finally, some employees choose not to submit their donations for a match because they don't want to reveal the causes they support to their employers.
Groundswell Has Reimagined Donation Matching
Groundswell has totally reimagined the way that donation matching programs work. In the Groundswell model, employees have complete control over their own giving and the causes they support. Plus, the charitable organization gets the full amount of the donation all at once, and the HR department is freed up to focus on supporting staff in other important ways.
Here's how donation matching works the Groundswell way:
- Groundswell creates a Donor Advised Fund for each employee.
- The company can include tax-free contributions to the employee's DAF as part of their total compensation package.
- The employee can allocate a portion of their pay to their DAF, with rules-based matching opportunities for the company.
- Employees distribute the funds in their DAF to the causes that matter to them, when and how they see fit.
- Charities receive the funds when and how the employee decides to make donations.
- Employees can track their funds, make investments, and access all the tools they need to receive the most benefit from their philanthropy.
That's it. By removing the friction from the process, Groundswell empowers employees to give more to the causes they truly care about in a way that provides maximum benefit for themselves, their employers and the causes they support.
How To Start a Donation Matching Program
These are the key steps for starting a donation matching program at your company.
- Identify your purpose and set reasonable goals. This step is often overlooked but is vital to creating a program that aligns with your company's overall CSR strategy.
- Set a budget for your corporate giving.
- Define the guidelines for your program.
- Establish the process for submitting, approving and distributing matching gifts.
- Publicize the program to employees, charities and the community.
Typical Donation Match GuidelinesA traditional donation match program requires a lot of groundwork in advance of deploying. Groundswell simplifies the entire process, and our team will be there to help you establish sensible rules for eligibility and donation funding.
Managing It All
Managing a matching gift program can be time-consuming for the HR office, but there are ways to make it easier and more transparent for both HR and the employees. Our mobile-first app puts all the information and tools for donor-advised giving into the hands of each employee, allowing them to manage and track the benefits of their giving. Reach out to our team to learn how Groundswell can help you build and deploy an effective, engaging donation match program for your company.

Disaster Relief Response: Nonprofit Organizations
There are many nonprofit organizations working to provide disaster relief response that impacts communities in the United States. Many of these organizations also respond to disasters outside the U.S. Listed below is a selection of nonprofits you can find on the Groundswell app:
SBP - St. Bernard's Parish
SBP is a nationally recognized disaster resilience and recovery organization whose mission is to shrink the time between disaster and recovery. Founded in 2006 after Hurricane Katrina, SBP has grown to an organization with more than 80 employees and 240 AmeriCorps members. Still headquartered in New Orleans, SBP has nine additional active operating sites around the country.
Convoy of Hope
Convoy of Hope is an American nonprofit humanitarian and disaster relief organization that provides food, supplies, and humanitarian services to impoverished or otherwise needy populations throughout the world.
American Red Cross
The American Red Cross, also known as The American National Red Cross, is a non-profit humanitarian organization that provides emergency assistance, disaster relief, and disaster preparedness education in the United States.
Operation BBQ Relief
Armed with a caravan of cooks, mobile pits, kitchens, and volunteers, Operation BBQ Relief delivers the healing power of BBQ in times of need, feeding first responders and communities affected by natural disasters along with year-round efforts to fight hunger through The Always Serving Project® and Camp OBR™ programs.
Team Rubicon
Team Rubicon’s mission is to provide disaster relief response to those affected by natural disasters, no matter when or where they strike. By pairing the skills and experiences of military veterans with first responders, medical professionals, and technology solutions, Team Rubicon aims to provide the greatest service and impact possible. Founded in 2010, Team Rubicon has deployed across the United States and around the world to provide immediate relief to those impacted by disasters and humanitarian crises.
World Central Kitchen
World Central Kitchen uses the power of food to nourish communities and strengthen economies in times of crisis and beyond. WCK is first on the frontlines, providing meals in response to humanitarian, climate, and community crises. We build resilient food systems with locally-led solutions.
All Hands And Hearts
All Hands and Hearts is an organization committed to effectively and efficiently addressing the immediate and long-term needs of global communities impacted by disasters. All Hands and Hearts arrives early for the first response and stays late to rebuild schools and homes in a disaster-resilient way.
Doctors Without Borders
Doctors Without Borders provide medical assistance to people affected by conflict, epidemics, disasters, or exclusion from healthcare. Their teams are made up of tens of thousands of health professionals, and logistic and administrative staff - most of them hired locally. Their actions are guided by medical ethics and the principles of impartiality, independence, and neutrality.
International Rescue Committee
The International Rescue Committee (IRC) responds to the world's worst humanitarian crises and helps people affected by these crises—including the climate crisis—to survive, recover and rebuild their lives.
International Medical Corps
International Medical Corps is a global, nonprofit, humanitarian aid organization dedicated to saving lives and relieving suffering by providing emergency medical services, as well as healthcare training and development programs, to those affected by disaster, disease or conflict.
Mercy Corps
Mercy Corps acts as a connector, a collaborator, a catalyst, and an advocate for change. For 40 years and in more than 40 countries, Mercy Corps has helped communities forge new paths to prosperity in the face of disaster, poverty, and the impacts of climate change.
Direct Relief
Direct Relief is a nonprofit humanitarian organization that provides emergency medical assistance and disaster relief response in the United States and internationally. Direct Relief works to expand access to medicine and healthcare by equipping doctors and nurses with lifesaving medical resources.
International Committee of the Red Cross
Established in 1863, the ICRC operates worldwide, helping people affected by conflict and armed violence and promoting laws that protect victims of war. An independent and neutral organization, its mandate stems essentially from the Geneva Conventions of 1949. We are based in Geneva, Switzerland, and employ over 20,000 people in more than 100 countries. The ICRC is funded mainly by voluntary donations from governments and from National Red Cross and Red Crescent Societies.
Americares
Americares saves lives and improves health for people affected by poverty or disaster so they can reach their full potential. Americares meets urgent health needs of survivors in shelters and those cut off from care, often in remote areas.
CARE
CARE works around the globe to save lives, defeat poverty and achieve social justice. Whether it is a sudden emergency or an ongoing crisis, CARE works to aid people in need around the world.
Donate to any of these organizations using the Groundswell app.

Earth Day: Celebrate with These Nonprofit Organizations
As the world celebrates Earth Day on April 22, we are shining a spotlight on one of the greatest threats to this planet: climate change. It is an issue that the United Nations calls a defining crisis of our time. And many Americans agree, with over 60% believing that governments are not doing enough to address climate change. In five of the last six years, costs from climate and weather-related disasters have exceeded $100 billion annually, intensifying the need to support nonprofits focused on tackling the challenges head on.
Consider supporting one of these high-impact climate change charities fighting to save our planet.
The Clean Air Task Force (CATF)
The Clean Air Task Force (CATF) is a nonprofit environmental organization that focuses on reducing air pollution and promoting clean energy solutions. The organization was founded in 1996 and is based in Boston, Massachusetts, USA.
What does Clean Air Task Force do?
CATF works to advance policies and technologies that can reduce harmful air pollutants, including greenhouse gases that contribute to climate change. They collaborate with government agencies, industry leaders, and other organizations to promote clean energy solutions such as renewable energy, energy efficiency, and the electrification of transportation.
In addition to policy advocacy, CATF also conducts scientific research and analysis to identify the most effective solutions for reducing air pollution and improving public health. They work to educate the public and raise awareness about the importance of clean air and a healthy environment.
What has Clean Air Task Force accomplished?
Some of CATF's notable achievements include contributing to the development of the Acid Rain Program in the United States, which successfully reduced sulfur dioxide and nitrogen oxide emissions from power plants. They have also been involved in the development of clean energy policies in several states, including Massachusetts and New York.
The Clean Air Task Force is a respected and influential organization that is making a significant impact on reducing air pollution and promoting clean energy solutions.
Action for the Climate Emergency
Action for the Climate Emergency (ACE) is a UK-based grassroots organization focused on climate change activism and advocating for government action on the climate crisis. The organization was founded in 2019 and has since grown to become a national network of local groups.
What is Action for Climate Emergency’s mission?
ACE's mission is to build a mass movement of people demanding urgent action on the climate emergency. They work to mobilize communities and individuals to take action through protests, lobbying, and other forms of direct action. The organization also promotes education and awareness-raising around climate issues, with a focus on empowering individuals and communities to take positive action.
What does Action for Climate Emergency do?
ACE's campaigns and initiatives focus on a range of issues related to the climate crisis, including renewable energy, divestment from fossil fuels, and ending government subsidies for the fossil fuel industry. They also advocate for policies that would support a just transition to a low-carbon economy, such as a Green New Deal.
In addition to their direct action campaigns, ACE also provides resources and support for local climate groups across the UK. They offer training, toolkits, and other resources to help groups organize effective campaigns and actions.
Overall, Action for the Climate Emergency is an important voice in the climate movement, working to build a powerful, grassroots movement for urgent action on the climate crisis.
Carbon 180
Carbon 180 is a US-based nonprofit organization focused on developing and promoting carbon removal solutions to address climate change. The organization was founded in 2015 and is based in Oakland, California.
What does Carbon 180 do?
Carbon 180's mission is to accelerate the transition to a net-zero carbon economy by promoting the development and deployment of carbon removal solutions. They work with policymakers, businesses, and other organizations to raise awareness about the importance of carbon removal and to advocate for policies that support its development.
The organization conducts research and analysis to identify the most promising carbon removal technologies and strategies and works to promote their deployment at scale. Carbon 180 also works to support the growth of the carbon removal industry by providing funding, technical assistance, and other forms of support to startups and other organizations working on carbon removal solutions.
What does Carbon 180 focus on?
Carbon 180's work is focused on three main areas: policy, innovation, and market development. They advocate for policies that support carbon removal, work to accelerate innovation in the field, and promote the development of markets for carbon removal solutions.
Overall, Carbon 180 is an important organization in the effort to address climate change by promoting the development and deployment of carbon removal solutions. Their work is helping to accelerate the transition to a net-zero carbon economy and reduce the impact of greenhouse gas emissions on the environment.
Sunrise Movement Education Fund
The Sunrise Movement Education Fund is a US-based nonprofit organization that focuses on climate advocacy and education. The organization was founded in 2017 and is based in New York City.
What does Sunrise Movement Education Fund do?
The Sunrise Movement Education Fund's mission is to build a movement of young people and their allies to advocate for bold action on climate change. They work to engage young people in the political process and to promote policies that address the climate crisis.
Where does Sunrise Movement Education focus its efforts?
The organization's work is focused on several key areas. They advocate for policies that support a just transition to a clean energy economy, including a Green New Deal. They also work to engage young people in the political process by organizing events, rallies, and other forms of activism.
The Sunrise Movement Education Fund also provides education and training for young people on climate issues and advocacy. They offer workshops, training, and other resources to help young people learn about the climate crisis and how to advocate for change.
The organization is affiliated with the larger Sunrise Movement, which is a grassroots organization that works to mobilize young people to take action on climate change. The Sunrise Movement Education Fund provides support for the Sunrise Movement's advocacy and organizing work.
The Sunrise Movement Education Fund is an important organization in the climate movement, working to engage young people in the political process and to advocate for bold action on climate change.
Conservation International
Conservation International (CI) is a US-based nonprofit environmental organization that is focused on protecting the natural world and promoting sustainable development. The organization was founded in 1987 and is headquartered in Arlington, Virginia.
What is Conservation International’s mission?
CI's mission is to protect nature for the benefit of humanity. They work to conserve biodiversity, protect ecosystems, and promote sustainable development around the world. The organization's work is focused on four key areas: oceans, freshwater, climate, and biodiversity.
What does Conservation International do?
CI collaborates with governments, businesses, and communities to promote conservation and sustainable development. They work to promote policies that support conservation and sustainable development and provide technical assistance and other forms of support to help implement those policies.
The organization also conducts scientific research to understand the impacts of human activity on the natural world, and to identify strategies for conserving biodiversity and promoting sustainable development. They work to raise awareness about environmental issues and promote public engagement in conservation efforts.
CI's work is focused on several key initiatives, including the protection of tropical forests, the conservation of marine ecosystems, and the promotion of sustainable agriculture and fisheries. The organization has also been involved in the development of several international agreements related to conservation and sustainable development, including the Convention on Biological Diversity and the Paris Agreement on climate change.
Conservation International is an important organization in the global environmental movement, working to protect the natural world and promote sustainable development for the benefit of both people and the planet.
Climate Solutions Accelerator
The Climate Solutions Accelerator is a US-based nonprofit organization that focuses on accelerating the transition to a clean energy economy and addressing the climate crisis. The organization was founded in 2018 and is based in Charlottesville, Virginia.
What is Climate Solution Accelerator’s mission?
The Climate Solutions Accelerator's mission is to mobilize communities and promote policies that will lead to a rapid and just transition to a sustainable, clean energy economy. They work to promote the development and deployment of clean energy technologies and to support the growth of clean energy jobs and businesses.
What does Climate Solution Accelerator focus on?
The organization's work is focused on several key areas, including transportation, buildings, renewable energy, and climate policy. They advocate for policies that support the adoption of clean energy technologies and provide technical assistance and other forms of support to help communities and businesses transition to a clean energy economy.
The Climate Solutions Accelerator also works to raise awareness about the urgency of the climate crisis and the need for action. They organize events, workshops, and other educational programs to engage the public and promote climate action.
In addition to their advocacy work, the Climate Solutions Accelerator provides funding and support for clean energy startups and other organizations working on climate solutions. They also collaborate with other organizations and networks working on climate issues to promote collective action and impact.
The Climate Solutions Accelerator is an important organization in the effort to address the climate crisis and accelerate the transition to a clean energy economy. Their work is helping to promote policies and solutions that can reduce greenhouse gas emissions and promote a more sustainable, equitable future for all.
Climate Resolve
Climate Resolve is a US-based nonprofit organization that focuses on addressing the impacts of climate change and promoting resilience in the face of climate-related risks. The organization was founded in 2010 and is based in Los Angeles, California.
What is Climate Resolve’s mission?
Climate Resolve's mission is to promote climate resilience and equity in communities, ecosystems, and economies. They work to advance policies and solutions that can help reduce greenhouse gas emissions, prepare for and adapt to the impacts of climate change, and promote social and economic equity in the face of climate risks.
Where does Climate Resolve focus its efforts?
The organization's work is focused on several key areas, including water, energy, transportation, and land use. They work to promote policies and practices that can help reduce greenhouse gas emissions and promote resilience in these areas, while also addressing the needs of vulnerable communities and ecosystems.
Climate Resolve also conducts research and analysis to better understand the impacts of climate change and the effectiveness of different policy solutions. They work to promote public awareness and engagement on climate issues and to build networks and collaborations that can help advance climate action.
In addition to their advocacy work, Climate Resolve provides technical assistance and other forms of support to help communities and businesses prepare for and adapt to the impacts of climate change. They work with local governments, businesses, and community organizations to identify climate risks and develop strategies to address them.
Climate Resolve is an important organization in the effort to address the impacts of climate change and promote resilience in the face of climate risks. Their work is helping to promote policies and solutions that can reduce greenhouse gas emissions, protect vulnerable communities and ecosystems, and build a more sustainable, equitable future.
The Praxis Project
The Praxis Project is a US-based nonprofit organization that works to build healthy, just, and equitable communities. The organization was founded in 2002 and is based in Oakland, California.
What is the Praxis Project’s mission?
The Praxis Project's mission is to advance community-driven solutions for social, economic, and environmental justice. They work to promote policies and practices that can help reduce health disparities and address the underlying social and economic determinants of health.
What does Praxis Project do?
The organization's work is focused on several key areas, including food and agriculture, health care, environmental justice, and social justice. They work with grassroots organizations and community leaders to develop and implement strategies that can improve community health and well-being.
The Praxis Project also provides training, technical assistance, and other forms of support to help build the capacity of community-based organizations to address health and social justice issues. They work to promote community engagement and leadership in decision-making processes and to build networks and collaborations that can help advance social and environmental justice.
In addition to their domestic work, The Praxis Project also engages in international advocacy and capacity-building efforts. They work to promote global health equity and to support community-led solutions to health and social justice issues around the world.
Overall, The Praxis Project is an important organization in the effort to promote healthy, just, and equitable communities. Their work is helping to address the underlying social and economic determinants of health and to build a more just and sustainable future for all.
The National Resources Defense Council
The Natural Resources Defense Council (NRDC) is a US-based nonprofit environmental organization that works to protect the environment and promote sustainable solutions to environmental challenges. The organization was founded in 1970 and is based in New York City, with offices across the United States and around the world.
What is National Resources Defense Council’s mission?
The NRDC's mission is to safeguard the earth—its people, its plants and animals, and the natural systems on which all life depends. They work to promote policies and practices that can help protect the environment, promote clean energy and sustainable solutions, and protect the health and well-being of communities around the world.
What does the NRDC do?
The organization's work is focused on several key areas, including climate and clean energy, water and oceans, wildlife and habitat, and health and communities. They engage in research, advocacy, and litigation to promote environmental protection and sustainable solutions to environmental challenges.
The NRDC also works to promote public awareness and engagement on environmental issues and to build partnerships and collaborations with other organizations and stakeholders. They provide resources and support to individuals, businesses, and communities to help them reduce their environmental impact and promote sustainable practices.
In addition to their domestic work, the NRDC engages in international advocacy and capacity-building efforts. They work to promote global environmental protection and support community-led solutions to environmental challenges around the world.
Overall, the NRDC is an important organization in the effort to protect the environment and promote sustainable solutions to environmental challenges. Their work is helping to promote policies and practices that can protect the health and well-being of communities around the world, and to build a more sustainable future for all.
Project Drawdown
Project Drawdown is a research and communications organization that focuses on identifying and promoting the most effective solutions to reverse global warming. The organization was founded in 2014 and is based in San Francisco, California.
What is Project Drawdown’s mission?
The mission of Project Drawdown is to help the world reach "drawdown," the point at which greenhouse gas concentrations in the atmosphere begin to decline. They work to identify and promote a wide range of solutions that can help reduce greenhouse gas emissions and draw carbon dioxide out of the atmosphere.
Project Drawdown conducts research and analysis to identify and rank the most effective solutions for reducing greenhouse gas emissions and reversing global warming. They publish this research in their annual "Drawdown Review," which ranks the top 100 solutions for addressing climate change.
What does Project Drawdown focus on most?
The organization's work is focused on several key areas, including energy, transportation, buildings, food and agriculture, land use, and materials. They work with businesses, governments, and other organizations to promote the adoption of these solutions and to help accelerate the transition to a low-carbon economy.
In addition to their research and advocacy work, Project Drawdown also provides resources and support to individuals, communities, and organizations to help them take action on climate change. They provide educational materials, tools, and resources to help people reduce their carbon footprint and promote sustainable solutions in their daily lives.
Overall, Project Drawdown is an important organization in the effort to reverse global warming and address the impacts of climate change. Their work is helping to identify and promote the most effective solutions for reducing greenhouse gas emissions and building a more sustainable future for all.
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Hunger Awareness: Supporting Nonprofits
Hunger awareness campaigns are initiatives aimed at raising awareness about the issue of hunger and food insecurity, both locally and globally. These campaigns aim to educate people about the extent of the problem, its causes and consequences, and to inspire individuals and communities to take action to address it.
Hunger awareness campaigns can take various forms, including social media campaigns, public service announcements, fundraising events, food drives, and community outreach programs. They often involve collaboration between government agencies, non-profit organizations, and the private sector.
The primary goal of these campaigns is to draw attention to the problem of hunger, which affects millions of people worldwide. According to the United Nations, an estimated 690 million people suffered from hunger in 2019. Hunger is a complex issue that is often caused by poverty, conflict, climate change, and other factors, and its impact is felt by individuals and communities around the world.
Hunger awareness campaigns aim to highlight the fact that hunger is a solvable problem, and that individuals and communities can play a role in addressing it.
By supporting organizations that provide food aid, advocating for policies that promote food security, and reducing food waste, we can work towards a future where no one goes hungry.
Here’s a list of nonprofits at the front lines of tackling world hunger:
Second Harvest Heartland
Second Harvest Heartland is a non-profit organization based in Minnesota, United States, that aims to end hunger through community partnerships and innovative programs. Founded in 2001, Second Harvest Heartland is a member of Feeding America, a national network of food banks working to end hunger across the country.
Second Harvest Heartland's mission is to "end hunger through community partnerships." To achieve this, the organization collects surplus food and other resources from various sources, including grocery stores, restaurants, and food manufacturers. These donations are then distributed to a network of more than 1,000 food shelves, meal programs, and other hunger-relief organizations across Minnesota and western Wisconsin.
In addition to its food distribution efforts, Second Harvest Heartland also offers a variety of programs to address the root causes of hunger, such as job training, nutrition education, and advocacy initiatives. These programs aim to empower individuals and communities to take action against hunger and poverty.
Second Harvest Heartland is one of the largest food banks in the United States, distributing more than 103 million meals in 2020 to individuals and families facing hunger. The organization is committed to working towards a future where every person has access to the nutritious food they need to thrive.
Houston Food Bank
Houston Food Bank is a non-profit organization based in Houston, Texas, that works to alleviate hunger and food insecurity in the local community. Founded in 1982, Houston Food Bank is a member of Feeding America, a national network of food banks working to end hunger across the country.
Houston Food Bank's mission is to "lead the fight against hunger" by providing access to nutritious food and other resources to individuals and families in need. The organization operates a 308,000 square-foot warehouse and distribution center, where it collects and distributes donated food and grocery items to a network of more than 1,500 hunger-relief organizations across southeast Texas.
In addition to its food distribution efforts, Houston Food Bank offers a variety of programs and services to address the root causes of hunger, such as job training, nutrition education, and advocacy initiatives. These programs aim to empower individuals and communities to take action against hunger and poverty.
Houston Food Bank is one of the largest food banks in the United States, distributing more than 159 million meals in 2020 to individuals and families facing hunger. The organization is committed to working towards a future where every person has access to the nutritious food they need to thrive.
Dare to Care
Dare to Care is a non-profit organization based in Louisville, Kentucky, that works to end hunger and food insecurity in the local community. Founded in 1971, Dare to Care partners with more than 200 local agencies, including food pantries, shelters, and community centers, to distribute food and other resources to individuals and families in need.
Dare to Care's mission is to "lead our community to feed the hungry and conquer the cycle of need." To achieve this, the organization operates a 190,000-square-foot warehouse and distribution center, where it collects and distributes donated food and grocery items to its partner agencies across the region.
In addition to its food distribution efforts, Dare to Care offers a variety of programs and services to address the root causes of hunger, such as job training, nutrition education, and advocacy initiatives. These programs aim to empower individuals and communities to take action against hunger and poverty.
Dare to Care is one of the largest food banks in Kentucky, distributing more than 20 million meals in 2020 to individuals and families facing hunger. The organization is committed to working towards a future where every person has access to the nutritious food they need to thrive.
Neighborhood House
Neighborhood House is a non-profit organization based in St. Paul, Minnesota, that works to empower individuals and families in the local community through education, advocacy, and support services. Founded in 1897, Neighborhood House offers a range of programs and services that aim to address the root causes of poverty and promote social and economic justice.
Neighborhood House's mission is to "help people gain the skills, knowledge, and confidence to thrive in diverse communities." The organization provides a variety of services to support individuals and families, including adult education and job training programs, youth development programs, health and wellness services, and immigrant and refugee support services.
Neighborhood House also operates a food shelf and distribution program that provides emergency food assistance to individuals and families facing hunger. The organization partners with local food banks and grocery stores to collect and distribute food to those in need.
Neighborhood House serves more than 14,000 individuals and families each year, with a focus on supporting underserved communities and addressing systemic barriers to social and economic opportunity. The organization is committed to promoting equity and social justice in the St. Paul community and beyond.
Second Harvest Food Bank
Second Harvest Food Bank is a non-profit organization based in Silicon Valley, California, that works to alleviate hunger and food insecurity in the local community. Founded in 1974, Second Harvest Food Bank is a member of Feeding America, a national network of food banks working to end hunger across the United States.
Second Harvest Food Bank's mission is to "lead the community to ensure that anyone who needs a healthy meal can get one." To achieve this, the organization operates a 75,000-square-foot warehouse and distribution center, where it collects and distributes donated food and grocery items to a network of more than 300 partner agencies, including food pantries, soup kitchens, and shelters, across Santa Clara and San Mateo counties.
In addition to its food distribution efforts, Second Harvest Food Bank offers a variety of programs and services to address the root causes of hunger, such as job training, nutrition education, and advocacy initiatives. These programs aim to empower individuals and communities to take action against hunger and poverty.
Second Harvest Food Bank is one of the largest food banks in the San Francisco Bay Area, distributing more than 94 million pounds of food in 2020 to individuals and families facing hunger. The organization is committed to working towards a future where every person has access to the nutritious food they need to thrive.
Northwest Harvest
Northwest Harvest is a non-profit organization based in Seattle, Washington, that works to end hunger in the local community. Founded in 1967, Northwest Harvest is a member of Feeding America, a national network of food banks working to end hunger across the United States.
Northwest Harvest's mission is to "lead the fight for hungry people statewide to have access to nutritious food while respecting their dignity and promoting good health." To achieve this, the organization operates a statewide network of food banks, meal programs, and other partner agencies to distribute donated food and grocery items to individuals and families in need.
In addition to its food distribution efforts, Northwest Harvest offers a variety of programs and services to address the root causes of hunger, such as job training, nutrition education, and advocacy initiatives. These programs aim to empower individuals and communities to take action against hunger and poverty.
Northwest Harvest is one of the largest food banks in Washington State, distributing more than 32 million meals in 2020 to individuals and families facing hunger. The organization is committed to working towards a future where every person has access to the nutritious food they need to thrive.
Feeding America
Feeding America is the largest hunger-relief organization in the United States, with a network of 200 food banks and 60,000 partner agencies that work together to fight hunger and food insecurity in local communities. Founded in 1979, Feeding America operates as a nationwide network of charitable organizations that distribute donated food and grocery items to individuals and families in need.
Feeding America's mission is to "feed America's hungry through a nationwide network of member food banks and engage our country in the fight to end hunger." The organization works to address hunger and poverty through a variety of programs and initiatives, including food distribution, disaster relief, child hunger programs, nutrition education, and advocacy efforts.
Feeding America's network of food banks and partner agencies serve every county in the United States, providing access to nutritious food for millions of Americans each year. In 2020, the organization distributed more than 6 billion meals to individuals and families facing hunger.
In addition to its food distribution efforts, Feeding America is committed to addressing the root causes of hunger and advocating for policies and programs that promote food security and economic opportunity for all. The organization works with lawmakers, corporations, and community partners to promote solutions that can help end hunger and poverty in the United States.
Food Forward
Food Forward is a non-profit organization based in Los Angeles, California, that works to reduce food waste and increase food access in the local community. Founded in 2009, Food Forward collects surplus fresh produce from local farmers' markets, wholesalers, and backyard fruit trees, and distributes it to local food banks, pantries, and other hunger relief organizations.
Food Forward's mission is to "fight hunger and prevent food waste by rescuing fresh surplus produce, connecting this abundance with people in need and inspiring others to do the same." The organization's produce recovery and distribution program, known as the "Harvest Program," is run entirely by volunteers who collect and transport donated produce to hunger relief organizations across Southern California.
In addition to its produce recovery efforts, Food Forward also offers a variety of programs and initiatives aimed at promoting food justice and sustainability. These include education and outreach programs, community-building events, and advocacy initiatives that aim to address systemic issues of food insecurity and food waste.
Since its founding, Food Forward has rescued more than 100 million pounds of fresh produce and donated it to hunger relief organizations in Southern California. The organization is committed to creating a more equitable and sustainable food system, where everyone has access to healthy, nutritious food.
Hollywood Food Coalition
The Hollywood Food Coalition is a non-profit organization based in Los Angeles, California, that works to provide meals and other essential services to people experiencing homelessness and food insecurity in the local community. Founded in 1987, the organization operates a nightly meal service, seven days a week, serving hot, nutritious meals to individuals and families in need.
The Hollywood Food Coalition's mission is to "provide a reliable source of nutritious meals and support services to the homeless and food insecure people in Hollywood, and to foster a sense of community among our volunteers and patrons." In addition to its meal service, the organization offers a variety of support services, including medical and dental care, mental health counseling, and legal aid, among others.
The Hollywood Food Coalition operates with the help of hundreds of dedicated volunteers, who prepare and serve meals, provide services, and help with fundraising and other tasks. The organization is committed to providing a welcoming, respectful, and safe environment for all individuals who come to its meal service, and to promoting social justice and community-building initiatives that address the root causes of hunger and homelessness.
Since its founding, the Hollywood Food Coalition has served millions of meals to people experiencing food insecurity and homelessness in Los Angeles. The organization is committed to continuing its efforts to provide essential services and support to the most vulnerable members of the local community.
Meals on Wheels America
Meals on Wheels America is a non-profit organization based in Arlington, Virginia, that works to address senior hunger and isolation by providing nutritious meals and other support services to seniors in need. The organization was founded in 1954 and has since grown to become a national network of local programs that serve seniors in communities across the United States.
Meals on Wheels America's mission is to "empower local community programs to improve the health and quality of life of the seniors they serve so that no one is left hungry or isolated." The organization supports local programs by providing funding, training, and other resources to help them operate effectively and efficiently.
In addition to its support for local programs, Meals on Wheels America also advocates for policies and programs that address senior hunger and isolation at the national level. The organization works with lawmakers, corporations, and other stakeholders to promote solutions that can help ensure that every senior has access to nutritious food and a supportive community.
Meals on Wheels America's network of local programs serves millions of meals each year to seniors in need, delivering hot meals to their homes or providing meals at community centers and other gathering places. The organization's programs also offer a variety of support services, such as home visits, transportation assistance, and socialization activities, that help seniors stay connected and engaged with their communities.
Overall, Meals on Wheels America is committed to helping seniors maintain their independence, dignity, and quality of life by providing them with the essential support services they need to thrive.
Move for Hunger
Move for Hunger is a non-profit organization that works to reduce food waste and fight hunger by mobilizing the relocation industry to donate non-perishable food items to food banks and other hunger relief organizations. The organization was founded in 2009 and is based in Asbury Park, New Jersey.
Move for Hunger's mission is to "mobilize the moving, relocation, and multi-family industries to reduce food waste and fight hunger." The organization works with moving companies, apartment communities, and other businesses to collect unopened, non-perishable food items that are typically discarded during moves or apartment clean-outs, and donates them to local food banks and pantries.
Move for Hunger has partnered with more than 1,000 moving companies across the United States and Canada, as well as with hundreds of apartment communities, to collect and donate food to those in need. The organization also provides resources and training to its partners to help them promote food donation and reduce food waste in their operations.
In addition to its food donation efforts, Move for Hunger also works to raise awareness about hunger and food waste, and advocates for policy solutions that can help address these issues. The organization has been recognized for its innovative approach to fighting hunger and reducing food waste and has received numerous awards and accolades for its work.
Overall, Move for Hunger is committed to using the power of the relocation industry to fight hunger and reduce food waste, and to create a more equitable and sustainable food system for all.
Feed the Children
Feed the Children is a non-profit organization based in Oklahoma City, Oklahoma, that works to fight childhood hunger and poverty in the United States and around the world. The organization was founded in 1979 and has since grown to become one of the largest international charities in the world, with operations in more than 10 countries.
Feed the Children's mission is to "provide hope and resources for those without life's essentials." The organization provides food, educational resources, and other support services to children and families in need, both domestically and internationally.
In the United States, Feed the Children operates a variety of programs to support children and families in low-income communities, including food distribution, backpack programs that provide food to children for weekends and holidays when school meals are not available, and disaster relief efforts in areas affected by natural disasters. The organization also works to provide educational resources, such as school supplies and books, to children in need.
Internationally, Feed the Children operates a variety of programs to support children and families in developing countries, including food distribution, clean water initiatives, and child sponsorship programs that provide education, healthcare, and other support services to children in need.
Feed the Children's programs are made possible through the support of individual donors, corporate partners, and volunteers who work tirelessly to help the organization achieve its mission. The organization is committed to providing hope and resources to those who need them most, and to creating a world where every child has access to the essentials they need to thrive.
City Harvest
City Harvest is a non-profit organization based in New York City that works to fight hunger and food waste by rescuing excess food from restaurants, grocery stores, and other food businesses and redistributing it to those in need. The organization was founded in 1982 and has since grown to become the largest food rescue organization in New York City.
City Harvest's mission is to "end hunger in communities throughout New York City by rescuing and redistributing food, educating the public, and addressing the root causes of poverty." The organization works with more than 2,500 food donors and 400 community food programs to collect and distribute more than 66 million pounds of food each year.
In addition to its food rescue efforts, City Harvest also provides educational resources and training to its partner organizations and the broader community to help promote healthy eating habits, reduce food waste, and address the root causes of hunger and poverty.
City Harvest's programs are made possible through the support of individual donors, corporate partners, and volunteers who work tirelessly to help the organization achieve its mission. The organization is committed to creating a more equitable and sustainable food system for all, and to ensuring that no New Yorker goes hungry due to a lack of access to nutritious food.
Capital Area Food Bank
The Capital Area Food Bank (CAFB) is a non-profit organization based in Washington, D.C. that works to fight hunger and improve nutrition in the Washington, D.C. metro area. The organization was founded in 1980 and has since grown to become one of the largest food banks in the region.
CAFB's mission is to "create access to good, healthy food in every community." The organization works with more than 450 partner agencies, including food pantries, soup kitchens, and other community organizations, to distribute more than 30 million pounds of food each year to individuals and families in need.
In addition to its food distribution efforts, CAFB also operates a variety of programs to promote healthy eating habits and improve nutrition in the communities it serves. These programs include nutrition education classes, cooking demonstrations, and community gardens that provide fresh, healthy produce to residents in low-income neighborhoods.
CAFB's programs are made possible through the support of individual donors, corporate partners, and volunteers who work tirelessly to help the organization achieve its mission. The organization is committed to creating a more equitable and just food system for all, and to ensuring that every member of the community has access to the nutritious food they need to thrive.
Alameda County Community Food Bank
The Alameda County Community Food Bank (ACCFB) is a non-profit organization based in Oakland, California that works to fight hunger and improve nutrition in Alameda County, which includes cities such as Oakland, Berkeley, and Hayward. The organization was founded in 1985 and has since grown to become one of the largest food banks in Northern California.
ACCFB's mission is to "end hunger in Alameda County by providing nutritious food and support to our neighbors in need." The organization works with a network of more than 300 partner agencies, including food pantries, soup kitchens, and other community organizations, to distribute more than 30 million pounds of food each year to individuals and families in need.
In addition to its food distribution efforts, ACCFB also operates a variety of programs to promote healthy eating habits and improve nutrition in the communities it serves. These programs include nutrition education classes, cooking demonstrations, and community gardens that provide fresh, healthy produce to residents in low-income neighborhoods.
ACCFB's programs are made possible through the support of individual donors, corporate partners, and volunteers who work tirelessly to help the organization achieve its mission. The organization is committed to creating a more equitable and just food system for all, and to ensuring that every member of the community has access to the nutritious food they need to thrive.
Food Recovery Network
Food Recovery Network (FRN) is a non-profit organization based in College Park, Maryland, that is dedicated to fighting food waste and hunger. The organization was founded in 2011 by a group of college students who wanted to find a solution to the problem of food waste on their campus.
FRN works with college and university campuses across the United States to recover surplus food from dining halls, sporting events, and other sources, and redistribute it to local organizations that feed people in need. The organization also works with restaurants, grocery stores, and other food businesses to rescue excess food and donate it to local hunger relief organizations.
Since its founding, FRN has recovered more than 3 million pounds of food and donated it to people in need. The organization's efforts not only help to fight hunger but also reduce food waste and promote sustainability.
In addition to its food recovery efforts, FRN also operates a variety of educational and advocacy programs to raise awareness about food waste and promote sustainable food practices. These programs include workshops, training sessions, and advocacy campaigns that engage students and community members in the fight against food waste and hunger.
FRN's programs are made possible through the support of individual donors, corporate partners, and volunteers who work tirelessly to help the organization achieve its mission. The organization is committed to creating a more sustainable and just food system for all, and to ensuring that no one goes hungry due to lack of access to nutritious food.

Nonprofits to Support Autism Awareness Month
Autism Awareness Month takes place every year in April. The purpose of the campaign is to promote awareness and understanding of autism spectrum disorders (ASD).
The color associated with Autism Awareness Month is blue. Many buildings and landmarks around the world are illuminated in blue lights during the month to support the cause.
Autism Awareness Month provides an important opportunity to educate people about ASD and to dispel common myths and misconceptions about the disorder. It also helps to promote early intervention and treatment for individuals with ASD, which can greatly improve their quality of life.
Donate to these nonprofits for Autism Awareness Month:
Organization for Autism Research (OAR)
The Organization for Autism Research (OAR) is dedicated to improving the lives of individuals with autism spectrum disorder. OAR was founded in 2001 by parents and grandparents of children with autism and is based in Arlington, Virginia.
OAR's mission is to apply research to the challenges of autism. OAR also seeks to disseminate information about autism and to advocate for the needs of individuals with ASD.
OAR offers several programs to support its mission:
- The OAR Scholarship Program awards scholarships to students with ASD who are pursuing post-secondary education.
- The Hire Autism initiative connects employers with job-seekers with ASD, providing support and resources for both parties.
- The Kit for Kids program provides free resources to educators and parents of children with ASD, including guides on behavior management, communication, and social skills.
- The Autism in the Military initiative provides support and resources for military families with children with ASD.
The organization is committed to improving the lives of individuals with ASD and their families through research, education, and advocacy.
The Autism Community in Action (TACA)
The Autism Community in Action (TACA) is a non-profit organization that educates, supports, and advocates for families affected by autism.
TACA offers a variety of programs and services:
- Parent Education and Support: This program provides information, resources, and support to parents of children with autism, including workshops, webinars, and one-on-one mentoring.
- Autism Journey Guides: These guides help families navigate the complex process of autism diagnosis and treatment, including tips on finding the right doctors and therapists, and how to obtain insurance coverage for treatment.
- Family Events: TACA organizes events and activities for families affected by autism, including picnics, bowling nights, and sensory-friendly movies.
- Medical Outreach: TACA works with healthcare providers to increase awareness and understanding of autism, and to promote best practices for diagnosis and treatment.
- Advocacy: TACA advocates for better services and treatment options for individuals with autism and their families, working with policymakers and other organizations to improve access to care.
TACA's ultimate goal is to help families affected by autism achieve the best possible outcomes for their loved ones.
Have Dreams
Have Dreams is a nonprofit organization that provides programs and services for individuals with autism spectrum disorder and their families.
The organization's mission is to help individuals with autism achieve their full potential, by providing individualized programs and services that address their unique needs and strengths.
Some programs Have Dreams’ offers include:
- Life Skills Training: Have Dreams offers a comprehensive life skills training program that focuses on social, communication, and independent living skills. This program is designed to help individuals with ASD to achieve greater independence and to prepare them for adulthood.
- Vocational Training: Have Dreams offers vocational training and job placement services for individuals with ASD, providing them with the skills and support they need to succeed in the workplace.
- Family Support: Have Dreams provides support and resources to families of individuals with ASD, including workshops, counseling, and advocacy services.
- Recreational Programs: Have Dreams offers a variety of recreational programs and activities for individuals with ASD, including sports teams, arts and crafts, and music and dance programs.
Have Dreams is committed to helping individuals with autism to achieve their full potential. The organization provides them with the support and resources they need to succeed. Through its innovative programs and services, Have Dreams is helping to build a more inclusive and supportive community.
Autism Society of America (ASA)
The Autism Society of America (ASA) is a non-profit organization that advocates for individuals with autism spectrum disorder, as well as their families and caregivers.
Founded in 1965, ASA is one of the oldest and largest organizations dedicated to improving the lives of those affected by autism. The headquarters of ASA is located in Rockville, Maryland.
ASA's mission is to improve the lives of all affected by autism by promoting awareness, advocacy, and support.
Some ways in which ASA works towards this mission include:
- Advocacy: ASA works to advocate for policies and legislation that benefit individuals with ASD and their families, including increased funding for research, improved access to services, and more inclusive education and employment opportunities.
- Support: ASA provides various resources and support services to individuals with ASD and their families, including local support groups, educational materials, and an online community.
- Awareness: ASA aims to increase public awareness and understanding of autism through public education campaigns, media outreach, and community events.
- Research: ASA supports research efforts aimed at improving our understanding of autism and developing more effective treatments and therapies.
The Autism Society of America is a leading advocacy organization for individuals with ASD and their families, working to promote greater awareness, understanding, and support for this community.
The Asperger/Autism Network (AANE)
The Asperger/Autism Network (AANE) provides information, education, and support to individuals with Asperger syndrome (AS) and autism spectrum disorder, as well as their families and professionals.
Some of the programs and services offered by AANE:
- Workshops and Training: AANE offers workshops and training programs for individuals with AS and ASD. These programs cover a range of topics, from social skills and communication to employment and transition planning.
- Peer Support: AANE provides opportunities for individuals with AS and ASD to connect with others who share similar experiences.
- Coaching and Mentoring: AANE offers coaching and mentoring services to individuals with AS and ASD. The organization provides them with personalized support and guidance to help them achieve their goals.
- Information and Resources: AANE provides a wide range of information and resources to individuals with AS and ASD. These resources include educational materials, online forums, and referrals to other services and organizations.
AANE is committed to improving the lives of individuals with AS and ASD, by providing them with the support, information, and resources they need to thrive. Through their innovative programs and services, AANE is helping to build a more inclusive and supportive community for individuals with AS and ASD and their families.
Autism National Committee (AUTCOM)
The Autism National Committee (AUTCOM) is a nonprofit organization that advocates for the rights and interests of individuals with autism spectrum disorder, as well as their families and caregivers.
AUTCOM's mission is to promote the rights and interests of individuals with autism through advocacy, education, and support.
Ways in which AUTCOM works towards this mission include:
- Advocacy: AUTCOM advocates for policies and legislation that benefit individuals with ASD and their families, including increased funding for research, improved access to services, and more inclusive education and employment opportunities. AUTCOM also advocates for the rights of individuals with ASD, including their right to self-determination and their right to participate fully in their communities.
- Education: AUTCOM provides a wide range of educational resources and materials to individuals with ASD, as well as their families and professionals. These resources include publications, webinars, and conferences, covering a range of topics related to autism advocacy and self-advocacy.
- Support: AUTCOM provides a supportive community for individuals with ASD, as well as their families and allies. This includes local support groups, online forums, and a network of advocates and allies who can offer guidance and support.
AUTCOM is dedicated to promoting the rights and interests of individuals with ASD and ensuring that their voices are heard and their needs are met.
Autism Speaks
Autism Speaks is a non-profit organization that advocates for individuals with autism spectrum disorder and their families. Founded in 2005 by Bob and Suzanne Wright, grandparents of a child with autism, Autism Speaks is one of the largest autism advocacy organizations in the world, with offices in North America, Europe, and Asia.
The mission of Autism Speaks is to promote solutions, across the spectrum and throughout the lifespan, for the needs of individuals with autism and their families.
Some of the ways in which Autism Speaks works towards this mission include:
- Autism Speaks advocates for policies and legislation that benefit individuals with ASD and their families, including increased funding for research, improved access to services, and more inclusive education and employment opportunities.
- Autism Speaks supports research efforts aimed at improving our understanding of autism and developing more effective treatments and therapies. The organization has funded a number of important research studies, including the Autism Genome Project, which helped to identify genetic markers associated with ASD.
- Autism Speaks provides a variety of resources and support services to individuals with ASD and their families, including an autism response team that can provide information and referrals, a 24/7 support line, and a website with educational materials and resources.
- Autism Speaks aims to increase public awareness and understanding of autism through public education campaigns, media outreach, and community events.
The Autism Science Foundation
The Autism Science Foundation (ASF) is a non-profit organization that supports and funds autism research. ASF was founded in 2009 by a group of parents, scientists, and other advocates, with the goal of promoting innovative research and improving our understanding of autism spectrum disorder.
The mission of the Autism Science Foundation is to support autism research by:
- Funding research grants: ASF provides funding for innovative research projects aimed at improving our understanding of autism, developing new treatments and therapies, and addressing the needs of individuals with ASD and their families.
- Promoting collaboration: ASF works to foster collaboration among researchers and stakeholders, bringing together scientists, clinicians, individuals with ASD, and their families to share knowledge and expertise.
- Supporting education and outreach: ASF provides educational resources and outreach programs to increase awareness and understanding of autism, as well as to promote acceptance and inclusion of individuals with ASD.
- Advocating for policies and legislation that benefit individuals with ASD and their families: ASF advocates for policies and legislation that increase funding for autism research, improve access to services, and promote the inclusion and acceptance of individuals with ASD.
The Autism Science Foundation is committed to promoting high-quality research that can make a real difference in the lives of individuals with ASD and their families. Through its funding, advocacy, and outreach efforts, ASF is helping to build a more comprehensive and evidence-based understanding of autism and supporting the development of effective treatments and therapies for individuals with ASD.
Art of Autism
The Art of Autism is a non-profit organization that promotes the creative abilities of individuals with autism spectrum disorder. Founded in 2011 by Debra Muzikar, a mother of a son with autism, The Art of Autism provides a platform for individuals with ASD to showcase their artwork, share their stories, and connect with others in the autism community.
The mission of The Art of Autism is to:
- Promote the talents and abilities of individuals with ASD: The Art of Autism believes that individuals with ASD have unique talents and perspectives, and seek to showcase their artistic skills and creativity through various platforms.
- Increase awareness and understanding of autism: Through its exhibits, publications, and events, The Art of Autism seeks to raise awareness and understanding of autism, and promote acceptance and inclusion of individuals with ASD.
- Provide opportunities for individuals with ASD to connect and share: The Art of Autism provides a supportive community for individuals with ASD, where they can connect with others, share their experiences, and find inspiration and encouragement.
Some of the ways in which The Art of Autism works toward its mission
- Art exhibits and events: The Art of Autism showcases the artwork of individuals with ASD through exhibits, events, and online galleries. These exhibits provide a platform for individuals with ASD to showcase their talent and creativity and help to raise awareness and understanding of autism.
- Publications: The Art of Autism publishes books, magazines, and other materials featuring the artwork and stories of individuals with ASD. These publications provide a unique perspective on autism and help to promote greater acceptance and understanding of individuals with ASD.
- Workshops and programs: The Art of Autism offers a variety of workshops and programs for individuals with ASD, as well as their families and caregivers. These programs provide opportunities for creative expression, as well as social connection and support.
The Art of Autism is a unique and inspiring organization that celebrates the creativity and talent of individuals with ASD, while also promoting greater awareness and understanding of autism. Through its exhibits, publications, and programs, The Art of Autism is helping to build a more inclusive and accepting world for individuals with ASD.
NEXT for Autism
NEXT for Autism is a non-profit organization that works to improve the lives of individuals with autism spectrum disorder. Founded in 2003 as the New York Collaborates for Autism, the organization was renamed NEXT for Autism in 2018 to reflect its national focus.
The mission of NEXT for Autism is to create and support innovative programs that improve the lives of individuals with ASD and their families.
NEXT for Autism focuses on four key areas:
- Innovative programs and services: NEXT for Autism partners with leading organizations and experts to develop and support innovative programs and services that help individuals with ASD and their families. These programs cover a wide range of needs, including education, employment, housing, healthcare, and more.
- Research and development: NEXT for Autism supports research and development efforts aimed at improving our understanding of autism and developing new treatments and therapies for individuals with ASD.
- Advocacy and public awareness: NEXT for Autism advocates for policies and legislation that improve the lives of individuals with ASD and their families. The organization also works to increase public awareness and understanding of autism through public events, media outreach, and other initiatives.
- Collaboration and partnership: NEXT for Autism believes in the power of collaboration and partnership to achieve its mission. The organization works with a wide range of stakeholders, including individuals with ASD, families, advocates, researchers, and service providers, to develop and implement effective programs and services.
Some of the programs and initiatives supported by NEXT for Autism include:
- The Center for Autism and the Developing Brain: A state-of-the-art clinical and research facility in New York City that provides comprehensive care and support for individuals with ASD and their families.
- The Autism Job Club: A program that helps individuals with ASD find and maintain employment through job coaching, skills training, and other support services.
- The Spectrum Support Program: A program that provides support and resources for families of children with ASD, including educational workshops, peer support groups, and advocacy services.
NEXT for Autism is a dynamic and forward-thinking organization that is making a real difference in the lives of individuals with ASD and their families. Through its innovative programs, research, advocacy, and partnership efforts, NEXT for Autism is helping to create a brighter future for individuals with ASD.
Groundswell is a donation platform powered by DAFs, giving employers and their employees the power to make an impact in their local community. Learn more about Groundswell.io.

List of Nonprofit Organizations in Los Angeles
Los Angeles is a beautiful, metropolitan city that’s as diverse as they come. LA has become the destination for many communities, including many nonprofit organizations dedicated to making a difference in their local and global communities.
Here’s a growing list of nonprofit organizations in Los Angeles categorized by theme. Bookmark this page and check back as we add more nonprofits to this list.
Categories
- Community and Youth
- Environmental
- Education
- Animals
- Health
- Social Justice
- Veterans
- Disaster Relief
- Poverty
- Arts & Culture
Community and Youth
Inner City Arts: This organization provides arts education to underserved youth in the Skid Row neighborhood of Los Angeles.
LA Works: This organization connects volunteers with local schools and community organizations to support various community service projects.
LA Promise Fund: This organization works to improve education and life outcomes for young people in Los Angeles through a variety of programs and initiatives.
Los Angeles Youth Network: This organization provides housing, education, and other support services to homeless and at-risk youth in the Los Angeles area.
Partnership for LA Schools: This organization works to improve academic achievement and support the development of students in high-need schools in Los Angeles.
Environmental
Heal the Bay: This organization works to protect and restore Santa Monica Bay and other southern California coastal waters. They focus on issues such as water quality, plastic pollution, and habitat protection.
The Los Angeles League of Conservation Voters: This group works to promote environmental policies and elect pro-environmental candidates to public office.
The Nature Conservancy of Los Angeles: This nonprofit works to protect and restore natural habitats in the Los Angeles region, with a focus on preserving biodiversity and promoting sustainable land use.
Los Angeles Waterkeeper: This organization works to protect and restore the quality of Los Angeles' waterways and coastal waters through advocacy, education, and community engagement.
TreePeople: This group works to promote urban forestry and green infrastructure in the Los Angeles region, with a focus on increasing tree canopy cover, improving air and water quality, and enhancing the urban environment.
Education
LA Promise Fund: This organization works to improve public education in Los Angeles by supporting school leadership and teacher development, providing resources for students and families, and advocating for policies that benefit students.
LA Education Partnership: This nonprofit works to close the achievement gap in Los Angeles by providing resources and support to schools in high-need areas.
Partnership for Los Angeles Schools: This organization partners with the Los Angeles Unified School District to improve academic achievement and create a positive school culture at a group of high-need schools in Los Angeles.
LA's Best: This after-school program serves elementary school students in the Los Angeles Unified School District, providing them with academic enrichment and recreational activities.
LA Fund for Public Education: This organization supports public education in Los Angeles by providing grants to schools and teachers, advocating for policies that benefit students, and engaging community members in the education process.
Animals
The Animal Wellness Foundation: This nonprofit organization is based in Los Angeles and works to improve the lives of animals through a variety of programs and initiatives.
The Best Friends Animal Society: This national animal welfare organization has a chapter in Los Angeles that operates a pet adoption center and works to reduce the number of animals killed in shelters.
The Los Angeles County Animal Care Foundation: This nonprofit organization supports the work of the Los Angeles County Department of Animal Care and Control, through fundraising and public education efforts.
The Society for the Prevention of Cruelty to Animals Los Angeles (SPCA LA): This nonprofit organization provides animal welfare services in the Los Angeles area, including pet adoption, spay and neuter services, and cruelty investigation and rescue.
The Wildlife Waystation: This nonprofit sanctuary in Los Angeles County provides rescue, rehabilitation, and permanent care for exotic and indigenous wildlife.
Health
AltaMed Health Services Corporation: AltaMed is a community health center that provides a range of medical, dental, and mental health services to underserved populations in the Los Angeles area.
St. John's Well Child and Family Center: This community health center offers primary care, dental care, and behavioral health services to patients of all ages.
Children's Hospital Los Angeles: This pediatric hospital provides comprehensive medical care to children and adolescents, including specialized services such as cancer treatment, heart surgery, and trauma care.
The Los Angeles Free Clinic. This non-profit organization provides free medical, dental, and mental health services to uninsured and underserved individuals in the Los Angeles area.
The Venice Family Clinic: This community health center provides primary care, dental care, and mental health services to low-income and uninsured individuals in the Los Angeles area.
Social Justice
The American Civil Liberties Union of Southern California: This group works to defend and preserve the individual rights and liberties guaranteed by the Constitution and laws of the United States.
The Coalition for Humane Immigrant Rights (CHIRLA): This organization works to advance the human and civil rights of immigrants and refugees in Los Angeles.
Black Lives Matter Los Angeles: This group works to combat police brutality and racial profiling, and to advocate for the rights of black people in Los Angeles.
LAXart: This nonprofit organization works to promote social justice and equity through contemporary art exhibitions and public programming.
Veterans
The Veterans Affairs (VA) Greater Los Angeles Healthcare System: This government-run organization provides healthcare and support services to military veterans in the Los Angeles area.
The American Legion: This nonprofit organization supports veterans and their families through a variety of programs, including assistance with healthcare, education, and employment.
The Veterans of Foreign Wars (VFW): This national organization provides support to military veterans and their families through a variety of programs and services, including financial assistance, healthcare, and education.
The Wounded Warrior Project: This nonprofit organization provides support to military veterans who have been wounded or injured during their service. This includes physical and mental health support, as well as assistance with employment and education.
The Los Angeles Veterans Collaborative: This coalition of organizations works together to support military veterans in the Los Angeles area through a variety of programs and services, including healthcare, housing, and education.
Disaster Relief
Team Rubicon: This nonprofit organization uses the skills and experiences of military veterans to respond to disasters and provide humanitarian aid. Since its inception, Team Rubicon has responded to numerous disasters including earthquakes, hurricanes, and wildfires, and has provided assistance to communities in need all over the world. The organization is known for its unique approach to disaster response, which combines the speed and agility of a military operation with the compassion and care of a humanitarian organization.
American Red Cross of Greater Los Angeles: This organization provides disaster relief services, including emergency shelter, food, and support for those affected by disasters in the Los Angeles area.
Los Angeles County Emergency Medical Services Foundation: This organization provides funding and support for the Los Angeles County Fire Department's emergency medical services, which respond to disasters and other emergencies.
Salvation Army Los Angeles: This organization provides disaster relief services, including emergency shelter, food, and support to those affected by disasters in the Los Angeles area.
Los Angeles Fire Department Foundation: This organization provides support and funding for the Los Angeles Fire Department, which responds to disasters and other emergencies in the area.
LA Family Housing: This organization provides temporary housing and support services to individuals and families affected by homelessness, including those who have been displaced by disasters.
Poverty
Los Angeles Mission: This organization provides services such as meals, shelter, and healthcare to people experiencing homelessness in LA.
Union Rescue Mission: This is another organization that provides services such as meals, shelter, and healthcare to people experiencing homelessness in LA.
LA Family Housing: This nonprofit provides affordable housing and support services to low-income individuals and families in LA.
St. Vincent de Paul of Los Angeles: This organization helps low-income individuals and families in LA by providing them with basic necessities such as food, clothing, and shelter.
The People Concern: This nonprofit organization provides a range of services to people experiencing homelessness in LA, including case management, housing assistance, and access to healthcare.
Arts & Culture
Los Angeles County Arts Commission: This nonprofit organization supports and promotes the arts in Los Angeles County, including visual and performing arts, literature, and film and media arts.
Los Angeles County Museum of Art (LACMA): LACMA is a nonprofit art museum that features a wide range of artworks, including paintings, sculptures, and photographs.
The Music Center: This organization supports and presents performing arts in Los Angeles, including music, dance, and theater.
The Hammer Museum: The Hammer Museum is a nonprofit museum focused on contemporary art and ideas. It offers exhibitions, public programs, and a research library.
The J. Paul Getty Museum: The J. Paul Getty Museum is a nonprofit museum that features a wide range of artworks, including paintings, sculptures, and photographs. It is located in the Getty Center in Los Angeles.

Women’s History Month Nonprofits to Support
Women's History Month is a month-long celebration of women's contributions to history, culture, and society.
Women have been the backbone of society, and their indomitable strength and courage have enabled us to achieve incredible feats. Women have been instrumental in pushing for social and political change, breaking down barriers, and making strides in a multitude of fields.
Women's History Month gives us the chance to celebrate and recognize the achievements of these remarkable women and to raise awareness and appreciation of the women who have shaped our society. It is an invaluable opportunity to acknowledge and appreciate the immense impact women have had and continue to have on our world.
This list of nonprofit organizations is leading the way for women’s rights on Women's History Month.
Donate to any of the organizations below using the Groundswell app.
Nonprofits to support for Women’s History Month
Girls Inc.
Girls Inc. is a non-profit organization that works to help empower girls and young women to reach their full potential in life. Through their research-based programming, they strive to provide girls with the knowledge, skills, and confidence they need to break down gender, economic, and social barriers.
Girls Inc. works to inspire girls to be strong, smart, and bold by providing resources and support so that they can become healthy, educated, and independent adults. They believe that by helping young women to reach their goals, they are creating a better future for all.
National Women's Law Center
The National Women's Law Center is dedicated to ensuring that women and girls have the same rights and access to quality healthcare, education, and economic security as everyone else. They strive to create an equitable society where all individuals, regardless of gender, can access these essential services to reach their full potential.
To achieve this, the Center works to combat discrimination, advocate for policies that protect women and girls and expand access to vital resources.
She Should Run
She Should Run works to increase the number of women in public office by providing a range of resources and support to women seeking office.
They strive to create an inclusive network of organizations and individuals to help support and empower women candidates. This network includes a variety of different organizations and individuals, from party-affiliated groups to grassroots activists, who are all dedicated to advancing the cause of female representation in politics.
Additionally, She Should Run provides mentorship and leadership opportunities for women interested in running for office, as well as access to networks of experts and professionals who can help them build their campaigns and become successful political leaders.
AnitaB.org
AnitaB.org works to empower and advance women in the technology and industry sectors. Through their comprehensive resources and opportunities, they are able to provide a platform for women to succeed and thrive in the tech industry. This includes access to mentorship and networking, as well as job openings from leading tech companies.
Moreover, AnitaB.org also offers a range of programs to support the development of women in the tech sector, such as coding boot camps and hackathons.
Their mission is to create a more inclusive technology workplace, where women can feel empowered to pursue a career in tech.
The National Organization for Women Foundation (NOWF)
The National Organization for Women Foundation (NOWF) is devoted to ending discrimination and promoting full civil and political rights for women. Through its legal advocacy, research, public education, and advocacy initiatives, the NOWF works to ensure that all women have equal access to education, employment, and other rights.
The foundation has a long history of successful litigation and continues to fight for the rights of women everywhere.
500 Women Scientists
500 Women Scientists works to advance gender equity in science by cultivating a diverse and equitable scientific community. Through their programs and partnerships, they strive to create an inclusive atmosphere that empowers and uplifts women in the sciences.
Their initiatives provide support and resources to female scientists, helping to ensure that their voices and contributions are heard. By providing a platform for collaboration, 500 Women Scientists furthers their mission of creating an equitable scientific environment that encourages and celebrates the contributions of all genders.
Equality Now
Equality Now is a non-profit organization that works to end violence and discrimination against women and girls around the world. They use the law to advocate for gender equality and justice and provide legal and policy resources to support their work.
The 19th
The 19th is a media and advocacy organization devoted to elevating the voices of women of color and those from other marginalized communities.
Their mission is to ensure that the power of women's voices is heard and that their perspectives are represented in the discourse and decisions that shape our society.
The Institute for Women's Policy Research
The Institute for Women's Policy Research is a public policy research organization dedicated to improving the lives of women through research, public education, and advocacy.
By conducting groundbreaking research and providing crucial policy insights, the Institute works to elevate the voices of women and girls in public discourse and to create a more equitable and just society.
Women Deliver
Women Deliver is a global advocacy organization that works to not only ensure that every girl and woman is able to realize her full potential but to also ensure that they are able to make a positive contribution to society.
The Women's Funding Network
The Women's Funding Network is a vibrant global network of foundations and funders that supports and invests in organizations around the world that are dedicated to advancing gender equality.
Through their generous contributions and commitment to the cause, this network helps to fund a variety of initiatives that focus on providing critically needed resources to organizations striving to create meaningful and lasting change in the lives of women everywhere.
Girls Who Code
Girls Who Code is a national non-profit organization that works to bridge the gender gap in technology and equip girls with the skills and confidence they need to pursue careers in computer science, programming, and other related fields.
Their programs range from summer immersion programs to clubs and workshops, giving girls of all ages and backgrounds the opportunity to gain the skills they need to succeed in the tech industry.
Girls Educational and Mentoring Services (GEMS)
Girls Educational and Mentoring Services (GEMS) is dedicated to providing support and resources to girls and young women who have experienced exploitation and violence, such as sex trafficking, sexual abuse, and domestic violence.
GEMS works to provide these young women with safe and secure housing, access to education, job training and placement, counseling, and other resources in order to help them transition to a healthy, productive, and independent future.
Donate to any of these organizations using the Groundswell app.

List of Nonprofits to Support for World Water Day
World Water Day is an international observance day held annually on March 22. It is a day to recognize the importance of freshwater and to advocate for the sustainable management of freshwater resources. World Water Day is celebrated around the world with various events, including educational activities, conferences, and campaigns.
The theme of World Water Day 2023 is "accelerating change". This theme encourages us to consider how water has an economic value and to think about how we can better understand, protect, and manage our water resources.
Become an advocate for World Water Day by supporting any of the nonprofits in this article.
Donate to any of the organizations below using the Groundswell app.
List of nonprofit organizations supporting World Water Day
Water.org
Water.org is an international nonprofit organization that has been making a difference since 2009. They worked to provide access to safe water and sanitation to people in developing countries. Water.org has improved the lives of over 24 million people in 17 countries so far.
The organization is committed to helping communities with water stewardship and sanitation, and has implemented various projects that are helping to create sustainable solutions. Their mission is to ensure that all people have access to clean, safe water and improved sanitation, and they continue to strive towards this goal every day.
Charity:Water
Charity:Water is an esteemed global not-for-profit organization whose mission is to bring safe and clean drinking water to people in developing nations.
Working closely with local partners and members of the community, Charity:Water strives to build sustainable, community-owned water projects that have a long-term impact. Since its launch, the organization has made a powerful impact, providing clean water to over 13.2 million people in 31 countries.
The Wetlands Initiative
The Wetlands Initiative (TWI) is a non-profit organization dedicated to the restoration and protection of wetlands in the Midwest and Great Plains regions of the United States. With the help of farmers, scientists, policymakers, and other stakeholders, TWI has worked to identify, protect and restore over 35,000 acres of wetlands and to improve the water quality of over 1,000 miles of rivers and streams.
The organization has also helped to create sustainable plans to continue the restoration and protection of wetlands in the Midwest and Great Plains regions in the future, ensuring long-term success.
US Water Alliance
The US Water Alliance is a national nonprofit organization with the mission of driving collaboration, innovation, and investment in sustainable water solutions.
With a focus on protecting the health of people and the environment, it works with diverse partners to develop a range of programs and initiatives that promote water sustainability.
Pure Water for the World
Pure Water for the World (PWW) is a leading non-profit organization dedicated to providing clean and safe drinking water, hygiene, and sanitation education, and sustainable water solutions to communities in Haiti, Honduras, Guatemala, and Nicaragua.
Since its inception, the organization has implemented over 2,000 water, sanitation, and hygiene projects, reaching an astounding 850,000 people in some of the world's most impoverished and underserved communities.
PWW's commitment to sustainable water solutions has helped to improve the quality of life for thousands of individuals and families, providing them with the basic needs of life.
Water for People
Water for People is an international nonprofit organization that works to improve access to safe and sustainable water and sanitation services in 10 countries in Africa, Asia, and Latin America. The organization works with local partners to develop and improve water and sanitation infrastructure, promote water stewardship, and create lasting solutions to water and sanitation issues.
Since its inception, Water for People has provided access to safe and reliable water and sanitation services to over 4.4 million people in the countries it serves, and its work has made a lasting and positive impact on the lives of those it serves.
Donate to any of these organizations using the Groundswell app.

How to Support the Relief Efforts in Turkey and Syria After the Earthquake
On Monday, Feb. 6, 2023, a devastating 7.8 earthquake hit Turkey and Syria, followed by a magnitude 7.5 aftershock - killing more than 21,000 people and injuring thousands more.
Each day the death toll continues to rise, as rescue workers race against the clock to clear the rubble.
The epicenter of the quake was located in Syria, and it was felt in both countries, as well as in other nearby countries. The quake caused significant damage to buildings and infrastructure. Several relief organizations, like the American Red Cross and Team Rubicon, are on the scene working tirelessly against the clock and through unfavorable weather conditions to save as many lives as possible and provide aid in the form of food, shelter, and medical assistance.
So far, they have provided temporary housing, food, and medical assistance to those in need. As the search and rescue operations continue, the full extent of the damage is still being assessed. It is clear that the earthquake has had a tremendous impact, and it will take time for the area to fully recover.
Here's how to take action.
We encourage you to support nonprofits on the ground and offer to match donations. Here’s a list of nonprofits on the scene.
The Turkish Philanthropy Funds (TPF)
The Turkish Philanthropy Funds (TPF) is a non-profit organization that works to support meaningful projects in Turkey.
Founded in 2002, TPF has invested in over 200 projects that address social and economic issues in Turkey, from health and education to culture and the environment.
The Turkish Philanthropy Funds (TPF) has responded to the earthquake in Syria and Turkey by investing in relief efforts in the affected areas, providing emergency aid, and supporting local organizations working to rebuild the communities.
Additionally, TPF has been working with its partners to raise awareness and funds to support the ongoing relief efforts.
UNICEF
UNICEF is a United Nations agency that works in more than 190 countries and territories to put children first, tackling the challenges that affect them the most and providing the solutions to help them fulfill their potential.
They are responding to the urgent needs of children and families affected by the recent earthquake in Syria and Turkey by providing lifesaving health, nutrition, education, protection, and water and sanitation services. UNICEF is also working with local and international partners to ensure that children and their families have access to essential goods, services, and supplies.
CARE
CARE is an international nonprofit organization that works to fight global poverty and provide humanitarian aid.
They are providing emergency relief including providing food, shelter, water, and non-food items. They are also helping people access health services and providing psychosocial support.
The International Committee of the Red Cross (ICRC)
The International Committee of the Red Cross (ICRC) is an independent, impartial humanitarian organization that helps people affected by armed conflicts and other situations of violence.
They are assisting with emergency relief efforts in Syria and Turkey in response to the earthquake. This includes providing medical assistance, shelter, food, and other essential items. Additionally, the organization is providing psychological support to those affected by the disaster.
International Rescue Committee (IRC)
The International Rescue Committee (IRC) is a global humanitarian aid and development organization that works to help people affected by humanitarian crises.
They are providing emergency relief for those affected by the earthquake, including shelter, food, and medical supplies. They are also providing mental health support and access to safe spaces for women and children.
Team Rubicon
Team Rubicon is a veteran-led disaster response organization, founded in 2010, that has a mission to unite the skills and experiences of military veterans with first responders to rapidly deploy emergency response teams to areas affected by disasters.
They have sent teams to both Syria and Turkey in response to the earthquake, in order to provide timely and effective relief to those in need. The organization is providing aid such as medical supplies, food, and water, as well as helping to rebuild damaged infrastructure.
Save The Children
Save the Children is an international non-governmental organization that provides humanitarian aid and advocacy for children in over 120 countries.
They are focused on improving the lives of children in need at the scene. They’re responding with emergency kits amid the harsh winter weather.
Doctors Without Borders
Doctors Without Borders is an international humanitarian medical organization that provides medical assistance to people affected by conflict, epidemics, disasters, or exclusion from health care in nearly 70 countries.
They are providing medical care and resources to refugees affected by the earthquake in Syria and Turkey. They are also providing mental health support and distributing essential items such as shelter, water, and food.
Mercy Corps
Mercy Corps is a global organization that works around the world to alleviate suffering, poverty, and oppression by helping people build secure, productive, and just communities.
They are providing emergency relief such as food and shelter to those affected by the earthquake in Syria and Turkey and helping people recover and rebuild their lives. They are also providing mental health and psychosocial support to those affected.

10 Nonprofit Animal Rights Organizations in Los Angeles
Animals are living creatures that deserve to be respected and treated with care.
Animal rights are an important part of any society, as animals provide many benefits to the environment, to humans, and to each other. Animal rights ensure that animals are not subjected to cruel and inhumane treatment and that their care and welfare are taken into consideration.
This article touches on what animal rights are and the importance of animal rights, and lists animal rights organizations in Los Angeles supporting the cause.
What are animal rights?
Animal rights is the idea that all animals should be treated with respect and not be subjected to cruelty or exploitation. It is a philosophy that extends the basic rights of humans to the animal kingdom, and advocates for their protection and welfare.
Animal rights include the belief that animals should be free from cruel and unusual pain and suffering and should be treated in a humane manner.
Why are Animal Rights Important?
Many believe animals are sentient beings that deserve to be treated with respect and dignity.
Studies have shown animals have the capability to feel emotions, form relationships, and suffer just like humans do. Therefore, it can be essential to recognize their rights and protect them from cruelty, exploitation, and neglect. By respecting animals, we can create a better world for them and ourselves.
While there has been much moral debate on animal rights and whether they should be held to the same standards as human rights, there’s no denying the importance of animals as part of the earth’s ecosystem. Animals are an integral part of not just human life but all life on earth.
Animals are responsible for grazing fields and balancing the ecosystem. At the very least, animal rights are important because it contributes to greater sustainability.
Donate to any of the organizations below using the Groundswell app.
List of animal rights organizations in Los Angeles:
The Jane Goodall Institute
The Jane Goodall Institute is a nonprofit organization based in Los Angeles that works to protect chimpanzees and their habitats. They operate the Chimpanzee Sanctuary at the Los Angeles Zoo, and also engage in research, education, and advocacy efforts to protect chimpanzees and other primates around the world.
Best Friends Animal Society Los Angeles
Best Friends Animal Society Los Angeles is a nonprofit organization that works to end the killing of dogs and cats in shelters. They operate the Best Friends Pet Adoption and Spay/Neuter Center in Los Angeles, the largest no-kill animal shelter in the city.
The Animal Wellness Foundation
The Animal Wellness Foundation is a nonprofit organization based in Los Angeles that provides medical care and support for animals in need. They operate a low-cost spay/neuter clinic and provide medical care for sick and injured animals.
The Animal Protection League of Southern California
The Animal Protection League of Southern California is a nonprofit organization that works to improve the lives of animals in Los Angeles through advocacy, education, and direct care. They operate a low-cost spay/neuter clinic and provide medical care for sick and injured animals.
The Los Angeles County Animal Care Foundation
The Los Angeles County Animal Care Foundation is a nonprofit organization that supports the Los Angeles County Department of Animal Care and Control. They provide funding for medical care, spay/neuter services, and other programs to improve the lives of animals in the county.
The Wildlife Waystation
The Wildlife Waystation is a nonprofit organization based in Los Angeles that provides care and rehabilitation for injured and orphaned wild animals. They work to release animals back into the wild when possible and also provide a permanent home for animals that cannot be released.
The Society for the Prevention of Cruelty to Animals Los Angeles (spcaLA)
The Society for the Prevention of Cruelty to Animals Los Angeles (spcaLA) is a nonprofit organization that works to protect and improve the lives of animals in the Los Angeles area. They operate a low-cost spay/neuter clinic, provide medical care for sick and injured animals, and offer adoption services.
The Stray Cat Alliance
The Stray Cat Alliance is a nonprofit organization based in Los Angeles that works to improve the lives of stray and feral cats through advocacy, education, and direct care. They operate a Trap-Neuter-Return (TNR) program, provide medical care for sick and injured cats, and work to find homes for adoptable cats.
The Los Angeles Animal Services
Los Angeles Animal Services is a nonprofit organization that operates the city's animal shelters and provides animal control services. They work to find homes for adoptable animals, provide medical care for sick and injured animals, and operate a low-cost spay/neuter clinic.
The Sea Shepherd Conservation Society
The Sea Shepherd Conservation Society is a nonprofit organization based in Los Angeles that works to protect ocean wildlife and their habitats. They use direct action tactics to defend marine life and engage in education and research projects.
Donate to any of these animal rights organizations in Los Angeles using the Groundswell app.

The Guide to Being a Modern Philanthropist: Elevate Your Impact With Groundswell
This guide is intended to provide resources and inspiration for Groundswell users on how to donate to causes they care about. It provides tips to best identify and donate to charities that have a proven track record of impact. It also discusses how to think about geography and size when deciding where to donate, and explains the ways in which even small, recurring donations can have be powerful for charities working on the frontlines every day.
Groundswell can be your partner in your journey as a modern philanthropist. Your donations are a critical part of addressing society's myriad issues, such as poverty, education, healthcare, and environmental concerns. And giving to others is also good for you. It has been shown that people who donate to charity experience increased happiness and well-being compared to those who do not give. This sense of satisfaction comes from the knowledge that your actions are making a positive impact on the world and helping those in need.
Through Groundswell, you can easily add funds to your account, browse or search for charities, and donate in a matter of minutes. In this guide, we help demystify some of the questions you might have as you consider where, when and how to donate.
Six Tips to Becoming a Modern Philanthropist
Summary
- Pick causes and charities that align with your values: When deciding what you want to support, start by taking into consideration the people, places, or problems that you care about most.
- Understand impact through the lens of size & geography: The geographic reach of different charities' programs, and how large or small they are, can help as you determine what to support.
- Evaluate best in class charities: Learn how to assess not only the financial health of an organization, but also what questions to ask when looking at other impact metrics.
- Set a giving goal: Decide how much you want to give annually through Groundswell, and follow the simple steps to set up contributions to achieve that goal.
- Maximize impact through recurring donations: Simplify your giving and provide nonprofits with a steady stream of revenue through monthly, recurring donations.
- Optimize your giving through tax-efficient strategies: Leverage the versatility of Groundswell to reduce your tax burden through payroll giving, stocks contributions, and bunching.
1. Pick Causes & Charities that Align with Your Values
Your giving journey often is deeply personal, rooted in your own values and lived experiences. When deciding what causes you want to support, it’s important to start by taking into consideration the people, places, or problems that you care about most. Who or what do you want to impact? What cause is most aligned with that? Use that as a starting point to then find the charities best positioned to have an impact on what you care most about. Focusing on specific cause areas allows you to be more intentional about how you donate.
There are thousands of causes and more than a million nonprofits on the Groundswell platform that tackle challenges from all angles, from improving K-12 education or finding a cure for Alzheimer’s to reducing plastics in the ocean or protecting women’s rights.
After determining what causes matter most to you, it’s also helpful to identify the type of impact you are seeking to make. Are you interested in supporting organizations that are “on the ground” providing direct services or those doing longer-term, important policy and research work? That can help guide you in picking the charities that you want to donate to.
2. Understand Impact: Size & Geography
Where to donate
When deciding where to donate, it’s also important to determine where you want that impact to happen. For many people, where they give is closely linked to where they live – their local food pantry, homeless shelter, house of worship, or neighborhood school.
Others may want to focus their giving beyond where they live and donate to organizations that operate in certain regions or even other countries. There’s no ‘right’ answer - and many people choose to donate both locally and globally to a cause they care about. For example, you may want to support an organization that is both on the frontlines supporting refugees fleeing the conflict in Ukraine, as well as helping resettle refugee families near your town in the U.S.
Does size matter?
Similarly, there is no right answer for what size organization is best to donate to. Whether they are large or small, if they have a strong track record of impact and do not have a pattern of mismanagement of funds, they are worthy recipients of donations.
Many people want to donate to organizations that have a proven track record of implementing large-scale programs, or are on a strong growth trajectory, year over year. Larger organizations generally have shown their ability to receive larger amounts of funding, and in turn design and implement programs at a scale that have a greater impact towards the causes you care about most. But small organizations can also be extremely impactful - even if the radius or scope of impact is smaller. Although many of today’s social and environmental problems are massive in scale, the vast majority of nonprofits are tiny; indeed, most nonprofits in the United States are small, grassroots organizations - and 20% have annual budgets of less than $50,000. For smaller nonprofits, even the smallest donation on an annual or monthly, recurring basis can have a huge impact on their ability to sustain programs or even expand.
3. Evaluate "Best in Class" Charities
There are multiple ways to assess the quality of a charity; many ratings sites focus primarily on financial metrics, but it is equally important to assess not only how an organization is managing its funds, but also the quality of its work. And while a rating system like Charity Navigator can be helpful, it is important to know that no rating system is comprehensive. Groundswell offers an important starting point - we only feature organizations that are in good standing with the IRS and eligible to receive tax-deductible donations.
- Programmatic Impact: Understanding a nonprofit’s impact - through its programs and the populations that it serves - is an important way to evaluate its effectiveness in tackling the causes you care about. Many nonprofits provide details about programming approaches on their websites, including testimonials, photos, and reports detailing specific results. Keep in mind that understanding and assessing impact is highly qualitative - there is no clear ‘score’ - especially because what or who is being impacted varies across the thousands of nonprofits.
- Financial Management: Nonprofits, especially larger ones, are required to disclose details related to their financial performance annually – to include assets, revenue and breakdown of expenses in forms submitted to the IRS. Many nonprofits are proactively transparent about their finances and post audited financial statements and other reports on their websites. But financial data does not always tell a complete story. There may be important investments in fundraising staff, which two years later yield a windfall in donations that can be put towards programs.
- Advisories: Sometimes there are advisories based on pending or ongoing legal action. Groundswell works to monitor these advisories and remove any charities that it believes are acting improperly or mismanaging donor funds. We also remove any charities that have had their nonprofit status revoked by the IRS.
- Groundswell-curated Featured Causes: While many donors might want to do their own research, sometimes it’s far easier (and efficient) to put your trust in others. Groundswell’s impact team provides donors with additional inspiration, and has done the vetting work to determine cause-specific organizations that are well run and most importantly having a strong impact.
4. Aim High with a Giving Goal
You can use Groundswell’s calculator found under your Profile to set or edit your annual giving goal. This can be a flat amount, or a percentage of your annual salary. While estimates vary, a common range for giving as a percentage of annual salary is between 2-6%.
The good news is that with your Groundswell Personal Giving Account, you can easily set up recurring contributions to stay on track to meet your goals. It’s also important to maximize the matching offered by your company’s giving program, where applicable.
Your giving goal can help fund recurring donations, as well as account for unexpected events that you may want to donate to.
5. Level Up with Recurring Donations
Recurring donations can be a great component of your philanthropic strategy. As a bonus, there are benefits for both donors as well as nonprofits.
For donors, setting recurring donations to autopilot every month or quarter means you don’t have to think about it or go through the steps to do it on a regular basis.
Put simply, it’s a smart use of your time. It is also a symbol of a donor’s commitment to a cause, and a belief in the nonprofit’s ability to have a positive impact - not just in a moment of crisis, but on a continuous basis. Groundswell’s recurring contributions and donations features help facilitate recurring giving.
For charities, recurring donations provide a steady, predictable stream of revenue that helps with budget planning. For many organizations, large or small, recurring donations can have a huge impact. Similar to the trends in grassroots political fundraising, having many small-dollar donors is good for nonprofits.
It helps them build awareness and shows to the larger-dollar donors that there is a community that believes in the nonprofit’s mission. It also helps de-risk; nonprofits with one or two large donors and very few small-dollar donors can run into major problems if any of those large donors stop supporting their work.
6. Optimize Your Tax-Efficient Giving
You can leverage the versatility of your Groundswell Personal Giving Account, which is underpinned by a Donor-Advised Fund, to be strategic and reduce your tax burden.
Donate appreciated stock
If you have appreciated stocks that you've held for more than a year and you donate them through your Groundswell account, you won't have to pay capital gains tax on the appreciation when those shares are exchanged for their market value.
Plus, you'll be eligible for a tax deduction for the full fair market value of the stock at the time of contribution into your Groundswell account.
Give with payroll
You can leverage Groundswell’s Payroll feature to make giving more tax efficient. Contributions to Groundswell through payroll deductions are eligible for an immediate tax deduction for the amount contributed. This means that your taxable income for the year is reduced by the amount of your contribution. Contributing on a recurring basis via payroll also makes it easier to “set and forget” and achieve your giving goals more efficiently.
Bundle contributions
You can also take advantage of the Donor-Advised Fund structure of Groundswell to make a larger contribution in a single tax year and maximize tax benefits by itemizing deductions in the year that the larger contribution is being made - commonly known as “bunching.”
For example, if you typically give $5,000 to charity each year but decide to give $25,000 to your Groundswell account in one year, you can itemize your deductions that year and take the standard deduction in the following years. By doing so, you may be able to minimize your tax burden over time while still supporting the charities you care about.
Want access to other toolkits like this?
Corporate giving programs aim to empower employees and help companies facilitate and support philanthropic efforts. As global access grows and corporations become more diverse, employee representation becomes an increasingly important subject.
Groundswell enables companies to lay the foundation for their employees to adopt a generous giving attitude towards charities and world-shaping efforts.

The Science of Giving: Why Do People Donate to Charity?
It’s easy enough to give away that old sofa stashed in the corner of your garage. But why do people donate to charity? What causes you, or anyone else, to send a $100 check to a foundation or spend an evening tutoring underserved youth? We have dozens of sayings about giving. Do good and good things will happen to you. To whom much is given, much is expected. I can’t do everything, but I can do something. There’s more, but the point is that giving is a part of the human experience. Without a doubt, for many people, it seems the right thing to do. People give because it feels good to do so. Americans are a particularly generous lot. In fact, 60% of us give money, 72% help strangers and 42% volunteer, often just because we are asked. And during the pandemic? Americans became even more generous. In 2020 and 2021, donations were higher than they were in 2019. The average donation per person was $574 in 2021.What’s more, there are undeniable psychological and scientific benefits that make donating important to the human spirit and will keep people giving generously into the foreseeable future.
The Science of Giving: What Happens in the Brain
For Americans, there are plenty of opportunities to spend money which, researchers admit, provide a dopamine hit. So it can be tempting to think that we’re just a purchase away from nirvana. But the accumulation of things is not the type of spending that makes a difference in our lives or the lives of others. We get more bang for the buck, so to speak, when we give to others. That’s because giving has a positive impact on the brain. It makes sense that our brains would reward us for helping to preserve society, releasing the same types of feel-good chemicals as during exercise. It is one of the evolutionary traits that has helped us build prosperous civilizations. In fact, in 2006, Jorge Moll and Jordan Grafman, neuroscientists at the National Institutes of Health, were able to measure the neural activity of giving, thus proving what we intuitively knew already. Subjects were allocated money that they could either keep for themselves or donate to selected charities. By tracking the impact on the pleasure centers of the brain, researchers discovered that the midbrain ventral tegmental area (VTA) and the subgenual area lit up when subjects donated the money. These are the same parts of the brain that light up when presented with a delicious meal or when talking about a romantic partner.
Why Do People Donate to Charity?
For years, there has been a philosophical discussion about whether or not charitable giving is altruistic. Do people give their money and donate their time just for the purpose of doing good, expecting nothing in return? Psychologists and philosophers argue that because charitable acts lead to feelings of happiness and satisfaction, true altruism does not exist.But many people consider this argument flawed. When it comes to human behavior, there are many shades of gray. If a benefactor feels happier following an act of kindness, that doesn’t mean that the motivation is self-serving.
Altruism
Altruism is a hallmark of cooperation. Cooperation underpins our society and is, in part, what separates humans from animals. Why do people donate? Because it feels good. Our society is built on the values of empathy, compassion and solidarity, among others. People give because doing so fosters a sense of belonging and generates meaning and purpose in their lives. There are other good outcomes, as well.
Giving May Help Depression
It’s pretty obvious that giving makes people happier. Michael Norton, professor of psychology at Harvard and co-author of the book, “Happy Money: The Science of Happier Spending,” agrees. “When we tell people ‘Hey, did you know that giving to other people can make you happy?’ Most people are not blown away. They’ve had experiences that make them happy. They understand the concept, but it doesn’t occur to us that often to give instead of getting stuff for ourselves.”If you’re assuming that depression is not a major factor in your company, don’t be so sure. According to a July 2021 survey by SilverCloud Health, approximately two-thirds of U.S. workers suffer from clinical levels of depression or anxiety. Depression may mean that employees exhibit a high rate of absenteeism and fall short in key areas of performance, including decision-making, focus and communications. When an employee is depressed, it can have a devastating effect on the workplace. Depression is generally accompanied by a decline in how an individual views themselves. It may seem intuitive for those suffering from depression to attempt to bolster their self-image by focusing on, for example, getting others to notice their positive qualities. But researchers found that goals centered around self-image will likely make matters worse. Alternatively, they found that the pursuit of compassionate goals, that is, helping others, seems to alleviate the symptoms of depression and improve personal relationships. Perhaps that’s because helping others puts one’s own life into perspective and generates a more optimistic outlook.
Giving Increases Longevity
Charitable volunteering could even increase your lifespan. A classic study published in the Journal of Health Psychology concluded that elderly volunteers had a 44% lower mortality rate within the next five years after controlling for health habits, social support and other factors. According to researchers, prosocial spending or spending money on other people (which includes charitable donations) can even lower blood pressure and reduce inflammation, both risk factors for a number of health conditions.
The Charitable Brain and Your Corporate Giving Programs
According to Michael Norton, automatic withdrawals may not be enough to engage your employees. “(Automatic withdrawals are) not going to have as big an impact on my life as if I’m thinking about who I’m giving to and why I’m giving to them and the impact that I’m having.” When you understand how and why charitable giving makes people happy, you can leverage this information to make your corporate giving program one that will not only engage and delight your employees but accrue benefits to the company and to the broader society as well. The best programs align with corporate values and help employees establish habits that facilitate giving in a memorable and meaningful way. Certainly, it makes sense for companies to implement programs that are easy to administer. But they must also ensure that employees are involved in selecting charities, auditing themselves, managing their giving targeting, tracking the good deeds of the non-profits and maybe even volunteering. With a properly executed corporate giving program, companies can realize the many benefits that such a plan has to offer to its employees and to the communities it serves. At Groundswell, we can help you give your corporate giving program a whole new look and feel and make it a pillar of your compensation system. Contact us for more information.

From Dock to Dish: A Deep Dive Into Seafood Sustainability
This week we dive into an interview with Wendy Norden, Director of Science and Global Strategies at Seafood Watch Program at the Monterey Bay Aquarium, discussing the interconnected depths of consumer buying, aquaculture, climate change, and economics of seafood.Celebrating seafood sustainability is a cause bigger than itself affecting human populations around the world as much as the species we fish and farm, and a cause that Meg Vandervort of Groundswell is particularly passionate about. Meg sat down with Wendy Norden from the Monterey Bay Aquarium’s Seafood Watch Program with questions to help all of us non-marine biologists understand the challenges and successes surrounding sustainable seafood. Wendy spent years working underwater as a marine biologist and researcher, before moving to New Zealand and working in a government role overseeing their seafood industry. For the past twelve years, Wendy has been with the Monterey Bay Aquarium and is currently the Director of Science and Global Strategies for their Seafood Watch Program, responsible for the overall scientific integrity, vision, innovation, and direction of the program. She’s also in charge of maintaining global strategic direction and partnerships that support global fisheries and aquaculture improvement.
Welcome! In celebration of World Oceans Day this year, I’m excited to dive into a topic near and dear to me—seafood sustainability. I’m a huge fan of Monterey Bay Aquarium and have been following the Seafood Watch program for some years now. For those who aren’t as familiar, can you give a brief overview of what Seafood Watch is doing to advance healthier oceans?
Wendy: Sure, and of course. Seafood Watch provides the information needed to make better choices at the supermarket, and we'll work with business partners to really source seafood and see that it’s more responsibly done. And it really boils down to very difficult subject matter into a guide, like red, yellow, and green, knowing what to source and also knowing that you know, consumer choices really do matter quite a bit. You know, that also has very broad reaching applications as well. So when consumers make choices in the United States, our business partners kind of come to the table—they want to source those seafood products that the consumers are looking for and also to make a better planet as well. But on top of that, it also gives producers around the world an idea of where their product is in terms of sustainability. And it is a big landscape, right, from really great production to really poor and everything kind of in between. So, we provide that information that helps guide purchasing but also helps industry understand about sustainability in order to make change and make things better, because our goal really is about celebrating seafood, making the right choices, and hopefully improving the rest.
That’s wonderful! I’m actually curious to learn a little bit more about you. We always love to highlight the people behind some of these amazing movements that are happening, but can you give us a brief history or your journey to the Monterey Bay Aquarium, Seafood Watch program, and have you always had a passion for the ocean growing up?
Wendy: It’s a very winding path. Growing up I got into scuba diving. Before college, I worked several jobs and saved a lot of money because I wanted to travel, so then I went to New Zealand, Australia, and Fiji as a young person. When I went scuba diving in most of these places for the first time, I did not realize at that point that it could be a job, like you could actually do this kind of work. The minute I came back home, I officially got advanced certified and I enrolled in college to really be a marine biologist. Everyone told me at that point, “that's nice, you'll never get a job”, but I was determined to do it anyway because I knew I’d figure it out. Throughout college, I had a lot of great internships, and I did a lot of work underwater. I got more experience doing research, but I wanted to do more. I ended up moving to New Zealand for several years, and I got a really great job working for the government working on a program to reduce bycatch, and I actually worked on the observer program for the whole country. That really helped me understand how to work better with the industry, how to set goals that maybe people didn't agree with, but learned how to actually work together. That and science, plus understanding what to actually call it, really helped me. With that experience, I ended up working in academics for a while. When I got to Seafood Watch, all that experience helped me understand how to apply science in an understandable way—how to work with the industry, knowing that you might be at odds at some point, but you actually all want the same end goal as well. It really helped me set up my career, and I’ve been with Seafood Watch for almost twelve years now. It’s been a very exciting journey. I learn every day—something different, something new—and I have amazing partners.
That’s exciting! Sounds like a dream job.
Wendy: Yeah, I feel really lucky. I never get bored. I find I'm amazed at the people that I meet all the time because I travel—or I used to before COVID— all over the place, talking to people about seafood, working with producers, understanding where everyones’ values are. At the end of the day, everyone wants to do a good job for seafood sustainability.
You touched on something that leads me to my next question about seafood sustainability in general, which is that it's actually an extremely complex thing, and it's not so cut and dry, like just buying from the local fisherman, or don’t eat fish.
But between sustainable fishing practices, aquaculture and the seafood supply chain – it's a lot to wrap your head around. What would you say for someone who's just getting into understanding this topic? What is the most pressing thing we can focus on?
Wendy: I feel like at any level, if you want to get involved, there's a place for you. I think if you really just want to, say, I want to understand the source of a particular seafood and I'm going to purchase responsibly, use our information. We boil it all down into very simple red, yellow and green. All of our reports and assessments are online, so if you want to dig a little deeper, you can read those assessments and understand the issues. There really is a place for any level of information you want, essentially, because we put it all out there. It's all out there publicly available. I think it really is important to know that the choices we make do matter at the grocery store. They do mean something. And they help us do our work and improve, because we want to celebrate seafood. We think eating seafood is a great thing. We want to have all seafood produced in a way that's sustainable and when I say sustainable, I mean the environment. I mean food security. I also mean things like better equity and supply chains. So, it really has to be good for people and the ocean.
Oh, that's so interesting. I'm also curious, from the general consumers’ perspective, a question that might come up is “should I potentially avoid buying a particular type of seafood?” For example, if I'm buying shrimp, is it more likely that it's unsustainably caught or has human trafficking attached to it?
Wendy: I go back to using our recommendations. The red is really what things you should avoid. Our hope is that red doesn't stay red. Our hope is not like you just abandon it and say, I'm not buying this again. But it does matter because when consumers don't buy something because it's red, that gives us a lot of incentives to go to the industry and say look, this is really what people are wanting. They want more sustainable products. That does go a long way. What we do in our reports is dig into those major issues. Why does it cause red? So we have standards that we develop from wild-capture and fisheries. We know scientifically why it's not sustainable, and it gives us the consumer demand. It really gives us that extra incentive for the industry to make those changes, which are also good for them. Any seafood product generally can be the best choice, farmed from any country that has a species—it's just a matter of us getting the right data, and us being able to say it isn't being done the right way. So the ability is there, like our green listing isn’t completely aspirational. It is doable, but it's a high bar. Everyone can actually get there. And that is our goal: To push the entire industry and have a much more sustainable industry overall.
On a brighter note, what are some of the bigger recent accomplishments that the Seafood Watch program has had that maybe people don't know about?
Wendy: Well, I think a big one that we haven't talked about enough is our development of our improvement verification platform, which doesn't sound very exciting, but it really is. We have developed the technology with partners to collect data efficiently and quickly on a farm and then scale it up to a region to understand. We actually can assess thousands of farms and in little time spent, get them to that green level. That has not happened in the past. We've developed technology that basically works online or offline and collects data efficiently and quickly, and then we scale it up to a region so you can have more scalable change. It also identifies areas needing improvement. We already have 2,000 shrimp farms going through the system that are green. To me, that's a huge accomplishment that's taken us a long time to develop. Very exciting. We also have recently launched aquaculture governance indicators, which again doesn't sound exciting, but it is because we have developed these indicators. We don't really know what makes really good aquaculture governance structures. What do you need to have? What are the key elements? We worked on developing those key elements to help the governance structures, and it isn't just about legislation, it's about how the industry is formed, and how reactive it is to change and how adaptable it is that the system in place in a country or region that allows for good things to happen allowing for sustainability. Understanding those underlying conditions and what gets in the way of sustainability is super important, because it isn't as simple as saying, here's a checklist. There's a reason why that isn't happening. And it could be infrastructure, it could be poverty, it could be too many illegal things happening. It could be many different things. It helps us understand underlying conditions that exist. A third one I'll just briefly talk about, one issue, is why use antibiotics for aquaculture? And that’s spread across every production system from farm salmon, shrimp, tilapia, you name it. We convened a large working group of fifty people from over twenty-one countries in the last year with the World Bank and came up with the key areas of impact on antibiotics, because we still don't even know that necessarily. What are our key recommendations going forward about what we think we should do, and how do you actually make sure the antibiotic issue doesn’t get out of control? Because right now, with warming water temperatures, you're gonna have more disease, more need for antibiotics. And in poor countries, you often don't even have labels on bottles for these things. Some people don’t really know what they're putting in their ponds. We are going to be launching our key recommendations very soon on that government and industry and then we're also doing a series of workshops to talk to farmers directly and find out what their needs are.
Wonderful, thank you so much for your insight and time, Wendy!
For Seafood Watch’s consumer guides to buying sustainable seafood that Wendy mentions, you can find them at SeafoodWatch.org.Log into your Groundswell Personal Giving Account to support Monterey Bay Aquarium and the Seafood Watch Program.

How To Become a Philanthropist: 7 Steps To Change the World
If you’re wondering how to become a philanthropist, it’s easier than you think. Anyone can do it and, contrary to popular belief, it’s not just for the wealthy. Make no mistake about it: Humans are social creatures. We love to help one another. That’s why philanthropy is so popular. It’s a feel-good activity that improves our world. And the benefits far outweigh the costs. Before you start contributing to worthy causes, however, it helps to understand the options available to you. You’ll want to make good decisions so that you maximize the impact you want to make in the world. No worries, either, about how much — or how little — money you have. All you need is a vision and a plan.
What Is Philanthropy?
A philanthropist is an entity, either a person or a corporation, that provides time, money, or resources — and perhaps all three — to people or nonprofits in need of assistance. The overarching goal is to make lives better for others (or the world we inhabit). Philanthropy is often associated with large sums of money and wealthy people. But, as mentioned, philanthropists can be any person or entity. Even a tiny business can be philanthropic.Some philanthropists rise to rockstar status and are known for their generosity. For example, Warren Buffett, Melinda Gates and Oprah Winfrey are just a few among the mega-rich who have given large sums and had an impact on important social and environmental issues. But you don’t have to be a millionaire, and indeed - many nonprofits are supported by hundreds of thousands of people who give modestly. Even a relatively small donation - alongside hundreds of others who also are giving a small amount - can add up to hugely impactful levels of support for nonprofits working to support communities in need.
What Philanthropy Looks Like
Philanthropy can take a number of forms. These include, for example:Money: Donations may be one time only or on a regular basis. Philanthropists may also bequest money after death or establish a trust.Time: Those who don’t have money to donate or prefer to contribute in other ways can donate time and labor. Examples include volunteering at a homeless shelter or tutoring students after school. As with monetary donations, these can be one-time, yearly or more frequent contributions. Many small, community-based nonprofits are dependent upon the generosity of their volunteers’ time to extend the impact of their mission.Resources: These donations, known often as “in-kind,” include furniture, vehicles, food, clothing, toys, computers, etc.
Benefits of Changing the World With Philanthropy
It may seem to be a cliche, but the benefits of philanthropy are immeasurable for those donating time, money or other resources:
- Lends perspective: Philanthropy heightens your sense of connectivity to the world and the things that really matter.
- Better health: Your mental health and physical wellbeing both improve when you give back.
- Lower stress levels: Volunteering has been proven to lower stress and enhance feelings of well-being by releasing dopamine.
- Tax reductions: Donations may be written off on personal taxes.
- Social interaction: Volunteering can offer opportunities to network and meet others who are committed to similar causes, and connections can be formed among a group of donors providing financial support.
- Improved skill set: As a volunteer or a donor who has researched the causes that nonprofits are working on, you will learn new skills, both hard and soft, and improve your leadership acumen.
How To Become a Philanthropist
As with any good strategy, you’ll need a road map to get to your final destination. Follow these seven steps to become a philanthropist:
1. Clarify Your Goals
Before you decide where to put your time and effort, you’ll need to understand what’s most important to you. What do you value? Where can you make a difference? What would feel good to do? Include your personal or professional goals such as expanding your network. Whether it’s working for climate change or helping your community’s underserved population get the resources they lack, make sure that you feel passionate about the issue.
2. Determine Your Commitment
Before you decide what to do, you need to determine how to do it. Do you want to give money or time? If it’s money, what can you afford? If you plan to volunteer, how much time do you have? When can you volunteer?
3. Choose Your Organization
Once you know the type of commitment you can make, research and vet organizations. Do they align with your mission and values? Where do they work? If you know you want to focus on homelessness in your community, determine if the organization is serving the homeless population in your city. Most organizations share information about their programs, their leadership and how they use their charitable donations. If you have questions, ask. The organization should be transparent and credible.
4. Check With Your Company
Before you completely nail down a target nonprofit, check out the support your company may offer – whether that be a match or volunteer opportunities.
5. Establish a Plan
Based on the causes you care about, the resources you want to commit to and the organizations you want to support, determine your giving cadence. For many, setting up recurring, monthly donations means you can ‘set it and forget it.’ But you might also want to consider setting aside some funds for donating during an emergency - whether it's a hurricane on the Gulf Coast, the war in Ukraine, or a social justice issue.
6. Stay Engaged and Curious
Find your community, and learn about other organizations that are doing important work in support of the causes you care about. You might find that in order to tackle an issue that you’re passionate about, multiple organizations are needed to make change. You can create social connections in-person or online to discover more organizations.
7. Trumpet the Cause
Now that you’re a practicing philanthropist, tell others about the organizations you support and why. They may be inspired to help or to find a cause of their own.
Have Fun With It!
Philanthropy is something anyone can do. Whether you donate time or money, it offers great benefits and improves the lives of others. Find the organization or cause you want to support and go for it. It’s a fun and easy way to give back to the community and expand your horizons.If you would like to know more about a corporate giving program, contact Groundswell. We can help turn philanthropic giving into an essential employee benefit.

Donor-Advised Fund vs. Private Foundation: What's the Difference?
Donating directly to a charitable organization might be the simplest way to give, but there are also various philanthropic vehicles available for minimizing taxes and maximizing impact. Two of the better known structures are donor-advised funds (DAF) and private foundations.
Donor-Advised Fund vs. Private Foundation
While there are 1.4 million registered public charities in the United States, less than 1% are donor-advised funds. Likewise, private foundation numbers, at around 90,000, are relatively modest. The impact of these nonprofit organizations, on the other hand, can be considerable. Here are the key differences between donor-advised funds and private foundations.
What Is a Donor-Advised Fund?
The donor-advised fund (DAF) is a tax-advantaged personal giving account established at a public nonprofit sponsor organization. The account is opened in the donor’s name and contributions are made to the organization(s) chosen by the donor. That might be a charity, but it could also be a university, religious foundation or financial institution. DAFs are enjoying unprecedented popularity with donations jumping by 27% since 2019. Giving from DAFs topped $34.67 billion in 2020, with the five largest — Fidelity, National Philanthropic Trust, Schwab, Vanguard and Silicon Valley Community — accounting for $24.5 billion alone. That said, the size of the average fund is a lot less, at around $150,000. Donors can gift cash, stock, real estate or other assets to a donor-advised fund. Traditionally, DAFs have been viewed as a tax-efficient way to give over a longer period of time without any annual obligation to distribute funds (thus the nickname “zombie philanthropy”), but now Groundswell is empowering corporations to unlock the advantages through our Philanthropy-as-a-Service platform. Whereas DAFs have conventionally been the preserve of the ultra-rich and brokerages, we’re offering access starting at $1 million (the lowest minimum contribution in the industry) to help employees with meaningful giving that benefits communities.
What Is a Private Foundation?
A private foundation, on the other hand, is a legal entity established solely for charitable purposes. Usually launched as a family or organization’s legacy initiative, the private foundation is a long-term project whose influence can spread worldwide. That’s certainly true of three of the biggest three: the Bill and Melinda Gates, Ford and Getty foundations. Private foundations are administered by a board of directors and can receive funds via real estate, investment assets or charitable donations. Unlike public charities, however, they usually derive their financial support from a single source, whether it’s a person, family or organization.
Key Differences Between Donor-Advised Fund vs. Private Foundation
There are a few important distinctions to note between the two, particularly when it comes to the overarching mission and vision.
Longevity
Most donor-advised funds are intended to support charitable giving during the philanthropist’s lifetime, although some do extend to a further generation or two. One of the criticisms of DAFs is that rather than distributing donations to non-profit organizations in need, they are used by the rich to “park” private wealth in a tax deductible fund. That’s not the Groundswell approach. Our platform is designed to establish a minimum annual distribution for DAFs to bring communities to life, not mothball zombie philanthropy funds. Private foundations, by contrast, focus firmly on the future legacy, and most are established as permanent entities that will outlive the founder.
Control
The board of directors (which can include the founder) manages a private foundation. For a DAF, the sponsor organization has control, although the donor may give their recommendation or advice on how grants are distributed.
Profile
Private foundations often celebrate a particular goal or set of values, so concealing the founder’s identity is rarely a concern. DAFs do offer confidentiality, so they are a useful vehicle for benefactors who want to support a charitable organization anonymously.
Establishment
There is a lower barrier to entry for donor-advised funds, some of which can be set up with as little as $5,000, although upwards of $100,000 is more common. Because all legal formalities are covered by the parent organization, DAFs are relatively easy to set up. By contrast, private foundations take longer to establish, and the legal, administrative and tax affairs require professional support. Private foundations usually start with funds of $10 million or more.
Tax Matters
Arguably the biggest difference between the two is in terms of tax regulation. For private foundations, the IRS dictates that a 5% minimum of net investment assets must be distributed annually in the form of grants or administrative expenses. To set up a private foundation, the founder(s) must apply for recognition of exemption under Section 501(c)(3) with the IRS, and will subsequently need to file detailed tax returns on board members’ compensation, fees and grants. All are a matter of public record. Donor-advised funds, on the other hand, do not require any annual grants to be administered but do offer immediate tax advantages, particularly if the donor is receiving a windfall, inheritance or revenue from a business or property sale. Neither do DAF donors have to file tax returns to the IRS, not least because ultimate control of the DAF is with the sponsor nonprofit organization.
We’re Here To Support Your Giving Efforts
Despite the “zombie” tag, DAFs are by no means evil by nature. In fact, they can be an effective way to drive meaningful giving that brings communities to life. To find out how we’re raising zombie philanthropy from the dead with an employee benefit that benefits the world, get in touch with us today.

Anna Malaika Tubbs: On Celebrating Black Motherhood, and Creating a Social Justice-Driven Portfolio
At Groundswell, we are privileged to talk to a wide range of individuals about philanthropy in all its forms. That is why we are so grateful to have had the opportunity to speak with New York Times best-selling author of The Three Mothers, Anna Malaika Tubbs. The Three Mothers shines a light on mothers Alberta King, Louise Little, and Berdis Baldwin, who raised and shaped Martin Luther King Jr., Malcolm X., and James Baldwin. The book celebrates their legacy and Black motherhood which has shaped much of American history. Anna believes in supporting philanthropic organizations that recognize the importance of motherhood, particularly for black women in America.
Thanks for joining us, Anna. It’s an honor to speak with you. You begin your book by outlining your personal tie to three very incredible mothers — Alberta King, Louise Little, and Berdis Baldwin — and how their history spans over the past century. That’s incredible. What ultimately led you to exploring these three incredible women in particular?
It was done out of curiosity, and it was a sort of elimination process, in the sense that I knew I wanted to do a project like Hidden Figures, Margot Lee Shetterly's book. I wanted to be a person who discovered other hidden figures; other black women whose tales we should have known all along but had been lost, erased, or hidden.
I had an amazing mother who was always talking about the significance of celebrating mothers and paying more attention to the crucial role that moms play in our society.
So I've always had this idea in my head that I'm going to do something about black mothers who should have been known.I wanted to focus on the civil rights movement because it comes up so frequently in our policy debates and other discussions. I whittled it down to these three since they were born within six years of each other, and their famous kids were born within five years of each other. This brought them together over time without reducing their complexity and diversity, while celebrating their differences; each chapter covers ten years of their lives.
What I think is so great about your book is your approach to research, and how you were so honest about what information you could find and what you could not. The absence of history is equally as important. That said, you talk about the erasure of Black Women in history, especially through the eyes of Alberta, Louise, and Berdis. Even through your initial research it was hard to nail down exact details like birthdays, and you say Berdis’s name wasn’t even listed in the US. Census. For those who are unaware, can you outline why this Is so important to explore this history and how it better informs us today?
The research process was really difficult, and I'd like to point out that this was also the subject of my PhD dissertation, so this is completely original research.
I needed to dig for every single detail that I uncovered, and even if I found a small nugget of information, I needed to push further to understand the context behind it.
Also, I needed to remember that a lot of what I was finding had been filtered via men, typically white men, who recounted these stories quite differently from how I would. So it was highly complicated, requiring a variety of procedures such as contacting local historians, searching census data, locating land deed, birth certificates, death certificates, and interviewing family members. I'm doing my best to fill in the blanks with information from documents I discover. But it is a reminder to us, first and foremost, of how we value various lives in different ways.
I like to speak about each of our lives as if they are puzzles, and certain puzzles we put together, frame, and hang, either on a mantel or on a wall, to treasure, marvel at, celebrate, and honor.
Then there are the puzzles that we just leave on the ground; every time we move, we leave some pieces in one house, we may throw them away, or the dog may chew on them; no one is ensuring that we retain this information, notice it, or care about it. So I was there, putting the puzzle pieces together.
What I believe is important is that we do this for more people; each story does matter, especially when we see how black women have contributed everything they could to the progression of this nation.
Unfortunately, we continue to disregard their lives, saying, your history doesn't matter, your contributions don't matter. As a result, we've arrived at a point where we don't understand what's going on in our country. We believe that all of these instances of sexism and racism, the intersectionality of the two, as well as the many other isms with which it intersects, occur at random or independently of one another, rather than as a product of years and years of devaluing lives.It's done through systems, regulations, and extremely strategic tactics to eliminate people in order to keep those puzzle parts scattered and concealed. So I simply want more of us to take on that project. I don't want this to be the only book about the three of them. I was declaring that they are worthy of study, worthy of celebration, and worthy of being on the cover of a book. Because what they deserve, in my opinion, was to be seen, celebrated, and honored.
Speaking especially of Alberta, Louise, and Berdis' stories, what surprised you when writing your book, and what was left out of their history?
When I first came up with the idea, I merely wanted to recognize them as individuals with their own interesting lives. I knew they'd be not just intriguing, but also valuable to our society in the ways they were generating life beyond their children through activism and creativity. I wasn't trying to argue that since Alberta [King] did this, Martin [Luther King] did this—I wasn't trying to emphasize the sons in that way. But every piece of information madethe relationship and connections so evident, they’re undeniable.Even if I didn't tell you their names and only described the women based on their passions and approach to fighting for freedom, you'd be able to connect them with their sons. Even if you only know a little bit about the sons.Those are the instances where it's surprising we didn't already know their names.
Moms affect their children in a variety of ways, and you can't dispute it in these three cases.
Because you almost had to work at separating them, it made the erasure even more infuriating. You must purposefully leave out the fact that they are linked. During the course of writing this book, I discovered that the sons did give credit to their mothers. So it's not really their fault; rather, it's those of us who have researched them and determined that they don't fit our racist patriarchal view of who matters. Those who have said, we'll leave that as a footnote but we're not going to center it in the way you believe it should be centered in the record.
You talk about how the media played a role in the erasure of these women’s stories, which essentially shaped what the narratives would become. How does this affect those that are intentionally being erased?
This is a fantastic segue for me to speak about my TED talk, because it's all about storytelling and how we follow the stories that we’re told and how our policy reflects that. In the TED talk, I address the way we talk about moms in the stories we share, not only on an interpersonal level, but in media and in literature. We thank moms for being selfless and putting everyone else's needs ahead of their own.
Moms themselves then believe they should be individuals who don't have their own needs and don't have their own identities.
That can be excruciatingly painful, frustrating, and confusing. It also expands on the stories we're telling in the media that don't highlight the contributions of mothers. We as a society believe that mothers are exclusively important in the domestic sphere, or we take those contributions for granted, or employers will try to fire mothers because they believe they are distracted, even though there is no evidence to support this.Then we see that when it comes to voting for policies that could actually help moms and provide them the support and resources they need for their important job, we can't get them passed because people don't seem to believe they're required. So, if you don't believe the role is important, or that it is easy, you're not going to vote for things like parental leave.We live in a country that does not value motherhood; we do not have affordable childcare, universal preschool, or even universal health care, all of which overlap with the role of motherhood. During the pandemic, we saw many women, particularly moms of color, leave their work because they had no other option. I do believe that a lot of that stems from our cultural understanding of motherhood; if more of us understood the essential nature of the job, stay-at-home moms, for example, what they do for all of us, not just for their children, but for all of us day in and day out, it would be easy for us to say, "Yeah, let's vote for those things. We need that," so I want us to see more stories that represent mothers accurately and their role more appropriately.
Out of curiosity, are you aware of any other cultures outside of America that properly values motherhood?
We've seen these rankings in terms of maternal health and motherhood happiness in the United States, which is really low when compared to other countries. We have a maternal health problem that is disproportionately affecting black women and women of color, but it also affects all women; women are dying at higher rates in this country. That is something that we should all be very concerned about.
Mothers are reporting higher levels of postpartum depression, they're burning out, they're exhausted.
They feel like there's something wrong with them, because they've been told they're supposed to take care of all of this, and then not be thanked for it. As if it's okay to be invisible.Sweden and other Scandinavian countries, for example, have models and policies that we may replicate in the United States. Scandinavia has a more homogeneous culture than the United States; we have a lot more diversity here. However, this does not preclude the adoption of universal parental leave or the distribution of baby boxes in the United States. In Sweden, for example, parents receive a package including the fundamental necessities that they will require when raising a child. That is something we could do in the United States. We could create daycare centers in companies so that if parents do return to work outside the home, they may bring their children with them to the same location, which would increase production for the entire company.
There are many bits and pieces and policies from other countries that I believe we can still apply to the United States, despite the fact that our population is considerably more diverse than that of most other countries.
What organizations would you include now in your own giving portfolio for advocacy work, particularly around motherhood?
The first one I think of is Black Mama's Matter. In the United States, black women, particularly black moms, are still considered as less than human beings. Their effort to build this alliance of people with diverse knowledge, backgrounds, and experiences to address the core causes of black maternal health and the black mother’s experience in the United States is critical.
I wanted to write about black mothers because the dehumanization is evident when you look at the relationship between our country and black mothers in the United States – mothers being refused basic treatment, denied human respect, and being treated with a lack of basic decency.
I also really love the work of the Young Women's Freedom Center. It's in San Francisco, and it works with women who have been impacted by various systems, such as incarceration or juvie. All of these other things that have locked our young women of color away and then blamed them for their experiences, rather than the systems that have pushed them to the margins and forgotten about them and tried to ignore them. Through working with the center, they can reclaim their identity and use their voice.Essie Justice Group is another. It is led by a friend of mine. We see that the cost of having a loved one in prison is quite high, and black women are spending a lot of their money paying into this mass incarceration system in the United States. Instead of addressing the various issues that lead to them being taken away and locked up, we continue to place that burden on the shoulders of black women. So anything that relieves that weight, anything that reminds us that this isn't just a black woman's problem to fix, but that it will affect our entire nation is work that I support and a message that I try to elevate.
If we can come together and really focus on the experience of black women, it will be beneficial to us all.
All of those organizations sound incredible. What is your process of finding which organizations to support around a cause?
I like to begin by asking why we want to talk about black women, and by discussing the legislation that has existed from the beginning of slavery and states that black women are the producers of property rather than the producers of life. It is important to understand that from the start, the idea that a black person's life begins as property is key to understanding the ills of our nation.That is what we want to examine, as well as how this concept about the life of a black person has permeated so many different systems. Then we'd want to know who the organizations are that are dealing with those various systems. So whether that's through tackling mass incarceration – which continues to say that these people are objects and not people, and we can control their lives and their lives matter less than other people's lives – or through thinking about the American gynecological system, and how it's based on experimenting on the bodies of enslaved black women.I’d ask: How is all that still playing out today? Who are the organizations that recognize black women as having been viewed as less than human? What are they doing now to fight for humanity? That's how I'd organize a portfolio.
For our last question, what advice would you give to someone who wishes to be a true ally, especially after reading your book?
That's a great question. When the topic of allyship comes up, I remember my mother, a white woman with black children.
She would approach me and say, "In this world, I have no idea what it's like to be a black girl or a black woman. And I'm not going to pretend I know; I'm not going to claim to understand your experiences. But what I can say is that I believe you are worthy of the same respect and dignity that everyone else is, and I will walk with you, learn with you, and do my best to make this world a better place for you."
I'm paraphrasing; these are not exact words; they are a compilation of lessons learned throughout the last 29 years of my life. But this was her general approach to things, and that's exactly what we're looking for in allies.We're not expecting somebody to say, "I know what it's like to be a black woman," because that's not the correct thing to say. Don't say anything like that. It's fine to recognize that your and mine experiences will differ in this regard. You may say "I feel you are entitled to be regarded as a human being and to have access to the same resources as I do. And I will do my part to help with that. And I will walk beside you and learn alongside you. And it shouldn't be much more complicated than that as a result of that mindset, there will be sacrifices. And I'm not going to pretend that I understand what it's like to be you." I believe it is an accurate summary. And perhaps, more individuals will feel at ease embracing that charge.

Night of the Living DAF: How Groundswell is Raising Zombie Philanthropy From the Dead
No one likes zombies. They’re noisy. They’re disgusting. Worst of all, they try to eat your brain.But perhaps the spookiest thing about them? They’re mindless. Zombies are automatons who amble along without thinking. Left to their own devices, they would go on like that, mindlessly, forever. Never changing, never helping, never improving.It is this critique of the undead that gets levelled at a form of charity dubbed zombie philanthropy. In this critique, the drivers of zombie philanthropy are Donor-Advised Funds (DAF)s. To quote The Washington Post:This is problematic. We’re in a world where there is no time to waste. There are too many crises facing our country and global community and it serves no one to have money sitting on the sidelines. At Groundswell we’re going to change that by building a platform that will better facilitate these funds and empower donors to make an impact quickly.
WTF is a DAF and who contributes to them?!
A Donor Advised Fund allows donors to put all of their charitable dollars into one single fund, receive an immediate tax deduction, grow those assets over time, and distribute assets to nonprofits of their choice at any given time. It was established in the 1930’s to handle charitable donor-advised fund contributions on behalf of organizations, private individuals, and families. Since then, DAFs have been primarily utilized by the ultra-wealthy. According to the 2020 Donor-Advised Fund Report, grants to qualified organizations from DAF accounts totaled $27.37 billion in 2019, up 15.4% from $23.72 billion in 2018. But considering there are over $140 billion in total assets squirreled away in DAFs, $27 billion is merely a fraction of the impact potential they represent.
Why Do DAFs (Sometimes) Become Zombies?
Donor Advised Funds are popular due to their ease of use. Donors typically struggle with deciding where to direct their philanthropic contributions, especially when large sums of low-value assets are contributed. Managing several beneficiaries while meeting a deadline might be difficult. As a result, one-stop-shop giving simplifies the philanthropic process.Why have DAFs become the target of “zombie philanthropy” accusations? The critiques typically go like this:
- Unlike with private foundations, there is no requirement for minimum distributions from Donor Advised Funds. As a result, investors routinely deposit significant amounts of equity or cash in those accounts with no need to distribute them right away. This means that a DAF’s capital can sit static for years or decades, and never actually reach a nonprofit.
- This is particularly worrisome at a time when nonprofits need funds urgently, not in a distant future.
- Some individuals use DAFs primarily for income tax reductions, balancing their tax bill with their giving, so that the upside, like capital gains, is neutralized. Others use DAFs to pass on money to their offspring, once again with minimal taxes.
With DAFs, people can sidestep learning about the best causes in place of simply dumping the money in a pot on the advice of someone else.We recognize these critiques. Any tax instrument can be manipulated depending on a user’s intentions (we’re looking at you, Peter Thiel). However, we don’t believe DAFs are inherently evil and are instead breathing new life into the zombie philanthropy model.Groundswell reaps the benefits of DAFs without the downsides. And we believe that this approach can be scaled to reach any prospective donor, not just the ultra-rich.
How Groundswell is Raising Zombie Philanthropy From the Dead
Groundswell is built differently.Legacy DAF providers also happen to be massive asset managers. No wonder their platforms are designed to keep money in the DAF, and not move it out to charity. In fact, it’s in their best interest for it to play out that way.However, Groundswell is built to move money as efficiently as possible out of the system and into the hands of charities.The objectives of our platform are aligned directly with the goals of charities – including the goal of disbursing as much money as possible into the community. That’s probably because we were founded by a former nonprofit executive, a key difference in Groundswell vs. the competition.We have no beef with DAFs and not every DAF fund is a zombie. The fact is, when funds are transferred to a DAF, they will eventually finance a program sponsored by the donor, though it may be slow and delayed funding means delayed impact.As we already mentioned, we believe that Donor Advised Funds are not inherently evil – even if they are exploited by a large number of ultra-wealthy individuals and fail to generate as much good as intended. In principle, DAFs can be powerful but, like everything else, they must evolve.That’s why Groundswell is supportive of recent talks aimed at reforming Donor Advised Funds to include, among other things, a minimum annual distribution. DAFs, built and leveraged appropriately, can bring massive efficiencies to the nonprofit sector and the giving of ordinary Americans.So instead of allowing these legacy Donor Advised Funds to shuffle around mindlessly like zombies, let's build an alternative like Groundswell that breathes life back into the Donor Advised Fund and democratizes philanthropy for the 99%.

12 Employee Benefits Survey Questions Modern Companies Should Ask
In today's business environment, having the right and highest performing talent is more critical than ever. With benefits packages playing a vital role in these decisions, how can companies truly gauge their effectiveness? By initiating regular employee benefits surveys.
Scroll down for a free survey template below.
Let's dive in to the importance of asking the following questions.
Is our workforce satisfied with the current employee benefits package?
Gaining insights from "how satisfied are you with our company’s benefits package?" can offer companies a quick pulse on the effectiveness of their benefits. A dip in satisfaction might signal a need for re-evaluation, especially if you're looking to maximize your budget.
How comprehensive are the employee benefits we offer?
Do employees feel that the organization covers a wide range of their needs? Asking, "do you feel our benefits package is comprehensive in its offering?" can shed light on any potential gaps in coverage.
Are we showing true commitment to Diversity, Equity, & Inclusion through our benefits?
Are the company's efforts in promoting DE&I resonating? This can be gauged by asking if the benefits genuinely support diversity and inclusion. If they aren't, here's an opportunity to collect ideas directly from your employees.
Read more about how to make sure your giving program is equitable and inclusive.
Do our benefits reflect our company culture and values?
The question, "do you feel our benefits package supports our cultural values?" will highlight any potential discrepancies in practicing what you're preaching.
Did you know? Two-thirds of employees say it’s important for a company to align to their values.
Are we catering to the needs of a remote or multi-location workforce?
With remote work on the rise, is the company adapting its benefits accordingly? It's essential to find out if employees feel supported, regardless of their work setting.
Would employees recommend the company based on our benefits?
This is an easy one to skip, but it's a great question to ask. See how influential your benefits package is for employee referrals. Determining if employees would advocate for the company based on its benefits can be a key metric for recruitment.
How do specific benefit categories fare?
By querying satisfaction levels across various benefits – physical health, social impact, mental health, financial health, and fringe benefits – can companies discern which areas are thriving and which need enhancement?
What additional benefits do employees desire?
Is there a particular benefit that could make a difference in employee satisfaction and retention? Discovering this can be as straightforward as asking, "if you could choose one benefit not currently offered, what would it be?"
If your workforce desires a more meaningful benefit, see why decentralizing your corporate philanthropy strategy can achieve greater impact at scale.
How often should I send an employee survey about our benefits?
While every business has their own set of unique needs, conducing a quarterly employee survey at minimum can help you get a pulse check.
There will be some natural and unplanned peaks in valleys throughout the year that can drastically affect employee morale and company culture. By proactively seeking feedback through surveys, companies can foster a culture of continuous improvement, ensuring they remain at the forefront of employee satisfaction.
What are some affordable benefit options we can provide employees?
Corporate matching or giving programs can be a low-cost addition to your benefit offering that supports your employees’ unique passions and perspectives through charitable giving and boosts your company’s commitment to social impact. Groundswell offers a comprehensive solution with a simple implementation and nearly zero administration burden.
- How satisfied are you with our company’s benefits package?
- Do you feel our benefits package is comprehensive in its offering?
- Do you feel our benefits package supports our cultural values?
- Do you feel our benefits package supports our commitment to Diversity & Inclusion?
- Do you feel our benefits package supports our remote or multi-location workforce?
- How likely are you to recommend applying based on our benefits package?
- How satisfied are you with our physical health benefits (i.e. health care, sick leave, etc)?
- How satisfied are you with our social impact benefits (i.e. corporate matching, volunteering, etc)?
- How satisfied are you with our mental health benefits (i.e. vacation time, EAP, etc)?
- How satisfied are you with our financial health benefits? (i.e. retirement, student loan assistance, etc)
- How satisfied are you with our fringe benefits and perks? (i.e. fitness subsidies, stipends, etc)
- If you could choose one benefit not currently offered, what would it be?

The Guide to Being a Modern Philanthropist: Elevate Your Impact With Groundswell
This guide is intended to provide resources and inspiration for Groundswell users on how to donate to causes they care about. It provides tips to best identify and donate to charities that have a proven track record of impact. It also discusses how to think about geography and size when deciding where to donate, and explains the ways in which even small, recurring donations can have be powerful for charities working on the frontlines every day.
Groundswell can be your partner in your journey as a modern philanthropist. Your donations are a critical part of addressing society's myriad issues, such as poverty, education, healthcare, and environmental concerns. And giving to others is also good for you. It has been shown that people who donate to charity experience increased happiness and well-being compared to those who do not give. This sense of satisfaction comes from the knowledge that your actions are making a positive impact on the world and helping those in need.
Through Groundswell, you can easily add funds to your account, browse or search for charities, and donate in a matter of minutes. In this guide, we help demystify some of the questions you might have as you consider where, when and how to donate.
Six Tips to Becoming a Modern Philanthropist
Summary
- Pick causes and charities that align with your values: When deciding what you want to support, start by taking into consideration the people, places, or problems that you care about most.
- Understand impact through the lens of size & geography: The geographic reach of different charities' programs, and how large or small they are, can help as you determine what to support.
- Evaluate best in class charities: Learn how to assess not only the financial health of an organization, but also what questions to ask when looking at other impact metrics.
- Set a giving goal: Decide how much you want to give annually through Groundswell, and follow the simple steps to set up contributions to achieve that goal.
- Maximize impact through recurring donations: Simplify your giving and provide nonprofits with a steady stream of revenue through monthly, recurring donations.
- Optimize your giving through tax-efficient strategies: Leverage the versatility of Groundswell to reduce your tax burden through payroll giving, stocks contributions, and bunching.
1. Pick Causes & Charities that Align with Your Values
Your giving journey often is deeply personal, rooted in your own values and lived experiences. When deciding what causes you want to support, it’s important to start by taking into consideration the people, places, or problems that you care about most. Who or what do you want to impact? What cause is most aligned with that? Use that as a starting point to then find the charities best positioned to have an impact on what you care most about. Focusing on specific cause areas allows you to be more intentional about how you donate.
There are thousands of causes and more than a million nonprofits on the Groundswell platform that tackle challenges from all angles, from improving K-12 education or finding a cure for Alzheimer’s to reducing plastics in the ocean or protecting women’s rights.
After determining what causes matter most to you, it’s also helpful to identify the type of impact you are seeking to make. Are you interested in supporting organizations that are “on the ground” providing direct services or those doing longer-term, important policy and research work? That can help guide you in picking the charities that you want to donate to.
2. Understand Impact: Size & Geography
Where to donate
When deciding where to donate, it’s also important to determine where you want that impact to happen. For many people, where they give is closely linked to where they live – their local food pantry, homeless shelter, house of worship, or neighborhood school.
Others may want to focus their giving beyond where they live and donate to organizations that operate in certain regions or even other countries. There’s no ‘right’ answer - and many people choose to donate both locally and globally to a cause they care about. For example, you may want to support an organization that is both on the frontlines supporting refugees fleeing the conflict in Ukraine, as well as helping resettle refugee families near your town in the U.S.
Does size matter?
Similarly, there is no right answer for what size organization is best to donate to. Whether they are large or small, if they have a strong track record of impact and do not have a pattern of mismanagement of funds, they are worthy recipients of donations.
Many people want to donate to organizations that have a proven track record of implementing large-scale programs, or are on a strong growth trajectory, year over year. Larger organizations generally have shown their ability to receive larger amounts of funding, and in turn design and implement programs at a scale that have a greater impact towards the causes you care about most. But small organizations can also be extremely impactful - even if the radius or scope of impact is smaller. Although many of today’s social and environmental problems are massive in scale, the vast majority of nonprofits are tiny; indeed, most nonprofits in the United States are small, grassroots organizations - and 20% have annual budgets of less than $50,000. For smaller nonprofits, even the smallest donation on an annual or monthly, recurring basis can have a huge impact on their ability to sustain programs or even expand.
3. Evaluate "Best in Class" Charities
There are multiple ways to assess the quality of a charity; many ratings sites focus primarily on financial metrics, but it is equally important to assess not only how an organization is managing its funds, but also the quality of its work. And while a rating system like Charity Navigator can be helpful, it is important to know that no rating system is comprehensive. Groundswell offers an important starting point - we only feature organizations that are in good standing with the IRS and eligible to receive tax-deductible donations.
- Programmatic Impact: Understanding a nonprofit’s impact - through its programs and the populations that it serves - is an important way to evaluate its effectiveness in tackling the causes you care about. Many nonprofits provide details about programming approaches on their websites, including testimonials, photos, and reports detailing specific results. Keep in mind that understanding and assessing impact is highly qualitative - there is no clear ‘score’ - especially because what or who is being impacted varies across the thousands of nonprofits.
- Financial Management: Nonprofits, especially larger ones, are required to disclose details related to their financial performance annually – to include assets, revenue and breakdown of expenses in forms submitted to the IRS. Many nonprofits are proactively transparent about their finances and post audited financial statements and other reports on their websites. But financial data does not always tell a complete story. There may be important investments in fundraising staff, which two years later yield a windfall in donations that can be put towards programs.
- Advisories: Sometimes there are advisories based on pending or ongoing legal action. Groundswell works to monitor these advisories and remove any charities that it believes are acting improperly or mismanaging donor funds. We also remove any charities that have had their nonprofit status revoked by the IRS.
- Groundswell-curated Featured Causes: While many donors might want to do their own research, sometimes it’s far easier (and efficient) to put your trust in others. Groundswell’s impact team provides donors with additional inspiration, and has done the vetting work to determine cause-specific organizations that are well run and most importantly having a strong impact.
4. Aim High with a Giving Goal
You can use Groundswell’s calculator found under your Profile to set or edit your annual giving goal. This can be a flat amount, or a percentage of your annual salary. While estimates vary, a common range for giving as a percentage of annual salary is between 2-6%.
The good news is that with your Groundswell Personal Giving Account, you can easily set up recurring contributions to stay on track to meet your goals. It’s also important to maximize the matching offered by your company’s giving program, where applicable.
Your giving goal can help fund recurring donations, as well as account for unexpected events that you may want to donate to.
5. Level Up with Recurring Donations
Recurring donations can be a great component of your philanthropic strategy. As a bonus, there are benefits for both donors as well as nonprofits.
For donors, setting recurring donations to autopilot every month or quarter means you don’t have to think about it or go through the steps to do it on a regular basis.
Put simply, it’s a smart use of your time. It is also a symbol of a donor’s commitment to a cause, and a belief in the nonprofit’s ability to have a positive impact - not just in a moment of crisis, but on a continuous basis. Groundswell’s recurring contributions and donations features help facilitate recurring giving.
For charities, recurring donations provide a steady, predictable stream of revenue that helps with budget planning. For many organizations, large or small, recurring donations can have a huge impact. Similar to the trends in grassroots political fundraising, having many small-dollar donors is good for nonprofits.
It helps them build awareness and shows to the larger-dollar donors that there is a community that believes in the nonprofit’s mission. It also helps de-risk; nonprofits with one or two large donors and very few small-dollar donors can run into major problems if any of those large donors stop supporting their work.
6. Optimize Your Tax-Efficient Giving
You can leverage the versatility of your Groundswell Personal Giving Account, which is underpinned by a Donor-Advised Fund, to be strategic and reduce your tax burden.
Donate appreciated stock
If you have appreciated stocks that you've held for more than a year and you donate them through your Groundswell account, you won't have to pay capital gains tax on the appreciation when those shares are exchanged for their market value.
Plus, you'll be eligible for a tax deduction for the full fair market value of the stock at the time of contribution into your Groundswell account.
Give with payroll
You can leverage Groundswell’s Payroll feature to make giving more tax efficient. Contributions to Groundswell through payroll deductions are eligible for an immediate tax deduction for the amount contributed. This means that your taxable income for the year is reduced by the amount of your contribution. Contributing on a recurring basis via payroll also makes it easier to “set and forget” and achieve your giving goals more efficiently.
Bundle contributions
You can also take advantage of the Donor-Advised Fund structure of Groundswell to make a larger contribution in a single tax year and maximize tax benefits by itemizing deductions in the year that the larger contribution is being made - commonly known as “bunching.”
For example, if you typically give $5,000 to charity each year but decide to give $25,000 to your Groundswell account in one year, you can itemize your deductions that year and take the standard deduction in the following years. By doing so, you may be able to minimize your tax burden over time while still supporting the charities you care about.
Want access to other toolkits like this?
Corporate giving programs aim to empower employees and help companies facilitate and support philanthropic efforts. As global access grows and corporations become more diverse, employee representation becomes an increasingly important subject.
Groundswell enables companies to lay the foundation for their employees to adopt a generous giving attitude towards charities and world-shaping efforts.

Unleash the Power of Your Employee Giving Program: Best Practices Guide
Your Best Practices Guide for Maximizing Your Employee Giving Participation
This guide provides you with tools and tips to maximize employee participation in your giving program, not just when the program launches but throughout the entire year.
Leveraging our expertise in the social impact and nonprofit sectors, Groundswell is here to support you and your employees on your impact journey.
Overview
Employee giving programs can be a great way for companies to demonstrate their commitment to social responsibility, engage employees, and make a positive impact on the community. But too often, employees don’t take full advantage of the opportunities provided through their giving programs, leaving billions of funds unmatched every year. For some, this is due to either a lack of awareness about their company's giving program, or for others because an unwieldy donation portal and match process that leaves employees frustrated. Groundswell's technology brings corporate giving into the 21st century and unleashes the modern philanthropist in all of your employees.
Whether your goal is to grow the percentage of employees participating in your giving program, increase the amount of funds going to nonprofits, or to better understand the causes that matter most to your employees, these best practices can help you achieve those goals.
By reducing the administrative burden required to launch and implement a Giving Program, Groundswell frees you up to focus on what matters most: inspiring your employees and having a positive impact on the world through your company’s support for charitable causes.
6 Tips for Maximizing Participation in Your Employee Giving Program
1. Communicate Early and with Intention
Communication is a critical component of any successful giving program. We want you to have the tools to effectively share program details and encourage participation - whether launching a new employee giving program or transitioning from an existing one.
The key is to help employees understand why and how Groundswell fits into your company’s broader vision around corporate citizenship and employee engagement - and build enthusiasm around the potential to collectively have a positive impact on the world through donations to charities.
Program Launch Communications:
Here are some ways to think about the program launch. Depending on whether this is a new program or transitioning from an existing one, your adoption plan may change. You don’t want to inundate employees with too much information, while also providing them with the resources they need to successfully enroll in the program and easily engage on the platform.
- Keep it short, and emphasize that the intent is to center employees in corporate philanthropy and make it as easy as possible for employees to give.
- If the Giving Program is new: Why now? How does it align with your company’s values? Why is Groundswell a good fit for the company?
- If the program is replacing an existing program: Why now? What’s different (and better) from the previous program? New matching or gifting features? It may also be helpful to highlight the tax effectiveness of the donor-advised fund model.
Monthly Program Communications
In order to encourage ongoing participation in your program, and for employees to take advantage of the gifts and matches offered by your company, we encourage monthly nudges to remind employees about the program.
Monthly Cause Spotlights
- Start off the month by highlighting some timely causes - make sure to link to Groundswell-curated “Featured Cause” Portfolios that Groundswell uploads to the dashboard every month for a hand-off approach to spotlighting.
- Share “Cause of the Month” information with employees, leveraging the toolkits found in Groundswell’s Resource Center.
Engagement & Impact Reporting
- Utilize the data that you can find on your company Dashboard or download via CSV to highlight some of your company’s collective impact - including a percentage of employees enrolled, the total dollar amount that has been donated, as well as top nonprofit donation recipients and/or cause areas.
- This helps employees see how their individual donations are having a larger impact as part of your company’s collective giving program.
2. Drive Early Adoption through Gifts
Gifts can be a terrific way to get employees to sign up and start using the Groundswell platform immediately. Here are a few tips on how to drive early adoption using the Gifting feature:
- Launch with a one-time gift into employees’ Giving Accounts that will show up as soon as employees enroll. This can be a great way to create buzz about the program and empower employees to donate and make an impact immediately - even before they contribute their own funds to their Groundswell account.
- Throughout the year, provide unexpected, ad hoc gifts into employees’ accounts - for work anniversaries, milestones, great performance, etc.
- A way to make it fun is to do a lottery at All Hands meetings by randomly selecting an employee to receive $25 in their Groundswell account. Follow this link or reach out to the Groundswell Customer Success team to learn more.
3. Inspire Engagement through Matching
- Set up a matching program that immediately doubles the impact when an employee puts funds into their Groundswell Giving Account. This creates a feeling of “we’re in this together” - and drives home the message about an equitable approach to corporate philanthropy.
- A match program can run for an entire year, or be tailored to specific months.
- With the Groundswell match happening at the point of contributing funds to the Groundswell account, employees can tangibly see and feel what it means to double the impact for the charities and causes that matter most to them.
4. Leverage Cause Campaigns & Respond to the Emergent Events
Planned Campaigns:
- Utilize a Social Impact Cause Calendar to plan monthly or bi-monthly communications to employees highlighting specific causes - with resources to educate employees about the cause, and a curated list of nonprofits most relevant to the cause. You can refer to Groundswell’s monthly cause portfolios that are updated to reflect timely causes and issues.
- Tip: Plan your annual budget to launch match campaigns focused on specific charities or cause areas throughout the year.
Unforeseen Events:
- Utilize Groundswell’s curated list of best-in-class nonprofits responding to disasters in the United States or globally. Being able to quickly and confidently point your employees to vetted nonprofits to donate to shows that you are responsive as a company and empowering employees to take action in moments of crisis.
- Tip: Keep a portion of your annual budget in reserve so that you can match employee donations and/or provide gifts to employees to expand the impact in response to the unforeseen emergency.
5. Engage Employee Resource Groups
Another mechanism to center employees in corporate philanthropy and recognize their own lived experiences: provide Employee Resource Groups (ERG) a platform to speak to key cause areas (e.g. AAPI Awareness, Black History Month, etc).
- ERGs can take the opportunity to recommend nonprofits that they think are most effective and related to the cause, and share their commitment to specific causes with the tag-line “My cause is ____ “
- Tip: Solicit recommendations from the Employee Resource Group for books to read, films, and documentaries to watch, and podcasts to listen to. This can generate a deeper understanding of causes and lead to engagement via donations to support the causes.
6. Lean Into End-of-Year Giving Spirit
30% of annual giving happens in December, with about 10% of all annual donations coming in the last three days of the year. For nonprofits, this can be a critical time to raise funds and prepare programming budgets for the next year.
You can leverage Groundswell's Giving Tuesday resources to launch an end-of-year donation campaign, featuring specific cause areas and nonprofits.
Tip: Set a budget aside for a surprise end-of-year gift - leveraging the fact that a large percentage of people prefer to donate at the end of the year.
Read related articles
- Is Your Donation Matching Program Inclusive and Equitable?
- The Workplace Giving Handbook: Everything You Need to Know
- 8 Workplace Giving Trends and How to Use Them
Groundswell is your ally in corporate philanthropy.
Corporate giving programs aim to empower employees and help companies facilitate and support philanthropic efforts. As global access grows and corporations become more diverse, employee representation becomes an increasingly important subject.
Groundswell enables companies to lay the foundation for their employees to adopt a generous giving attitude towards charities and world-shaping efforts.

Complete Handbook to Corporate Grants
Corporate grants are financial support provided by a business to a nonprofit organization, educational institution, or another type of community group.
These grants can be used to fund a wide range of projects, including programs and initiatives that align with the values and mission of the funding organization.
In this ultimate guide, we will explore the various types of corporate grants available, how to find and apply for these grants, and tips for success in securing funding.
Types of Corporate Grants
There are several types of corporate grants that organizations can apply for, depending on their needs and the focus of the funding organization. Some common types of corporate grants include:
General Operating Support: These grants provide funding for the general operations and administration of an organization, including salaries, rent, and other overhead costs.
Project-Specific Grants: These grants are provided to fund a specific project or initiative, such as a research project, community development program, or arts and culture event.
Capital Grants: These grants are provided to fund the purchase of long-term assets, such as equipment, real estate, or vehicles.
Sponsorship Grants: These grants provide financial support for a specific event or activity, such as a charity fundraiser or sporting event.
Matching Grants: These grants require the recipient organization raises a certain amount of funds on their own, which is then matched by the funding organization.
How to Find Corporate Grants
There are a few different ways to find corporate grants that may be a good fit for your organization. Here are some tips:
Research funding organizations: Many businesses have corporate social responsibility (CSR) programs that provide grants to nonprofit organizations. Research the CSR programs of businesses in your industry or local area to see if they offer grants.
Use grant databases: There are many online databases that list corporate grants, such as Grants.gov and the Candid, formally known as Foundation Center. These databases allow you to search for grants based on your organization's location, mission, and area of focus.
Join grant-seeking networks: There are many online networks and forums for grant seekers, such as Candid, formally known as GrantSpace, and the Grant Professionals Association. These communities can be a valuable resource for finding corporate grants and learning about the grant-seeking process.
How to Apply for Corporate Grants
Once you have identified a corporate grant that is a good fit for your organization, the next step is to prepare and submit a grant proposal. Here are some tips for success:
Follow the application instructions carefully: Each grant program will have its own application requirements and guidelines, so it is important to follow these instructions carefully. Be sure to complete all required forms and provide any supporting documents that are requested.
Clearly articulate your needs and objectives: In your grant proposal, be sure to clearly explain your organization's needs and the specific objectives that you hope to achieve with the funding. Use specific, measurable, achievable, relevant, and time-bound (SMART) goals to demonstrate the impact that the grant will have.
Demonstrate your organization's capacity to deliver: In addition to outlining your needs and objectives, it is important to demonstrate your organization's capacity to deliver on its proposed project or initiative. This may include information about your staff, volunteers, resources, and past successes.
Proofread and edit: A well-written and well-organized grant proposal is more likely to be successful. Be sure to proofread your proposal carefully and have at least one other person review it before submitting it.
Tips for Success in Securing Corporate Grants
Start early: Many corporate grant programs have deadlines that are several months in advance of the funding period. It is important to start researching and preparing your grant proposal as early as possible to allow sufficient time for revisions and any additional information that may be requested by the funding organization.
Build relationships with funders: Building relationships with potential funders can be a valuable asset in the grant-seeking process. Attend events and networking opportunities where you can meet with representatives from funding organizations, and consider reaching out to them directly to introduce your organization and its work.
Be persistent: Securing corporate grants can be competitive, and it is not uncommon to be rejected on the first try. Don't be discouraged by rejection – use it as an opportunity to learn and improve your grant proposal for the next round of funding.
In conclusion, corporate grants can be a valuable source of funding for nonprofit organizations, educational institutions, and community groups. By researching and identifying appropriate grant programs, preparing a strong grant proposal, and building relationships with potential funders, your organization can increase its chances of success in securing corporate grants.
More about Groundswell
Groundswell is an affordable workplace giving program built for modern businesses. We give organizations the infrastructure and tools to make it easy to empower employees to support the causes they care about during moments that matter most.
Subscribe to our newsletter and reach out to our team to learn more about Groundswell.io.

The Workplace Giving Handbook: Everything You Need to Know
Workplace giving programs offer employees an important benefit.
It gives employees a way to support the causes they care about and trust that their support is actually doing good in the world.
It's not news that people are skeptical of corporate charity — it's why words like pink-washing and greenwashing have entered the public vocabulary. Workplace giving programs offer a way to combat that skepticism and give employees a reason to feel good about the places where they work.
But what exactly is workplace giving, and how do you set up an employee-powered giving program at your company?
What is Workplace Giving?
Workplace giving is any organized program that collects employee donations for charitable causes through payroll deductions and/or one-time donations. The company then disburses those donations to nonprofits.
Over the years, the term has evolved to include volunteer giving programs, and other forms of employee giving programs. These giving programs take many forms today, including payroll deductions, donation match programs, and volunteer giving programs.
Matching Gift Programs
Donation match programs are among the most popular types of workplace giving programs, offered at nearly 65% of Fortune 500 companies, and accounting for $2 billion to $3 billion in donations annually.
The concept is simple in theory: an employee donates to a qualified nonprofit, and the company then makes a matching donation to the same nonprofit.
In practice, matching gift programs can be cumbersome and difficult to manage. In fact, for every dollar donated through matching gift programs, more than $2 goes unclaimed.
Volunteer Programs
In addition to typical volunteer programs — serving dinners at a local shelter or reading to school kids, for example — many companies create or participate in volunteer fundraising events, such as walk-a-thons or charity 5k runs.
Employees participate as a team, and the money raised is donated to the specific non-profit named. These campaigns can be great for team building and bonding, not to mention providing high-profile PR opportunities for the company.
Volunteer Grants
Many companies offer grants to organizations where their employees volunteer. This kind of program ensures that the company is helping to support genuine community organizations that their employees care about. They help deepen the ties between the company and the community and send the message to your employees that you care about the things that are important to them.
Volunteer Hours Matching
The third iteration of volunteer donation programs rewards your employees with the extra cash they can donate to others based on hours that they spend volunteering with community organizations.
Giving employees paid time off for volunteering can make it difficult for workers to keep up with their workload and make more work for nonprofits. Some companies have found ways to reimburse employees for their time working in their communities.
One way is to deposit the equivalent of their salary for hours spent into a Groundswell Personal Giving Account. From there, the employee can direct the donation to their chosen cause, effectively doubling their impact on the ground.
Donations Through Payroll Deduction
Many companies offer employees the opportunity to make giving easy by enrolling in an automatic payroll deduction for a chosen charity. Payroll deductions allow employees to essentially budget their charitable contributions over the course of the year.
However, the choice of charities to support is usually very narrow — often only one or two charities are chosen by the board.
A growing number of CEOs are moving away from the top-down approach to corporate giving, and moving to a model that puts the choice in the hands of their employees.
What Is a Workplace Giving Campaign?
Workplace giving campaigns are typically annual events companies hold to encourage employee donations to a cause.
They're often held in the fall, to coordinate with the holiday season — and of course, the end of the tax year. They can, however, take place at any time. Their purpose is to publicize and raise awareness of any company-sponsored employee giving programs, and get more people involved in them.
Campaigns may also revolve around a specific need or event. These campaigns include disaster relief campaigns, or campaigns to support specific needs in the local community — supporting the unhoused, or providing funds for meals during a pandemic, for example.
How Does Workplace Giving Work?
The nuts and bolts of employee giving programs are rapidly evolving. Legacy workplace giving programs collected donations from employees then combined them and funneled them to one or two charities chosen by the board of directors or the CEO. Historically, there are two major models for doing this.
Payroll Deduction
Programs that collect charitable donations through payroll deductions are the most common workplace giving programs, accounting for nearly 75% of all employee giving annually. Payroll deductions make charitable giving easy on employees — they fill out a payroll deduction form once, and HR/Payroll does the rest. It's so easy, in fact, that when Google implemented a pilot payroll giving program, it increased the likelihood of donations to a promoted charity by 50% without reducing the average amount donated.
In addition, each participating employee has a running record of their deductions on their pay stub, with the current and year-to-date donations recorded. That's a big boon at tax time — their pay stub serves as proof of their donation, so they don't have to scrounge around looking for acknowledgment letters from the nonprofits they donate to.
Nonprofits also benefit from this type of workplace giving program in several ways: they get predictable, sustainable donations, and often get more donations. Just as important, a payroll deduction model reduces the amount of work that falls on their shoulders by transferring much of it to the company's payroll department. Managing a workplace giving campaign is a complex undertaking involving multiple steps and responsibilities.
- The company creates a campaign to engage and encourage employees to sign up for the giving program. This is no small undertaking — entire toolkits are devoted to teaching employees and volunteers to run successful campaigns.
- The employee fills out a pledge card, designating the amount of the donation and/or the amount to be deducted each pay period. If the company allows it, they may also choose one of several pre-approved nonprofits to receive their donation.
- The payroll department — or the company's payroll provider — sets up the recurring deduction for each employee.
- If the company also operates a matching donation program, HR processes all donations to set up the matching donation.
- Each pay period, the payroll department deducts and deposits the funds from each employee into a central account, then sends the final donation amount to the paying agent, such as the United Way.
- The paying agent distributes the funds to the designated organizations.
Donation Matching Programs
Donation match programs can also be time-consuming and difficult to navigate — so much so, that billions of dollars in matching funds go unclaimed every year. A typical donation match program works like this:
- The company determines which organizations will qualify for a matching gift and makes the list of qualifying organizations available to employees, and creates rules to determine the amount of the match. There may be differing amounts depending on the employee's position or other criteria. For example, all full-time employees may qualify for 100% matching, while managers qualify for 200% matching.
- The employee makes a donation to the charity of their choice.
- After determining that their chosen organization qualifies for a match, the employee fills out and submits a request to HR for their employer to match their donation.
- HR processes the request and determines the match amount based on the rules.
- The company sends a check for the matching amount to the qualifying organization.
Emerging Trends in Workplace Giving
Since the early 2000s, there's been a growing movement to allow employees more choices of donors. Many donation match programs, for example, will match employee donations to any 501(c)3 charity. New platforms are streamlining corporate and employee giving, reducing the amount of work and time that goes into managing workplace giving campaigns and employee giving programs in general.
The newest trends in corporate giving include making charitable giving part of the employee's benefits package and providing granular control and choice on when and where to donate their funds.
Advances in technology provided new tools — yes, there's an app for that — to help companies manage and deploy their corporate giving programs in ways that make sense for their workforces. As the workplace and trends in giving continue to evolve, employee giving programs will also evolve to keep pace and provide the most seamless, empowering giving experience.
Benefits of Workplace Giving Programs
Employee giving programs are not just good for the causes that get the donations. They provide important positives for employees, the company, and the community. These are a few of the most important.
- Improved Employee Recruitment: 55% of employees — including 75% of Millennials — would choose to work for a socially responsible company, even if they got paid less.
- Increased Employee Engagement: Employees are more engaged at work when they feel their employer aligns with their values.
- Increased Profitability: Companies with the most engaged workers are 21% more profitable.
- Better Public Image: People think more positively about businesses that give back to the community.
- Deeper Community Connections: A well-planned employee giving program helps the business connect and cement relationships with organizations in the community.
- Increased Employee Loyalty: Employees are more likely to recommend businesses that support them and their interests.
- Higher Retention Rates: Employees who take advantage of employee giving programs stay with the company 75% longer.
What Employees Care About
According to a recent Deloitte Workplace Giving survey, 37% of workers donated to charity through a workplace giving program, but — and this is a big but — when they looked at Millennial and Gen Z employees, that percentage skyrocketed to 58%.
Younger workers, those destined for leadership positions in future companies, care deeply about doing good in the world, and they reflect it in their behavior. They donate because they are connected to a cause or charity, because they want to support their community, and because giving makes them feel good.
When you make it easy for them to plant a tree, buy a kid a desk, or adopt sheltered puppies, your company is showing them that they respect and support the people that they are, not just the work that they do for your business.
Why Is Employee Giving Important?
In addition to the benefits to your employees and your business bottom line, employee giving also brings an immense benefit to the community.
In 2021, workplace giving programs raised more than $5 billion, with about 50% of that coming from matching gift programs. Those donations went to
- Education-related causes: 29%
- Health and wellness causes: 25%
- Community and economic development causes: 15%
Employees who donated through workplace giving programs reported that they donated to
- Hunger and homelessness relief: 47%
- Education: 23%
- Social and racial equity causes: 20%
The right workplace giving program empowers your employees to support the causes closest to their hearts, without judgment and with the confidence that their employer trusts them to put their money where it will matter the most.
How to Set Up a Workplace Giving Program
If this is your first time setting up a workplace giving program, there are some important steps to consider. You want a program that reflects your company's mission and core philosophy, one that your employees will embrace and be proud to use. These are some key principles to keep in mind and some action steps to get you started.
Evaluate Your Company's Corporate Social Responsibility Policy. If You Don't Have One, This Is A Good Time To Brainstorm.
- Create a vision for your CSR that balances your responsibilities to your shareholders/owners, your employees, the community, the planet, and any other stakeholders.
- Evaluate your current activities in light of community service. Do you partner with local organizations? Host volunteer activities? Make donations to local charities? Any of these would fit under the umbrella of CSR.
- Establish a corporate code of ethics detailing how your company will treat employees, customers, the environment, and competitors in all your dealings.
- Get strategic with your giving program to ensure that it aligns with your company's values and ethics.
Set a Budget for Your Giving Program.
- The amount you budget for corporate giving should be no more than you can afford to give without affecting the cash flow you need to operate your business.
- Many large companies earmark 1% - 5% of their pre-tax earnings for charitable giving. Small companies often donate 6% or more to charity.
- Consider designating profits from one particular product for giving.
- Use the Sabsevitz Ante-Up Formula — multiply last year's pre-tax net income by 1.2% to come up with a donation budget.
- Check out more suggestions for setting your budget in this blog post.
Set Up Guidelines for Your Program
- Employees: will all employees be included in your benefits program? Will they all be level-funded, or will some positions qualify for a higher workplace giving benefit?
- Moments That Matter: Can you make donations more meaningful by tying deposit amounts to specific events in the lives for your employees?
- Decide which charities/causes your company will support. Will you restrict employee giving to designated nonprofits? How expansive will your list of eligible organizations be?
Establish A Process For Collecting, Matching, And Donating Contributions.
- See the section on How Does Workplace Giving Work?
- (Hint: Groundswell takes the stress out of this step.)
Publicize The Program.
The key to a successful workplace giving program is awareness. Your employees can't use a benefit they don't know about, and your company won't reap the benefits if your customers and employees don't know what you're doing. These are a few suggestions for raising awareness of your new employee giving program.
- List it as a benefit in your recruitment materials.
- Provide an easy — and very visible — way to access your program's front end on your employee website, Discord, or other communication software.
- Highlight your program in the company newsletter.
- Create and distribute flyers explaining the program, its benefits, and how to use it to your employees.
- If you offer donation matches, make sure that local nonprofits are aware of it.
- Partner with local nonprofits and community organizations when it makes sense.
Is Workplace Giving Tax Deductible?
The simple answer is yes, in most cases, workplace giving is tax deductible, and has been since 1935 when Congress passed a law allowing corporations to deduct up to 10% of their pretax income on their tax returns. That limit was raised to 25% to encourage more giving during the pandemic.
Maximizing Tax Benefits for Workplace Giving
It's important to understand how tax-deductible donations work in order to maximize the benefits of a workplace giving program.
Some types of corporate giving offer more benefits than others.
DAFs offer unique tax benefits, but until recently, they've been reserved for high-dollar donors. Briefly, a DAF allows your company to make a donation at the most advantageous time — before the end of the tax year, for example — and take the deduction immediately, and decide when and where that money should be donated to nonprofits. In addition, DAFs make it more efficient to donate non-cash assets, such as stock and real estate, to charity, without incurring an additional tax burden.
Workplace Giving with Groundswell
Groundswell's innovative Philanthropy as a Service model democratizes workplace giving by setting up a Personal Giving Account — an individual DAF — for each employee, effectively putting the power of a DAF in the palm of their hand.
The company can make donations into each Personal Giving Account as part of an overall corporate giving strategy, timing the donations to provide the most benefit. The employee then decides when and where to make donations to the causes that are most important to them.
If you're ready to increase the impact of your workplace giving programs, contact us to learn more about how Groundswell can empower you and your employees to do more good and make the changes they want to see in the world.


Night of the Living DAF: How Groundswell is Raising Zombie Philanthropy From the Dead
No one likes zombies. They’re noisy. They’re disgusting. Worst of all, they try to eat your brain.But perhaps the spookiest thing about them? They’re mindless. Zombies are automatons who amble along without thinking. Left to their own devices, they would go on like that, mindlessly, forever. Never changing, never helping, never improving.It is this critique of the undead that gets levelled at a form of charity dubbed zombie philanthropy. In this critique, the drivers of zombie philanthropy are Donor-Advised Funds (DAF)s. To quote The Washington Post:This is problematic. We’re in a world where there is no time to waste. There are too many crises facing our country and global community and it serves no one to have money sitting on the sidelines. At Groundswell we’re going to change that by building a platform that will better facilitate these funds and empower donors to make an impact quickly.
WTF is a DAF and who contributes to them?!
A Donor Advised Fund allows donors to put all of their charitable dollars into one single fund, receive an immediate tax deduction, grow those assets over time, and distribute assets to nonprofits of their choice at any given time. It was established in the 1930’s to handle charitable donor-advised fund contributions on behalf of organizations, private individuals, and families. Since then, DAFs have been primarily utilized by the ultra-wealthy. According to the 2020 Donor-Advised Fund Report, grants to qualified organizations from DAF accounts totaled $27.37 billion in 2019, up 15.4% from $23.72 billion in 2018. But considering there are over $140 billion in total assets squirreled away in DAFs, $27 billion is merely a fraction of the impact potential they represent.
Why Do DAFs (Sometimes) Become Zombies?
Donor Advised Funds are popular due to their ease of use. Donors typically struggle with deciding where to direct their philanthropic contributions, especially when large sums of low-value assets are contributed. Managing several beneficiaries while meeting a deadline might be difficult. As a result, one-stop-shop giving simplifies the philanthropic process.Why have DAFs become the target of “zombie philanthropy” accusations? The critiques typically go like this:
- Unlike with private foundations, there is no requirement for minimum distributions from Donor Advised Funds. As a result, investors routinely deposit significant amounts of equity or cash in those accounts with no need to distribute them right away. This means that a DAF’s capital can sit static for years or decades, and never actually reach a nonprofit.
- This is particularly worrisome at a time when nonprofits need funds urgently, not in a distant future.
- Some individuals use DAFs primarily for income tax reductions, balancing their tax bill with their giving, so that the upside, like capital gains, is neutralized. Others use DAFs to pass on money to their offspring, once again with minimal taxes.
With DAFs, people can sidestep learning about the best causes in place of simply dumping the money in a pot on the advice of someone else.We recognize these critiques. Any tax instrument can be manipulated depending on a user’s intentions (we’re looking at you, Peter Thiel). However, we don’t believe DAFs are inherently evil and are instead breathing new life into the zombie philanthropy model.Groundswell reaps the benefits of DAFs without the downsides. And we believe that this approach can be scaled to reach any prospective donor, not just the ultra-rich.
How Groundswell is Raising Zombie Philanthropy From the Dead
Groundswell is built differently.Legacy DAF providers also happen to be massive asset managers. No wonder their platforms are designed to keep money in the DAF, and not move it out to charity. In fact, it’s in their best interest for it to play out that way.However, Groundswell is built to move money as efficiently as possible out of the system and into the hands of charities.The objectives of our platform are aligned directly with the goals of charities – including the goal of disbursing as much money as possible into the community. That’s probably because we were founded by a former nonprofit executive, a key difference in Groundswell vs. the competition.We have no beef with DAFs and not every DAF fund is a zombie. The fact is, when funds are transferred to a DAF, they will eventually finance a program sponsored by the donor, though it may be slow and delayed funding means delayed impact.As we already mentioned, we believe that Donor Advised Funds are not inherently evil – even if they are exploited by a large number of ultra-wealthy individuals and fail to generate as much good as intended. In principle, DAFs can be powerful but, like everything else, they must evolve.That’s why Groundswell is supportive of recent talks aimed at reforming Donor Advised Funds to include, among other things, a minimum annual distribution. DAFs, built and leveraged appropriately, can bring massive efficiencies to the nonprofit sector and the giving of ordinary Americans.So instead of allowing these legacy Donor Advised Funds to shuffle around mindlessly like zombies, let's build an alternative like Groundswell that breathes life back into the Donor Advised Fund and democratizes philanthropy for the 99%.


Addressing the Great Resignation through Smarter CSR
“I think the idea to simplify corporate giving to put it in employee’s hands – and potentially make it a benefits offering for a company – is extremely compelling.”
- Thomas Gaissmaier, Global Chief Human Resource Officer (Formerly Match Group, 21st Century Fox, Boston Consulting Group)
You’ve seen the news: The so-called Great Resignation is upon us. A whopping 4.3 million U.S. workers quit their jobs in August, with that number rising to 20 million if extended back to April.Why? The reasons are complex. (It’s been a strange year or two.) But one big reason is that the modern employee will no longer settle for profit without purpose. They want their work life to integrate with their values, and they want their employer to help them express their values.This is doubly true amongst Gen Z, for whom a professional life imbued with meaning and impact is more important than ever.Unnerved by this nationwide mass resignation, how should leaders react? By reinventing corporate social responsibility programs to meet this new reality. By decentralizing CSR, and driving it through employees, companies can create a new type of benefit - a benefit with impact.
How Can Companies Adapt to the Great Resignation?
The Great Resignation is sending employers a message: The modern employee isn’t willing to settle. They aren’t willing to clock in and clock out like an automaton. After the pandemic – when all of us were reminded of things in life that really matter – this is truer than ever.As a BBC report puts it,
“The intensity has increased in terms of expectation; people are expecting more from companies. The early days of the pandemic reminded us that people are not machines. If you’re worried about your kids, about your health, financial insecurity and covering your bills, and all the things that come with being human, you’re less likely to be productive. And we were all worried about those things.”
These worries have morphed into new expectations, and are a big reason why employees leave their jobs in 2021.And the youngest generations of talent are the most discerning. 63% of millennials – essentially workers under 35 – said the primary purpose of businesses should be “improving society” instead of “generating profit”. This demonstrates that millennials place a higher importance on making a difference in the world than simply earning a wage.And Gen Z are even more committed to their causes. On social media, they share content related to environmental, human rights, political or social issues even more than Millenials.
Steps to a Smarter Form of CSR
How can leaders adapt to the needs of the modern employee to ride out the Great Resignation? By getting smarter with their CSR.Historically, philanthropy has been slow to innovate. Many companies, brands, and vendors have popped up with new ideas and tools – but these have often worked within the status quo. They don’t really offer the satisfaction that employees need to consider their workplace a socially responsible company.Real CSR innovation means decentralizing the program, and empowering employees. Leaders need to recognize that everyone's circumstances are unique and diverse – as are the challenges they attempt to resolve.The key here is the individual. There is no such thing as a one-size-fits-all CSR solution. It’s time for employers to recognize the need to give employees a say in where corporate impact happens.Here are some ideas on how to bring your talented and passionate employees into the CSR conversation.
Align Your Company Values with Benefits
Brand consistency is important, and it doesn’t need to stop at your employee benefits. Thomas Gaissmaier, former Chief People Officer at Match Group, tells us how to take a human-centric approach that aligns with your brand.
“What I’m passionate about is benefits that really help employees with their life situation. One of the things we did at Match Group was real fertility support. When the company is about dating, the company is about relationships, and ultimately about long-term relationships. From a benefits perspective, thinking through relationships and then family. It was these things where we believed they can have a real impact on life and have brand consistency. If the business is about relationships, we invest in relationships.”
Encourage Employee Volunteerism
One of the reasons we are living through the Great Resignation is because people lack the time to do things that matter. They are quitting their jobs so they can spend their time on activities that have purpose.Leaders can give employees what they want – but retain talent – by giving them dedicated time off for volunteerism. Volunteering is a great way to take a meaningful break and has proven mental health benefits, including reducing feelings of stress and overwhelm and increasing the sensation of fulfillment.Giving employees 16 hours of PTO to volunteer where they want, or work on a topic they care about, is generally more effective than trying to get 100 employees to all show up for a one-off event. A group exercise can feel like busy work and may not promote a cause that each individual is personally interested in. But allowing people to select where they want to make a difference, and targeting their efforts there, strengthens diversity.
Show Employees That You Value Things Beyond Profit
Amidst the turbulence of the Great Resignation, companies need to differentiate themselves from apathetic competitors, and signal their values.Today, people want to work for (and buy from) businesses that have an active involvement in their community and in good causes. To retain talent, leaders should strive to integrate with their local community, and find causes to back.This could be on social media, it could be through live events or webinars, it could be through partnerships or sponsorships. Whatever you choose, these genuine actions will demonstrate to employees that they are a part of something more than a money-making machine. This type of morale boost will leave employees feeling fulfilled and inspired – and far less likely to quit.
Let Employees Drive Your CSR
Here is the most powerful way to evolve your CSR and maximize your chances of retaining your best talent: Put your employees in the driver's seat of corporate philanthropy.Solutions like Groundswell revolutionize how companies approach employee compensation and corporate philanthropy by empowering employees with their own personal donor-advised funds (just like what the 401k did for retirees).Groundswell’s CSR technology gives employees their own personal foundation, and a payroll integration will let them automatically divert their charitable giving into their account — with the option for the company to match those funds or gift money directly into it, eliminating the antiquated post-donation matching programs that companies operate today.
Fighting the Great Resignation by Making Giving to Charity an Employee Benefit
For leaders, the Great Resignation is an understandable worry. Losing good staff is a bruising experience for any company, and it can be tricky to know how to offset this risk.What we need to do is work with the reality of why so many people are quitting: because they want more than a paycheque, because they want their workplace to be an empowering place that helps them make a difference.With Millennials and Gen Z-ers accounting for an ever-larger majority of the workforce, leaders urgently need to innovate on their CSR. As we move into the coming years, providing purpose alongside profit will be crucial to the companies who want to hold on to their best talent. Today, for young employees, social responsibility is more important than a large salary or a corner office.At Groundswell, we’ve built the tech to help companies unlock a smarter CSR. We help companies support employees in having the social impact they desire – driving satisfaction, retention, and growth.
Contact Groundswell today helps employees give more.

Groundswell Launch Press Release
Contact: Alberto Lammers; alberto.lammers@groundswel3dev.wpengine.com.ioGroundswell Launches Platform Seeking to Revolutionize Corporate PhilanthropyFounded by a powerhouse trio, Groundswell's goal is to democratize charitable giving and become a ubiquitous component of employee benefits packages.LOS ANGELES— Groundswell today announced the upcoming launch of its platform aimed at disrupting charitable giving. Groundswell will revolutionize how companies approach employee compensation and corporate philanthropy by empowering employees with their own personal donor-advised funds. Like the 401k did for retirement, Groundswell puts employees in the driver's seat of corporate philanthropy and empowers them to create worldwide impact. Groundswell will also provide all donors with the tools historically reserved for the ultra-rich, including personalized matching services, frictionless donation options, tax-free investment opportunities, and impact reporting. The company intends to make its platform a ubiquitous component of employee benefits packages and charitable giving.Groundswell was founded by Jake Wood, the co-founder and former CEO of Team Rubicon, Joe Marchese, multiple-time founder and investor, and Adam Miller, founder and former CEO of Cornerstone OnDemand. Wood will serve as the CEO of Groundswell, and Marchese and Miller will serve as Executive Co-Chairs.Groundswell in effect gives employees their own personal foundation, and a payroll integration will let them automatically divert their charitable giving into their account — with the option for the company to match those funds or gift money directly into it, eliminating the antiquated post-donation matching programs that companies operate today.Groundswell eliminates the administrative burden of donation matching programs and provides companies with a unique opportunity to give better by reframing corporate philanthropy as a pillar of corporate talent strategy that helps to attract, engage, empower, and retain diverse, values-driven employees. Reports available from the Groundswell platform will offer executives a dynamic snapshot of what issues employees care about. While a company’s annual survey can provide a point-in-time view of the issues that matter, Groundswell will provide real-time analysis as societal events unfold. That means executives can be better prepared to navigate the increasing expectations of consumers and employees to speak or act on social issues.Human Ventures CEO Heather Hartnett has joined the board of directors. The founding team includes Tammy Hahn as Chief Product Officer, Karan Keswani as Chief Technology Officer, and Candice Schmitt as Chief Administrative Officer.
About Groundswell
Groundswell provides a new type of financial service that leverages cutting-edge technology for better giving. Our platform allows companies to create personal foundations for its employees and gift or match employee contributions straight from payroll, like a 401K for giving. It puts employees in the driver's seat of corporate philanthropy and empowers them to create worldwide impact. Groundswell also provides everyone access to tools historically reserved for ultra-rich philanthropists: personalized matching of the best non-profits for the causes you care about, frictionless donations, tax-free investments to grow your impact, a single tax receipt at the end of the year, and a unified picture of your impact over time.